• Journal of Digital Contents Society
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• v.8 no.2
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• pp.191-203
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• 2007

Increasing concern of urban community environment with acceleration of economic growth in modern generation, forcing us to recognize city's environment composition causes important factor for city's spirit. Since implementation of accountability of local government in 1995, local governments are thrives local government activation, compositing financially self support local government and competitiveness by others seeking number of methods for establishing traditional local images. In this study, analyzes cases in street environment facilities to help and support local government developing and applying special features of historical and cultural local images toward street environment facilities in city of Andong. For expression of local image in active installation of street environment facilities will increase tourism and extra value creating self esteem of local people will endures further rapid development of local government. local government seriously consider continuously supporting investment and research in street environment facilities.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.240-249
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• 2022

With the tourism industry stagnating due to the recent COVID-19 virus issue, the importance of preparing a plan to resume and revitalize the tourism industry after the end of the COVID-19 is being emphasized. In particular, this researcher paid attention to the development of the horse industry as it can contribute to the differentiation of services as it is an experience-oriented tourism, and it can be said to be a field with a high potential for sustainable development in the future. However, in the domestic horse industry, legal problems related to installation, industrial structural problems organized around horse racing, and demand-based problems were scattered. Therefore, this researcher suggested a way to improve these problems, improve the quality of life of the people, and lead the horse industry to increase the income of rural residents. As a representative example, a legal improvement plan for the expansion and growth of equestrian facilities was presented, and a strategic incubating infrastructure construction plan was presented to support horse industry workers to nurture the horse industry as the 6th industry on their own. This movement will lead to qualitative growth through the conversion of the horse industry into local cultural contents, and not only to expand the base of public demand for the horse industry, but also to maximize the creation of added value through diversification of the horse industry, leading to qualitative growth of the horse industry.

• Journal of architectural history
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• v.30 no.4
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• pp.91-102
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• 2021

This study is a case study of system improvement measures for urban regeneration of the historical and cultural environment. The example areas are Hwangnam and Inwang Hanok districts in Gyeongju City, which operate various systems to solve the urban decline problem caused by the historical and cultural environment regulations. The subjects of this study are resident support programs and district unit planning systems under the advanced promotion system established in the case area. As research methods, literature studies, field surveys, and in-depth interviews were conducted. Through this, the background and purpose of introduction of each system, major plan contents, and problems of the system application process were analyzed. This study drew the following implications through case studies. First, in order to more effectively promote the urban regeneration of the historical and cultural environment, it is necessary to improve the related systems in an integrated and systematic manner. Second, in order to resolve the policy distrust of local residents in the historical, cultural and environmental management system, a wider variety of planned alternatives to narrow the difference in interests between the public and private sectors should be presented.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.637-646
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• 2009

This study aims at granting maximum high values to local brand images as megatrend in global markets by monitoring local differentiations which local images in each area are classified in abstraction on the side of cognitive aspects of consumers and finally achieving the redefinition of domestic markets with differentiation strategies for revitalizing cultural communication tools in terms of the creation of future local marketing strategies. This study newly classifies the cognitive aspects of domestic consumers into 4 distinguished patterns for creating an image of each local area and analyzes image creation factors for each local image in 5 aspects affecting the image creation of local brands.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.97-102
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• 2020

In this paper, the concept of the diversified cultural tourism industry in Korea and China was summarized and the research direction was suggested. Also, the characteristics and status of the cultural tourism industry were analyzed. As a characteristic of the cultural tourism industry in both Korea and China, it exhibited similar cultural tourism forms such as performances, theme parks, festivals, and museums. Korea had a unique cultural tourism form called Hallyu cultural tourism, and China is also a rare cultural arts complex in Korea. And has developed cultural tourism. The strength of the Korean culture and tourism industry is that it is rich in cultural resources and possesses many assets with cultural contents, and the strength of the Chinese culture and tourism industry is that it has abundant tourism resources and huge economic power. As such, Korea and China with many similarities were found to be a country with high interest and potential in the cultural tourism industry, which is growing into a high value-added industry in the future. In addition, in order to continuously and stably develop the cultural tourism industry, continuous efforts and interests and proper research must be conducted so that the two countries can coexist with each other.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.99-104
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• 2020

It is needed to advance into the global market at the present time, which has the best educational contents along with the Korean Wave. In this study, an analysis was conducted to emphasize the necessity of entering educational contents into the global market, and in the necessity of disseminating educational contents and branding educational contents were approached. The strategies to enter the global market for educational contents are as follows; First, the government established a strategy for disseminating and using educational contents to expand overall cultural exchange with developing countries. Second, localization strategy for continuous growth of educational contents. Third, localization of contents and formation of partnership for local resistance, which is a response to unilateral propagation. Through the advancement of educational contents to the global market, it will be possible to sustain not only the positive effect on the national image, but also the economic effect that Korean Wave originally has.

