• Title/Summary/Keyword: Market Model

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The Market Segmentation by the Mixture Model and Characteristics of the Segmented Home-Shoppers Market (Mixture model을 이용한 홈쇼핑 이용자의 시장세분화와 세분시장의 특성: 인구통계학적변수와 구매행동변수의 통합적 사용)

  • Seo, Jeong-Ah;Lee, Jin-Hwa;Kwak, Young-Sik
    • Fashion & Textile Research Journal
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    • v.10 no.5
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    • pp.589-600
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    • 2008
  • The purpose of the study was to segment home-shoppers by the Mixture model and to examine the characteristics of the segmented markets. Total 700 copies of questionnaires were distributed to home-shoppers more than 19 years old in Seoul and Busan and analyzed 638 copies with the Mixture model using LatentGold Program. The results of the study were as follows: In the segmented market 1, women in forties and housewives with a lowly educated person purchased for the most part from 10 A.M. to 5 P.M and the study named them as the average home shopping purchaser group. In the segmented market 2, men in twenties and students with a highly educated person often purchased with a small amount of money at 6, 7, 12 P.M and the study named them as the high-satisfaction frequent group purchasing a few goods. In the segmented market 3, professional men in forties with a highly educated person rarely purchased with a lot of amount of money from 8 P.M to 11 P.M and the study named them as low-satisfaction rare group purchasing not a few goods. Marketing strategies and discussion were suggested in detail.

Development of Market Growth Pattern Map Based on Growth Model and Self-organizing Map Algorithm: Focusing on ICT products (자기조직화 지도를 활용한 성장모형 기반의 시장 성장패턴 지도 구축: ICT제품을 중심으로)

  • Park, Do-Hyung;Chung, Jaekwon;Chung, Yeo Jin;Lee, Dongwon
    • Journal of Intelligence and Information Systems
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    • v.20 no.4
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    • pp.1-23
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    • 2014
  • Market forecasting aims to estimate the sales volume of a product or service that is sold to consumers for a specific selling period. From the perspective of the enterprise, accurate market forecasting assists in determining the timing of new product introduction, product design, and establishing production plans and marketing strategies that enable a more efficient decision-making process. Moreover, accurate market forecasting enables governments to efficiently establish a national budget organization. This study aims to generate a market growth curve for ICT (information and communication technology) goods using past time series data; categorize products showing similar growth patterns; understand markets in the industry; and forecast the future outlook of such products. This study suggests the useful and meaningful process (or methodology) to identify the market growth pattern with quantitative growth model and data mining algorithm. The study employs the following methodology. At the first stage, past time series data are collected based on the target products or services of categorized industry. The data, such as the volume of sales and domestic consumption for a specific product or service, are collected from the relevant government ministry, the National Statistical Office, and other relevant government organizations. For collected data that may not be analyzed due to the lack of past data and the alteration of code names, data pre-processing work should be performed. At the second stage of this process, an optimal model for market forecasting should be selected. This model can be varied on the basis of the characteristics of each categorized industry. As this study is focused on the ICT industry, which has more frequent new technology appearances resulting in changes of the market structure, Logistic model, Gompertz model, and Bass model are selected. A hybrid model that combines different models can also be considered. The hybrid model considered for use in this study analyzes the size of the market potential through the Logistic and Gompertz models, and then the figures are used for the Bass model. The third stage of this process is to evaluate which model most accurately explains the data. In order to do this, the parameter should be estimated on the basis of the collected past time series data to generate the models' predictive value and calculate the root-mean squared error (RMSE). The model that shows the lowest average RMSE value for every product type is considered as the best model. At the fourth stage of this process, based on the estimated parameter value generated by the best model, a market growth pattern map is constructed with self-organizing map algorithm. A self-organizing map is learning with market pattern parameters for all products or services as input data, and the products or services are organized into an $N{\times}N$ map. The number of clusters increase from 2 to M, depending on the characteristics of the nodes on the map. The clusters are divided into zones, and the clusters with the ability to provide the most meaningful explanation are selected. Based on the final selection of clusters, the boundaries between the nodes are selected and, ultimately, the market growth pattern map is completed. The last step is to determine the final characteristics of the clusters as well as the market growth curve. The average of the market growth pattern parameters in the clusters is taken to be a representative figure. Using this figure, a growth curve is drawn for each cluster, and their characteristics are analyzed. Also, taking into consideration the product types in each cluster, their characteristics can be qualitatively generated. We expect that the process and system that this paper suggests can be used as a tool for forecasting demand in the ICT and other industries.

