• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.19 no.11
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• pp.1158-1166
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• 2009

Future luxury car must satisfy the improvement of the luxury sound quality on the vehicle interior noise. Previously, we have analyzed vehicle interior noise by dB(A) based analysis. However, dB(A) has very little to do with the psychological satisfaction of the consumers. People want a sound that is characteristic and refined not a sound that is quiet and common. Subjective test were conducted to determine the relationship between subject' s responses and calculated metric values. People choose the most luxury sound among the various vehicle interior noise. And the purpose of this study is that we understand the metrics which constitute the luxury vehicle sound. We have analyzed vehicle interior noise by using the statistical analysis such as multiple regression method and correlation method. And we organized the index of the luxury sound quality.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.25 no.3
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• pp.141-149
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• 2015

In this study, there is an investigation about the sound quality of automotive horn that attached to luxury sedans. In order to define a questionnaire of horn sound quality the factor analysis is conducted. Ten automotive horns are selected for this research and ten passenger cars(nine is luxury sedan and one economy class car). Luxury is used for the questionnaire as an attribute for the sound quality of car horn. The interior noises for ten test cars are recorded and used for the subjective analysis of car horn sound. In the paper, new sound metric for the car horn sound is presented. The new sound metric is used for the objective sound index for the prediction of subjective sound quality of car horn.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.41 no.4
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• pp.146-159
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• 2018

This study analyzed what premium features significantly affect customer satisfaction and their recommendation, and what factors significantly affect product attributes. In the process, first, the loyalty program and the customer compensation program were studied to determine the impact of the customer satisfaction and recommendation. The study analyzed that quality and design of product properties had significant effects on all factors, but the brand was not significantly affected. Second, while superiority, differentiation and scarcity of luxury items are significant to customer satisfaction but superiority is only significant in relation to recommendation intention. Third, the preceding study shows that the customer compensation program has a significant impact on sales growth, but the study found that it was not for imported luxury car customers. Fourth, if the royalties program is low in awareness, it has been analyzed that the scarcity and customer satisfaction relationships among luxury goods have been adjusted. On the contrary, if there is a high level of awareness, it is analyzed that there is a control effect customer satisfaction and differentiation among luxury brands. In the conclusion, in order to satisfy customers at the import luxury car market, the differentiation of luxury goods by standard index must be strengthened and the brand must be strengthened among the attributes of the product. In addition, by raising awareness of the royalties program, the relationship between differentiation and customer satisfaction can be enhanced.

• Journal of Korea Multimedia Society
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• v.24 no.1
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• pp.146-154
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• 2021

Conspicuous consumption is often investigated in Korea and consumers purchase a product to publicly display economic power or social status. The existing studies argue that brand loyalty and luxury brand preferences escalate conspicuous consumption, and it is important to identify different visual perception to understand irrational consumers' behavior. Car emblem as brands' visual identity represents the brand's image, mission and message. Irrational consumers thus are expected have different visual perception to the emblem or logo. To understand the impact of irrational consumer behavior on visual perception, this study explored how brand loyalty and luxury brand preferences impact on the visual perception of car emblems between Korean domestic brand and imported brand. This study used eye tracking technology to measure the respondents' attention on an emblem of the cars. Eye tracking tools analyze fixations and measure the attention on a specific area of interests (AOI). This study explored the maintaining time and frequency on AOI, as well as explored the size of pupil to identify the respondents' attention on the AOI. In this experiment, the logos of domestic cars (i.e., Hyundai and Kia) and foreign cars (i.e., Mercedes-Benz and BMW) were swapped to see how irrational consumer behavior impact on visual perception of car emblem.

• Journal of Korean Society for Quality Management
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• v.44 no.4
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• pp.771-784
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• 2016

Purpose: The purpose of this study is to analyze the efficiency and productivity of the quality by integrating the product quality and service quality of global automobile brands from the customer's perspective. Methods: In this study, the data from JD Power and GoodCarBadCar.net were used to analyze the efficiency and productivity of a total of 24 automobile brands (10 luxury brands and 14 mainstream brands) between 2009 and 2013. For this, DEA (Data Envelopment Analysis) and MPI (Malmquist Productivity Index) were used. Results: The mean efficiency of the quality of global automobile brands were 0.725 for luxury brands and 0.587 for mainstream brands, which suggests generally higher efficiency for luxury brands. The productivity of the quality of global automobile brands increased by 16.1% for luxury brands while it decreased by 3.1% for mainstream brands. Conclusion: The study provides a theoretical implication in that it emphasized the efficiency of the quality viewed from the customer's perspective, and investigated the quality of the product and that of service in an integrative manner. In addition, this study provides also a practical implication in that it suggests how to set the sales goal by the brand and how to manage according to the characteristics of the brand to the managers of automobile manufacturers.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.16-17
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• 2005

