• Title/Summary/Keyword: Make-up Advertisement

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A Study of Advertising Appeal Types and Make-up Images in Cosmetic Advertising (화장품 광고에 표현된 소구형식과 메이크업 이미지에 대한 연구)

  • Yang, Su-Mi
    • Journal of the Korean Society of Fashion and Beauty
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    • v.2 no.2 s.2
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    • pp.59-70
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    • 2004
  • The purpose of this study were to find out appeal types and variation of make-up image and make-up style in cosmetics advertising. The research of this study were collected from cosmetics advertisement printed in Amole Pacific Cosmetic industry from $1970{\sim}2004$. The results were as follow: 1. A cosmetics advertisement appeal were three types. it were models and products appeal advertisement as emotional appeal, products-appeal and mixed appeal advertisement. 2. A variation of make-up image were different by the time. In the 1970s make-up were model empersis eye-line and colorful make-up were classic and active make-up image. From the 1980s various color make-up were used and persuited of individuality and started to appeal that were romantic and elegance image. In the 1990s multi-color make-up image were manish and modern used ambivalence and multi-message, and in the $2000{\sim}2004$ natural and romantic-sexy remarkable make-up image were used of new concept of beauty.

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A Study on the Perception Difference Analysis of Brand Image and Advertisement Image According to the Advertisement Expression Forms of Domestic Make-up Cosmetics - Focusing on the Students & Employees in Beauty & Fashion Industry in Chonbuk Provinces - (국내 색조화장품의 광고표현형식에 따른 상표 및 광고 이미지의 지각차이 분석 - 전북지역 미용패션 전공자와 종사자들을 중심으로 -)

  • Lee, Ji-Young;Kim, Yong-Sook
    • Fashion & Textile Research Journal
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    • v.6 no.5
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    • pp.575-584
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    • 2004
  • The purpose of this study was to investigate the differences in recognition of brand and advertisement image according to the advertisement expression forms of domestic make-up cosmetics. This study was conducted by means of a questionnaire survey of female which age from twenties to the thirties. The statistics used for data analysis were frequency distribution, Percentage, mean, factor analysis, and paired t-test by the SPSS program. The results of this study were as follows. The brand and advertisement image of domestic Make-up cosmetics were classified into seven factors. : Of good quality, high-toned, modern, chic, unique, familiar, stimulative brand and advertisement image. The brand image and advertisement image recognition didn't correspond in general except HERCYNA and ETUDE.

Altered Image of make-up Advertisement with Changing of the Colors

  • Kwon, Ku-Jung
    • Journal of Fashion Business
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    • v.11 no.3
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    • pp.106-123
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    • 2007
  • The purpose of this research is to study if the images that make-up advertisement tries to symbolize can be altered with changes only in the colors of make-up and without any changes in other factors and if colors can be tools of communication in image. Also, we studied the interaction between the partial changes of eyes and lips. The results are as follows. First, we studied if the images that make-up advertisement tries to symbolize can be altered with changes only in the colors of make-up and without any changes in other factors. The study revealed more or less differences, however, when we applied colors of each image on photos, people had higher recognition on that image more than other images. Therefore, we can conclude that the image can be changed merely with the change from colors of make-up. Second, we changed the make-up colors of lips and eyes separately and studied the interaction of the two. When natural colors and elegant color were applied, there was no interaction of color application between eyes and lips within 0.1 significance level. In the case of romantic colors, there was interaction of applying colors between lips and eyes within 0.1 significance level. When we applied gorgeous colors and modern colors, there was interaction of applying colors between lips and eyes within 0.1 significance level. Therefore, from the interaction of the two, it was recognized to be most gorgeous or most modern when gorgeous colors or modern colors were applied in both lips and eyes.

