• Journal of Korean Society of Transportation
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• v.36 no.3
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• pp.169-183
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• 2018

Aggressive driving leads to a greater crash potential because it threatens surrounding vehicles. This study conducted traffic simulation experiments using driving behavior data obtained from multi-agent driving simulations. VISSIM traffic simulator and surrogate safety assessment model (SSAM) were used to identify the impacts of aggressive driving on traffic stream in terms of safety and operational efficiency. Market penetration rates (MPR) of aggressive driving vehicle, coupled with various traffic conditions, were taken into consideration in analyzing the impacts. As expected, it was identified that aggressive driving vehicles tended to deteriorate the traffic safety performance. From the perspective of operational efficiency, interesting results were observable. Under level of service (LOS) A, B, and C, it was observed that the average travel speed increased with greater MPRs. Conversely, the average travel speed decreased with under LOS D and E conditions. The outcome of this study would be effectively used for developing safety-related policies for reducing aggressive driving behavior.

• Environmental and Resource Economics Review
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• v.23 no.1
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• pp.1-19
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• 2014

Weather seems to influence industries in a variety of ways. On a day-to-day basis, it is the most volatile external factor influencing consumer and market behavior. And, because weather is constantly changing, industries must deal with a continuously shifting array of opportunities and risks. This study aims to examine how climate and weather changes and information, as external environmental factors, have affected the Korean industries, particularly marine shipping and logistics. To find out the economic value of marine weather information, we use measurable results of VVOS(Vessel and Voyage Optimization Services) in the ocean shipping, which the marine weather software tool can save fuel costs up to 4%. When the fuel saving is same as VVOS's performance, the saving of Korean flag ship is estimated about 62 billion won and the saving of total flag ship is estimated about 519 billion won. However, coastal shipping companies have been struggling with the heavy weather factors, such as wave height, wave period and wind. Major findings are that wind and wave height have a significant negative effect on cargo transport, while wave period has a significant positive effect on cargo transport. And to conclude, when we use efficiently the marine weather information, we can increase cargo transport and save fuel costs etc.

• Journal of the Korea Society for Simulation
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• v.24 no.4
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• pp.163-170
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• 2015

This research is to focus on the method of moving line optimization in Agricultural Industry, especially Garak Wholesale Market Modernization Project, by using simulation tool. As everybody knew, it's very difficult to apply the SCM operation rules in Agricultural Industry, because the standardization system in Agricultural Industry was not completed. The five flow management factors, vehicle moving line management, customer moving line Management, Logistics Device Moving Line Management, Working Person Moving Line Management, Product display moving line management, are needed to be optimized on the basis of standardization rules, and to achieve this will be the good infrastructure to make the Agricultural SCM system. It's very different between the SCM structure of manufacturing industry and logistics industry and the SCM structure of Agricultural Industry, because the SCM in manufacturing is occur in the basis of flow management, on the contrary, the SCM of Agricultural Industry is on the basis of activity management. For these reason, this study is the first approach to apply the simulation method in the part of moving line optimization in Agricultural SCM, and in near future, This study will help all designers and operators to apply the simulation work in the part of agricultural SCM, and we hope that next advanced study will continue by using this study.

• Journal of Distribution Science
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• v.13 no.7
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• pp.85-90
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• 2015

