• Title/Summary/Keyword: Marine image

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Effects of the Enterprise Image in Korean Processed Marine Product Industry on Consumers' Product Evaluation and Purchase Intention (한국 수산물 가공식품기업의 이미지가 제품 평가 및 구매의도에 미치는 영향)

  • So, Won-Hyun;Kim, Ha-Kyun
    • The Journal of Fisheries Business Administration
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    • v.44 no.1
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    • pp.1-14
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    • 2013
  • The purpose of this study is examining an influence of a corporate on processed marine product's purchase intention with moderating effect of consumers' product evaluation adding processed marine product's evaluations as new variable. The hypothesis of a positive influence of processed marine product's corporate image on processed marine product's purchase intension is partially supported. Specifically, product itself, service, reliability, and communication among the factors of a processed marine product's corporate image significantly affect processed marine product's purchase intension whereas corporate social responsibility does not affect processed marine product's purchase intention. Processed marine product's evaluation also positively affects processed marine product's purchase intention. It implies that there are somewhat differences between influences of various factors of a processed marine product's corporate image on processed marine product's purchase intention but are overall influences of a processed marine product's corporate image on processed marine product's evaluation both directly and indirectly. Nowadays, consumer considers not only good quality of product but also its invisible image and value. Therefore, future studies should consider various ways to investigate a processed marine product's corporate image and processed marine product's product evaluation.

A Study on the Image Positioning Strategy according to the Games of Marine Sports (해양스포츠 종목에 따른 이미지 포지셔닝 전략에 관한 연구)

  • PARK, Tae-Seung
    • Journal of Fisheries and Marine Sciences Education
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    • v.29 no.2
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    • pp.526-536
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    • 2017
  • This study intended to understand similarity of image between games and position of image attribute perceived by consumers according to the games of marine sports using MDS (Multidimensional Scaling). Through the foregoing, this study aims to provide preliminary data for establishing marketing strategies for games of marine sports by accurately understanding images of marines sports perceived by consumers. For survey targets, this study selected students of K University located in Gyeonggi-do as a population, and extracted samples using convenience sampling out of non-probability sampling methods targeting 200 students who showed intention of participation in this study, and total 188 sheets of questionnaire were used as final data excepting 12 sheets that are filled up unfaithfully or considered unreliable. For data processing, this study conducted Frequency Analysis, Descriptive Statistical Analysis, Reliability Analysis, MDS (Multidimensional Scaling) and Multiple Regression Analysis, and study results show that water ski and wakeboard(.602) have the most similar image attribute, indicating that image attributes of scuba diving and water ski(2.031) are positioned farthest with each other. As for image attribute, image attribute of water ski has appearance and progressiveness, windsurfing has an image attribute of positive, scuba diving has an image attribute of negation, and marin rafting has an image attribute of friendliness.

Assessment of Visual Characteristics on Bridge Landscapes in the Seashore (해안에 위치하는 교량경관의 시각적 특성평가)

  • Chun, Hyun-jin;Jiang, Long;Cheng, Yu-ning
    • Journal of Korean Society of Rural Planning
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    • v.22 no.3
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    • pp.63-70
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    • 2016
  • Due to the Korea's topographic characteristic, there are a lot of marine bridges to connect between islands and mainland. In addition, marine bridges play an important role in a regional landscape. For these reasons, landscape design of bridge is necessary in order to improve beautification of region. So, this studies analyzed image and landscape preference of marine bridges in rural area. The main results were summarized as follows: When rating the image of the background in sea and mountain image, 'stable' and 'natural' were rated highly. When rating the image of the arch bridge in sea and mountain image, 'beautiful', and 'attractive' were rated highly. When rating the image of the cable-stayed bridge in sea and mountain image, 'splendid', and 'attractive' were rated highly. When rating the image of the suspension bridge in sea and mountain image, 'beautiful', and 'splendid' were rated highly. Next, When rating the image of the background in sea and building image, 'stable' and 'natural' were rated highly. When rating the image of the arch bridge in sea and building image, 'beautiful', and 'splendid' were rated highly. When rating the image of the cable-stayed bridge in sea and building image, 'beautiful', and 'attractive' were rated highly. When rating the image of the suspension bridge in sea and building image, 'beautiful', and 'attractive' were rated highly. And, The image of suspension bridges in sea and mountain image is more highly preferred than other image. The background in sea and mountain image is landscape of the lowest preference. In the mountain and sea image, the preference of suspension bridge landscape has the highest rating. In the sea and building image, the preference of arch bridge landscape has the highest rating. In conclusion, the results illustrate that the marine bridge's shape and its background in rural area are important elements of a visual preference. When designing the marine bridge, designer have to choose a proper bridge shape for its background. However, this research's limitation is that this research consider only bridge shape and background to analyze landscape preference of marine bridges. Therefore, further research is necessary to consider various elements.

