• Journal of the Korean Society of Food Culture
• /
• v.36 no.4
• /
• pp.373-381
• /
• 2021

The number of vegans has increased rapidly due to religious and ethical beliefs, environmental concerns, health, etc. Also, as interest in healthy and safe food increases, the demand for organic products or nutrition-enhanced products is increasing. Therefore, this study aimed to investigate the selection attributes and purchasing behavior for protein-fortified and vegan snacks. It is anticipated that the results would find use as basic data for developing protein-fortified snacks for vegans that can meet consumer needs and derive marketing strategies. A survey was conducted on 140 consumers. According to the analysis of their purchase behavior, the number of people who had purchased high-protein snacks and vegan snacks was higher than those who did not have prior experience. The reasons for the purchase of protein fortified snacks included 'meal replacement' at 'offline-convenient store/supermarket'. Vegan snacks were purchased for 'ethical beliefs, health, environment' at 'offline-vegan restaurant, bakery'. Both snacks showed above-normal preferences. However, it is necessary to improve taste and flavor when developing these products as these were the factors that negatively impacted the preferences. The attributes were factorized into the 'showing off factor', 'sensory factor', 'credence factor', and 'functional factor' and the 'sensory factor' was considered the most important.

• Journal of Distribution Science
• /
• v.17 no.11
• /
• pp.17-26
• /
• 2019

Purpose: Mobile media is gaining ground as an independent and core platform, and corporate interest and the expectations forstrategic use are rising in one-person media. Therefore, this study aims to establish interactivity, entertainment, information, professionalism, and up-to-date as the sub-factors of one-person media advertising properties, and to study the effect of one-personmedia advertising attributes on purchasing intention. Research design, data, and method: After collecting data from a total of 202 people, including 106 men and 96 women with the online survey method, frequency analysis and regression analysis were conducted using SPSS 25.0. Results: Research has shown that information, professionalism, entertainment, and up-to-date have a significant influence on purchasing intent. In addition, although information and expertise are found to have a significant influence on trust which shows a direct impact on the purchasing intention, the results of verification for the effect of purchasing intent through the medium of trust found to be significant in entertainment, information and up-to-date. Conclusions: There is a difference in Professionalism and Entertainment between men and women. This study provided the suggestions for establishing the most effective measures and marketing strategies in producing one-person media advertisements.

• The Korean Journal of Franchise Management
• /
• v.8 no.1
• /
• pp.31-41
• /
• 2017

Purpose - As the domestic coffee market is rapidly growing and competition is intensifying, coffee shops need to establish a marketing strategy that grasps the needs and desires of consumers in order to secure a competitive advantage in terms of survival. From this point of view, this study suggests what choice attributes consumers consider when visiting coffee shops, and analyzes the effect of customer choice attributes on franchise and private coffee shops using fsQCA. Research design, data, and methodology - In the present study, we tried to understand the effect of the combination of choice attribute on satisfaction by the type of coffee shop based on the complex system theory, while studying the existing coffee shop choice attribute focuses on the causal relationship. FsQCA is a complementary analytical method between quantitative and qualitative research, and is a method for effectively analyzing the complex combination of causal variables. Result - The results of the study are as follows. First, cleanliness was found to be the most important factor in determining coffee quality, which is the most important factor affecting customer satisfaction. Second, customers who prefer franchise coffee shops seem to be most concerned about atmosphere, menu, cleanliness and price. On the other hand, customers who prefer private coffee shops consider image the most important. Conclusions - The implications of this study are as follows. Overall, coffee shops should manage cleanliness basically regardless of the type of store, but they should manage the choice attributes differently depending on the type of coffee shop. Franchise coffee shops will be able to increase the level of store satisfaction by systematically managing the store atmosphere, menu, cleanliness, and price according to the manual using the advantages of the franchise system. On the other hand, unlike the franchise coffee shops, private coffee shops can operate autonomous stores, so customers can use various marketing mixes to enhance their store image.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 1993.10a
• /
• pp.134-152
• /
• 1993

Many business forecasting problems are characterized by infrequent occurences, a large number of variables, presence of error, and great complexity. Because no forecasting models and tools are effective in handing these problems, managers often use the outcomes of past analogous cases to predict the outcome of the current one. They (1) observe significant attributes in describing a case, (2) identify the past cases similar in these attributes to the current case, and (3) predict the outcome of the current case based on those of the analogous cases identified through some mental simulation and adjustment. This process of forecasting can be termed forecasting-by-analogy. In spite of fairly frequent use of this forecasting process in practice, however, if has not been recognized as a primary forecasting tool, nor applied on a regular basis. In this paper, by automatizing this process using computer models, we develop a case-based forecasting system(CBFS), which identifies relevant cases and applies their outcomes to generate a forecast. We demonstrate the effectiveness of the CBFS in terms of its accuracy in predicting the outcome of the current problem based on the similar cases identified. We compare the forecasting accuracy of the CBFS with that of regression models developed by stepwise procedure under varied simulated problem conditions. The CBFS outperforms regression models in most comparisons. The CBFS could be used as an effective forecasting tool.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.19 no.2
• /
• pp.199-215
• /
• 1994

Many business forecasting problems are characterized by infrequent occurrences, a large number of variables, presence of error, and great complexity. Because no forecasting models and tools are effective in handing these problems, managers often use the outcomes of past analogous cases to predict the outcome of the current one. They (1) observe significant attributes in describing a case, (2) identify the past cases similar in these attributes to the current case, and (3) predict the outcome of the current case based on those of the analogous cases identified through some mental simulation and adjustment. This process of forecasting can be termed forecasting-by-analogy. In spite of fairly frequent use of this forecasting process in practice, however, it has not been recognized as a primary forecasting tool, nor applied on a regular basis. In this paper, by automatizing this process using computer models, we develop a case-based forecasting system (CBFS), which identifies relevant cases and applies their coutcomes to generate a forecast. We demonstrate the effectiveness of the CBFS in terms of its accuracy in predicting the outcome of the current problem based on the similar cases identified. We compare the forecasting accuracy of the CBFS with that of regression models developed by stepwise procedure under varied simulated problem conditions. The CBFS outperforms regression models in most comparisons. The CBFS could be used as an effective forecasting tool.

