• 제목/요약/키워드: Market Development

검색결과 6,247건 처리시간 0.031초

소비자 가치 지식을 활용한 웰빙 신제품 개발에 관한 탐색적 연구 (A Exploratory Study on the Well-Being New Product Development with Using Consumer Value Knowledge)

  • 우정;한수진;강민희
    • 지식경영연구
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    • 제9권3호
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    • pp.107-123
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    • 2008
  • Company strategy that considers market trend becomes a more important key to success in the new product development. Well-being as a present social trend has created a huge new product market. but with increasing number of camouflaged well-being products that are not fulfilled consumer needs. The purpose of this study is to understand the concept of well-being products from a consumer point of view an to find five consumer values based on the consumer value model of Sheth, Newman, and Gross(1991) through conducting content analysis from semi-structured individual In-depth Interviews. This study has a significance in identifying the detailed consumer value attributes and influence factors by collecting practical and reach qualitative data in the lack of systematic research of domestic well-being market and its products from a consumer point of view. The result of this study will be a foundation of future quantitative researches and provide a guideline to companys' well-being marketing strategy.

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민첩방법론을 활용한 오픈마켓 시스템 개발 프로세스 개선 (Development Process Improvement of Open-market System by using Agile Methodology)

  • 이용희;이건호
    • 정보처리학회논문지D
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    • 제17D권3호
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    • pp.203-208
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    • 2010
  • 본 연구에서는 민첩방법론을 활용하여 오픈마켓 개발 프로세스의 생산성 문제를 해결하고자 한다. 오픈마켓 기업을 대상으로 프로세스의 현황 분석과 문제점을 조사하고, 린 소프트웨어의 민첩 실천원칙을 활용하여 문제점을 해결한다. 또한 개선 효과를 입증하기 위해서 개선 전후의 프로세스 리드타임과 결함 발생을 비교 분석한다.

중국의 친환경농업 분석과 한.중 비교 (An Analysis on Environmentally Friendly Agriculture of China)

  • 윤성이;박영관
    • 한국유기농업학회지
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    • 제14권1호
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    • pp.17-40
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    • 2006
  • The trend towards forming economic blocs coupled with global economic arrangements such as DDA and FTA increase pressure on the liberalization of the agricultural sector. South Korea is taking part in the DDA negotiations. Once the DDA negotiations are implemented, the extent of liberation of the agricultural market is expected to be wider and timing of market opening is sooner than those effects of the UR agricultural agreement. A reduction in tariff rates and the government subsidy will follow, accordingly. However, many analysts in the agricultural sector express deep concern over a negative development in local agricultural market as demonstrated in China where the local market was dominated by imported agricultural products. This study aimed to investigate progress that China made in favor of the agricultural industry, including environment-friendly agricultural policy, and suggest ideas to drive the development of the agricultural industry in a better direction in Korea by comparing the two countries.

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서비스사이언스 관점에서 소개하는 우리나라 결혼시장의 IT기반 사업모델 사례 (Introducing an IT Based Business Model in Korean Wedding Service Market from the Viewpoint of Service Science)

  • 김성현;조영호
    • 한국IT서비스학회지
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    • 제8권3호
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    • pp.197-207
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    • 2009
  • Korean wedding service market is composed of various interlinked service elements that must be carefully managed in detail. This thesis introduces a new IT based business model which has been operating in this complex wedding service market for the past ten years. By introducing how each business model has been applied to Service Science, it will set a good example for the subsequent research in the similar fields by providing business's actual operation model and examples. Furthermore, this thesis will contribute to the development of both new study of Service Science and a new business model by illustrating how they beneficially affected each other and advanced as a result of applying outcomes of each business model to the development of the current business model.

우리나라 발효유 산업의 역사 (History of the Korean fermented milk industry)

  • 신영섭
    • 식품과학과 산업
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    • 제54권4호
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    • pp.278-292
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    • 2021
  • Fermented milk including yogurt, which has a long tradition of thousands of years, was first established in Korea in 1919, and the current market size has grown to over 90 billion dollars. Fermented milk, which began in the early days of liquid yogurt, appeared on the market as spoonable and drinking yogurt. Fermented milk began with research on intestinal health functions and lactobacilli, and gradually developed into various disease prevention studies such as gastrointestinal health, immunity improvement, skin beauty, and prevention of dementia. As a simple meal, it has a nutrient function element, which serves as a meal replacement, and is expanding its range from general foods to special-purpose foods and dietary supplements. Fierce market competition is taking place, and as a result, the domestic fermented milk market is developing through the development of various products for differentiation.

유휴공간을 활용한 도시물류 시스템의 안전성 향상을 위한 모델기반 분석 (Model-based Analysis to Improve the Safety of Urban Logistics System Using Vacant Space)

  • 박재민;김주욱;김영민
    • 대한안전경영과학회지
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    • 제24권1호
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    • pp.1-9
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    • 2022
  • The growth of the online market is accelerating due to the development of technology and the pandemic era. The delivery service through the courier must be used to deliver the ordered goods to the customer through the online market. With the growth of the online market, the logistics market for delivery is also growing. The traffic and environmental problems are emerging as social issues. Urban logistics technology using underground space based on the urban railway developed to improve logistics efficiency in a metropolitan area and a new alternative to environmental problems. This study proposed a plan to secure system safety through safety analysis based on operational concept definition and scenario analysis by applying model-based perspective analysis to the system under development.

