• 유통과학연구
• /
• 제20권11호
• /
• pp.109-120
• /
• 2022

Purpose: We would like to identify the appropriate size of stores in the commercial district suitable for the era of low growth. In addition, it is intended to present alternatives to prevent gentrification along with measures to revitalize commercial districts according to the selection of appropriate stores. Research design, data and methodology: The importance and commercial district usage patterns were identified through surveys by consumers and sellers. the demand and size of the commercial area were calculated based on the floating population and resident registration population. In addition, based on this, through metric analysis, the importance of the business district activation plan and what important matters can prevent gentrification were analyzed. Result: In this the study, 555 stores are currently operating in the target area, but it is seen as a commercial district with a scale that can operate 136 stores and 938 stores. In addition, it was analyzed that the Commercial Lease Protection Act needs to be strengthened to prevent gentrification. Conclusions: Due to the nature of small and medium-sized cities in Korea, commercial districts that have once lost their resilience must take much effort to find vitality. It is believed that local commercial districts will have resilience when diagnosis and recovery measures are adequately presented.

• 인터넷정보학회논문지
• /
• 제21권1호
• /
• pp.71-78
• /
• 2020

최근, 젠트리피케이션 현상으로 인하여 도심 내 지역 경제와 커뮤니티 형성에 필수적인 역할을 하는 지역 상권에 대한 체계적인 분석과 이해의 중요성이 커지고 있다. 본 연구에서는 지역 상권에 대한 체계적인 분석과 이해를 위한 방법론을 소개하고 실증적인 사례를 제시하고자 한다. 본 논문에서는 서울의 대표적인 지역상권인 가로수길과 가구거리의 유동인구를 이동통신 기지국 데이터를 통해 추적하고, 유동인구의 매출 패턴과 이동 흐름의 패턴을 파악하였다. 또한, 이동통신사의 기지국 기반 유동인구 데이터에 마르코브 체인을 적용하여 지역 상권 이해의 중요한 요소인 유동인구 흐름을 보다 체계적으로 이해하고자 하였다. 이와 같은 유동인구 흐름에 대한 분석 결과를 바탕으로, 본 논문에서는 상권 내 매출 정보와 결합되어 지역상권의 진화에 대한 시사점을 제공하고자 한다. 궁극적으로 본 연구의 결과가 젠트리피케이션 등에 의해 침체되는 지역 상권의 활성화를 촉진하고 더 나아가 도심 경제의 균형잡힌 성장에 기여할 것으로 기대한다.

• 문화기술의 융합
• /
• 제9권1호
• /
• pp.101-109
• /
• 2023

코로나 19 자영업자비상대책위원회가 발표한 자료에 따르면 지난 2년 동안 코로나19로 인한 소상공인 매출의 95.6%가 감소했으며, 방역을 위한 사회적 거리두기로 인해 피해는 더욱 커졌다. 하지만 최근 사회적 거리두기 지침이 전부 해제되고 상권이 활기를 띠면서 서울시는 코로나19의 장기화로 한계에 부딪혀 폐업하였던 소상공인이나 예비 창업자를 위해 안정적으로 사업을 재기할 수 있도록 로컬브랜드 상권 육성사업을 추진하고 있다. 따라서 본 연구는 서울시 로컬브랜드 상권 육성사업의 대상으로 선정된 골목상권 5곳 중 창업자에게 적합한 골목상권을 추천하는 모델을 설계했다. 이 연구의 서울시 로컬브랜드 골목상권 추천시스템은 Xgboost를 이용한 인구관점 모델과 Decision tree를 이용한 상권특징 모델을 합쳐 해당 상권의 주요 인구 연령대와 주요 업종을 추천한다.

• 유통과학연구
• /
• 제17권6호
• /
• pp.43-56
• /
• 2019

Purpose - With the increasing number of small business owners who reports the cessation of their businesses, the rate of closing the business within the year is increasing as well. The efforts have been made continuously to revitalize the business through the inflow of government or private capital. Maintaining the fast-changing commercial districts with the existing support is difficult, so it is urgent state that needs for commercial district reorganization. The differentiate aspect is that this new measures for small-block-unit commercial modeling can be introduced to promote these aging/deposit private-owned shops politically. Research design, data, and methodology - This study is to develop a sustainable theme shopping rehabilitation method which considers the characteristics of local cities based on the case studies of developed countries' commercial areas to revitalize the central urban areas of local cities. Results - The purpose of this study as stated above is to manage the local commercial area through the program that purchases the empty stores, and the measure to secure the autonomy among stores. Conclusions - The government should concentrate on projects such as vacant store purchase programs, which are omitted from past achievements, and maximize the effect of the project through inter-departmental project packages.