Purpose - Global trends play a part to change the structure of the fashion industry. In particular, companies attempting to conduct innovative marketing centering on such products as SPA brands are growing into global companies. SPA stands for "Specialty Store Retailer of Private Label Apparel", meaning its activities are fully integrated from manufacturing through sales, including material procurement design, product, distribution, inventory management, and final sales. For this reason, more understanding of individual corporate profitability is very sensitive to consumer's attitudinal changes. The effects that corporate marketing activities on customer lifetime value through brand attitude were analyzed based on a structural equation model. Rust suggested value equity, brand equity, and relationship equity as customer equity driver. The study examines Chinese consumer because China is the fastest growing fashion market in the world. Research design, data, and methodology - The survey targeted Chinese college student age 20s. Only respondents who had purchased SPA brands in the past year were included for this research. A total of 303, except for 47 missing data of 350 distributed questionnaires were included in this research. The questionnaire is consists of six part to measure value, brand, relationship equity, attitude toward brand, purchase intention and demographic characteristics. This research conducted exploratory factor analysis and reliability test. To verify research hypotheses, structural equation model test was conducted. As for customer equity, diversified models in consideration of the scope of acquisition data, a method of collection of data, influencing factor, and predictability were suggested based on a net present value model. However, the history of customer equity study is relatively short, and sufficient empirical analyses have not been conducted, so more integrated analysis is required. In this study, the concept of driver suggested by Rust was applied to figure out the effects that consumer's attitude has on customer equity. The customer equity driver suggested by them consists of brand equity, value equity, and relationship equity. Results - This study reveals that value equity and brand equity have a positive influence on relationship equity. And, relationship equity has a positive influence on purchase intention through brand attitude. However, value equity and brand equity do not influence on brand attitude. Conclusion - The results of this research generated following implications. First, SPA brands need to take advantage of their value equity such as perceived low price and up-to-date fashion style to attract Chinese young consumer. Second, strong brand equity promises dominants position in the competitive market. As Chinese fashion market grows rapidly, SPA brands can consider branding strategy such as flagship store and celebrity marketing enhancing brand image. Third, the core concept of customer equity strategy is to maintain a relationship with their expecting and existing customers. The relationship equity is built by brand equity and value equity. When SPA brands serves product and service meet with individual customers, customers have intimacy to the brands.

• Journal of Digital Convergence
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• v.8 no.1
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• pp.109-120
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• 2010

Mobile phone-related industries have been mainly concentrated on attracting the new customers and increasing the market share such as for the aggressive marketing activities, but it is the time to find an effective strategy to preserve existing customers since the mobile phone market had already reached the saturation. In this study, the properties of mobile phone that influence on the choice of handset and telecom company were analyzed. General properties of respondents were explored and the mobile phone properties were grouped by common factors. And analyzed the effect of factors on customer satisfaction with structural equation model. 10.4% of respondents are used their handset more than two years and 48.7% wanted to purchase other manufacturer's handset if they repurchase mobile phone. These results might come form the fact that the life cycle of mobile phone become shorter by the heating competition in mobile phone market and, to some degree, the influence of smart phone which recently become globally popular. Four factors, 'Hardware Quality', 'Practicality', 'Convergence Functions' and 'Level of Awareness', are induced from the mobile phone properties. In Structural Equation Model analysis, 'Hardware Quality' and 'Practicality' have significant and positive effects on Customer Satisfaction. But, 'Awareness' such as brand and trend appeared quite less influence on the customer satisfaction.

• Journal of Distribution Science
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• v.13 no.1
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• pp.27-33
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• 2015