• Korean Journal of Environment and Ecology
• /
• v.19 no.2
• /
• pp.144-149
• /
• 2005

The purpose of this study was to provide basic visitor information for developing effective park management strategies. To accomplish the purpose of this study, a questionnaire survey was carried out in major entry points in Woulaksan National Park. As for the results, socioeconomic characteristics of the visitors parks were similar to the findings of previous studies of national park visitors. Visitors' overall attitudes to national park use were preservation-oriented and significance levels of 18 management- related attributes were perceived as from normal to not serious. Visitors' recreation satisfaction levels with the area was relatively high.

• International conference on construction engineering and project management
• /
• 2011.02a
• /
• pp.176-181
• /
• 2011

A role of cost modeler is that of facilitating design process by the systematic application of cost factors so as to maintain sensible and economic relationships between cost, quantity, utility and appearance. These relationships help to achieve the client's requirements within an agreed budget. The purpose of this study is to develop a parametric cost estimating model for the early design stage by using the multi-dimensional system of OLAP (On-line Analytical Processing) based on the case of quantity data related to architectural design features. The parametric cost estimating models have been adopted to support decision making in the early design stage. These models typically use a similar instance or a pattern of historical case. In order to effectively use this type of data model, it is required to set data classification and prediction methods. One of the methods is to find the similar class in line with attribute selection measure in the multi-dimensional data model. Therefore, this research is to analyze the relevance attribute influenced by architectural design features with the subject of case-based quantity data used for the parametric cost estimating model. The relevance attributes can be analyzed by Analytical Characterization. It helps determine what attributes to be included in the OLAP multi-dimension.

• Korea Journal of Hospital Management
• /
• v.15 no.2
• /
• pp.27-43
• /
• 2010

The present study was conducted to assess relative importance of hospital attributes considered by patients with spinal diseases in choosing specialty or general hospitals. A total of 230 patients hospitalized with spinal diseases in sampled study sites, including 2 specialty and 2 general hospitals, participated in a self-administered questionnaire survey from April 26 through May 8 2007. Patients were asked to rate the degree of agreement on each of the 15 attributes on a 5-point Likert-type scale (1 : strongly disagree, 5 : strongly agree) for which they chose the hospital because of that specific attribute. Based on a Factor analysis, the attributes were grouped into 4 : facility and environment, accessibility, interpersonal factor, and credibility. Both patient groups from specialty (mean scale score ; 3.75) and general hospitals (3.62) commonly considered 'credibility' to be the most important attribute, followed by 'facility and environment (3.05 and 3.21).' Logistic regression analysis showed that men(Odds ratio(OR)=0.333) and those with monthly income of $\geq$ 4 million won (OR=0.298) were less likely to choose specialty hospitals. Age groups of 30 to 39 years old (OR=5.140) and $\geq$ 60 years old(OR=4.761), and professionals (OR=5.207) tended to choose specialty hospitals. Patients expressing more importance on 'facility and environment' attribute were less likely to use specialty hospitals (OR=0.571), whereas those emphasizing 'accessibility' were more likely to use specialty hospitals(OR=1.487). The findings of significant difference in patient's demographic characteristics and consideration in hospital attributes would contribute to have a better understanding on patient's choice behaviour and to develop strategy to improve patient's satisfaction.

• Korean Journal of Environment and Ecology
• /
• v.29 no.6
• /
• pp.952-958
• /
• 2015

The purpose of this study is to approach more analytical facility management strategies for Korea national parks based on visitor awareness. Total number of 214 survey questionnaire of the visitors to a mountain type Deogyu National Park and a coastal type Taean National Park was analyzed employing importance-performance analysis. The result shows that Taean National Park has 4 attributes in 'keep up good work', 3 attributes in 'low priority', and 2 attributes in 'possible overkill'. Deogyu National Park has 3 attributes in 'keep up good work', 4 attributes in 'low priority', and 1 attribute in 'concentrate here'. Satisfaction level of the facility was above average and total satisfaction level of the visit was also higher than 3 points for each park. Deogyu National Park scored higher in both criteria, while Taean National Park was evaluated negative in all detailed items. It may be attributed to a visitor difference between a coastal type national park and a mountain type national park. To increase visitor satisfaction, it is a requirement for facility management to be based on use characteristic of an individual park by the type.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.9
• /
• pp.1483-1494
• /
• 2009

This study analyzes the locution of television home shopping show hosts for apparel products with a focus on the selling points and vocabulary use. A qualitative content analysis was conducted for 15 recorded home shopping shows selling women's overcoats and jackets. The results are as follows. First, 8 dimensions of selling points were revealed: Promotions, brand popularities, the experiences of shopping hosts, fashion trend information, conformity motivation and suggestion, intangible attributes, tangible attributes, and compared/leading differences. The most frequent selling point was tangible attributes. Following this were, promotions, conformity motivation and suggestion, compared/leading differences, intangible attributes, brand popularity, the experiences of the shopping hosts, and fashion trend information in order. The selling points were almost proper to decrease the perceived risks of home shopping consumers. Second, shopping hosts frequently used the clothing terms without any expatiations and used loan words (foreign language terms) instead of the direct Korean translations. In the conclusion, the development of a marketing strategy focusing on shopping host management is suggested.