• The Journal of the Korea Contents Association
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• v.6 no.11
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• pp.74-84
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• 2006

It is quite impossible for a service firm to deliver service without failure. The main reason is that service is intangible, perishable and heterogeneous in nature. Every service firm tries its best to recover service failure with understanding that service failure affects customers' evaluation and attitude for the firm. The research finds that customers' satisfaction after recovery affects customers' intentions both service encounter satisfaction and overall firm satisfaction strongly affects positive word-of-month and purchase intentions. The results have implications to researchers and service marketing managers. For researchers, the result will be helpful for them to further develop service failure and recovery framework. For service marketing managers, the result will suggest specific guidelines for establishing service recovery strategies.

• Industry Promotion Research
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• v.5 no.3
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• pp.31-36
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• 2020

This study explores the determinants of capital structure of the hospitality industry such as hotels, lodging industry and tourism industry using financial data from 2000 to 2019. Several explanatory variables suggested by related theories and past studies were regressed with the dependent variable, debt ratio for the entire sample period, pre-crisis period and post-crisis period and the regression coefficients of the sales expenses, profitability and firm size were found to be statistically significantly negative. Especially the sign of the coefficient of the firm size was opposite to that of the manufacturing industry, which implies the uniqueness of the hospitality industry.

• Korean Journal of Environment and Ecology
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• v.28 no.3
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• pp.374-380
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• 2014

This study was conducted to provide baseline information which will be useful for managing the forest trails as the outdoor recreation facility. To investigate residents' attitudes toward the forest trail construction and use, a questionnaire survey was employed in Jirisan Dulegil. As the results, 4 impact factors that are influenced to local communities due to Jirisan Dulegil construction were resulted in. Most of the respondents perceived that the Jirisan Dulegil have positive impact economically on community growth. Contrastively, a negative perception existed in the environmental aspect. Local lodging industry was selected one of preference business models. In viewpoint of community business, a more professional and systematic approach to find appropriate business model is needed because of structural vulnerability of business.

• International Journal of Quality Innovation
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• v.9 no.1
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• pp.113-133
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• 2008

In recent years, speedy development of Taiwan's hotel industry intensifies market competition, customers' demands on hotel services quality also increase with the increase of their consumption consciousness, and their demands on hotel types diversify, therefore hotel industry should concern on their unique management services quality brought by their different hotel types. The current designed service system or service transmission process may fail to meet customers' demands owing to emphasizing degree gap in service quality. What is worse, it is difficult for hotel industry to actualize complete customer segregation and to provide customized services, therefore comprehensive understanding of customers' demands on the service quality of different types hotels would contribute to operating management improvement of Taiwan hotel industry. This paper divides Taiwan hotels into three types: international tourism commercial type, holiday type and motel, the general hotels. It studies the emphasize degree gap in service quality between the industry and the customers. Data analysis shows that service quality gap (perceived gap) of hotels of different types exists in several quality aspects; what's more, the perceived gaps, service quality aspects, and its items of different types of hotel are also different. After an integrated analysis, this paper puts forward a general and customer-oriented quality item suitable for hotel industry to shorten the perceived gap of service quality, so that the hotel industry could design a service system and service transfer system, which could meet most lodging customers' demands in the context of pluralized customer sources.

• Korean Journal of Occupational Health Nursing
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• v.17 no.2
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• pp.239-249
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• 2008

Purpose: This study intended to investigate how health and safety organization, management, activities and safety culture of healthcare industries are different from other industries (food, lodging, gas, and electricity industries). Method: Data were analyzed using '2005 The National Survey for Occupational Safety and Health Tendency'. Results: For health and safety training, both new training and regular training time of healthcare sector was lower than comparison sectors. For health and safety manager assigning form, there were many case in healthcare sector to assign a safety manager as a deputy and a health manager as an additional job, there were some differences from comparison sectors. It was found that establishment of countermeasures by cause investigation and analysis execution for occupational accidents in the healthcare sector was lower than comparison sectors. For health and safety activities and safety culture awareness, they were estimated in healthcare sector to be lower than comparison sectors. Conclusion: Healthcare sector had relatively lower health and safety activities and safety culture awareness compared with comparison sectors. So, it is required business owner's concerns and efforts to assign exclusively responsible health and safety manager and to activate health and safety training and occupational accident prevention.

• Journal of Practical Agriculture & Fisheries Research
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• v.10 no.1
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• pp.29-41
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• 2008

This research was conducted to develop a technology transfer and farmer's extension of newly released technology of Bokto seeding method for crop and vegetable production based on the theory of Asian and Pacific Center for Transfer of Technology(APCTT). This technology has recently transferred to not only Korea but also other countries like North Korea, China, Japan, Taiwan, Russia and Africa(Cameroon, Sudan and South Africa) since 2005. It has known as a highly reduction of production cost in terms of labors, chemical fertilizer and pesticides as well as environmental friendly due to a deep and side banded placement of chemical fertilizer at basal application. In addition this technology was proven to a precision farming on sowing depth and mechanism of chemical application method and also highly resistant against disasters like typhoon, flooding, low temperature, drought and lodging due to silicate application. It has improved a constraints such as a poor seedling establishment, weed occurrence, lodging, low yield and poor grain and eating quality in the previous direct seeding methods but still have a problem in occurrence of weedy rice and ununiformed operation of wet or flooded soil condition. Also this technology has a limit in marketing and A/S system. Based on a theory of APCTT evaluation and analysis this technology may be more concentrated on establishment of a special cooperation team among researcher and scientists, extension workers, industry sections and governmental sectors in order to rapidly transfer this technology to farmer's field. Also there will be needed to operate a web site for this newly released technology to inform and exchange an idea, experiences and newly improved information. A feed back system might be operated in this technology as well to improve a technology under way on users' operation. Also user's manual will be internationally released and provided for farmer's instruction and training at field site.

