• Management Science and Financial Engineering
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• v.17 no.1
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• pp.1-18
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• 2011

The present study provides a theoretical investigation on pioneering advantage based on reference dependence and loss aversion effect under prospect theory (Kahneman and Tversky, 1979). Behavioral explanations for pioneering advantage are provided from two different perspectives: one based on the prototypicality and the other on the utility uncertainty of the option. A pioneer brand creates the product category and makes a strong impression in customers' mind, and thus becomes the most representative or prototypical option of the category. In addition, the pioneer brand becomes the first option to be experienced by the majority of consumers in the product category, thus has the lowest level of utility uncertainty compared with the late movers. This study integrates the previous accounts for pioneering advantage by showing that consumers have higher preferences for the most prototypical and the least uncertain option based on loss aversion and reference dependence effect. This study suggests that firms should carefully analyze the consumers' loss aversion and perceived uncertainty and prototypicality of their products in order to develop effective market entry strategies.

• Proceedings of the Safety Management and Science Conference
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• 2013.04a
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• pp.485-500
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• 2013

Cultural assets of the country's history and cherish the living conditions of the people, conscious and cohesive crystals, and the pride of the hearts of the people as a haven. In the country worth preserving national treasure, bomulgeup, local cultural heritage as a major cultural property protection are. Cultural properties, etc. Most are wooden, is vulnerable to fire, and, moreover battling to far away from the city and due to the geographical conditions are very challenging aspects. The national cultural assets, such as the many temples, vows to fire one if the loss of a centuries-old cultural property is a big loss of national posterity to great shame is not. Still cultural assets and a large number of visitors have flocked temples. All of us to keep the look and feel of the cultural assets pleasure to conserve cultural assets preserved to ensure that fire prevention is always unmistakably bear in mind that sees.

• The International Journal of Costume Culture
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• v.4 no.1
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• pp.61-70
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• 2001

This study discuses the strategies for the reestabisgment of Korean textile industry by emphasizing the area of textile design which plays an important role in developing textile materials. The textile industry in Korea has been in stagnancy for a long period of time and appears to find no answer to the problem. The big part of the problem is that the industry itself does not realize the importance of textile design and its management does not understand its critical role in contributing the growth of the industry. To develop textile design, first, we need to foster textile designers who have the creativity, an understanding of international trend and a mind f management. This can be achieved through an education system with a close tie to the textile industry. Second, we need to globalize our textile design in three aspects : design, technology and marketing. A balanced and harmonized progression of these three aspects will guarantee a successful globalization of textile design. This progression, however, demands creativity, identity, and interaction on the design side, digital and networking on the technology side, and culture marketing, brand value, and global agent networking on the marketing side.

• Journal of the Korea Safety Management & Science
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• v.12 no.4
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• pp.239-246
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• 2010

The purpose of this study is looking for the effects of innovation on business performance in Korean SMEs. We were able to obtain participations of 169 questionnaire, and derived statistics by means of SPSS/PC version 15.0 and AMOS. In this study we found that employee's quality mind and organizational supports for company innovation activities are significant to product innovation and process innovation. The reason is easy to adoption and participation in the innovation for all the members of the staff. As a statistical result, the research conduced that both product innovation and process innovation largely affects the business performances increase.

• International Journal of Contents
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• v.14 no.4
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• pp.1-9
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• 2018

This study evaluates the effectiveness of smartphone detox program for smartphone addiction among university students. To reduce the rate of smartphone addiction and its negative effects on physical, mental and social wellness, a six-session program was applied to sixteen participants who voluntarily completed the entire program and responded to pre-post survey. Smartphone Addiction Proneness Scale (SAPS) was used for smartphone addiction assessment with Mental Health Scale, Positive Psychological Capital Scale for mental wellness and Self-Management Scale for physical and social wellness. Results received after the program indicated that, smartphone addiction and mental health scores decreased significantly while the average scores of self-management and positive psychological capital increased respectively. Furthermore, the rate of high-risk group decreased, and the participants, affirmed in their self-evaluation report that excessive use of smartphone negatively affects their body, mind and interpersonal relationship. Thus, smartphone detox program is effective in reducing smartphone addiction and improving the students' wellness.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.3
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• pp.165-175
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• 2023