The Characteristics of Visual sign in Korean women's Make-Up Advertisement (한국 여성의 메이크업 광고에 나타난 시각적 기호의 특성)

  • Lee, Ju-Yeon
    • Journal of the Korean Society of Fashion and Beauty
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    • v.1 no.1 s.1
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    • pp.143-151
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    • 2003
  • As korean women despised to transform their appearance into totally different shape, and they regarded to enhance a inherent beauty ideal beauty, korean traditional make-up culture was natural. But in modern society, make-up has been developing as one of the beauty industry and it means make-up involves more meanings than primitive period and needs to study its multi-dimensional connotation to understand in the culture. The purposes of this study were to find out what was represented in make-up ad and how it has been changed. The data of this study were collected from make-up advertisement printed in 'Hyang Jang' which is a periodical of amole pacific cosmetic industry from 1972-2001, and qualitatively analysed. As a results of content analysis were: The characteristics of non-verbal expression in make-up advertisements were different by the time. Generally person-appeal advertisements were more than product-appeal advertisements. And in the 1970s and early 1980s, person-appeal advertisements were appeal to the lifestyle, but after that person itself was appealed. And also after early 1980s, image-appeal advertisements were increased.

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Beauty in White Make-up Powder (白粉) Advertisements in the 1920s and 1930s -Aesthetic Expression in the Era of Modern Cosmetics Advertisement- (1920~1930년대의 백분(白粉)광고에 나타난 미(美) -근대 화장광고시대의 미적 표현-)

  • Baek, Ju Hyun;Chae, Keum Seok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.2
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    • pp.255-273
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    • 2019
  • Perceptions of beauty change and are shared with others in the media of emotional words. In the modern age, a mix of traditional and modern make-up cultures has changed the standards of beauty. Therefore, an analysis using emotional words (an image that consumers have for certain subjects) and an image scale that intuitively shows them can be an important means for understanding changes in the "beauty of the time". This paper considered changes in typical aesthetic characteristics that women pursued through make-up by analyzing emotional words in white make-up powder advertisement texts from the 1920s through the 1930s. Imported modern technologies changed cosmetic manufacturing techniques and advertising methods to create a momentum that changed women's make-up culture from light to heavy make-up or from white to color make-up. Such changes have led to changes in the perception of beauty and were expressed through sensitive vocabularies such as pure, new, fresh, lofty, lively, healthy, and cheery. Such changes reflect social aspects such as women's aspirations for high status, pursuit of security, or women's roles under the wartime regime to show a change from beauty with an attribute of [+cool] to that of [+soft].

A Study on the Image Perception according to the Advertisement Expression forms of Imported Make-up Cosmetics (외국산 색조화장품의 광고표현형식에 따른 이미지 지각)

  • Lee Ji-Young;Kim Yong-Sook
    • Journal of the Korean Society of Costume
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    • v.55 no.7 s.98
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    • pp.101-113
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    • 2005
  • The purpose of this research was to identify the perception maps of Imported make-up brands and advertising images by analyzing their ads in periodicals from 2004 S/S. A self-administered questionnaire included seven adjectives to describe the brand and advertising images of the imported make-up products. Data was analyzed by using the KYST, CORAN, and SPSS programs, the positioning through Multi-Dimensional Scaling. The results of the research were as follows: 1. The perception of the brand images of Chanel, Chiristian Dior, and Lancome was the highest. The advertising images of Clinique and Bourjois were the highest and that of Shiseido was the lowest. 2. The respondents perceived Christian Dior and Chanel to be similar in the brand image factors of good quality, sophistication and uniqueness. Christian Dior, Chanel, and Lancome were all perceived similarly in their degree of familiarity and level of stimulation.

Characteristics of Makeup Design Revealed in Perfume Advertisements - Focusing on Advertisements in the Magazines Anna Sui and Bulgari Since 2000 - (향수 광고에 나타난 메이크업 디자인 특성 - 2000년대 이후 '안나수이'와 '불가리' 잡지 광고를 중심으로 -)

  • You, Sun-Mee;Oh, In-Young
    • Journal of the Korean Society of Costume
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    • v.60 no.3
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    • pp.84-98
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    • 2010
  • This study aims to present basic materials to promote the importance of make-up design in advertising images and designing effective perfume advertisement by looking at features such as colors, forms, patterns, and material feels, the elements of make-up designs shown magazine advertising images for various perfume brands. The features of make-up designs shown in Anna Sui and Bvlgari perfume advertisements are as the following. Among 9 images in Anna Sui advertisements, 5 displayed mat-like skin feels. Among shadow colors, brown colors accounted for over half, 5 out of 9 while pink colors accounted 5 out of 9 for cheek make-up. Among 7 images in Bvlgari advertisements, pale blue skin colors accounted most, 5 out 7. 4 out of 7 displayed mat-like skin feels and 4 out 7 were in pink colors for lip make-up. Anna Sui brand was found to use a bold and unique makeup design for each perfume advertisement according to the designer's fashion orientation tendency to pursue unique, vintage-style, and romantic images whereas Bvlgari focused on make-up to emphasize elegant and refined female beautify according to the company philosophy of pursuing elegant and high-class images. Namely, it was determined that the BI(brand image), the images a company pursues is related to the MI(make up image), the make-up images in advertisements.