• Asian-Australasian Journal of Animal Sciences
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• v.19 no.7
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• pp.970-977
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• 2006

Forage oat (Avena sativa L.) is grown extensively in a double-cropping system on dairy farms. Four oat varieties ('Swan', 'Targa', 'Foothill', and 'Nugene') were evaluated for forage production and forage quality during two growing seasons (spring and autumn) at two locations (central and southern region) in South Korea. The heading stage of four oat varieties was observed during spring, but the autumn season did not produce heading until harvest time except for the 'Swan' variety (early-maturing variety). The heading stage of 'Swan' in both locations was earlier compared to other varieties. The four varieties were resistant to both foliar disease and insects. Lodging resistance was higher during autumn except in 2002 at the central region, and late-maturing varieties ('Foothill' and 'Nugene') have lower lodging resistance. Dry matter (DM) content was significantly different between varieties (p<0.001). Comparing different varieties, 'Swan', an early-maturing variety, was highest in DM content. In DM, total digestible nutrients (TDN) and crude protein (CP) yield, the yield of oat varieties in the southern region was higher than in the central region, and forage yield of the oat varieties in the spring season was higher than during the autumn season. The DM and TDN yield showed significant differences between oat varieties. The CP content of oats grown in the central region (Cheonan) was lower than oats grown in the southern region (Daegu), and the spring season produced oats with lower CP compared to the autumn season. Among the four oat varieties, the CP content of late-maturing varieties was higher than the Swan variety (early-maturing variety). The acid detergent fiber (ADF) and neutral detergent fiber (NDF) contents were higher for the varieties grown in Cheonan and during the spring season. The ADF and NDF contents of late-maturing varieties were lower than the early-maturing variety. TDN and relative feed value (RFV) were higher for the varieties grown in Daegu and during the autumn season. Late-maturing variety had higher TDN and RFV than early-maturing variety. Our study showed differences in forage production and forage quality of oats grown in different locations, seasons and varieties. Forage quality as well as forage production was better in the southern region than in the central region. Forage quality was better during autumn, but forage production was better during spring. Late-maturing variety had better forage quality than the early-maturing variety. Therefore, late-maturing varieties are more suitable for use in the southern region.

• Korean Journal of Soil Science and Fertilizer
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• v.44 no.6
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• pp.1124-1129
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• 2011

The importance of environment-friendly agriculture is being magnified as a new growth engine industry in pursuit of low carbon, green growth policies. In order to provide technical supports for pushing ahead with the environment-friendly agriculture policies, we estimated the effects of customized fertilization on growth and yield of rice and fertilizer reduction compared to conventional fertilization and single-element fertilization. In rice plant growth and rice yield, no statistically significant difference between the three fertilization treatments was observed. In contrast, customized fertilization showed high disaster resistance reducing the damage caused by rice lodging during a typhoon. The average N application in farms showing high rice lodging amounted to $135kg\;N\;ha^{-1}$ while $135-138kg\;N\;ha^{-1}$ was known as the critical range of rice lodging in Korea. The fertilizer reduction rate of customized fertilization compared to conventional fertilization of investigated farms was on average 22.5%. We estimated the short-term effects of customized fertilization in the first year after application. In future, there is need for continuous examination of rice growth and soil environment change due to successive application of customized fertilizer.

• Korean Journal of Occupational Health Nursing
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• v.17 no.2
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• pp.191-201
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• 2008

Purpose: The purpose of this study were to investigate the health status and to identify the influencing factors on health status by gender among service workers. Method: Data were collected from the self-reported survey of 781 service workers in sales, food & lodging industry. The data were analyzed by descriptive statistics and multiple linear regression analysis using SPSS Win 10.0. Result: The influencing factors of male workers' health status were job satisfaction, standing hour during work time, physical work environment, job demand and family support. The influencing factors of female workers' health status were job satisfaction, emotional labor, physical work environment, regular exercise, standing hour during work time, social support and age. Conclusion: Gender specific occupational Health program for service workers should be developed in consideration of these influencing factors.

• The Journal of Information Systems
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• v.26 no.3
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• pp.229-246
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• 2017

Purpose The purpose of this study is to examine the potential asymmetry in price competition between the geographically defined submarkets of the lodging industry, namely the traditional and alternative accommodation facilities. Design/methodology/approach The study utilizes a spatial econometric model to empirically test for the hypothesized asymmetry in price competition. Property-level panel data on hotels and alternative accommodation facilities collected from a major online travel agency (OTA: Agoda.com) was used for this purpose. Findings Result of the analysis shows significant intra-segment spatial price competition among the properties, that is, within hotels and within alternative accommodation submarkets, respectively. However, the inter-segment competition was found to be asymmetric as hypothesized. Room rates of hotels are influenced by prices of geographically close alternative accommodations, but the reverse does not hold. Implications for practitioners and suggestions for future research are discussed along with the findings of the study.