• Title/Summary/Keyword: Market Valuation

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The Non-Market Value of Science Museum (과학관 시설의 비시장적 가치)

  • Gwak Seung Jun;Yu Seung Hun;Heo Jae Yong;Lee Ju Seok
    • Journal of Technology Innovation
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    • v.13 no.1
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    • pp.73-89
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    • 2005
  • As a scientific educational facility, the role of science museum has been enlarged. However there are few study to evaluate the public value of science museum. This paper applies a conjoint analysis to measuring the public value of science museum. At first, this paper chose the attributes of science museum and derived the marginal willingness to pay, As a result, the choice works for selecting a preferred option among three alternatives were within respondents' ability and the derived marginal willingness-to-pay estimates were statistically different from zero. This paper contributes to complementing the existing valuation methods by estimating the attributes of science museum and providing policy-makers with useful methodological framework and quantitative information in the decision-making process related to the policy of cultural facilities.

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Benefit-Cost Analysis for Developing Jeongja Port in Ulsan (울산지역 어항개발의 경제성 평가 - 정자항을중심으로 -)

  • Kim, Tae-Yong
    • The Journal of Fisheries Business Administration
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    • v.39 no.1
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    • pp.63-85
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    • 2008
  • The objective of this study is to review the methodology of economic analysis of fishing ports by examining the economical feasibilities of a national fishing port (Jeongja Port) in Ulsan. This study utilized market value evaluation method to measure the benefits and costs related to the development of ports. The benefit variables are income effects resulting from the developments while the cost variables are sum of construction costs and maintenance costs. The income effects are measured in two ways: (1) income from individual project resulting from the developments, (2) the income effects by utilizing investment multipliers. The results shows that the BC ratio (Benefits/Costs) of Jeongja port by using (1) income from individual project resulting from the developments was 1.07 while the BC ratio by using (2) the income effects by utilizing investment multipliers was 1.10 due to a relative short period of useful life for investment multipliers. However, the income variable utilizing investment multipliers is more sensitive to the period of duration than the income variable from individual project.

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Study on Value Appraisal after the Repair of Cars (자동차의 수리후 가치평가방법에 대한 연구)

  • Yun, Daekwon;Lee, Haeteak;Nam, Ilwoo;Lee, Heongyu;Kim, Yonghyeon;Yun, Jaegon;Kim, Juyeong;Ha, Seongyong
    • Transactions of the Korean Society of Automotive Engineers
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    • v.22 no.3
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    • pp.19-24
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    • 2014
  • This study, the exchange value of the car after the repair, which affects the valuation elements and repair characteristics factors were investigated. Based on this specific accident damaged condition of the car, repair range, repair methods, repair costs, market transactions, taking into account the vehicle's depreciation appraisal method is proposed.

Valuation of Saved Water by Automated Agricultural Water Management System: Alternative Cost Approach (농업용수관리자동화시스템의 용수절감효과에 대한 경제적 가치 평가)

  • Jee, Yong-Keun;Kim, Sun-Joo;Kim, Phil-Shik
    • Journal of The Korean Society of Agricultural Engineers
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    • v.51 no.4
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    • pp.1-6
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    • 2009
  • This study analyzed and evaluated the effect of agricultural water reduction by introducing automated agricultural water management using alternative cost approach. The approach is possible to evaluate none market property as an asset. The saved agricultural water was evaluated as none market property. As the alternative goods, Seongju and Donghwa dam, typical irrigation dams in domestic, were employed. The economic benefit from water saving effect of an automated agricultural water management was calculated as depreciation expense and maintaining cost of construction agricultural dam per saved agriculture water. As a result, the saved agriculture water was 8.5 million ton per year, and the economic benefit of it was $1.3{\sim}2.1$ million won.

Analysis on the Competition in the Saturated Residential Broadband Access Market: Using stated consumer preference data (컨버전스 접속 서비스와 부가서비스 신규 도입시 댁내 브로드밴드 접속 서비스시장의 미래 경쟁 분석)

  • Koh Dae-Young;Kim Yoen-Bae;Lee Jeong-Dong
    • Journal of Korea Technology Innovation Society
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    • v.8 no.3
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    • pp.1060-1086
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    • 2005
  • In this paper, we attempt to predict the future of broadband access market where new convergence access technologies and additional services are introduced, based on consumer preferences. Conjoint analysis and mixed logit model is used for estimation, From the results, consumers value convergence access technologies such as PLC and wireless LAN, and TV-related service, However, valuation on new beneficial features of convergence access technologies is not enough to overcome their technological inferiorities in data transfer speed and quality stability at current technological stage, Additionally, consumer preferences are so heterogeneous that differentiated business strategies are required, Finally, some managerial and policy implications are presented.

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The Impacts of Changes in Brand Attributes on Financial Market Valuation of Korean Firms

  • Lee, Hee Tae;Kim, Byung-Do
    • Asia Marketing Journal
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    • v.16 no.1
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    • pp.169-193
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    • 2014
  • The earlier studies have verified that brand values have significant impact on financial values such as stock return and stock price to justify marketing costs for brand building. Except for Mizik and Jacobson (2008), however, little research has addressed what kinds of brand components composing brand values have a significant relationship with financial values. As a follow-up research of Mizik and Jacobson (2008), this research focuses on what kinds of relationships exist between the unanticipated change of each brand asset component and stock return, one of the financial values. The authors selected six brand asset components from the Korea-Brand Power Index(K-BPI) data in which 'Top of Mind,' 'Unaided Awareness,' and 'Aided Awareness' are brand awareness measures and 'Image,' 'Purchase Intention,' and 'Preference' are brand loyalty measures. Out of those six brand components, they found that unanticipated changes of 'Top of Mind,' 'Unaided Awareness,' 'Image,' and 'Preference' have significantly positive effect on unexpected stock return change. Therefore, they conclude that these four brand asset components provide incremental information in explaining unanticipated stock return.

