• 한국패션뷰티학회지
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• 제4권4호
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• pp.16-24
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• 2006

The purposes of this study are to identify the formative characteristics and the form of color expression by studying Henri Matisse's works. Also, this study is meaningful in that it took art make-up illustration as an original area by incorporating the artistic value of Henri Matisse's works on art make-up illustration. The research was carried out by analyzing the paintings of Matisse focusing on previous theses and related books. Four pieces were produced from the motive earned from the figurative features and color. The results of this study can be summarized as follows : 1) Since Henri Matisse's works used strong original colors such as R/V, G/V, B/V, and Y/V, it was possible to create powerful art make-up illustration through the contrast of complementary colors. 2) Creative and artistic illustration could be produced by developing and reorganizing designs with the utilization of his works.

• 복식
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• 제32권
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• pp.83-100
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• 1997

The purpose of this study was to identify the change and characteristics of 20th Korean women's make-up the result of the study as follows: In the period 1920's 1. The drastic social changes such as civilzation and revolution together with the in troduction of western culture affected make-up and clothes. New women and high school girls wore the modified costume make-up hair style But general public women keep to traditional skin care style and white skin colour was popular. 2. In recent year after 1960's economic de-velopment the women's social status were pormoted after 1970's various colour em-phasize lip eye there by resulting in remark-able modification in the Korean women's apperance. In those days there was the large cosmetic producst of vavious colour 3. The result of this study indicated that the value of recognize the importance of total fashion is the harmonization of clothes and make-up 4. It was also suggested Korean beauty in the future should be achieved in accordance with tradition and modern sense.

• 복식
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• 제56권6호
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• pp.132-144
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• 2006

21C, the age of culture, has the effects on the whole aspects in society with its cultural features, and the social changes become the foundation to create the new culture. The W generation, which accounts for Woman, World, Well-being, and Web, etc, leads the trend as 'a new group of powerful consumers' of establishing a new pattern. The W generation prefers psychidelic make-up using pearl through the cyber space, a space for communication like the N generation. In addition, through the Internet, leading the society of fusion or hybrid, with gender and age broken-up, the feminine as well as kidult-like make-up has emerged. On the other hand, with the influence of well-being on the whole society, well-looking appears outside, and lohas inside. The W generation prefers glossy make-up in order to make the skin healthy and polished, and eco-friendly products with lohas.

• 복식
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• 제55권7호
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• pp.51-61
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• 2005

The purpose of this study is to identify function of make-up as an Important variable in terms of its influence to psychology of performers and outcome of their performance. From June to November 2004 performers in 4 types of fields, i.e., opera, musical, drama and dancing being performed in Seoul and Cheongju were chosen as subjects and totally 450 questionnaires were prepared and distributed and among them 416 were used as data for final analysis. For data analysis frequency analysis, factor analysis, T-test, one-way ANOVA, path analysis, chi-square test were conducted by means of SPS 12.0 and MOS 4.0 statistical programs and as ex post facto checking Duncan's multiful range test was conducted. Make-up is an important element in acting and it has great influence on level of psychological satisfaction of an individual. It was disclosed that psychological factor of concentration and lethargy have direct bearing on acting performance. In order to maximize actor or actresses performance skill perfect make-up is essential and role of make-up specialist can become a critical factor for inducing success in performance. Role and duty of make-up artists in terms of scope of their responsibility should be extended so that they may give their full support to the performers to be most successful in their performance.

• 한국의상디자인학회지
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• 제13권2호
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• pp.35-46
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• 2011

The purpose of this study was to investigate the effect of mass media on women's clothing image, make-up image, and hair image. The subjects of the study were 306 women who lived in Gyeongnam area. Data were collected during June in 2009. Statistical analysis used in this study were frequency, F-test, t-test, Duncan test, factor analysis, Cronbach's ${\alpha}$, correlation coefficient, and multiple regression. The results of this study were as follows. The mass media according to the demographic characteristic of women showed significant difference. Three factors of clothing image were titled as elegance, youth, and visibility. Three factors of make-up image were titled as modern, romanticism, and mediocrity. Four factors of hair image were titled as attraction, individuality, gentleness, and cuteness. The mass media resulted in correlation with the clothing image, make-up image, and hair image. The mass media had a influence on the clothing image, make-up image, and hair image. The study results are highly expected to be used as useful sources in one's image formation and a marketing plan.