Forecasting the Evolution of Innovation Considering Consumers' Choice : An Application of Home-Networking Market in Korea (소비자 선택을 고려한 신기술 혁신의 확산 예측: 한국의 홈네트워킹 시장을 대상으로)

  • Lee, Cheol-Yong;Lee, Jeong-Dong;Kim, Yeon-Bae
    • Journal of Technology Innovation
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    • v.13 no.1
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    • pp.1-24
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    • 2005
  • This paper applies a prelaunch forecasting model to the Home-Networking (HN) market of South Korea. The HN market of Korea is categorized into two distinctive markets. One HN market consists of new apartments in which builders install HN and the other HN market consists of existing houses in which residents purchase HN Among these markets, this paper focuses on existing houses as capturing consumers' choice. To forecast sales of HN for existing houses, we use a conjoint model based on our survey data of consumer preferences. By incorporating various indicators of HN technologies into our conjoint model, we also forecast diffusion of HN system embodied in PLC or Wireless Lan. We call this model Choice-Based Diffusion Model. In addition, based on the simulation experiments, we also identify important factors that affect the demands of HN system.

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A Linearized Transmission Model Based Market Equilibrium In Locational Pricing Environments

  • Joung, Man-Ho;Kim, Jin-Ho
    • Journal of Electrical Engineering and Technology
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    • v.2 no.4
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    • pp.494-499
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    • 2007
  • In this paper, we have investigated how transmission network constraints can be modeled in an electricity market equilibrium model. Under Cournot competition assumption, a game model is set up considering transmission line capacity constraints. Based on locational marginal pricing principle, market clearing is formulated as a total consumers# benefit maximization problem, and then converted to a conventional optimal power flow (OPF) formulation with a linearized transmission model. Using market clearing formulation, best response analysis is formulated and, finally, Nash equilibrium is formulated. In order for illustration, a numerical study for a four node system with two generating firms and two loads are presented.

A Model on Enhancing Labor Market Flexibility (노동시장 유연성 제고 모형)

  • Park, Dong Un
    • Journal of Labour Economics
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    • v.27 no.2
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    • pp.117-138
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    • 2004
  • The purpose of this article is to show a model on enhancing labor market flexibility and to compare labor market flexibility, considering that the model on labor market flexibility, universally acceptable, are not found. The writer classified the scope of labor market flexibility into three parts such as indirect adjustment, direct adjustment and policy adjustment. The writer further classified the contents of labor market flexibility into eleven sub-parts. This kind of classification regarding labor market flexibility is unique and comprehensive. Based on this classification, the writer measured the degree of labor market flexibility of four countries such as USA, Japan, Germany, and Korea. According to the results, the ranks of labor market flexibility are USA, Japan, Korea, Germany.

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The Impact of Credit and Stock Market Development on Economic Growth in Asian Countries

  • NGUYEN, Bao K.Q.;HUYNH, Vy T.T.;TO, Bao C.N.
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.9
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    • pp.165-176
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    • 2021
  • The paper has used the Solow-Swan growth model to analyze the long-term impact of credit market development and stock market development on economic growth in Asia from 2000 to 2019. The empirical model is performed with panel cointegration analysis by Common Correlated Effects (CCE) method with cross-sectional dependencies. The results find that there exists a cointegration relationship among stock market, credit market development, and economic growth. These results also show that financial structure improves the exact impact of financial development on economic growth, namely the opposite effect of stock market development and credit market development. Moreover, the Granger causality test reveals a bi-directional relationship between credit market development and economic growth, while only unidirectional causality from stock market development to economic growth for the whole group panel. And it is different for a specific country, according to Kónya's test. The view of the new structuralism does not apply in the Asian financial system when we estimate the Nonlinear Autoregressive Distributed Lag model (NARDL) to analyze the asymmetric relationship between financial structure and economic growth. On the whole, policymakers can draw on the findings to provide policy implications to improve their country's financial system as well as pursue the goal of sustainable economic growth.

Market Power in the Korea Wholesale Electricity Market (우리나라 전력시장에서의 시장지배력 행사)

  • Kim, Hyun-Shil;Ahn, Nam-Sung
    • Korean System Dynamics Review
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    • v.6 no.1
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    • pp.99-123
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    • 2005
  • Although the generation market is competitive, the power market is easily exercised the market power by one generator due to its special futures such as a limited supplier, large investment cost, transmission constraints and loss. Specially, as Korea Electric industry restructuring is similar US competitive wholesale electricity market structure which discovered the several evidences of market power abuse, when restructuring is completed the possibility that market power will be exercised is big. Market power interferes with market competitions and efficiency of system. The goal of this study is to investigate the market price effects of the potential market power and the proposed market power mitigation strategy in Korean market using the forecasting wholesale electricity market model. This modeling is developed based on the system dynamics approach. it can analyze the dynamic behaviors of wholesale prices in Korean market. And then it is expanded to include the effect of market condition changed by 'strategic behavior' and 'real time pricing.' This model can generate the overall insights regarding the dynamic impact of output withholding by old gas fire power plant bon as a marginal plant in Korean market at the macro level. Also it will give the energy planner the opportunity to create different scenarios for the future for deregulated wholesales market in Korea.

