• Title/Summary/Keyword: Logistical strategy

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The Operation of Port marketing and Future Strategy Directions (항만마케팅의 운영실태와 미래 전략방향)

  • Kim, Hong-seop
    • Journal of Distribution Science
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    • v.2 no.1
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    • pp.63-97
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    • 2004
  • Nowadays port has changed so rapidly as other economic variables. The main issues of these changes are classified with some problems such as the progress of containerization and enlargement of ship size and its speed, the introduction and expansion of EDI system, and the inducement of private capital in port development. Therefore, the competition among ports is severer than before, especially in container cargos. Almost all ports try to strengthen their competitive power and enlarge their port performance and throughput through many kinds of efforts and strategies. Port marketing is important approach and methods in order to make understand port and make call on their ports, of course, realizing the importance of port for the regional economics and employment generation. In this paper, the various marketing concepts are redefined and applied in terms of port and shipping service with which marketing is not so much popular and familiar. After many diagnoses and investigations are executed with special logistical viewpoints and attention, this paper suggests some countermeasures of port marketing in the angles of 4Ps. The strategies and countermeasures are classified in 3 stages according to their broadness and specificity. The privatization of port and port competition need the renovation and rationalization of traditional port activities and old port operation customs. Although this paper suggest many ideas with focusing Busan port, these ideas will be used in other ports. I think it is necessary further study concerned this topics and some limitations which this paper contains.

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A Study on Conversion of Supply Chain Organization Based on Theory of Sense and Response : Focus on Marine Corps's supply chain (감지반응 이론을 기반으로 한 공급체인 조직변환에 관한 연구 : 해병대 공급체인을 중심으로)

  • Kim, Gab-Joo;Kim, Jae-Hyun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.30 no.4
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    • pp.155-163
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    • 2007
  • Future war needs a lot of changes for military organization. Specially, concept of the "Speed" is raised importantly after Iraq war of U.S. Armed Forces. So, He is a lot of studying supply chain for logistical support speed improvement. Korea Marine Corps has made an efforts to improve supply chain. However it is real that is putting various techniques by prescription rather than fundamental change. These simplicity prescriptions are not only systematic but also insufficient for Marine Corps' survival. In addition, Korea marine corps in actuality is depending on many members in marine and navy in feed chain. Thus it is not establishing even tactical, decision-making plan of operation for support ability cultivation. Therefore, in this study, with Sense and Response concept that is United States Marine Corps' support strategy, presented theoretical background and basis frame that serve that Korea Marine Corps's supply chain changes to perception reaction formation.

A Study on the competitive status and cooperative schemes of Korea-China ports (한·중 항만의 경쟁실태와 협력 방안)

  • Kim, Hong-seop
    • Journal of Distribution Science
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    • v.5 no.2
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    • pp.55-78
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    • 2007
  • Northeast Asia is one of the regions which have been developing so rapidly. Yellow sea, located between Korea and China, became a very important logistical zone because of its huge volume of cargo and big passenger traffic. These two countries continuously are enlarging their port facilities such as berths, container yards, storage capacity and their information system in this the Pan Yellow sea area. Two countries also introduce many new liner routes and car-ferry shipping services. Therefore there must be a severe competitions and conflicts among the countries and their companies and ports as well. Some experts worry about the over capacity of port and logistics facilities. This paper investigated the current conditions of Korea-China shipping route, container and car-ferry route, and found out the problems and tasks, with the support of many experts. There are so many alternatives and strategies to solve and rationalize the shipping route and the problems of ports of two countries. This paper suggest many strategies connecting with marketing 4Ps. As port service is also a kind of service product, we can categorize the strategies into 4Ps suggested by McCarthy. And this paper classify all these alternatives into 3 dimensions. There are competitive strategies, cooperative strategies and coopetition strategies. This paper propose some directions and ideas for adopting the strategy in the port and logistical topics between Korea and China, suggesting 3 dimensions of strategies. After this paper, many diagnoses and practical investigations should be executed to introduce optimal solutions and minimize the additional cost.