Purpose - The ICT market in the EU is lagging behind that of the US; however, algorithm and software development within the EU have grown steadily, and they involve focusing on the creative cultural convergence conceptualized as part of Horizon 2020 and connecting neighboring markets in the EE and the Mediterranean region. It is essential to study the requirements to market the EU's creative ICT development in emerging industrial countries after examining its applicability in these countries. Research design, data, and methodology - This study deals with data pertaining to the EU's creative industry and competitive edge. The global cultural expansion of the EU facilitates a new concept involving not only low-cost IT products to enhance local cultural artifacts through R&D and the construction of efficient infrastructure services, but also information exchange with a realistic commercialization of the technology that can be applied for creative cultural localization. In the European industry, research on algorithms has been applied for the benefit of consumers. We investigated how the process is conducted in the EU. Results - Europe needs to adjust its economic structure to the local culture as part of IT distribution convergence. The convergence has been converted into a production algorithm with IT in the form of low-cost production. This is because there is an attempt to improve the quality of transport infrastructure, workforce availability, and the distribution of the distance to the local industries and consumers, using IT algorithms. Integrated into the manufacturing industry, based on the ICT infrastructure and solutions, smart localized regional clusters are formed with the help of grafting. Europe has own strategy to increase the number of hub-and-spoke cities. Europe is now becoming integrated, with an EPC system for regional cooperation rather than national competition in ICT technology. Europe has also been recognized in this study as changing the step-by-step paradigm for global competitiveness through new creative culture industries. Conclusions - As a result, there are several ways of converging with others through EU R&D intensity; therefore, the EU can be seen as successfully increasing marginal value, which is useful in developing a special industrial cluster or local cultural cities that create converged development by connecting people and objects with IT. In fact, when compared to the US, Europe has a strong culture and the car industries have a tendency to overshadow the IT industries with integration of services in IT distribution. Considering the rapid environmental changes, the convergence of IT services is likely to take place in Europe, similar to the pharmaceutical industry and the automotive industry. This requires a focus on human resources and automated systems management. The trend is to move away from low-wage industries, switched to key personnel centers of the local university-industry. EU emphasizes the creation of IT market demand in Europe involving local cultural convergence for marketing as the second step to strengthen the economic hub-and-spoke areas.

• Journal of Korean Society of Transportation
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• v.32 no.2
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• pp.162-169
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• 2014

This study dealt with the airport network applying the Structural Equivalence which has used in the field of social science network. It analyzed the size of aviation market and trade exchanges. The results between blocks through the Convergence of Iteration Correlation are as follows; Block 1 (major hub airport) and Block 5 (Australian and New Zealand airports) have a strong relationship between other blocks. Block 3 (CIS region) and Block 7 (Malaysia and Indonesia) have been indicated as relatively low degree. The structural equivalence analysis can be grouped as a small number of blocks with large and complex networks and also presented a significant result according to the nature of the relationship between aviation market and the level of trade exchanges.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.2
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• pp.878-887
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• 2011

With current economic advancements and increasing demand for well-being, diverse leisure cultures have developed. The geographic feature of being surrounded in 3 sides by water has resulted in the sustained growth of the marine leisure market. But the increased market and users has not resulted in the systematic management of sailing safety and equipment. Marine leisure activities occur on water, so the damage from collisions and distress calls are greater than land based leisure activities. And marine leisure equipment is very expensive, requiring systematic management. This research proposes an information system using a new IP-RFID technique to manage the safety of marine leisure users and equipment management.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2006.11a
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• pp.213-220
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• 2006

Plant construction industry is a high value-adding industry because it is complex industry comprising engineering, procurements of equipments and construction. So, Revenue increase in overseas plant projects would boost up not only domestic construction industry but also growth of national economy. Recently, overseas plant-construction market is expanding dramatically. For instant, Middle-east countries are constantly increasing their orders for the construction of petro-chemical plants stimulated by sky-rocketing oil prices. The purpose of this research is to develop management techniques for plant projects such as work break-down structure, knowledge management system, logistics & procurement system, and risk assessment tools. We believe our research would contribute to the competion of Korean engineeing companies and contractors in overseas plant-construction market.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.4
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• pp.1620-1631
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• 2013

This study is to investigate a case study how effect of brand success upon purchase satisfaction and brand loyalty in co-brand of agriculture goods, that is GOODTRAE in korea. specifically this study conceptualizes that brand success factors affect satisfaction which try to buy a specific brand agricultural product. and that purchase satisfaction to GOODTRAE influence brand loyalty which leads to customer relationship management. In these brand success factors and brand loyalty relationship, purchase satisfaction of brand would have the mediating role. In the empirical analysis, we found that marketing, market environment, product, interorganizational cooperation, technology capability of brand success factors would affect purchase satisfaction of brand. Hypothesis what is left is not supported. I verified the assumption that brand purchase satisfaction of agriculture would affect consumer's loyalty and the result supported that assumption of it. and we found that market environment, consumer's factors, employee's & CEO's commitment, interorganizational cooperation, and technology capability of brand success factors would influence brand loyalty.