• Title/Summary/Keyword: Logo design

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Dynamic analysis of eddy current brake system for design evaluation (와전류 제동장치 설계검증을 위한 동역학적 해석)

  • Chung, Kyung-Ryul;T. Benker
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2002.11a
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    • pp.318.1-318
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    • 2002
  • In this paper, the results of an analysis of the dynamic behavior of the eddy current brake(ECB) system are presented. The measured irregularity of the track in Korean high speed line and the track irregularity given by ERRI(high level) were used for simulation. The wheel-rail profile combination were analyzed with different rail gauges. A model of the bogie with an substitute body fur the carbody was implemented in the Multi-Body-Simulation Program Simpack. (omitted)

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The Study of Typography Expressed in Modern Fashion (현대패션에 나타난 타이포그래피에 관한 연구)

  • 서현수
    • Journal of the Korean Society of Costume
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    • v.54 no.2
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    • pp.135-148
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    • 2004
  • The purpose of this thesis is to examine how typography, which has become apparent in many areas of modern society, is expressed, portrayed and how its value, function and significance in fashion can be understood. In order to undertake this study, the concept of typography was examined in detail, the verbal and formative function of typography carefully considered, and the different types of typography were analyzed and categorized in to the below areas : - Typography for the increasing of brand logo recognition - Typography as a social slogan - Typography for the increasing of collective belongingness - Typography as an image - Typography as a symbol. As a result, the typography plays an important role of a verbal tool in modern fashion design. Through typography, fashion was able to explain in much detail the overstatement of society criticizing character and functionality of information conveyance. However, the role of typography will continue to change and evolve according to the constant changes of fashion

Study on the Development of Uniform Designs of Nurses in Korea - Focus on Uniform Design of Nurses at the Gyeonggi Provincial Medical Center - (국내 간호의료인 유니폼 디자인 개발에 위한 연구 - 경기도 의료원 간호 유니폼을 중심으로 -)

  • Han, Yeon-Hee;Nam, Mi-Hyun;Park, Myung-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.1
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    • pp.31-42
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    • 2012
  • This study focuses on the establishment of the medical practitioners' brand image through uniforms design developments and the need for recognition, which follows the globalization and evolution of the medical industry. It also embodies public healthcare management services, as well as works to develop a unified design for nurse uniforms at the Gyeonggi provincial medical center in order to place it as a foothold hospital in the region. The results of the study are as follows: First, the symbols of nurse uniforms were divided into external and internal definitions. However, when comparing the uniforms of university hospitals and Gyeonggi provincial medical center, the nurses of the Gyeonggi provincial medical center preferred a uniform that had a strong symbolic meaning. Second, the functionality of nurse uniforms included management of uniforms, sewing, and measurements as important elements. Also, it was found that medical center nurses prefer materials with high functionality. Third, the aesthetics of nurse uniforms and decoration, which includes the external shape and popular influences, were displayed. Also, medical center nurses have a higher preference in external aesthetics than university hospital employees. The results of this study were used as the basis for the development of the design for the Gyeonggi provincial medical center nurse uniforms, which are as follows. First, in terms of symbolism, active application of the Gyeonggi provincial medical center's brand image and medical practitioners such as the Gyeonggi provincial medical center's logo were applied to establish a unified image. Second, in terms of functionality, consideration of the special working conditions and activities were taken into place through the use of functional materials and details to create superior application and efficient work performance. Third, in terms of beauty, bright and neat colors as well as pleasantries were emphasized to create a professional image that will reel in confidence from the patients.

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Aesthetic Characteristics of Graphic Factor in Contemporary Fashion Design Categorized by Media Source -Focusing on Play-Instinct Visual Expression- (현대 패션 디자인의 그래픽 요소에 나타난 매개 소스별 미적 특성 -유희본능적 시각 표현을 중심으로-)

  • JeKal, Mee;Lee, Youn-Hee
    • The Research Journal of the Costume Culture
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    • v.19 no.5
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    • pp.945-956
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    • 2011
  • The purpose for this paper is to categorize and analyze the aesthetic characteristics of graphic factors in contemporary fashion design by media source. Focused on play-instinct visual expression in contemporary fashion design and adopted media source following the way of communication design. A variety of literatures and online sites for graphic factors in contemporary fashion was studied. The standard of media source is classified as graphic media-source: photography media-source, typography media-source, illustration media-source. With this standard, expressed ways are as followings. First, graphic media-source in play-instinct expressional fashion design is mostly borrowing existed character or using designer's brand logo. Second, photography media-source in play-instinct expressional fashion design is placed photograph of social issued people in front of shirt. Third, typography media-source in play-instinct expressional contemporary fashion design is mostly expressed social messages or designer's name in brand. Fourth, illustration media-source is the best way to express play-instinct visual expression. Based on these, aesthetic characteristics of graphic factor in contemporary fashion by media source are classified as three: social words, playfulness and information transference. Frequency ratio using media source per aesthetic characteristics is different and these are able to categorize expression way and image feature. In conclusion, expressional way of graphic factors in contemporary fashion design became diverse as social and cultural changing. Frequency of graphic factor use in contemporary fashion is increased than before. This paper suggested that fashion design is one of the way of communicating with people and should be analyzed graphic factors in contemporary fashion design.

