• Journal of Korea Trade
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• 제27권2호
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• pp.115-129
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• 2023

Purpose - This study empirically analyzes the consumer value of risk management associated with illegal, unreported, and unregulated (IUU) fishing of fishery products imported to Korea. The global regulatory paradigm for IUU fishing has shifted from production-centered to market-centered. As a result, changes in the international fisheries trade environment emphasizing "transparency" and "legality" of the production process are accelerating. Therefore, changes in the management systems of fishery products entering the country are also needed. Accordingly, this study estimated the consumer value for risk management of IUU fishing, targeting major fish species imported to Korea, and derived the feasibility of introducing related policies. Design/methodology - This study used the choice experiment as an analysis model to estimate consumers' willingness to pay for the "possibility to check for IUU fishing." The choice experiment assumes that the value of a good or service is composed of separable attributes and that the sum of the part-worth of these individual attributes becomes the total value. In this study, respondents were presented with profiles comprising three attributes (country of origin, price, and possibility of checking IUU fishing) and the levels of frozen poulp squid, the subject of the analysis. The participants were asked to select their preferred profile. The marginal willingness to pay for each attribute was derived from the results of the respondents' choices using conditional logit model estimates. Findings - There is a marked difference in utility based on the preference of the country of origin of fishery products among consumers. In addition, the utility of fishery products that have undergone IUU fishing verification was observed to be higher, with the utility marked to be higher for lower prices. Originality/value - Estimating the policy value of the risk management in IUU fishing of imported fisheries products in this study is a novel attempt that has never been conducted before. Several studies have been conducted to assess the risk of IUU fishing associated with the import of fishery products internationally. However, such studies are yet to be conducted in Korea. Instead, policies and studies have focused on issues related to complying with trading partners' legal and transparent standards for exporting fishery products. This study should be the beginning of more in-depth empirical and theoretical explorations to establish order in the domestic seafood market and respond to changes in international regulations on IUU fishing.

• Asia Marketing Journal
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• 제15권4호
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• pp.33-49
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• 2014

Environmental concern has been an important issue for a few decades, and the extent of consumer demand for eco-friendly consumption has been increased. This study seeks to investigate consumers' willingness to pay (WTP) a premium for eco-friendly cosmetics. This study evaluates how much more a consumer is willing to pay for eco-friendly cosmetics and examines significant factors influencing consumers' WTP for eco-friendly cosmetics. Consumers' WTP is measured using four different ecofriendly cosmetics: low-priced skin care cosmetics, low-priced makeup cosmetics, high-priced skin care cosmetics, and high-priced makeup cosmetics. This study uses the contingent valuation method (CVM) to estimate consumer's WTP for eco-friendly cosmetics. Survey questions were designed using both dichotomous choice and payment card method of CVM. Through face to face interviews and on-line surveys, the data were collected from women between 20 and 49 years old residing in Seoul and Kyeonggi area, Korea, in May 2010. A total of 226 questionnaires (132 from interviews and 94 from on-line) were included for the analytical sample in this study. The data were analyzed using descriptive analysis, T-test and Log-Logit analysis. The findings are as follows: First, the WTP measured by dichotomous choice method was estimated using the Log-Logit analysis. The results showed that the estimated WTP for low-priced skin care cosmetics was 19,152 won, which was 27.7% higher than the reference price, 15,000 won. For low-priced makeup cosmetics, the estimated WTP was 18,524 won, and its green premium was 21.0%. The estimated WTP for high-priced skin care cosmetics was 59,128 won, which was 18.3% higher than the reference price, 50,000 won. For high-priced makeup cosmetics was 57,666 won, and its green premium was 15.3%. Second, the WTP measure by payment card method was estimated using descriptive analysis. The results showed that the respondents were willing to pay 17,955 won for low-priced skin care cosmetics, which was 19.7% higher than the reference price, 15,000 won and 17,595 won for low-priced makeup cosmetics, which was 17.3% higher than the reference price. For high-priced skin care cosmetics, the average WTP was 56,950 won which was 13.9% higher than the reference price, 50,000 won. For high-priced makeup cosmetics, the average WTP was 55,650 won, which was 11.3% higher than the reference price. Overall, the WTP was higher in order of low-priced skin care, low-priced makeup, high-priced skin care, and high-priced makeup. It means that consumers decide degree of premium based on the price and the attributes of eco-friendly products. Third, the findings showed that age, monthly income, and having children or not were statistically significant factors that influenced consumers' willingness to pay for eco-friendly cosmetics. Other explanatory variables such as education, marital status, job, purchase experience of eco-friendly products, and environmental concerns did not show any statistical significance. The major contribution of this study is the investigation of the value of green attributes of the products by using CVM. Unlike most previous researches, this research used two methods of CVM, the dichotomous choice and the payment card, so it enhanced the reliability of research. According to this study, consumers showed price sensitivity when they pay green premium. These findings can be used as useful information to establish marketing strategies for green cosmetics.