Marine (sea) Familiarity Index and Its Influence to National Image

  • Rui, Dong-Gen;Jung, Yong-Ki;Lee, Chun-Su
    • East Asian Journal of Business Economics (EAJBE)
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    • v.7 no.3
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    • pp.1-11
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    • 2019
  • Purposes - This study discusses various aspects of familiarity with the sea and how familiarity with the sea is perceived. This study also summarizes the literature on the factors of previous researches that affect the formation or decision of national image. Research design and methodology - Sea familiarity index was derived from the results of recognition of free association with the sea, friendliness with the sea, association of the sea with life, interest to the sea, Korea's representative marine regions, and sea related emotionalism. The familiarity with the sea (ocean) perceived by foreign visitors or foreigners in the future will be helpful in deriving a comparative research. Results - This study has identified the marine tourism resources, marine ecology, and the cognitive and emotional situations consumers feel that should be developed practically. If a continuous time series research is conducted in the future through these, it will be a chance to provide a basis for consumers' dynamic awareness. Conclusions - Through this study, it is pointed out that the research utilizing the sea and ocean to form national image highly suggested an opportunity to add and utilize new variables academically. This study on the perspective of the formation of national image suggests a new approach to add and utilize new variables to future research using the sea and ocean.

A Study on the Development Strategy of Jeju Marine Leisure Equipment Industry (제주도 해양레저장비산업 육성 방안에 대한 고찰)

  • Lee, Young-Jin;Song, Young-Min
    • Journal of Fisheries and Marine Sciences Education
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    • v.24 no.2
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    • pp.286-301
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    • 2012
  • This study was to consider the development strategy of Jeju Marine leisure equipment industry for facilitating marine leisure tourism industry. For achieving this goal, the case studies related to domestic & foreign marine leisure equipment industry, interviews of marine leisure equipment company, the contents of specialist consultation meeting were used in this study. The strategies for promoting were suggested in progress that step 1 was the expansion of maintenance infrastructure as of a port of call, step 2 was the establishing of marie leisure tourism image, step 3 was the integration of marine leisure equipment industry. More specific suggestions were followed. As an aspect of infrastructure, the expansion of management of marine leisure equipment such as yacht, development of marina having similar image of Jeju were suggested. As an aspect of law/institution, the development of financial support system on the marine leisure equipment, promotion of establishment of professional education institutions were suggested. As an aspect of contents/programs, the hosting the exhibition of marine leisure used equipment of international trade, the development of environmental-friendly program associated with cruise were suggested, Finally, as an aspect of promotion/marketing, the promotions linked with drama & movie industry, the strategy of improvement of negative image to the yacht industry were suggested.

A Trial Toward Marine Watch System by Image Processing

  • Shimpo, Masatoshi;Hirasawa, Masato;Ishida, Keiichi;Oshima, Masaki
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • v.1
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    • pp.41-46
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    • 2006
  • This paper describes a marine watch system on a ship, which is aided by an image processing method. The system detects other ships through a navigational image sequence to prevent oversights, and it measures their bearings to maintain their movements. The proposed method is described, the detection techniques and measurement of bearings techniques are derived, and the results have been reported. The image is divided into small regions on the basis of the brightness value and then labeled. Each region is considered as a template. A template is assumed to be a ship. Then, the template is compared with frames in the original image after a selected time. A moving vector of the regions is calculated using an Excel table. Ships are detected using the characteristics of the moving vector. The video camera captures 30 frames per second. We segmented one frame into approximately 5000 regions; from these, approximately 100 regions are presumed to be ships and considered to be templates. Each template was compared with frames captured at 0.33 s or 0.66 s. In order to improve the accuracy, this interval was changed on the basis of the magnification of the video camera. Ships’ bearings also need to be determined. The proposed method can measure the ships’ bearings on the basis of three parameters: (1) the course of the own ship, (2) arrangement between the camera and hull, and (3) coordinates of the ships detected from the image. The course of the own ship can be obtained by using a gyrocompass. The camera axis is calibrated along a particular direction using a stable position on a bridge. The field of view of the video camera is measured from the size of a known structure on the hull in the image. Thus, ships’ bearings can be calculated using these parameters.

