• 한국IT서비스학회지
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• 제10권1호
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• pp.47-64
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• 2011

In the IT(Information Technology) service, which supply the solutions related to business management and IT, network construction and application trends, the related service business are increasing according to the enlargement of project scope and the diversity of project types as the need of service customers. In this paper, I propose the significant effect factors on the network management of IT service firms. The key findings are from the analysis result about 94 IT service firms as follows. For implementation the high performance of network management in the IT service firms, the strategic elements in the process of network construction are more conceived highly than the basic element in them. Also the perspective of project objectives are considered than the nominal perspectives in the partner selection process. The competency of partner firms', the cooperation process between the partner firms', network relation operation management and network relation structure management are the significant effect factors of network management.

• Journal of Korea Trade
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• 제23권6호
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• pp.145-158
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• 2019

Purpose - Alliance members have constantly revised market strategies over time by withdrawing membership from a current alliance, joining another alliance, or constructing a new alliance. From the perspective of the signaling effect, the purpose of this study is to analyze the impacts of partner volatility (new member, old member, and new group) on firm value. Design/methodology - To analyze the impact of partner volatility on firm value, companies in strategic alliances are classified into the three groups of new partner, existing partner, and new alliance, and the effects on company value are verified through an event study and the signaling effect analysis. Findings - This study proved that new partners and newly formed strategic alliances have higher expectation effects than old partner company groups, and have a more positive effect on the relevant firms' stock prices. In addition, the result of the study showed the same valid results as the alliance levels, and showed that investors' expectations were higher with new partners and new alliances than with old partners. Research Implications - A new perspective on the signaling effects of strategic alliances among shipping lines was presented in this study by grouping alliance types including new member, old member, and new group. The results provide useful insights for selecting partners and firm values of alliance announcement times. Originality/value - This study analyzed partner volatility on relevant companies' stock prices from the perspective of investors from the global shipping conference reorganization in 2017. Strategic alliances were classified into the three categories of new partner, old partner, and new alliance, and the effects on firm value were verified.

• 한국유통학회지:유통연구
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• 제1권1호
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• pp.65-81
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• 1996

Despite the impressive economic growth over the past several decades, Korea's distribution sector has remained quite underdeveloped. Until recently, management of the marketing channels also has been staying at an unsophisticated level. The Korean marketing channel system is largely characterized by 1) undifferentiated channel types among the competing manufacturers, 2) dominance by the manufacturers over the other channel members, 3) high level of conflicts among the channel members, 4) inefficient marketing information system, and 5) lack of managers properly trained in channel operation and management. Currently, major change factors emerged and has begun to directly affect the Korean marketing channel system. The most salient changes surrounding the Korean marketing channel system are 1) complete opening of the marketing channels for the foreigners, 2) emergence and spread of new types of channels 3) adoption of advanced information technology by the various channel members, 4) increase in flexibility in production and supply systems, 5) shift of power toward the retailers away from the manufacturers, 6) growing trend for cooperation and alliance among the traditional marketing institutions. To these changes the manufacturers have been reacting, rather than proacting, mostly using defensive measures. The proactive measures that are recommended on behalf of the manufacturers include 1) installation of the strategic channel management system, 2) development of the skills for efficient interorganization management, 3) investing in efficient system for marketing information and logistics management, 4) more efficient management of brands, and 5) maintenance of price-competitiveness.

• 경영과학
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• 제16권2호
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• pp.93-108
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• 1999

There seems to be a renewed interest in interorganizational relationship to search ofr strategic information partnerships. It is particularly noteworthy that no study has yet reported configurations at the level of interorganizational relationships nor compared such configurations across different types of IOS(interorganizational Infromation System). This paper seeks to uncover dominant configurations of interorganizational relationships across the various types of IOS. We integrate relevant theoretical concepts from transaction cost economics, organization theory and political economy to develop a conceptual model of interorganizational relationships based on the fit between information processing needs and information processing capabilities. We empirically uncover a set of hypothesis toward the patterns of interorganizational relationships. Moreover the implications for further research pertaining to the logic and development of configurations were proposed.

• 한국경영과학회지
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• 제29권1호
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• pp.17-30
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• 2004

There seems to be a renewed interest in Interorganizational relationship to search for strategic information partnerships. It is particularly noteworthy that no study has yet reported conflgurations at the level of interorganizational relationships nor compared such configurations across different types of ISO(interorganizational system). This paper seeks to uncover dominant configurations of interorganizational relationships across the various types of ISO. We Integrate relevant theoretical concepts from transaction cost economics, organization theory and political economy to develop a conceptual model of interorganizational relationships. We empirically uncover a set of hypothesis toward the patterns of interorganizetional relationships. Moreover the implications for further research pertaining to the logic and development of configurations were proposed.