• 치위생과학회지
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• 제6권4호
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• pp.243-249
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• 2006

본 연구는 치위생과 학생이 현장임상실습에 따른 만족도와 스트레스요인에 관한 것을 알아보고자 경기도와 인천지역에 위치한 3개 대학의 치위생과 3학년 183명을 대상으로 2006년 9월 12일부터 10월 19일까지 설문조사를 실시하였으며,SPSSWIN 12.0 통계프로그램을 이용하여 분석한 결과 다음과 같은 결론을 얻었다. 1. 치위생과 학생의 전공만족도는 보통이상이 86.3%, 실습만족도는 보통이상이 75.9%, 향 후 직업만족도는 보통이상이 91.8%로 나타났다. 2. 스트레스요인으로는 이상가치영역이 $3.54{\pm}1.23$으로 가장 높게 나타났고, 대인관계영역이 $1.74{\pm}1.20$으로 가장 낮게 나타났다. 3. 일반적 특성에 따른 만족도를 살펴보면, 전공만족도는 학과선택 동기(p = 0.003), 향후 직업만족도는 학과선택 동기(p = 0.036)에서 통계적으로 유의한 차이가 나타났다. 4. 만족도들 간의 상관관계는 전공만족도가 높을수록 실습만족도가 높아지고 향후 직업만족도까지 높아지는 것으로 나타났다. 5. 실습만족도에 영향을 미치는 스트레스요인으로는 역할영역,이상과 가치영역이 영향을 미치는 변수로 나타났다.

• 한국지식정보기술학회논문지
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• 제13권1호
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• pp.11-23
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• 2018

본 연구에서는 스마트폰의 확산에 가장 주요한 요인이며 다양한 기능성 편의를 제공하는 앱을 구매하는 채널인 앱 마켓을 선택하는 요인을 합리적인 선택 이론 관점을 도입하여 실증적으로 밝혀내었다. 281건의 설문 결과 분석을 통해, 이익의 관점에서 사용편의성과 구조적 보장이 앱 마켓 선택에 유의미한 영향을 주는 것으로 검증 되었다. 반면, 고객신뢰, 정보 품질, 마켓 이미지는 앱마켓 선택에 유의미한 영향을 주지 못하는 것으로 파악되었다. 특히, 국내 앱마켓 플랫폼 제공자(KT, LG U+)의 경우, 해외 앱마켓 플랫폼사업자(구글)에 비해, 고객센터 운용, 피해보상 규정 등 구조적 보장 측면에서 우위에 있는 것으로 보인다. 하지만, 구글 앱 마켓의 경우는 모든 안드로이드 폰에 사전 설치되어 통신사 별로 타 앱마켓을 이용하기 위해 추가적으로 설치해야하는 불편함이 없어 국내 제공자보다 사용자 편의성에서 우위에 있다고 판단된다. 이는 국내 앱마켓 플랫폼사업자에게만 불리하게 작용하고 있어, 정책적 해결점 마련이 필요하다. 사업자비용의 관점에서는 금전적인 전환 비용과 비금전적인 전환 비용 모두 앱 마켓 선택에 유의미한 영향을 주는 것으로 나타났다. 특히, 비금전적인 전환 비용은 국내 앱마켓 플랫폼사업자에게 부정적인 영향을 주는 것으로 나타났다. 이는 국내 앱마켓의 서비스 기대 수준이 낮다고 인식되어 있고, 신규 사용자가 사용하기 위해 회원 가입 등 소요되는 시간적 비용요소가 크다고 인지되어 있다고 설명될 수 있다. 국내 앱 마켓 사업의 활성화를 위해 개선이 필요한 항목으로 보인다. 본 연구를 통해 기존 대부분의 연구들이 앱 선택 요인에만 집중되었다는 한계를 극복하고 앱 마켓 선택 요인을 밝혀내었다는데 본 연구의 의의가 있다고 볼 수 있겠다.