Make-up culture and Image of Korean Women in the late 20th Century (20세기 후반 한국 여성의 화장 문화와 화장 이미지 연구)

  • Kim, Min-Je;Park, Hye-Won
    • Journal of Fashion Business
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    • v.15 no.4
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    • pp.67-86
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    • 2011
  • This study intended to understand overall history of make-up in Korea in an integrated and diachronic context by interpreting women's will and desire to express themselves reflected in the cosmetics culture in each period centering on women's magazine cover, cosmetics advertisement, and articles from 1950 to 1999 and examining women's make-up image and characteristics in each period. A total of 919 women's magazines (Yeonwon (Women's Garden), Woman Sense, Yeoseong Donga (Women's Donga), Jubusaenghwal (Homemaker's Living), Yeoseong Jungang (Women's Jungang)) issued between 1950 and 1999 were examined for the study. Key words of each period were extracted through fashion and beauty related articles and advertisement titles to examine the make-up culture of Korean women and set the standard for the make-up image of Korean women. A total 1,252 pictures were shot for each period and categorized based on the standard for the make-up image of Korean women. Then, the changes in the make-up image of Korean women were examined and identified the characteristics of images along with the change of images in each period. Next, the meaning of each make-up image was examined. This can be interpreted as the expression of values and desire by modern Korean women, especially Korean women in the late 20th century, as well as the consciousness for coping with the changing society.

A Study on Recognition of the Eroticism in Fashion Advertisement

  • Lim, Mi-Ae;Choi, In-Ryu
    • The International Journal of Costume Culture
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    • v.12 no.1
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    • pp.13-25
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    • 2009
  • This research is progressed to look out for efficient expression-elements of eroticism used in advertisements. Since these expressions of eroticism appealing to sex which is one of the primitive instincts of mankind are increasing in advertisements of cosmetic products which are used more often by recent high-rate-growth and the elevation of living conditions. The most usual expression-elements of eroticism in advertisement are exposure, pose, fashion style, make up, hair style and color. To analyze those expression-elements we made four pieces of fashion advertisement photos with four different types and surveyed both fashion majored students and non-fashion majored students. We applied regression analysis, ANOVA, and frequency analysis to verify the hypothesis. We found that in eroticism, the pose was the most important cognitive feature among the expression-elements and degree of cognition are varied according to major field and sexual interest. As a result, degree of cognition which effected by expression-elements will be varied even in same advertisement. In particular, convincing that the pose was the significant factor of eroticism cognition, expression of eroticism in advertisement would be more diverse and daring.

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Analysis of Sensibility Image of Christian Dior Make-Up - Comparison of Sensibility Image between Make-Up and Fashion - (크리스찬 디올 메이크업의 감성 이미지 분석 - 메이크업과 패션의 감성 이미지 비교 -)

  • Lee, Youn-Jeong;Chun, Hei-Jung
    • Journal of the Korean Society of Costume
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    • v.57 no.9
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    • pp.32-48
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    • 2007
  • This study analyzed image components of make-up image between fashion and advertisement of Christian Dior, also, this study examined, compared and analyzed their aesthetic characters. Then, it researched whether brand image was shaped exactly as the same method or not. The study was theoretical and established method; using more than a graduate student-major in clothing and make up, survey$(2004.5{\sim}6.)$ and SPSS 10 program statistics method. As the results, in Dior fashion and make-up, this study analyzed the factors of shape, color, material and texture, and both of them indicated the aspects of chic, classic, gorgeous and romantic image. Also, consumers understood them as a same image. This demonstrated that Christian Dior fashion and make-up have been shaping toward a same image as a same meaning.