• 유통과학연구
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• 제20권2호
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• pp.19-29
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• 2022

Purpose: Understanding the distribution channel is a foundational element of successful hotel revenue management. This study aims to assess hotel distribution network partnerships and develops a model that can be utilized to ensure hoteliers are not becoming increasingly reliant on a single channel, optimize their market exposure, and maximize their portion of the overall worth of the network. Research design, data and methodology: This study utilizes a grounded theory approach to form a theoretical model by analyzing and examining the current practice of hotel distribution management through interviews with 15 stakeholders in Indonesia, such as hoteliers, online travel agents, wholesalers, and connectivity managers. Results: Based on data analysis, we describe hotel distribution elements, revenue team, managed channels, and channel prioritization for a different type of hotel. Finally, we propose a distribution channel model that comprises hotel teams, customer types, indirect channels, and direct channels. Conclusions: The model contributes to the literature by exploring the options of distribution channels for various hotel types to support hotel revenue management practice. By utilizing our model, practitioners can have a complete picture regarding the strategic choice of the channel by considering their hotel capacity and market target.

• 유통과학연구
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• 제15권12호
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• pp.5-19
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• 2017

Purpose - This study involves the following questions: "Does internalization theory fully explain reality?" and "Which additional factors may add extra value to the theory?" To answer these, this study divides market entry mode into two steps, initial and subsequent and then, focuses on the subsequent distribution step; that is, the post-entry strategy after initial entry. In addition, this study relies on finding strategic orientations that affect the decision of post-entry into foreign markets. Research design, data, and methodology - To investigate this, this study examines 252 cases of Korean online games for each foreign market and the distribution mode at the product-team level. Results - The result shows that companies use different distribution strategies as a post-entry mode, like licensing, or joint distribution rather than exclusive distribution, through subsidiaries even if they already have wholly owned local subsidiaries which have enough experience and resources to select the entry modes among various types and then provide full commitment and control. Additionally, it finds that strategic orientation affects post-entry strategies differently. Conclusions - Therefore, this study is noteworthy and significant, as it practically extends the existing theories such as an internalization and distribution for decision making regarding the overseas expansion of entertainment businesses.

• Asia pacific journal of information systems
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• 제14권1호
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• pp.1-21
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• 2004

Recently, many internet firms have opted the strategic alliances with other on/off-line firms in order to gain and sustain their competitive advantages. Previous research on market reaction to such alliances, however, shows mixed results. Therefore, the purpose of this thesis is to analyze the announcement effects of the alliances among internet firms in the stock market. Focusing on on-line firms that have been outside the scope of previous research, this study applied the event study methodology and examined the cumulative abnormal returns(CAR) for 245 alliance announcements between October 1998 and May 2002. Further, this study conducted a survey to categorize various types of announcements and 40 usable returns has been analyzed. The notable results from this study include: 1) The strategic alliances announcements do not have statistically positive effects on stock prices of the announcing firms. 2) Contrary to the results of the previous research, the CARs associated with marketing alliances are higher than those with technology alliances. 3) The degree of fitness among firms' disposition, their alliance purpose, and alliance type chosen influences the performance of their alliances.

• Asia pacific journal of information systems
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• 제9권4호
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• pp.69-88
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• 1999

The purpose of this study is to determine whether the centralization of information technology activities and the organizational structures, especially the centralization of decision making and the complexity have any effects on the information systems performance. The strategic types, the formalization dimension of organizational structures, and the industrial characteristics, which might have impacts on the dependent variables were controlled. Information systems performance was measured by both user satisfaction and organizational performance. To achieve the research objective, a field study using the structured questionnaires was employed. Thirty large companies participated in this study. Multivariate regression analysis was used to analyze the data collected. Findings of this study are summarized as follows: The centralization of IT activities, the centralization of decision making, the complexity of organizational structure and the interaction effects among these independent variables all turned out to have statistically significant effects on the user satisfaction, while not on the organizational performance. The implication of these findings is that the IT structure must be determined in congruence with the organizational structures and vice versa. One weakness of this study is that the strategic type was not an independent variable but a controlled variable. Further study of using the strategic type as an independent variable with more sample corporations is to be encouraged.

• Asia pacific journal of information systems
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• 제6권2호
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• pp.221-254
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• 1996

Information systems outsourcing takes diverse forms for various reasons. In order to analyze the diverse types of outsourcing relationships between outsourcing vendors and clients, two dimensions of outsourcing decisions proposed by Nam et. al. (1996), "the extent of substitution by vendors" and "the strategic impact of outsourced IS applications", are utilized as a framework. Four cells depicting types of outsourcing relationships are described based on the two dimensions. This paper studies the outsourcing experiences of four representative firms selected from 15 case study firms located in the U.S. within the framework of the proposed four types of outsourcing relationships. The movement of four firms in terms of its outsourcing decision within and across the cells is examined in order to derive the managerial guidelines over time.