Development Of Fashion Cultural Products using Traditional Korean Culture to Enhance Global Competition - Study on Face/Human Images for Digital Textile Printing -

  • Kim, Min-Ja;Lim, Ji-Ah;Yi, Jae-Yoon;Choi, Kyung-Hee
    • International Journal of Costume and Fashion
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    • v.6 no.2
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    • pp.11-27
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    • 2006
  • The purpose of this study is to develop highly valued fashion cultural items using Korean face and human images to enhance global competition. The methods of this study include: historical study on the face/human images which appear on the dress; design by stage according to Lamb & Kallal's apparel design process; development of products using digital textile printing technology; and case study by objective evaluation through Grant's alpha-beta model. The procedure and the results of this study are as follows: First, in the problem identification stage, the need to develop fashion cultural products of Korean face/human images which are symbolic, aesthetic, and functional was recognized in order to enhance global competition. Second, in the preliminary idea stage, the fashion cultural products and the components that meet the above 3 standards for design were determined and first design was drawn up. The source of the design was extrapolated from face/human images, which appeared on the murals of the ancient Korea, the portraits and custom paintings from the Chosun Dynasty. From these images, a total of 7 design series of T-shirts with an "ULGUL" logo, scarves, and artwalls were developed using "obangsaek" which are five Korean traditional colors including red, blue, black. white, and yellow on cottons and silks. Third, in the design refinement stage, based on the preference survey, more varying design methods were used to develop 25 new designs. Fourth, in prototype development stage, based on the preference survey conducted on fashion professionals and general public from the previous stage, which showed preference for T-shirts and scarves, 3 designs on T-shirts and 2 designs on scarves were printed and produced using the DTP (Digital Textile Printing). Fifth, in the evaluation stage, Grant's alpha-beta model was used to perform comparative evaluation on the symbolic, aesthetic, and functional criteria of the new designs over the existing ones. The new designs received excellent results in all three criteria and a special recognition was given to symbolism of the new designs.

Research on the Influence of Chocolate Packaging Design on Consumers' Purchase Conditions (초콜릿 패키지 디자인이 소비자 구매 조건에 미치는 영향에 관한 연구)

  • Zhang, Xiao;Jang, Chung-Gun
    • Journal of the Korea Convergence Society
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    • v.12 no.11
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    • pp.247-256
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    • 2021
  • With the continuous progress and development of the social economy, the importance of commodity packaging is increasingly manifested. It has become an important form of communication between businesses and consumers, and an important means of competition between businesses. The research scope of the thesis: First, through literature investigation, analyze the function of packaging design and consumers' buying attitude, and analyze the name, color, logo, illustration, etc. for general chocolate packaging and travel souvenir chocolate packaging. Research method: Through questionnaire survey, according to consumers' purchasing attitude and personal value of package design, we have in-depth understanding of consumers' purchasing power and package design's influence on purchasing conditions and research. According to the results of this study, first, from the perspective of general chocolate packaging and travel souvenir chocolate packaging to consumer consumption phenomena, general chocolate is more popular. Second, when consumers buy products, the taste of chocolate is more important than product packaging design. Third, in each product group, consumers value their own value when buying chocolate products. Fourth, due to the two important attributes of packaging design and taste, ordinary chocolate has a higher purchase intention than travel souvenir chocolate.

Structural Simplicity Examined from a Perspective of the Comparison of Architecture and Fashion (건축과 패션의 비교를 통해 고찰한 구조적 단순성)

  • Park, Seon-Ji
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.1
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    • pp.1-11
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    • 2015
  • Fashion and architecture essentially have structure to build space for a form of three dimensions. This study defines the form in which structure in itself becomes design as structural simplicity and investigates design paying attention to only structure. It is one of efforts in order to display new design required in the age of a flood of design and it is considered that before developing design through the fusion of architecture and fashion, understanding structure which is the most fundamental element to constitute the form of the two genres will be a groundwork to develop proper fusion design. This study elucidates similarities between architecture and fashion through literature review and investigates structure meant in architecture and fashion, and after that, collects corresponding examples through related literature and fashion information site. For structural simplicity in architecture, structure of a building in itself is a form and decoration at the same time, and it appears as a form of minimizing other elements and stressing the structure only. Structure in fashion means composition line which essentially exists to embody two dimensional materials onto three dimensional human body. As elements of geometric lines are creatively expressed by a designer in order to constitute three dimensional form from structural simplicity, they connote a variety of functions and exert decorative effects as well. And the shape of structure expressed like this is employed as a tool to show off the designer's techniques.