• 한국콘텐츠학회논문지
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• 제21권2호
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• pp.406-420
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• 2021

본 연구는 대학생들의 상담심리학 전공 인식에 관하여 Glaser의 근거이론 방법을 활용하였다. 상담심리학을 전공하는 3, 4학년 학생 중에서 19명의 학생이 연구에 참여하였는데, 5개월 동안 이들을 중심으로 개별 인터뷰 과정을 통하여 자료를 수집하였다. 자료를 분석한 결과로는 103개의 개념, 26개의 하위범주, 9개의 상위 범주, 1개의 핵심 범주가 도출되었다. 연구 결과로는 첫째, 참여자들은 사람들의 마음의 짐을 덜어주고 싶고, 치료자가 되고 싶은 희망을 품고 있었다. 둘째, 참여자 중에는 전공영역에 대한 자신의 성격과 적성면에서 '전공과 잘 어울린다.' '잘 선택했다.' '삶의 전환점이 되었다.' 등의 기쁨과 만족으로 인식하고 있었다. 그러나 적성의 부조화, 상담사 역할의 부담감, 전공에 대한 거부감 등, 전공의 부적합성을 인식하기도 하였다. 셋째, 참여자들이 전공 학습에서 유용성을 발휘하였을지라도 전공영역의 진로에 대한 인식은 고민과 갈등으로 작용하고 있었는데, 이들의 고민과 갈등은 앞으로 장기간 공부함으로 생기는 금전적 어려움, 직업적 열악한 조건, 감정소모가 심한 직업에 대한 부담감, 상담직에 대한 두려움, 학부 졸업의 한계, 진로의 불확실성 등에 관한 인식으로 전공 진로 선택의 걸림돌로 작용하였다. 넷째, 참여자들의 인터뷰 자료들을 분석한 결과 '이해와 성장 그리고 상담사의 꿈 실현 의지'라고 하는 핵심 범주를 도출하였다. 결론적으로 참여자들이 가진 전공 인식은 자신에 대한 변화와 성장 그리고 타인과의 건강한 관계 형성, 더불어 전공과 자신의 적성과의 적합성에 대한 만족 등은 진로에 대한 고민과 갈등 상황에서도 전문 상담사의 꿈을 실현하기 위한 지속적인 의지를 간직하는 것으로 드러났다.

• 한국치위생학회지
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• 제9권1호
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• pp.193-205
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• 2009

The purpose of this study was to examine the needs of learners in an advanced major course in a bid to strike a balance between theory and practice. And it's also meant to suggest an actual case of that effort in an advanced course. As a result of analyzing the collected data, the largest number of the learners who signed up for the advanced course chose that course to earn a bachelor's degree, and the second greatest group did that to bolster their expertise. The name of the college that offered that course (41.4%) had the most impact on their choice of it, followed by accessibility(28.6%). The most common thing they practiced in the oral health education course as one of major courses was forming a lesson plan, followed by teaching at schools and kindergartens, trial student teaching, producing PPT, making OHP materials, making a bulletin board and producing leaflets. During clinical activities for oral health education, the largest group considered it necessary to learn about more theories on educational psychology(54%), followed by the production of teaching media(29.9%) and teaching methods(25.3%). Likewise, the greatest group found it more necessary to practice educational psychology(42.5%), followed by the utilization of media(37.9%) and teaching methods(28.7%). An one-on-one interview was implemented before and after their classes to obtain more detailed information on their needs, and what their needs were in relation to the given curriculum was eventually confirmed, which made it possible to offer better education in response to their needs.

• 한국언론정보학보
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• 제27권
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• pp.35-62
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• 2004

본 연구는 언론개혁의 대상으로 지목되어온 3대 언론사 <조 중 동>의 언론개혁 보도내용을 분석함으로써 이들 언론이 언론개혁에 대해 어떻게 그들의 입장을 변호해왔는지를 살펴보는 데 목적이 있다. 그간 언론개혁의 목소리는 높았지만, 그 구체적 증거 없이 당위성이나 명분론만 무성했던 면이 적지 않았던 탓에, 본 연구는 이들 신문의 언론개혁에 대한 입장이나 태도가 어떻게 기사를 통해 나타나는지를 구체적으로 살펴보았다. 연구방법은 보도량과 기사의 성격 등에 대해서는 실증적 검증을 실시하여, 전체적으로 언론기사의 보도행태가 어떠했는지를 분석하였으며, 구체적으로 언론개혁은 어떻게 구성되고 묘사되었는지를 담론분석방법으로 살펴보았다. 담론분석이란 언론이 한 사건을 보도할 때, 그것을 어떤 시각으로 보도하였는지를 종합적으로 살펴보는 방법으로 본 연구에서는 언론개혁에 관한 보도를 언론개혁, 개혁 주체, 개혁 정책 등 3개의 중심 시각으로 분류하였으며 이를 각 언론들이 어떻게 형상화하고 있는지를 몇 개의 프레임으로 나누어 분석하였다. 이를 토대로 각 언론이 바라보는 언론개혁에 대한 전반적 특성을 찾아보았으며, 미시적 관점에서의 언어적 표현 분석을 통해 보다 상세한 증거를 보강하는 방식으로 분석을 진행하였다.