• 한국농촌건축학회논문집
• /
• 제11권4호
• /
• pp.1-8
• /
• 2009

Townscape design is now considered to be the most important part in city management as a means to improve the life quality of its dwellers. Therefore, the recognition of local autonomous entities and local residents on townscape has been greatly changed. As a part of this effort, the plan to improve the townscape of the central rotary district in Geochang-eup has been examined in multilateral ways. In this plan, first, improvement for proper buildings was studied. Second, betterment for street furniture around the central rotary was considered. Third, making a landscape square around it was also investigated. Based on those considerations, this article intends to suggest directions for improving the commercial buildings of the central rotary district which has the greatest symbolicity in Geochang-eup. To achieve the goal, this paper conducted a survey to the dwellers beforehand in order to investigate their recognition on creating townscape for the central rotary district and collected their opinions on it. According to the result, among the elements of townscape in the shopping district around the rotary, the externals of the buildings such as signboards, color, and shape and the pleasantness part like the maintenance of telegraph poles occupied the highest portion on the street. And It is proposed 4 Alternative plans for the improvement of commercial building design in the central rotary district of geochang-eup.

• 건축역사연구
• /
• 제11권3호
• /
• pp.21-34
• /
• 2002

This study is to analyse the transformation process of spatial structure of traditional small city structure in Jeollabuk-Do in the process of modern urbanization between 19th century and the year 2000. The small cities, IM-PI, YONG-AN, YEO-SAN, OK-GOO, GO-SAN, MU-JANG, GUM-MA, GO-BU, which have been local administrative center in CHO-SUN dynasty, have role of local administrative center of subdivision of country-myon, except OK-GOO. The method of this study is to investigate the transformation process of spatial structural elements of with the actual field surveys, the analysis of Gunhyun map made in 1872, land registration maps in 1910s and 2000, and various topological maps. The elements of analysis are the topological site and geographical situation conditions, the urbanized areas, the street systems, the function of streets, the focal points of urban land use, the land use systems, and the location of major facilities such as administration facilities, markets, bus terminals. The analytical point of view and the results are as follows. There is strong relationship between the transformation of internal matrix route system and the growth pattern of urbanized areas, Especially on the contrary to the matrix route with East-West direction which has the role of checking the growth of urbanized area, the South-North direction route acts as the leading line of the growth. The focal points structure of urban land use shows transformation process from the point of central space of administrative district in front of Nae-A, to the access point to administrative district or to the access point to housing and neighborhood commercial area. From the point of functional area structure and major facilities location, line-type commercial area is developed along the line of central axis route and access route to administrative district. Especially direction of the growth of commercial area is strongly connected with the interrelationship between the study area and its neighboring cities. Pattern of commercial district development is varied with the direction of matrix route. That is, commercial district, which shows one side development pattern along the East-West direction route, is developed on both sides of street along the South-North direction route.

• 유통과학연구
• /
• 제12권12호
• /
• pp.101-106
• /
• 2014

Purpose - This study reviews the achievements of a pilot project for the revitalization of a commercial district performed for three years after its establishment in 2011. The project for the revitalization of the commercial district was performed to create a new local community space in connection with the traditional market and nearby districts. Although it was a pilot project, the project for the revitalization of the commercial district has been performed for almost three years. Therefore, this seems a proper time to conduct an interim evaluation of the project. This study aims to review and evaluate how the government support policy is influential for the revitalization of the commercial district. In other words, this research aims to identify what projects positively affected consumers' intention to revisit the downtown commercial area among the commercial district revitalization projects-promotion events, promotion activities, education, merchants cooperation system, IT projects, cultural events, and residents' communication. Research design, data, and methodology - This study designated seven management improvement projects affecting commercial district revitalization based on preceding studies. The survey of the degree of satisfaction on seven management improvement projects was executed targeting consumers who visited the commercial areas. Additionally, visitors' revisit intentions regarding currently visited commercial areas were also investigated. Therefore, revisit intention was set as a dependent variable and the satisfaction degrees of the respective management improvement projects were set as the independent variables. A total of 1,209 consumers were examined in six districts in the country. Result - Multiple regression analysis results showed that cultural events, education, the merchants' cooperation system, and IT projects brought statistically significant effects to the revisit intentions of consumers. In contrast, promotion events, resident communication projects, and promotion activities did not affect the revisit intentions of consumers. Particularly, the residents' communication project did not show significant influence because of consumers' recognition that it is similar to a cultural event. Conclusion - The following implications for the revitalization of business districts in the urban central area are drawn. From a general perspective, the businesses of culture, education, and cooperative system among seven businesses play positive roles regarding the intention to revisit so that the project is required to be promoted periodically through unique performances differentiated for each district, the merchant training reinforced for professionalism, and the expansion of joint events of merchants. Moreover, the sales promotion project and public relations activity are shown to be not influential to the intention to revisit. Therefore, while short-term sales promotion such as one-time gift events are required, sales promotion and public relation activities to induce revisits by mileage savings and accumulated gift presentation to attract long-term customers are required. The IT business is positively influential to the intention of revisit. Therefore, detailed information on the revitalized commercial district should be provided and additional functions such as discount coupons for continuous utilization should be included in the mobile app and the website.