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A Study for the Improvement of the Nursery Active-wear Uniform -By Characters based on Children's Folklore Plays- (어린이집 활동복 개발 연구 -아동 민속놀이 캐릭터를 활용하여-)

  • Moon, Myeng Ok;Lee, Jin Suk;Um, Jung Ok
    • Fashion & Textile Research Journal
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    • v.15 no.3
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    • pp.347-357
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    • 2013
  • The nursery active-wear uniform designs of Internet shopping malls are simple and similar; however, the latest children's wear trends (mostly composed of training jumpers and pants) do not reflect these qualities. Children's folklore plays (widely used in child education) have an instructive value for the emotional and intellectual development of a child. Nursery active-wear uniform designs applied to children's folklore's plays could be positive for the emotional development and specialized cultural education of children. We designed three nursery active-wear uniforms with three different design concepts (casual, semi-formal and sporty) regardless of sex. The main color of the three nursery active-wear uniforms was yellow. We used three different chroma and values of yellow through three design concepts: Design I of a nursery active-wear uniform (a training suit style with a good activity), Design II of a nursery active-wear uniform (a semi suit style), and Design III of a nursery active-wear uniform (a sportswear style that reflected a sport wear trend). We expressed children's folklore plays in the pattern of a nursery active-wear uniform. The pattern was characterized as a pair of bears flying kites. This pattern was utilized in three nursery active-wear uniforms with the logo and name of the nursery. We modified the designs of active-wear nursery uniforms based on an evaluation of 33 special panels. We made three nursery active-wear uniforms for five-year olds.

A Case Study on the Expression Characteristics of Brand Identity in Housing Cultural Center (주택문화관의 브랜드 아이덴티티 표현특성에 과한 사례조사 연구)

  • Chung, Su-Jin;Hwang, Yeon-Sook
    • Korean Institute of Interior Design Journal
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    • v.21 no.1
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    • pp.30-39
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    • 2012
  • The essence of brand identity is to draw an interrelation between user and brand based on user's desire. The housing cultural center is focused on brand identity for satisfaction of user. The purpose of this study is to inquire out the expression characteristics of brand Identity in housing cultural center according to analyze previous studies and case studies. The results of this study are summarized as follows. 'Uniqueness' is directly expressed through brand name or logo or through brand colors. 'Experience' is expressed as auditive expression through stimulation using a body and providing music. 'Relationship' has provided a communication environment or created relationship with brand by leading interaction with others. 'Estheticism' has increased visual satisfactory level by aesthetically sublimating lighting direction or form. 'Functionality' is expressed by providing various programs through smooth flow plan and grafting with the latest technology. 'Non-dailiness' has affected memory territory by inducing curiosity and astonishment through space modification or new and contrasting direction. The housing cultural center needs to be planned as a space where interaction of user and brand will be initiatively activated sensationally and psychologically by pursuing user-oriented brand identity.

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Comparative analysis on uniform designs of female flight attendant among low cost carriers in South Korea and Asian region (한국과 아시아 지역 저가 항공사 여승무원의 유니폼 디자인 비교 분석)

  • Kim, Sun Young
    • The Research Journal of the Costume Culture
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    • v.23 no.2
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    • pp.176-192
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    • 2015
  • This work aims at analyzing the comparative feature about female flight attendant uniform designs of Korean and Asian region low cost carriers and providing some basic materials for development of these airline companies. As a research method, examinations were carried out on attendant's uniform both theoretically and empirically. Comparison of uniforms was made among the five Korean carriers and ten typical Asian carriers for empirical research. Results showed the followings. First, all Korean low cost carriers were characterized as formal style except Jin Air. Unlike this, Asian low cost carriers appeared as diverse including formal, semi formal, and casual styles with a uniquely differentiated image. Second, all carriers applied their own symbolic color to their uniform. Third, logo or symbol was adopted as a pattern on scarf in the two Korean companies but it didn't take effect practically. For those Asian carriers, embroidery was used on jacket, jumper and collar. They utilized even a merchandising character to put emphasis on airline image. Fourth, diverse petty items with a decorative effect were used in the case of Korean low cost carriers. In the changing period of uniform, nothing much was changed and remained almost the same as before. Those in the Asian region were characterized with the smallest number of items and the preclusion of decorative add-ons on uniform.