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Practical approaches to becoming the logistics hub of Northeast Asia (동북아 물류중심국가 추진전략에 관한 연구)

  • Oh, Moon-Kap
    • Journal of Distribution Science
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    • v.11 no.6
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    • pp.31-40
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    • 2013
  • Purpose - The Northeast Asian Logistic Hub strategy was established to create a national competitive advantage in northeast Asia. Countries in this region are competing fiercely to become the central base distribution port as the volume of container shipping continues to increase due to the northeast Asian (especially Chinese) economic growth. The primary method by which shippers are improving their customer service and distribution is enhancing profits by minimizing call ports on the key route through strategic affiliations and the use of large vessels. Each nation is planning large-scale investments in the construction of sea ports that can accommodate large vessels. This paper proposes ways by which the logistical strategies of domestic corporations can keep pace with changes in government policy concerning the Northeast Asian Business Hub policy. It examines the logistics system in the Northeast Asian region, analyzes the government's Northeast Asian Business Hub policy, and suggests logistical strategies for domestic corporations through an analysis based on a questionnaire designed to grasp domestic firms' needs and goals. Research design, data and methodology - The purpose of this study is to determine how shipping companies establish partnerships with third-party logistics providers and draws out the implications of the results. The survey methods used were personal interviews and questionnaires distributed to a sample population through e-mail, fax, mail, and telephone. A total of 600 questionnaires were distributed, of which 165 were returned. Among these, ten were excluded due to insufficient content; ultimately, 155 were used for the sample. The statistical data collection process was analyzed through data coating and a statistical package program. Results - This study argues that greater flexibility in policies, administration, and systems will be needed to significantly improve established business practices. In this dissertation, we primarily identify that in order to become a center of northeast Asian logistics, Korea must adopt a new paradigm and abandon the existing systems that are based on the economic and social systems that have stemmed from bureaucracy, inflexibility, chauvinism, and equalitarianism. Flexible policies, administration, and systems will be necessary to improve business practices. Domestic corporations must establish a strategic logistics hub and related network while simultaneously pursuing value-added logistics businesses by increasing their manpower and building a logistics information system. This will strengthen their competitive edge and lead to system improvements. Conclusions - Domestic corporations must adopt a new paradigm and use more reasonable business laws, systems, and policies that are based on market-driven flexibility and transparency. Moreover, social norms and regulations should be established to help ensure political and social security. Korea must also develop a culture of tolerance for foreign companies. Finally, the paradigm defining the policy governing the development of the capital city and its satellite cities in this context must be changed.

Study of the Strategy of Establishment and Expansion of Green Port - the Case of Incheon Port - (녹색항만의 구축과 활성화 방안 -인천항의 사례를 중심으로-)

  • Kim, Hong-Seop
    • Journal of Korea Port Economic Association
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    • v.34 no.4
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    • pp.161-180
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    • 2018
  • Environmental value is essential to the survival and development of humans. Environmental value and its importance are being emphasized, and related disputes are being expanded. The concept of green logistics is understood to be the same as that of the environment. As a way to preserve nature and engage in sustainable development, green logistics includes all logistical activities for protecting nature and minimizing or reducing behaviors that harm the environment for all processes, including using and reusing products and abolishing the search for resources by final users. All areas of human activity, such as the political, economic, social, and cultural sectors, strive to protect and preserve the environment and nature. In particular, the preservation of the environment shall be stressed in the economic activities that produce various products and expand the value added, and similarly for the social aspects. Green (environment) logistics aims to protect the environment and expand the prevention of environmental destruction and minimization on Earth. Some important cases and experiences that were introduced and applied in major countries are summarized. This research reviewed previous studies and the concepts of green logistics, including at ports, which represent a key sector of logistical activities. In this paper, air and water pollution at Incheon Port were investigated, and alternatives and system figures related to improving environmental logistics regarding three dimensions-country, company, and civil society-are recommended.

The Cause-and-Effect Relationship between Perceptual Satisfaction and Expectation Factors for Special Hospitals by Busan and Gyungnam Medical Consumers (부산·경남지역 의료소비자들의 전문병원에 대한 지각 만족도와 기대요소 간의 인과관계)

  • Park, Ki-Hyeok;Shin, Jin-Ho
    • Journal of Convergence for Information Technology
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    • v.11 no.7
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    • pp.181-188
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    • 2021
  • This study was performed to examine the strategy method for the sustainable stability and effectiveness of small and medium hospital, where the relationship between perceptual satisfaction and expectation factors for special hospital was analyzed. The structural questionnaire was given to the residents of Busan and Gyungnam over the age of 20 and the square contingency and the logistical regression were employed for the analysis of the results. First, the respondent with 68.0% has realized the hospital claiming to be characterization as the special hospital and the Ministry of Health and Welfare designated hospital was identified to the respondent of 21.3%. Second, perceptual satisfaction with expectation level was satisfied to the most visitor in case of visiting special hospitals with subjective perception and was confirmed to the intention of revisiting consistently. Third, for the perceptual satisfaction of visiting with expectation level, the safety and the quality of treatment affected significantly the cause-and-effect. The result has provided the useful information with the establishment of a strategy for the long-term and continued effect through the perceptual satisfaction and the emotional attachment.