시장 측면에서 본 양자컴퓨팅 산업 (The Quantum Computing Industry from a Market Perspective)

  • 조병선;이선재;정선화
    • 전자통신동향분석
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    • 제39권3호
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    • pp.58-68
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    • 2024
  • Quantum computing can be a game changer in all areas of economy security, and society, and it is expected to bring innovation to the entire industrial ecosystem. The competition in this industry is accelerating with various countries pushing for policies to preempt technology and maintain a technological advantage. The quantum computing market is expected to show commercial gains in 2027 as an inflection point. Initially, it is expected to replace the high-performance computing market. However the continuous growth of quantum computing will depend on the development innovative services such as ChatGPT in AI, and technological breakthroughs. We examine the definition and outlook, evolution and dynamics, and supply chain structure of the quantum computing industry in an attempt to unveil implications for its development.

Determinants of Sustainability Disclosure: Empirical Evidence from Vietnam

  • NGUYEN, Anh Huu;NGUYEN, Linh Ha
    • The Journal of Asian Finance, Economics and Business
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    • 제7권6호
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    • pp.73-84
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    • 2020
  • The paper investigates the effect of the factors on the disclosure of sustainable development information of enterprises. The research sample includes 120 manufacturing companies listed on Vietnam stock market in 2019. This research uses ordinary least squares (OLS) to address econometric issues and to improve the accuracy of the regression coefficients. The empirical results show that five variables have a statistically significant positive effect on disclosure of sustainable development information of manufacturing companies, including firm size (SIZE), independence of board of directors (BOD), foreign ownership (FRO), return on equity (ROE), and financial leverage (LEV). The results indicate that state ownership (STO) has a statistically significant negative effect on disclosure of sustainable development information of manufacturing companies listed on Vietnam stock market. Besides, the research results also show there is a large difference in the disclosure of sustainable development information between listed companies in Vietnam, those of other emerging economies in the region, and the companies in developed markets. Therefore, this paper provides a new insight to managers and related parties on how to improve the firm's sustainability disclosure to bring benefit for the firm itself and the stakeholders by reasonable decisions about the factors that affect disclosure of sustainable development information.

A Study on the Change and Development Strategies of E-Commerce Industry in China

  • Byoung-Goo KIM;Chunsu LEE
    • 산경연구논집
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    • 제15권5호
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    • pp.1-15
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    • 2024
  • Purpose: The purpose of this study is to explore the development and characteristics of e-commerce in China and analyze the current status of e-commerce platforms in China. Research design, data and methodology: To explore the development of e- commerce in China, this study collects and analyzes Chinese journals and secondary sources. It also conducts a case analysis of the success strategies of leading Chinese e-commerce companies. Results: The analysis showed that China's e-commerce is active in various forms of e-commerce, including B2B, B2C, and C2C, and that the development of e-commerce in China has been divided into three main stages. The Chinese government has been actively implementing various policies to promote the development of e-commerce. Conclusions: In this context, this paper specifically examines the development process of e- commerce in China, the current status of the Chinese e-commerce market, and the characteristics of the Chinese e-commerce market. In addition, the paper analyzes representative B2B, B2C, and C2C companies in China's e-commerce market. The results of the analysis show that Huichongwang, a B2B company, Jingdong, a B2C company, and Taobao, a C2C company, have achieved rapid growth through their core strategies and capabilities. The study also analyzed in detail the problems faced by the Chinese government and companies.

An Exploratory Study on the Distribution and Marketing Changes Under the North Korean System

  • LEE, Won-Jun
    • 산경연구논집
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    • 제11권5호
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    • pp.27-34
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    • 2020
  • Purpose: North Korea is a very close country geographically and culturally, but the nation has been one of the most secretive countries in the world. However, in recent years, North Korean society has been known to rapidly change its economic environment as well as its diplomatic and political environment. Since the gaining power of Jong-un, Kim in 2012, the North Korean government has implemented a new set of economic policies. North Korea has embraced limited market systems and mechanisms that have become a part of the formal planned economy. This study is concerned with the recent changes in the market and marketing activities of the communist country. It also seeks to gain an understanding of the changing market behavior of North Korean consumers. The purpose of this study is to enhance understanding of the market environments of North Korea and to provide appropriate implications for practitioners and researchers. Research design, data and methodology: Academic access to information that can understand North Korea's reality is minimal. Therefore, this study was conducted based on a qualitative analysis of secondary data. The existing literature on North Korea, related news and reports were the basis of the analysis. Analysis of secondary data related to North Korea was the main methodology of the study. Results: The official ideology of North Korea rejected most aspects of marketing, and yet there were marketing activities in North Korea. This article focuses on the development of market and marketing activities in North Korea during the recent years. This study indirectly confirmed that the market function is being activated in North Korea, and the basic functions of marketing such as advertisement, price, and distribution are being formed. In this process, the activation of the 'Jangmadang(market)' played a significant role. Conclusions: Research shows that North Korea is rapidly developing its own market function. In addition, marketing activities such as advertising and pricing strategies seem to be unprecedentedly active. However, due to changes in the political environment, the future development of North Korea's marketing is still in flux. Efforts to improve mutual understanding through continuous research are required.