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Image Analysis Method for the Performance Evaluation of Marine Antifouling Coatings (화상 분석을 통한 선박 방오도료의 성능 평가)

  • Park, Hyun;Chun, Ho Hwan;Lee, Inwon
    • Journal of the Korean Society of Visualization
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    • v.11 no.2
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    • pp.18-26
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    • 2013
  • An accurate and reliable performance evaluation technique is indispensable for the development of marine antifouling coatings. The existing standard practice is however, based on the visual observation of biofouling settlement area, which is prone to the subjective judgment of the inspector. In spite of the above mentioned importance, a systematic and objective fouling evaluation technique has not yet been introduced. In this study, a novel quantitative antifouling performance evaluation method for marine antifouling paints is devised based on the image analysis of panel immersion test results. The present image analysis method is to quantify settlement area for each fouling category by distinctive color. The fouling categories are set as unfouled, biofilm, green algae, brown algae, calcareous animal and spongy animal with specific HSL (Hue, Saturation, Lightness) color ranges. In order to assess the effectiveness of the proposed method, static immersion tests for three antifouling coatings were undertaken for two years.

Noise Removal of Radar Image Using Image Inpainting (이미지 인페인팅을 활용한 레이다 이미지 노이즈 제거)

  • Jeon, Dongmin;Oh, Sang-jin;Lim, Chaeog;Shin, Sung-chul
    • Journal of the Society of Naval Architects of Korea
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    • v.59 no.2
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    • pp.118-124
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    • 2022
  • Marine environment analysis and ship motion prediction during ship navigation are important technologies for safe and economical operation of autonomous ships. As a marine environment analysis technology, there is a method of analyzing waves by measuring the sea states through images acquired based on radar(radio detection and ranging) signal. However, in the process of deriving marine environment information from radar images, noises generated by external factors are included, limiting the interpretation of the marine environment. Therefore, image processing for noise removal is required. In this study, image inpainting by partial convolutional neural network model is proposed as a method to remove noises and reconstruct radar images.

Development of Analysis Module for Marine Traffic Information Using PC Camera

  • Moon Serng-Bae;Lee Geun-Sil;Jun Seung-Hwan
    • Journal of Navigation and Port Research
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    • v.29 no.4
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    • pp.313-318
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    • 2005
  • Usually marine traffic survey has been conducted by some methods like an ocular observation using portable RADAR, a questionnaire, etc. But these should have expended a lot of manpower and expenses. In this paper, we have developed new observation module which could capture the RADAR image using PC camera simply, and allowed as to track targets on the PC monitor directly. And it has been programmed to make a database of RADAR image, target's track and information, and analyze the marine traffic tendency in various ways like vessel number crossed over gate line, vessel's velocity distribution in gate line, traffic density distribution, etc. We have confirmed that this module could observe and analyze the marine traffic efficiently and economically through several on-the-spot experiments.

Digital Image Processing of Side Scan Sonar for Underwater Man-made Structure (수중 인공구조물에 대한 사이드스캔소나 탐사자료의 영상처리)

  • Shin, Sung-Ryul;Lim, Min-Hyuk;Kim, Kwang-Eun
    • Journal of Advanced Marine Engineering and Technology
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    • v.33 no.2
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    • pp.344-354
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    • 2009
  • Side scan sonar using acoustic wave plays a very important role in the underwater, sea floor, and shallow marine geologic survey. In this study, we have acquired side scan sonar data for the underwater man-made structures, artificial reefs and fishing grounds, installed and distributed in the survey area. We applied digital image processing techniques to side scan sonar data in order to improve and enhance an image quality. We carried out digital image processing with various kinds of filtering in spatial domain and frequency domain. We tested filtering parameters such as kernel size, differential operator, and statistical value. We could easily estimate the conditions, distribution and environment of artificial structures through the interpretation of side scan sonar.