• 복식
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• 제50권8호
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• pp.87-97
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• 2000

The purposes of this study are to classify the male consumers in new generation by evaluating the fashion mania elements and to examine the differences among consumer groups in product attributes, benefits, dressing for self and others, and sensation seeking tendency. Fashion mania elements are compose of purchase frequency, the storage of clothes, the affection toward clothes and fashion knowledge. Data were obtained from 492 adult male living in Seoul and Kyunggi Do. Statistics used for data analysis were frequency, means, one-way Anova, Duncan's multiple range test, factor analysis, cluster analysis using Spss 9.0. The results can be summarized as follows: There consumer groups are identified based on the fashion mania elements: fashion mania, fashion interests, non-fashion mania. The fashion mania group has positive fashion behavior and high fashion attitude, the fashion interests group has high fashion attitude and light fashion behavior, non fashion mania group has light fashion attitude and behavior. Fashion mania group regard intrinsic attributes very highly in order to express individuality, shows the tendency to dress for self strongly rather than to dress for others. And fashion mania group shows a high sensation seeking tendency compared with the remaining groups.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2003년도 가을학술발표대회
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• pp.54-55
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• 2003

• 한국의류학회지
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• 제26권9호
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• pp.1320-1330
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• 2002

The purpose of this study was to classify Y generation according to Hip Hop mania elements and to investigate the differences in psychological characteristics (self-consciousness, egocentrism) and buying behavior of Hip Hop fashion among the classified groups. The subjects were 500 middle and high school students living in Seoul and Kyonggi area.46g data were analysed using cluster analysis, ANOVA and Duncan's multiple range test. The results were as (follows : As a result of classifying Y generation with Hip Hop mania element including behavior and attitude aspect they were classified into three groups; Hip Hop mania group, Hip Hop interesting group, Hip Hop uninterested group. Among groups there were significant differences in public and private self-consciousness, self-centeredness, evaluative criteria of Hip Hop fashion, information sources and clothing store patronage. Hip Hop Mania group showed significantly higher level in both public and private self-consciousness, thus the members of the group were so egocentric in their thinking and behavior. When they purchased Hip Hop fashion, they regarded both aesthetic appreciation and practicality as import information.

• 비교문화연구
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• 제19권
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• pp.101-126
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• 2010

Narcissism is a pathological phenomenon and narcissistic subject always needs to put itself on the top and has interest in nothing but its own determination. The protagonist of Adversary by ?mmanuel Carr?re does pay careful attention to what others are thinking of him while he does not distinguish difference between object of love and himself. So he can be allegedly narcissistic subject. And it can be said that the behaviors of Mary in the movie Under the sand by Ozon are included in narcissism in that narcissistic subject has the characteristics that idealizes the object of libido. However, in this study, the heroine is examined based on such a point that the object of love and extreme idealization incline toward others. We call this case reverse-narcissism. In Part 2, it is investigated what relation narcissism as an unconscious psychological tool has with Oedipus complex, which plays an important role in forming human psyche. For instance, disappointment caused by prohibition at the oedipal stage is too severe, which creates superego and its idealization to protect in such a way that narcissistic regression can not be done. Cases of extremely big gap between ego and ideal type are perversion, impostor, mania, paranoia, etc, where narcissistic and oedipal elements are combined to affect.