Boryeong Mud Festival has become a representative local festival that both domestic and foreign tourists can enjoy together. In addition, it is one of the usual hands-on marine festivals in Korea that can be enjoyed with one mind at the Boryeong Mud Festival, regardless of race, age, and language. This study explored the overall perception and trends of the Boryeong Mud Festival using big data extracted online from the Boryeong Mud Festival. First, keywords such as Chungnam, hosting, summer, reporter, experience, opening ceremony, performance, operation, news, tourist, opening, event, and festival were frequently exposed online. Second, due to centrality analysis, the centrality of festival experience programs and performances, opening ceremonies, and Boryeong mayor was high. Third, due to the CONCOR analysis, five clusters of meaningful keywords related to the Boryeong Mud Festival were formed.

• International conference on construction engineering and project management
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• 2013.01a
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• pp.151-157
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• 2013

Since the sub-prime mortgage crisis from the US in 2008, the Korean housing market has plummeted. However, the deposit prices of the Korean local lease contract, Chonsei, had been increasing. This increase of Chonsei prices can be a threat to low-income people, most of whom prefer to live in houses with a Chonsei contract. In the housing and Chonsei market, there are many stakeholders with their own interest, hence, simple thoughts about housing and Chonsei market, such as more house supply, will decrease house price, would not work in a real complex housing market. In this research, we suggests system dynamics conceptual model which consists of causal-loop-diagrams for the Chonsei market as well as the housing market. In conclusion, the Chonsei price has its own homeostasis characteristics and different price behavior with housing price in the short and long term period. We found that unless government does not have a structural causation mind in implementing policies in the real estate market, the government may not attain their intended effectiveness on both markets.

• International conference on construction engineering and project management
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• 2011.02a
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• pp.368-375
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• 2011

Along with the growing interest in greenhouse gas reduction, the effect of energy reduction from green buildings is gaining interest as well. However, green buildings may have difficulties in financing due to their high initial construction costs. With this in mind, the objective of this study is to suggest a financing model for green building projects with a governmental guarantee based on CER (Certified Emission Reduction). In other words, in the financing model, the government provides a guarantee for the increased costs of a green building project in return for CER. The suggested financing model was tested and found feasible for implementing green building projects. In addition, the model in this study is applicable to private projects because guarantee has its return. To utilize CER as a return for a financial guarantee, however, certification of CDMs (Clean Development Mechanism) for green buildings must be vitalized.

• The Korean Journal of Health Service Management
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• v.4 no.1
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• pp.71-86
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• 2010

The purpose of this study is to promote efficiency of hospital management with customer satisfaction by understanding qualitative system about more systemic hospital service coordinator's job under analyzing the satisfactory degree and coherence of hospital service coordinator's job because of increase of customer need level by medical environment improvement and the variety of offering method of medical service. I allocated a questionnaire per each hospital around dentistry, Oriental medicine clinic, plastic surgery in medical examination department and withdrew questionnaire on total 662 hospitals. According to the study results stated above, generally necessity on employment of a hospital service coordinator appeared high and To the necessity, I considered that a hospital service coordinator's job must strengthen the role for going still more to customer with discriminated mind and service not simple kind service to medical consumer, with establishing more systematic and realistic educational culture in qualification and educational department of a hospital service coordinator. Also a hospital service coordinator must be changed to promote customer satisfaction and efficiency of hospital management by more systematic business assignment and role establishment.

• Journal of Family Resource Management and Policy Review
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• v.11 no.1
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• pp.21-36
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• 2007

The main purpose of the current research was to induce the importance of manners through the relationship between the level of transformational leadership in the family and the degree of job satisfaction in workers. It also examined positive variants that can enhance the degree of job satisfaction. The data from 250 questionnaires were used for the final analysis. The main results of the present study are as follows: First, the level of transformational leadership in the family tended to be relatively low, although it was good at the intellectual stimulus leadership among the sub-dimension of the "Family Multifactor Leadership Questionnaire." Moreover, communication, status, and education level turned out to be most influential background variables. Secondly, the score for job satisfaction that is recognized by the workers appeared to be less than average. It seemed that relative comparison in the level of life, communication and education level were the most influential variables. Indeed, the result of stepwise regression analysis showed that transformational leadership made a comparatively high contribution to job satisfaction. Therefore, it is important to keep in mind that a worker's leadership development is a main source of maintaining job satisfaction.