• The Journal of the Korea Contents Association
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• v.12 no.3
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• pp.181-189
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• 2012

This research focus on Community Culture Center's efficiency according to the regional and operating subject in Capital region. Recently the importance and potential market of cultural industry is growing. In addition, as a basis for local cultural industries, the importance of Community Culture Center has been highlighted. Therefore, for the activation of cultural industry, Community Culture Center on the efficiency of the operation should be reconsidered. To analyze Community Culture Center, using DEA, the efficiency of public organizations tool, which focus on operational efficiency. Depending on the results of analysis, Seoul, Incheon and Gyeonggi province was able to confirm their efficiency. In addition, according to the Direct Operating, Industrial Operating, Foundation, Private Consignment Agency their efficiency showed significant results. Looking at regional Community Cultural Centers in Seoul and Gyeonggi Province will see that two are operating efficiently. On the other hand, the Community Cultural Center in Incheon was not efficiency. Looking at the operating entity basis, Direct Operating Agencies and Industrial Operating Agencies were operating efficiently. On the other hand, Foundation Act of agencies and Private Consignment Agencies have been operating relatively inefficiently.

• The Journal of the Korea Contents Association
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• v.10 no.9
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• pp.176-189
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• 2010

This study focuses on the cultural and economic effects created by long-term TV dramas that run more than 20 years. The result of this study shows that long-lasting TV dramas have significant influence in increasing audience ratings of TV broadcasting companies. An analysis of Fuji Television's "From the Northern Country" shows that the drama's audience rating has more than doubled at the end period in comparison to that at the beginning stage. The analysis shows that long-term dramas also greatly contribute to the improvement of nation's cultural capability including contents development competence by producing media contents related professionals such as actors, actresses and dramatists. Fuji Television picked an actor and an actress for the drama and kept developing their talent and make a cultural accomplishment to produce new talents who compete with performance ability for the Japanese Entertainment Business. In addition, long lasting TV dramas appear to significantly contribute to local economy by promoting tourism industry of the areas where dramas are filmed. By introducing Hurano in Hokkaido which was the main stage of "From the Northern Country" to Japanese people for 21 years, the drama played a decisive role in building Hurano's brand power.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.118-127
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• 2013

The purpose of this study was to know about the influence of consumers' knowledge level(expert vs novice) on their behavioral intentions by the storytelling about local foods. Reviewing previous storytelling studies related to local foods containing each region's traditional food culture in Korea, it can identify that most studies focused on the necessity of storytelling, the discovery of story materials, the importance of storytelling for food tour. Therefore, this study tried to know about how the storytelling about local foods influenced on the consumers' behavioral intentions, and set the attributes of storytelling and the consumers' local food-purchasing region as adjustable variances. Finally, in case that the consumers' knowledge level was low and their food-purchasing regions were not same, this study suggested the attributes of most preferred storytelling by consumers. By doing so, this study tried to discover the storytelling skills of local foods representing each region or to suggest a method to increase the cultural values of each local food in case of creating a story about the local food.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.39 no.2
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• pp.39-49
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• 2021

This study was conducted to establish practical goals for the viewing environment and interpretation and delivery system of cultural heritage and to create an viewing environment according to the classification of cultural heritage types, and the conclusions reached are as follows. First, five goals were set based on the international basic principles of the cultural heritage viewing environment and interpretation and delivery system. Second, based on the set goals, cultural heritage was classified into the first type 'disappeared and hidden heritage', the second type 'stuffed memory heritage', and the third type 'living memory heritage'. Third, the directions for creating the viewing environment for each type of cultural heritage were suggested. The first type has to be able to properly convey cultural heritage to visitors through excavation and digital technology. The second type needs a plan to deliver tangible and intangible values by combining various digital technologies with actual cultural heritage. The third type should emphasize the role of local residents in effectively enjoying the tangible and intangible values ??that already exist. Fourth, it proposed comprehensive considerations in the establishment of the cultural heritage viewing environment and interpretation and delivery system. Based on dynamic and sustainable heritage management, cultural heritage viewing should be valuable, satisfying and enjoyable. In addition, local communities should be actively involved, and tourism and conservation activities should be able to benefit the community. Establishment of a viewing environment should protect and strengthen the authenticity of cultural heritage.