• Journal of Korea Multimedia Society
• /
• v.18 no.12
• /
• pp.1509-1518
• /
• 2015

Because a logo is a medium that connects between consumers and corporations or brands, designing memorable logo images is vital. Although predicting logo's memorability for brand marketing is essential, there have been only few researches that deal with memorability of logo images. In this paper, we analyze the memorability characteristics in logo images by performing experiments based upon our proposed prediction method for logo image's memorability. Our proposed research consists of three phases: crowdsourcing for memorability computing, computational phase for logo image's memorability, and development of a prediction model. Using computed memorability of logo images by "Visual Memory Game," we analyze the different characteristics of logo's memorability. We first developed a novel computational method that reflects logo image's color and shape. Each computational method on color and shape are selected by comparing the correlations between result values and ground truth memorability. Selected computational value is then converged with generic image feature descriptors such as SIFT and HoG to make a prediction model of logo's memorability. Using our method, we obtain reasonable performances in predicting logo image's memorability.

• Journal of Families and Better Life
• /
• v.27 no.4
• /
• pp.67-80
• /
• 2009

Most consumers prefer certain brand logos of cosmetics in accordance with their cognized brand image and self image. In other words, consumers select particular brands from various brands in the market based on their image. The purpose of this study is to find out which factors affect a consumer's attention of cosmetic brand logos. The brand logo that has an abstractive image, sign, and brand pursues the consumer who purchases the cosmetic product and image. The semistic analytic method of pierce was used. The major findings are as follow. 1) The image of the logo of a female consumer is a significant difference in the educational level variable. The result compares, according to marital status and educational level, the traditional characteristic from the logo of the image. 2) There is a significant difference in the logo type. It follows the educational level variable in female consumers. The result compares a preference by inserting a picture in the logo. A high preference appears based on age, marital status, occupation, and income. 3) There are significant differences in demographics school register with attitude of the logo. It follows the attitude that appeared about in age. Finally, when examining closely the effects between cosmetics' brand logo and logo's implications, there are significant differences in the income level, educational level, age, and marital status. The feminine consumer tends to prefer accordance between the cosmetics brand logo and the logo's implications.

• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2003.11a
• /
• pp.729-732
• /
• 2003

In this paper, the transformed logo image is used as a watermark image, then the extraction rate is good when the logo image is transformed into randomly distribute Image domain. The robustness is good resist of clipping and noise.

• The KIPS Transactions:PartD
• /
• v.15D no.6
• /
• pp.857-860
• /
• 2008

In this paper, we propose a removable logo watermarking technique for copyright protection of digital image. Then, visible logo is inserted into digital image to protect copyright, and the information removed by the logo is embedded by a new quantization watermarking. In a legal usage, the image can be reconstructed without logo after watermarking detection process. Experiment results show that the proposed method maintains high image quality in both watermarked images and reconstructed images, and is practical and effective in protection of image copyright.

• Proceedings of the IEEK Conference
• /
• 2003.07d
• /
• pp.1487-1490
• /
• 2003

This paper shows the watermarking system that inserts copyright holder's logo in music file. In other words, a sound file is able to have an image information like a logo or letters. The watermarking system converts a sound file into an image file using spectrogram. In the spectrogram domain, a logo is inserted using spread spectrum. The proposed technique shows that the verification of copyright is better than the method using PN-Sequence.

• Journal of Fashion Business
• /
• v.13 no.2
• /
• pp.1-16
• /
• 2009

The purpose of this study was to analyze the signification system between logo and brand image systematically in imported fashion luxury brands through semiotic approach. For this purpose, 29 luxury brands were selected from 3 department stores. According to the visual characters of logo, the types of logo used in the imported fashion luxury brands were classified into three types and the results of this study were following : First, the luxury brands used the brand logo in common that represent the name of founder or fashion designer to deliver the character of company's own brand and to emphasize the spirit of a craftsman. Second, the luxury brands also used the brand logo that design the brand initial in symmetry of the right and left or top and bottom to emphasize a unique spirit of the brand. Third, the luxury brands used the brand logo that represent or symbolize a specific animal or object to express the special quality of the brand in descriptive type. Forth, the luxury brands used the most frequently black color in brand logo that symbolize a perfection, immortality and solemnity, etc.

