• 경영과학
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• 제22권1호
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• pp.179-197
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• 2005

This study examines market acceptance for DMB service, one of the touted new business models in Korea's next-generation mobile communications service market, using adoption end diffusion of innovation as the theoretical framework. Market acceptance for DMB service was assessed by predicting the demand for the service using the Bass model, and the demand variability over time was then analyzed by integrating the innovation adoption model proposed by Rogers (2003). In our estimation of the Bass model, we derived the coefficient of innovation and coefficient of imitation, using actual diffusion data from the mobile telephone service market. The maximum number of subscribers was estimated based on the result of a survey on satellite DMB service. Furthermore, to test the difference in diffusion pattern between mobile phone service and satellite DMB service, we reorganized the demand data along the diffusion timeline according to Rogers' innovation adoption model, using the responses by survey subjects concerning their respective projected time of adoption. The comparison of the two demand prediction models revealed that diffusion for both took place forming a classical S-curve. Concerning variability in demand for DMB service, our findings, much in agreement with Rogers' view, indicated that demand was highly variable over time and depending on the adopter group. In distinguishing adopters into different groups by time of adoption of innovation, we found that income and lifestyle (opinion leadership, novelty seeking tendency and independent decision-making) were variables with measurable impact. Among the managerial variables, price of reception device, contents type, subscription fees were the variables resulting in statistically significant differences. This study, as an attempt to measure the market acceptance for satellite DMB service, a leading next-generation mobile communications service product, stands out from related studies in that it estimates the nature and level of acceptance for specific customer categories, using theories of innovation adoption and diffusion and based on the result of a survey conducted through one-to-one interviews. The authors of this paper believe that the theoretical framework elaborated in this study and its findings can be fruitfully reused in future attempts to predict demand for new mobile communications service products.

• 기술혁신학회지
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• 제1권2호
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• pp.192-207
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• 1998

This paper focuses on the relationship between innovation and export performance of technology-based firms in Korea. This study analyses the relationship between innovative activity and firm's performances using a sample of 760 technology-based firms in Korea. As for the firm's performance indicators, export is employed. The empirical results support that innovation has a positive effect on firm's export performance. However, for small and medium firms, the relationship between innovative activity and export performance is an U-shape quadratic form, which shows that small firms takes a minimum innovative expenditure in order to access the abroad market. Also, with product differentiation, innovative firms tends to devot more to domestic market than to abroad market. Therefore, it can be concluded that innovative activity builds market power and accelerates export performance. And product differentiation through advertising expenditure make innovative firms less exporting.

• 기술혁신학회지
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• 제6권3호
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• pp.391-410
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• 2003

Along with the international technology transfer market, as the domestic market grows, more professional technology analysts are needed and it became more necessary to investigate the qualification of those experts to cope with growing market. In this study, the current working condition of those experts is described, qualification system is analyzed and more realistic suggestions on the system to activate the market and to encourage the experts will be introduced. The study was performed based on the questionnaire sent to the person who works in related fields, such as industry, technology transfer center, universities, etc.

• 기술혁신학회지
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• 제5권3호
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• pp.277-292
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• 2002

This is a study on checklists for technology and market analysis. We show the general Checklist Pool for technology and market analysis to meet various kinds of the purpose and usage of evaluation. This checklist was extracted from the review of 28 checklists for evaluation of technology, market and firm, and now it is used in the Korea Valuation Association. Also, we checked some important points in the technology and market analysis.

• 한국IT서비스학회지
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• 제14권4호
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• pp.15-30
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• 2015

SMBA (Small and Medium Business Administration) and TIPA (Korea Technology and Information Promotion Agency for SMEs) have operated the Business Innovation Platform for SME Informatization based on cloud computing technology with the cooperation of seven industry cooperatives since 2013. This project will evolve into the open market platform where service providers and users voluntarily participate and transact. This research conducts the literature review about the concept of open market and the empirical analysis through survey for the software providers and the future users regarding the future operation methods. The policy about how the open market strategy for the business innovation platform needs to be designed and implemented are organized as the three differentiated government support strategies. The first is to provide free IT services including specialized core operation support S/W which is developed only for the small or home office group of firms which lack minimal informatization capability and budget. The second is to augment IT platform service through incorporating ERP supplier initiated commercial S/W sales window for those firms having medium level informatization capability. This includes to provide IT support for customization and system integration with existing government subsidized S/W. The third is to provide upgrading services of existing S/W functions to facilitate better system utilization. The results provide useful insight for government role to enhance SME competitiveness using IT.