• 복식
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• 제57권9호
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• pp.136-148
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• 2007

The purpose of this study was to identify make-up benefits sought and attitudes according to the fashion lifestyle of silver women. Self-administered questionnaire was used for data collection, and subjects were silver women aged over 55 years. The results were as followed: 1. The factors of fashion lifestyle of silver women were clothing ostentation, leisure activity, interest in appearance, self-confidence, clothing conservation, and economics in clothing, and total variances was 70.99%. Silver women were clustered into high fashion-involvement group, medium fashion-involvement group, low fashion-involvement group, and fashion retard group according to fashion lifestyle. 2. High fashion-involvement group included more silver women with higher education and incomes, but fashion retard group included more with lower education and income. 3. High fashion-involvement group pursued self satisfaction, complement of defects, fashion trend following, politeness to others highly through make-up, and had higher concern and knowledge about make-up, and accepted plastic surgery or skin care positively. But fashion retard group pursued only a little and showed negative attitudes toward plastic surgery or skin care.

• 한국의류학회지
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• 제30권2호
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• pp.266-274
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• 2006

This study aims to examine the effect of mass media on fashion leadership of make-up and fashion products. The subjects of the study were 168 women consumers who lived in Seoul. Data were collected during September in 2003. Statistical analyses used in this study were frequency, Cronbach's $\alpha$, ANOVA, Duncan test, t-test, and multiple regression. The results of this study were as follows; 1. As a result of multiple regression for the effect of mass media on fashion leadership of make-up, there was a significant effect of movies on fashion leadership of make-up. 2. As a result of multiple regression for the effect of mass media on fashion leadership of fashion product, there were significant effects of magazines, internet, and movies on fashion leadership of fashion product. 3. In regard to the effects of consumer characteristics on fashion leadership, there were significant effects of consumer characteristics on fashion leadership of make-up and fashion product.

• 패션비즈니스
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• 제7권4호
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• pp.43-56
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• 2003

The main purpose of this study was to investigate the difference of perceptional degree of imported make-up cosmetics brand and importance of brand image attributes, and the evaluation of brand image attributes of imported make-up cosmetics according to fashion involvement and to provide positioning the imported make-up cosmetics brands according to brand image attributes. Survey was conducted to 301 people from age 20 to 30 year female woman who is leaving in Seoul and Kyunggee Inchon using convenience editing. Material analyzing was done using t-test, factor analysis, cluster analysis, multidimensional scaling. The results were as follows. 1. The perceptional degree of brand and the importance brand image attributes showed significant difference according to fashion involvement. 2. The evaluation of brand image attributes of imported make-up cosmetics were different between high involvement group and low involvement group. 3. As a result of multidimensional scaling, the imported make-up cosmetics brands were positioned different according to brand image attributes between high involvement group and low involvement group.

• 패션비즈니스
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• 제2권4호
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• pp.56-68
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• 1998

The purpose of this study is to examine the relationship between women's make-up behaviors and their motives. Two hundreds and nineteen adult women in Seoul, Suwon and Incheon were selected for this research. The data were analyzed by using Factor analysis, ANOVA. and Cronbach's $\alpha$. The goals of this study are 1) To identify the make-up motives based on the theoretical framework of the concept. 2) To describe the differences of motives of women depending on their age, job, education, and marital statues. 3) To Identify the psychological aspects of behaviors based on the theoretical clothing behaviors of the concept. 4 To describe the differences of behaviors of women depending on their motives. The findings are as follows: 1) The motives are to conformed others, to express oneself, to protect oneself from others, to protect skin from damages, and to express feminity. 2) There are significant differences of make-up motives of women depending on their age, job, marital statues. 3) The psychological make-up behaviors are oriented for fashion trend, ostentation, personality, and conformity. 4) There are significant differences in women's make-up behaviors depending on their motives.

• 한국패션뷰티학회지
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• 제2권1호
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• pp.65-74
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• 2004

The purpose of this study is to investigate the trends and characteristics of the anti-aesthetic shapes have been expressed in Fashion Show Make-up from 1995 to 2003 and to enlarge the possibility of expressions through various formative elements and to anticipate the prospect of the Make-up in the future. Anti-aesthetics means the beginning of criticism that destroy the system of modernism and the anti-aesthetic shapes in Fashion Show Make-up have been distorted, deformed, destroyed through asymmetrical arrangement or abnormal transformation or extreme reduction or omission and so on. It means that is to enlarge the range of expressions through a new interpretation. The anti-aesthetic characteristics in Fashion Show Make-up can be summarized as Avant-garde, Satire, De-construction, Poverty, inhumanity and most of shapes show experimental techniques in unlimited method. The differences at the turning point in 21C is to increase the experimental attempts such as informal and collage and graphic Make-up and so forth.