• Proceedings of the IEEK Conference
• /
• 2001.06b
• /
• pp.75-78
• /
• 2001

In this paper, we proposed a personal identification method using binay image encryption technique and decryption system in JTC structure. Logo which represents the group symbol was encrypted with personal fingerprint and JTC structure decrypts this logo. The logo can not decrypted by other unused fingerprint even if the encrypted image was lost or stolen. So this method can give more safe personal identification.

• Journal of Korea Multimedia Society
• /
• v.8 no.10
• /
• pp.1411-1420
• /
• 2005

This paper presents a robust watermarking approach that the frequency coefficients of the binary logo image are inserted in the DC and each frequency area of the host image for copyright protection of image data. We use the 1 level discrete wavelet transform(DWT) coefficients of 64*64 binary logo image as watermark because the presentation of a recognizable mark is much more convincing than numerical values and allows the opportunity to exploit the human visual system's ability to recognize a pattern. The proposed method makes use of 1-level DWT of the logo image, the DWT coefficients of the logo image are inserted by human visual system(HVS) and region of interest(ROI) in the frequency domain of the host image. Thereby, the detected logo image confirms copyright. Because small size watermark is inserted by HVS and ROI, the results confirm the superiority of the Proposed method on invisibility and robustness.

• Journal of Fashion Business
• /
• v.3 no.4
• /
• pp.103-112
• /
• 1999

The purpose of this study is to investigate the various expressions in fashion design using logo. For this study, fashion magazines such as Vogue, Elle, WWD, Hi Fashion, Mode et Mode, Fashion News, Collezioni were analyzed. A corporate identity consists of the logo and name owned by a company together with the rules and guidance on how these are to be used, for example in printed material such as letterheads, catalogues and reports, in advertising, marketing and promotion, and on produsts and services. Logos provide the bedrock for the development of corporate identities, for the evolution of commercial brands, and for the nurturing of corporate culture. Logo is a primary means of communicating corporate values to customers and designers. It represents an asset of incalculable value, because it has been consistently maintained and protected over the years. The logo is the cornerstone of the company‘s image and the style of a logo or products name must harmonize with the feeling of the product or brand image. Fashion designers today are using their logos in different forms of communication. It is common to see a brand’s logo proudly emblazoned the classic chic garments as well as accessories such as bags, shoes, caps. The consumer, then becomes a ‘walking ad’ for the brand.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.17 no.1
• /
• pp.141-154
• /
• 2015

The purpose of this study is to look for a development plan for strategic brand logo by a means of scrutinizing general characteristics and trend in the visual properties of outdoor logo brands. In this study, data research and analysis were conducted over the 68 outdoor brands in circulation in the domestic market based on the information on the website of each brand in order to examine the visual characteristics of an outdoor brand logo. For this, it was performed to examine the desired brand concept of each brand and to analyze the visual characteristics of typeface, color, and type of logo. The results of this research are the followings: First, it was found that the most popular typeface in outdoor brand logos is a capitalized Gothic type. It seems that the logo type is designed to symbolize power, toughness, and masculinity and to express the concept of sportswear brand. Second, when it comes to color, black color tone appeared most frequently, and also reddish colors among chromatic colors were prevailing over others like green, blue, or yellow. It is believed that reddish colors were used to express passion, power, youthfulness, and energy; black color tone for tough, masculine power. Third, the logo symbol of outdoor brands mostly contains mountain, the heads of powerful animals, spherical shape/abstract image that embodies outdoor sports activities. It was analyzed that these resulting symbols were chosen to convey the images of nature, conquest, challenge, future, and passion that are the brand concept of most outdoor brands. Today, in our country, the logo of an outdoor brand is the important factor that symbolizes the brand concept, function, or characteristics. Therefore, the necessity of constant follow-up researches is required to devise the way of designing the brand logo that can build brand power and enhance brand image.