• 지역연구
• /
• 제39권1호
• /
• pp.53-66
• /
• 2023

코로나19로 인해 도시민의 외부활동이 크게 위축되면서 인구감소, 매출액 감소 등 상권에 많은 피해가 발생하였다. 상권의 침체는 국가경제의 하부구조 붕괴를 의미하며, 지역경제와 개인의 삶에도 심각한 부작용을 초래 할 수 있다. 따라서 국가 지역경제와 밀접한 관계인 골목상권을 살펴보고, 영세한 소상공인이 밀집한 골목상권의 피해와 침체에 주목해야 한다. 이 연구의 목적은 코로나19 전후 기간을 대상으로 상권 매출액 시계열 데이터와 DTW 시계열 군집분석을 활용하여 , 골목상권을 성장상권과 쇠퇴상권으로 구분하고 성장상권에 영향을 미치는 요인을 도출하는 것이다. 연구의 주요 결과는 다음과 같다. 첫째, 코로나19 전후 기간의 상권 매출액 시계열 데이터를 활용하여 골목상권을 성장상권과 쇠퇴상권으로 구분하였고, 성장상권과 쇠퇴상권의 분포가 지역적으로 차이가 있음을 확인하였다. 따라서 쇠퇴상권이 다수 분포한 지역의 적극적인 상권 관리 정책이 필요하며, 쇠퇴상권의 공간적 분포를 고려한 지역별 정책 마련이 요구된다. 둘째, 코로나19 시기에는 대면필수업종과 집객시설 밀도, 인구밀도가 상권 지속성에 부정적 영향을 미쳤으며, 이는 기존의 연구와 반대되는 결과이다. 이는 코로나19 시기의 특수성과 집적경제의 부정적 효과를 실증적으로 확인한 결과이며, 추후 국가재난상황 발생 시 실효성 있는 상권 관리 방안 및 정책 마련의 기초자료로 활용될 수 있다. 셋째, 상권의 배후지 특성이 상권 지속성에 유의미한 영향을 미쳤으며, 배후지의 인구밀집을 유도하는 집객시설의 부정적 효과가 나타났다. 이는 국가재난상황에서 상권 활성화 정책 및 소상공인 지원 정책 수립 시 상권 내부뿐만 아니라 배후지 특성도 고려할 필요가 있다는 것을 시사한다.

• 급식외식위생학회지
• /
• 제4권1호
• /
• pp.35-41
• /
• 2023

This study was based on the results of the study of 'Cheonyeon and Chunghyun Taste Alley Pilgrimage- Introducing Hidden Restaurants in Our Town', which was adopted as a project to revitalize urban regeneration as part of the Cheonyeon and Chunghyun Urban Regeneration New Deal project. This study was conducted in total of two stages, as a first step, the commercial district of Seodaemun Station was analyzed by analyzing the hashtag (#) mentioned along with the "Seodamun Station Restaurant" on Instagram from 2015 to 2020. As a result of the analysis, it was found to be an office commercial district related to "office workers", and it was found to be a commercial district with the characteristics of "small but certain happiness" where you can find hidden restaurants in front of your house. Based on the characteristics of these commercial districts, five stores utilizing the characteristics of the region were selected and cooking classes were conducted for students of Kyonggi University, who are local residents. The purpose of this study was to revitalize the aging Seoul city and contribute to the formation of positive relationships between local residents and merchants through cooking classes. In addition, the process was produced as digital media content and used as local promotional materials.

• 유통과학연구
• /
• 제14권7호
• /
• pp.5-14
• /
• 2016

Purpose - This paper studies if types of markets have an association with several variables such as occupation, district, sales, employee, administrative district by a lessor, area in rental building and so on. Three attributes of markets can be general commercial zones, central commercial zones and traditional markets. Furthermore, we can investigate the degree of association by calculating the numerical strength and visualizing their distances on two-dimensional plane, once the association exists between them. Research design, data, and methodology - This work is performed by the 2013 report presented with Small Businessmen Promotion Institute in Korea and used by a chi-squared test and correspondence analysis by using IBM SPSS 23.0. Results - The results show that types of markets, including traditional markets, have an association with variables considered in this paper, and we can obtain the detailed associations between attributes of corresponding variables by inspecting two-dimensional plane. Conclusions - This study suggests that government authority and local autonomy can make strategies to vitalize traditional markets and to get win-win relationships among several types of markets by looking over our findings.