An Analysis of Major Railway in Eurasia and Characteristics of China's Rail Network (유라시아의 주요 철도노선과 중국 철도 네트워크의 특징 분석 - TAR, TEN-T, TRACECA, GMS를 중심으로 -)

  • Song, Min-Geun;Yeo, Gi-Tae
    • Journal of Navigation and Port Research
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    • v.41 no.3
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    • pp.155-164
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    • 2017
  • While many countries are implementing various policies regarding the logistics network in Eurasia, China has presented "the Belt and Road" Initiative, a development strategy that focuses on connectivity and close cooperation between China and Eurasia. With more than 60 countries participating in the project, China is expected to have a major influence on logistical infrastructure development in Eurasia. This study analyzed the railway stations network using social network analysis (SNA) methodology. We collected data from major railway lines in Eurasia (TAR, TEN-T, TRACECA, GMS) and established a network of 994 railway stations in 65 countries. This study presented the general characteristics of major railway stations from the perspective of SNA and compared the Chinese network with Eurasian networks. To review the railway networks in China and Eurasia, the top 30 stations were selected based on degree centrality and betweenness centrality. Top "degree centrality" stations included Bangkok (Thailand), Tbilisi (Georgia), Baku (Azerbaijan), Kunming (China), and Bucharest (Romania). Top "betweenness centrality" stations were Baku and Alyat (Azerbaijan), Baoji and Turpan (China), Qarshi (Uzbekistan), and Kas (Turkey). In China, Kunming, Nanning, and Gejiu stations have higher degree centrality while betweenness centrality was higher in Baoji, Kunming, and Lanzhou stations. "The Belt and Road" project advocated by China envisions expansion of transportation infrastructure connections throughout Eurasia, but more emphasis is likely to be placed on connectivity that benefits China. In this regard, studies on key bases of international logistics need to consider relative significance within the Chinese network.

Development of Culinary Tourism in European Countries

  • Boiko, Viktoriia;Liubynskyi, Oleksandr;Strikha, Liudmyla;Zarakhovskyi, Oleksandr Y.;Neilenko, Sergii
    • International Journal of Computer Science & Network Security
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    • v.21 no.4
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    • pp.167-177
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    • 2021
  • The scientific paper studies the impact of tourism and traveling on the economic level of development of countries at the macro level and its relationship with other sectors of the economy. Tourism is one of the budget-forming factors of every economy. This work describes the main trends in the development of tourism. It is determined that about one third of tourism revenues are generated by the food sector, i.e., the culinary niche of tourism. Culinary tourism is a new direction of tourism, but it is developing quite dynamically in the EU. Culinary is an important part of rural tourism in the EU and culinary tourism is actively promoted at fairs and festivals. In recent years rural tourism has been developing both at the international level and in Ukraine, primarily due to its features, which include the implementation of the principles of sustainable community development, preservation of local traditions and cultural values, gastronomic events to promote them. The aim of the article is to study the theoretical aspects of the development of gastronomic tourism in the world, to analyze the actual condition of gastronomic tourism in the EU and Ukraine, identifying prospects and ways to develop regional gastronomic tourism. The methodological and informational basis of the work is analytical reports and researches related to the development of event tourism and statistics. Systematic and logistical approaches to the studied problems were used to achieve this goal. Various general scientific and special research methods were also used. Based on PESTLE analysis, key aspects of the external environment of gastronomic tourism in Ukraine are identified. We took into account the principles of sustainable development: political, economic, social, technological, legal and environmental. The main trends in the development of gastronomic tourism in the world are studied and it is found that the greatest development in the coming years will be the trend of combining gastronomic and event tourism on the basis of sustainable development. The main preconditions and possibilities of introduction of this holistic approach to the strategy of development of the tourist branch of Ukraine are determined. A model of sustainable value chain of gastronomic tourism in the region is formed and the main advantages of its implementation are identified: formation of a regional brand, preservation of culinary traditions, development of green farming, minimization of negative impact on the environment, sustainable development of communities.