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A Proposed Method for Estimating Demand function of Cournot Model in Electricity Market (전력시장에서의 쿠르노 수요함수 추정)

  • Kang, Dong-Joo;Hur, Jin;Oh, Tae-Kyoo;Chung, Koo-Hyung;Kim, Bal-Ho H.
    • Proceedings of the KIEE Conference
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    • 2005.11b
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    • pp.168-170
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    • 2005
  • At present Cournot model is one of the most commonly used theories to analyze the gaming situation in oligopoly market. But there exist several problems to apply this model to electricity market. The representative one is to obtain the inverse demand curve able to be induced from the relationship between market price and demand response. In Cournot model, each player offers their generation quantity to accomplish maximum profit, which is accomplished by reducing their quantity compared with available total capacity. As stated above, to obtain the probable Cournot equilibrium to reflect real market situation, we have to induce the correct demand function first of all. Usually the correlation between price and demand appears on the long-term basis through the statistical data analysis (for example, regression analysis) or by investigating consumer utility functions of several consumer groups classified as residential, industrial, and commercial. However, the elasticity has a tendency to change continuously according to the total market demand size or the level of market price. Therefore it should be updated as trading period passes by. In this paper we propose a method for inducing and updating this price elasticity of demand function for more realistic market equilibrium

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Return Premium of Financial Distress and Negative Book Value: Emerging Market Case

  • KAKINUMA, Yosuke
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.8
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    • pp.25-31
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    • 2020
  • The purpose of this paper is to examine a financial distress premium in the emerging market. A risk-return trade-off of negative book equity (NBE) and distress firms is empirically analyzed using data from the Stock Exchange of Thailand. This research employs Ohlson's (1980) bankruptcy model as a measurement of distress risk. The results indicate that distress firms outperform solvent firms in the Thai market and deny distress anomaly often found in the developed market. Fama-Frech (1993) three-factor model and Carhart (1997) four-factor model verify the existence of a distress premium in the Thai capital market. Risk-seeking investors demand greater compensation for bearing risks of distress firms' going concern. This paper provides fresh evidence that default risk is a significant explanatory factor in pricing stocks in the emerging market. Also, this study sheds light on the role of NBE firms in asset pricing. Most studies eliminate NBE firms from their sample. However, NBE firms yield superior average cross-sectional returns, albeit with higher volatility. Investors are rewarded with distress risks associated with NBE firms. The outperformance of NBE firms is statistically significant when compared to the overall market. The NBE premium disappears when factoring size, value, and momentum in time-series analysis.

A Comparative Analysis of Psychological Factors for Predicting Market Mavenism and Fashion Leadership (시장 전문성과 유행 선도력의 심리적 영향 요인 비교 연구)

  • Sung, Heewon;Kim, Eun Young
    • Journal of Fashion Business
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    • v.19 no.5
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    • pp.77-92
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    • 2015
  • The purpose of this study is to examine and compare effects of psychological factors on market mavenism and fashion leadership in order to determine the differences of two influential groups in the marketplace. The data were collected from 20's-50's consumers through an online survey institute and a total of 857 questionnaires were analyzed. Demographic variables (gender, age, and income level) were entered into the regression model 1 as independent variables, and 6 factors of consumer self-confidence, clothing involvement, status consumption, and price consciousness were entered into the regression model 2. In the regression model 1, gender (female) alone was significant in explaining market mavenism, while the income level had a positive relationship with fashion leadership. In the regression model 2, information acquisition, social outcome, persuasion knowledge among consumer self-confidence, and status consumption were significant predictors of market mavenism. On the other hand, personal outcome, social outcome, persuasion knowledge, clothing involvement, and status consumption had an effect on the fashion leadership. When comparing magnitudes of effects in predicting market mavenism and fashion leadership, social outcome and status consumption showed to have stronger impacts on fashion leadership than on market mavenism. Psychological factors showed to be more powerful in predicting market mavenism or fashion leadership, as compared to demographic variables.