• 수산경영론집
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• 제34권2호
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• pp.27-52
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• 2003

The object of this paper is to review the fisheries subsidies of the major FFG(Fish Friends Group) which argue the elimination and the phasing-out, to compare with Korea's subsidies category and provide the basic information for planning of fisheries subsidies policy and the negotiation strategy in the future. The result from the comparative analysis of the subsidies between the major FFG showed that WWF(World Wildlife Fund) fisheries subsidies categories, with the exception of Marketing and Price Support Program which is similar to Korea in terms of the supporting type and methods, differ from those of Korea. Also, The unique type of WWF Fisheries Subsidies, which is beyond Korea's subsidies, are Direct Payment for Fishermen and Fishery Wokers, Capital ＆ Infrastructure Support, Fishery Management and Protection, etc. In case of capital support and fisheries fuel, the payment method or other institutional backgrounds is somewhat different from each nation. On the base of this analysis, this paper is suggesting the direction of the Korea's Fisheries subsidies policy as follows ; First, developing new policy methods and supporting ways such as Direct Payment for Fisherman is needed. Second, Converting fisheries subsidies category expected to be classified to Red Amber into another type of non-negative subsidies should be carried out, demonstrating that these kinds of subsidies give no negative effect to the environment and the trade, Third, Reviewing the categorize system of Korea's subsidies and revising it according to international trends is necessary as well. In respect to WTO/DDA, the watchful analysis of Korea's fisheries program must be preceding in ahead of making the negotiation strategy. And Korea firstly need to stress the fact that, while the major FFG can directly pay for fisheries section, other nations have no choice but supporting in preferential tax or loan manner. Using this kind of strategy, it is may enlarge the negotiating power in the WTO/DDA to reflect fully Korea's position.

• 한국보건간호학회지
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• 제5권2호
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• pp.27-35
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• 1991

This study was conducted to provide information of effective student guidance in nursing education. The sample consisted of 103 nursing students in the area of Seoul and 143 students in Cholla Province. Data were collected by using a questionnaire, which consisted of items about personnal campus life and their major. The results are summarized as follows: 1. There was on significant difference in campus life adaptation on nursing students between Seoul and local areas. 2. In Seoul area, there was no significant difference in campus life adaptation according to academic years. In local area, significant difference was revealed in the academic years. The scores of campus life adaptation were possitively correlated with their academic years. 3. The variables which can be explained in the regional difference were social recognition of nursing and a family atmosphere. In conclusion, the results of the study indicate that, in Seoul and local areas, the personal and educational backgrounds of campus life adaptation were equalized. In addition, it is very important that the counselling on choice of major should be provided to high school students.

• 경영과학
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• 제29권1호
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• pp.33-56
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• 2012

Domestic LCD TV market is composed of two groups of products produced by major firms and small and medium enterprises. The major companies make the price relatively high, but the other makes lower in the same sizes. The model of the low price products does not make consumers choice when they choose LCD TV. This makes the questions of capability between difference price products. The reason above mentioned, the firms that include group of comparatively lower price, are worried about not increasing sale because of prejudice. This study is to find any interrelationship and evaluate the efficiency between the products using performance, exterior and brand power of product. In order to do this, a hybrid AHP/DEA evaluation model for comparison/valuation of LCD TV products is developed. The proposed process is; first, to derive hierarchy structure of LCD TV evaluation criteria using axiomatic design, second, to calculate the score of each LCD TV product through AHP analysis including weight calculation of evaluation criteria, and last, to evaluate the efficiency of LCD TV product by applying DEA by defining product scores as output and prices as input. It concludes that the high price products shows good efficiency, but there are some products with good exterior and brand power, not performance, also presenting good efficiency.