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Establishing the Methodology of Economic Analysis to Take into Account Opportunistic Valuation for a Radio Communication & Train Control System (철도무선신호제어시스템 실용화의 기회가치성을 고려한 경제성분석 체계 정립 -일반 및 고속철도용 무선 및 제어시스템 실용화 사례를 중심으로-)

  • Cho, Shin-hyung;Seo, Young-hyun;Kho, Seung-young;Rhee, Sung-mo
    • Journal of the Korean Society for Railway
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    • v.19 no.3
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    • pp.373-379
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    • 2016
  • Development of a train wireless signal control system using LTE-R technology is expected to have a great ripple effect to the existing signal control market. To make inroads into the international market, it is an urgent issue to practicalize the train wireless signal control system. Because it will require a huge budget to commercialize the wireless signal control system, it is necessary to analyze the feasibility beforehand, with a consideration of the domestic and foreign marketability and the impact on related industries. This study investigated the effect of the practicalization of train control system on future railway and national industrial sectors. We suggested the establishment of a framework for economic feasibility analysis, one that can provide criteria for opportunistic valuation. We also verified this framework through case analysis.

A Study on Comparison and Analysis of Revision Building Rating System for Environment-friendly Residential Building (국내 친환경 공동주택의 활성화를 위한 개정 건물 성능 평가제도 비교 연구)

  • Park, Kyung Soon;Kim, Chul;Kwon, Moon Hee
    • KIEAE Journal
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    • v.10 no.4
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    • pp.19-28
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    • 2010
  • As design tools, building performance certification systems can be applied to provide adequate guidelines on design process to create environment-friendly buildings. Domestic certification systems of residential building took effect by doing supply to designers and contractors from affiliated organization of governments in the early 2000s. As a result, Building Energy Rating System, Apartment Performance Rating System, Green Homes and other means to promote green designs have been operated. International trends of applying certification systems were started in the early 1990s as forms of LEED in USGBC, BREEAM in BRE, GBTool Canada. These systems aim to evaluate building performance in line with the Climatic Change Convention and realize sustainable building design. In 2009, residential buildings accounted for the largest portion of the internal real estate market with 67.9 percent according to the National Statistical Office data. And for 18 years since 1991, apartments among constructed residential buildings have ranked top taking up 77.7% as of 2009. Apartment performance evaluations accordingly are to promote to constitution of improving tenant quality of life, the residential environment and saving energy and resources in the internal building market. The purpose of this study is to compare and analyze valuation bases of each sector in evaluation systems of residential buildings at home and abroad to upgrade current systems through reflecting the characteristics of residential buildings. Implementation of this study basically include comparison of valuation bases and partial analysis on properties of rating systems to suggest requisites for improvement in building performance certification.

Theory and Methods for the Evaluation of Environmental Resources (환경자원의 가치평가 이론과 주요 방법)

  • Kim, Joon-Soon
    • Journal of Forest and Environmental Science
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    • v.19 no.1
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    • pp.108-123
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    • 2003
  • The importance of environmental resources has been recognized over the world after Rio declaration(1992). so it is moved to monetarize environmental resources. The studies on the evaluation of nonmarket goods began also in the early 1990 in Korea. In practice the preliminary feasibility studies(PFS) are carried out since 1999 in case of major public investments projects. In PFS the Benefit-Cost analysis is practically used. which is considering the evaluation of environmental resources. But the methods for the evaluation have not been fixed up. In this study It is introduced to the theory and major methods for the evaluation of environmental resources. In the theory the evaluation is handled in aspect of demand function and supply function. The optimum level can be extracted from the two functions. In the method. travel cost method(TCM), hedonic price method(HPM) and contingent valuation method(CVM) are introduced according to the market structures.

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Estimating of Social Preference of the Watershed Resident about the Anyangcheon Watershed Water Quality Improvement (안양천 수질개선에 대한 주민의 사회적 선호)

  • Kong, Ki-Seo;Kong, Doo-Ho;Yoo, Jin-Chae
    • Journal of Korea Water Resources Association
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    • v.41 no.3
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    • pp.315-324
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    • 2008
  • This paper double-bound dichotomous choice method as a contingent valuation methods is used to derive willingness to pay for the water quality at the Anyangcheon watershed. The linear random utility model show that value of improvement of the Anyangcheon watershed water quality is 4,930 won per house and month of the Seoul and Gyeong-gi area residents. There is no difference between Seoul and Gyeong-gi area residents. Respondents overall accepted the contingent market and were willing to contribute a significant amount (3,860 to 5,101 won), on average, per household per month. The aggregate value of the water quality improvement in the Anyangcheon watershed amounts to approximately 83.0 to 109.7 billion won per year. This study is expected to contribute to the decision-making process for policy-makers by providing useful methodological framework and quantitative information related to watershed improvement projects.