• Journal of the Ergonomics Society of Korea
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• v.32 no.4
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• pp.389-396
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• 2013

Objective: The ride qualities of the six passenger cars were evaluated in 4 subjects on the highway and uneven road. The relation between vibration with driving velocity and driving posture were also investigated separately. Background: Ride comfort plays an important role in the vehicle design. Vibration is the one of the principal components associated with ride comfort. Method: The acceleration of the foot, hip and back were measured using B&K accelerometers in this study. The velocity of the passenger cars was maintained at a constant speed of 80km/h on the highway and 40km/h on the uneven road. For evaluating the effects of driving velocity and driving posture on vehicle's vibration level, separate experiments were performed on the highway with 5 different vehicle speeds and 5 different backrest angles, respectively. Results: The overall ride value of the luxury car showed the best result while the smaller car showed the worst value on the highway. On the uneven road the overall ride value level was increased 75~98%. All the vehicles had the SEAT value less than 1. Faster the velocity lowers the SEAT value. The ride quality in terms of vibration gets worst when the backrest angle increased. Conclusion: The smaller car had a first mode at the higher frequency and showed higher vibration level. SEAT value was mostly affected by the seat property not by vehicle. We ranked the luxury car seat had a best vibration reduction quality than others based on SEAT values. When the driving velocity increased, the overall ride values were increased proportionally and the SEAT values were somewhat decreased. Application: Evaluation of whole-body vibration in the passenger car.

• Asia Marketing Journal
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• v.13 no.1
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• pp.85-111
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• 2011

The present study analyzes Hyundai Genesis' introduction in the domestic and the North-American markets in terms of positioning and brand extension strategies in each market. Genesis was positioned to 'A domestic luxury car that looks like a foreign premium brand' in the domestic market and was positioned to 'Quality of luxury car for a price of near-luxury car' in the North-American market. Hyundai brand was extended to Genesis in the North-American Market, but not in the domestic market. The present study examines the backgrounds that resulted in different position concepts in the markets and analyzed the marketing tactics to realize the position concepts. Specifically, we discussed the brand extension strategy that was adopted in the North-American market in terms of its pros and cons. The present study noticed a need for modifying and/or strengthening positioning strategies to face competitive environments and suggests an issue to be discussed with respect to the changes in the positioning strategies.

• Transactions of the Korean Society of Automotive Engineers
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• v.24 no.6
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• pp.684-693
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• 2016

The luxury car industry has grown 10.5 % every year from 2010 to 2014. For this reason, it is very important for automotive companies to improve profitability and brand value. High-performance brake systems have become an absolute necessity because of the increase in engine power and customer preference among other factors. Also, competing automotive companies actively reinforce domestic production in order to maintain quality and infrastructure for luxury cars. In this regard, we demonstrated new carbon ceramic brakes to improve brake reliability for luxury cars and to improve the competitiveness of automotive companies. Finally, we propose the next-generation braking technology by predicting technological evolution trends.

• Journal of Auto-vehicle Safety Association
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• v.12 no.1
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• pp.26-32
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• 2020

The luxury car market has been steadily growing for the last 10 years and it might keep expanding in the future. Furthermore, it is expected to be a very competitive market because luxury cars are considred to reflect the technology level of motor companies. For this reason, it is very important for motor companies to improve performances of luxury vehicles. However, it takes years for the companies to increase the technology level for the high performances. In this paper, we aim to analyze the technologies for high quality brake perfomances through investigation of two luxury vehicle models and develop a new high performance brake system. First, we found out a variety of effective factors for the high performances. Second, we conducted the brake performance analysis to figure out the relationship between brake effort and brake feeling. Finally, we develped the new brake system using carbon ceramic composite materials to satisfy the high quality brake performances.