• STI Policy Review
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• 제6권1호
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• pp.54-69
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• 2015

Although there is progress in developing green sectors in North America and East Asia, the key challenge facing the expansion of economy-wide green innovation and structural change in these regions is the absence of relevant policy follow-up to the green stimulus enacted during the Great Recession. The boost to green sectors provided by such measures is waning quickly, given that much of the green stimulus focused on energy efficiency. The biggest obstacles to sustaining green growth in North America and East Asiaare major market disincentives, especially the under-pricing of fossil fuels and market failures that inhibit green innovation. A three-part strategy to overcome these obstacles would involve: first, removing fossil fuel subsidies; second, employing market-based instruments to further reduce the social costs of fossil fuel use; and third, allocating any resulting revenue to public support for green innovation and investments. Such a strategy would ensure that green growth is not about promoting niche green sectors but instigating economy-wide innovation and structural transformation in North America and East Asia.

• 동아시아경상학회지
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• 제6권4호
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• pp.47-57
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• 2018

Purpose - This paper aims to analyze the determinants of licensing behaviors of manufacturing firms empirically in non-advanced exporting countries. Research design and methodology - We try to approach licensing behavior from the perspective of innovation strategy and open innovation, and deal with two activities composing licensing, i.e. licensing-in and licensing-out using the result of Korean Innovation Survey Results - Firstly, Organizational characteristic factors, particularly the size and size related factors influence the firm behavior of licensing-out, but not in case of licensing-in. Secondly, innovation strategy influences the firm behavior of licensing-in, but not in case of licensing-out. Lastly, the determinants of licensing-in and that of licensing-out are different. Conclusions - In general, firms doing licensing-out have many complementary assets and orientation for global markets. Meanwhile, firms doing licensing-in are innovative firms utilizing patent as an appropriation mechanism. Licensing-out have relevance with product market-related factors and licensing-in have more relevance with technology market-related factors

• 기술혁신학회지
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• 제10권3호
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• pp.431-457
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• 2007

본 연구는 부품소재 중핵기업의 기술혁신 결정요인을 분석하기 위해 기업규모, 시장집중도 그리고 기업의 특성을 나타내는 일반변수들과 혁신유무의 관계를 측정하였다. 본 연구는 이를 위하여 과학기술정책연구원이 조사한 '기술혁신조사' (KIS2005)의 원자료와 Probit 모형을 활용하였다. 실증분석 결과에 의하면 기업규모는 혁신의 유무와 정(+)의 관계에 있으나 시장집중도는 부(-)의 영향을 미치는 것으로 나타났다. 기업특성을 나타내는 일반변수 중에는 순이익과 연구개발비가 혁신유무와 정(+)의 관계를 갖는 반면, 수출액과 자기자본비율은 부(-)의 관계에 있는 것으로 나타났다. 결론적으로, 부품소재 중핵기업의 기술혁신 활동을 촉진하기 위해서는 기업규모의 증대와 경쟁적인 시장구조의 조성이 이루어져야 할 것이며 또한 연구개발 활동에 대한 재정적 지원과 함께 자본 및 금융시장에서의 원활한 자본조달이 뒷받침되어야 할 것이다. 다만, 본 연구의 실증분석에서 나타난 수출액과 혁신유무의 관계에 대해서는 추가적인 연구가 필요할 것이다.

• 통상정보연구
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• 제11권3호
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• pp.191-215
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• 2009

This study extends the previous research into the effects of knowledge spillovers on innovation and regional exports growth by more clearly distinguishing, both theoretically and empirically, two different types of knowledge spillovers, namely product and market knowledge spillovers. More importantly, this research provides insights on their role of knowledge spillovers in shaping regional innovative activities and, eventually, regional export growths. Furthermore, this research makes an important contribution to the understudied market knowledge spillovers by developing two variables that could be used to assess the flow of market knowledge spillovers at the regional level: localization economies and export consulting advice. Using secondary data on eight 2-digit manufacturing industries in ten New Zealand regions over a seven year period, this research found that regional competition, localization economies and the availability of export consulting advice have positively and significantly impact on the regional export growth in New Zealand.

• 기술혁신연구
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• 제13권1호
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• pp.1-24
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• 2005

This paper applies a prelaunch forecasting model to the Home-Networking (HN) market of South Korea. The HN market of Korea is categorized into two distinctive markets. One HN market consists of new apartments in which builders install HN and the other HN market consists of existing houses in which residents purchase HN Among these markets, this paper focuses on existing houses as capturing consumers' choice. To forecast sales of HN for existing houses, we use a conjoint model based on our survey data of consumer preferences. By incorporating various indicators of HN technologies into our conjoint model, we also forecast diffusion of HN system embodied in PLC or Wireless Lan. We call this model Choice-Based Diffusion Model. In addition, based on the simulation experiments, we also identify important factors that affect the demands of HN system.