• 제목/요약/키워드: Local brand

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지역 가치 증진을 위한 장승포 폐 여객선 터미널의 활용 방안 및 브랜드 제안에 관한 융합 연구 (Convergent Studies of Utilization Plan and Brand Suggestion for Abandoned Passenger Ferry Terminal in Jangseungpo to Improve Local Community Value)

  • 이하나;오광명;백진경
    • 한국과학예술포럼
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    • 제37권2호
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    • pp.239-250
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    • 2019
  • 산업 구조의 변화와 더불어 세계적으로 노후화된 시설과 쇠락한 유휴산업시설에 대한 재활용 및 도시재생 사업이 활발히 시행되고 있다. 본 연구는 장승포 폐 여객선 터미널과 그 일대 활성화를 위하여 시작되었다. '유휴 산업시설의 사례'를 조사하고 양상을 파악하여 활용방안과 브랜드를 제안하는 융합연구(convergence study)이다. 본 연구의 목적은 장승포동의 지역 특성에 적합한 도시재생 전략수립을 위하여 지역 특징을 조사하고 설문을 통하여 지역 주민의 의견을 수집하여 장승포 폐 여객선 터미널의 재활용 방향을 수립하는 것이다. 따라서 본 논문은 유휴 산업시설의 재생 관련 선행연구를 분석하고, 유휴 산업시설의 문화적 리노베이션 사례를 조사하여 대상지에 적합한 활성화 방안을 도출하고자 시도하였다. 연구 결과 및 내용은 다음과 같다. 첫째, 사례 조사 결과 최근 국내외 유휴 산업시설의 재활용은 건축물의 전통성과 역사성을 유지하되 지역환경과 쓰임에 적합한 현대적인 문화공간을 조성하는 경향을 볼 수 있었다. 또한 이를 통한 지속가능한 문화, 경제적 활성화를 추구하고 있었다. 둘째, 거제시 지역특성 조사 결과 여객선 터미널의 운항 중단 이후 주변 상권이 침체되었으며, 거제시는 여객선 터미널의 재활용과 더불어 관광 활성화를 도모하기 위해 장승포 폐 여객선 터미널을 국제항으로 추진하고 있었다. 셋째, 주민 대상 설문조사 결과 과반수 이상의 지역주민이 장승포 폐 여객선 터미널의 기능 복원에 찬성하며, 지역 내 문화 공간의 부재에 따른 문화적 욕구충족을 원한다고 답하였다. 이러한 연구 결과를 바탕으로 거제시 장승포동 폐여객선 터미널의 재활용 방안으로 지역적 특성과 주민 의견을 반영하여 여객선 터미널의 기능을 복원하고, 문화공간으로서 활용될 수 있는 방안과 이에 적합한 장승포 폐 여객선 터미널의 새로운 브랜드명과 디자인 안을 제안하여 거제시의 지역 가치 증진에 기여하기를 기대한다.

문화관광축제 활성화를 위한 문화상품 디자인 개발 전략 연구(제 2보) -지역문화자원 활용을 중심으로- (Strategies for the Development of Cultural Product Design for the Promotion of Cultural Tourism Festivals(II) -Focusing on the Utilization of Local Cultural Resources-)

  • 정경희;이미숙
    • 복식
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    • 제60권2호
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    • pp.51-67
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    • 2010
  • The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.

청송 사과체험테마파크 기본계획 (A Study on the Landscape Design of the Cheongsong Apple Theme Park)

  • 권진욱;박찬용
    • 농촌계획
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    • 제19권3호
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    • pp.195-203
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    • 2013
  • This study aimed to plan a distinctive apple theme park, thereby specializing the nationwide brand of Cheongsong apple. Detailed objectives included: to establish the best possible environments in Korea to taste and appreciate apple and enjoy the Cheongsong Apple Festival; to identify and foster natural, cultural and social resources in the clean environment of Cheongsong; to clusterize research and production infrastructures for strengthening local competitiveness; and to develop a hub for the vitalization of the region where visitors and locals can mutually prosper. The study was multi-phased. The first stage included basic surveys such as local status and environment analysis and similar case studies, and the second stage was to review the appropriateness of theme selection, develop basic principles and strategies for development goals and review and incorporate project details. And the third stage aimed to develop a comprehensive plan from spatial plans and program plans and suggest plans to vitalize the operation of the park. The dimension of the subject site was $180,150m^2$, which was divided into four areas, in consideration of the land use and the environmental characteristics of the resources, for developing a land use scheme. The four areas were named: the apple-theme cultual area; the agricultural culture experience area; the plaza for exchange and harmony; and the plaza for natural observation. This study has significance in that it can serve as a case to develop farm theme parks, and as a case of appropriate development of programs to identify amenity resources with a focus on the existing resources and in consideration of local characteristics.

해조류 Pulp 분리방법 및 응용연구 (Application Study and Pulp Separation Method by see weeds)

  • 류성렬
    • 한국응용과학기술학회지
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    • 제32권4호
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    • pp.685-693
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    • 2015
  • 본 연구에서 개발 예정인 해조류 펄프 분리 가공은 해조류자체의 배당체 및 다당류의 복합체로서 개발상 많은 어려움이 있다. 그러나 정제 공정을 개발하고 응용기술을 도입하여 아직 미개척분야인 펄프 응용기술을 확립할 수 있도록 한다. 따라서 본 제품이 개발 대량 생산되어지면 수출향상에 기여함은 물론 생분해성 기능성소재 개발의 실용화로 어민 소득증대 향상에 기여할 수 있다. 따라서 연구의 최종 목표는 1,2차년도의 기술적 데이터를 종합하여 해조류 펄프를 적용하여 생분해성이 향상되고, 고분자의 특수성질을 갖는 새로운 기능성 생분해성 플라스틱, 포장재료 등의 원재료 제품 및 시제품개발을 목표로 한다.

누적합 관리도를 활용한 생활인구 이상치 탐색 (CUSUM Chart Applied to Monitoring Areal Population Mobility)

  • 김형준;손소영
    • 품질경영학회지
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    • 제48권2호
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    • pp.241-256
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    • 2020
  • Purpose: Certain places in Seoul such as Shinchon, Hongdae, and Gangnam, often suffer from sudden overflow of mobile population which can cause serious safety problems. This study suggests the application of spatial CUSUM control chart in monitoring areal population mobility data which is recently provided by Seoul metropolitan government. Methods: Monitoring series of standardized local Moran's I enables one to detect spatio-temporal out-of-control status based on the accumulation of past patterns. Moreover, we visualize such pattern map for more intuitive comprehension of the phenomenon. As a case study, we have analyzed the female mobility population aged 25 to 29 appeared in 51 Jipgyegu near Hongik university on fridays from January, 2017 to June, 2018. They are validated by exploring related articles and through local due diligence. Results: The results of the analysis provide insights in figuring out if the change of the mobility population is short-term by particular incident or long-term by spatial alteration, which allows strategic approach in constructing response system. Specific case near popular downtown near Hongik University has shown that newly opened hotels, shops of global sports brand and franchise bookstores have attracted young female population. Conclusion: We expect that the results of our study contribute to planning effective distribution of administrative resources to prepare against drastic increase in floating population. Furthermore, it can be useful in commercial area analysis and age/gender specific marketing strategy for companies.

주택문화관의 지역복합커뮤니티센터로서의 활용가능성에 관한 연구 (A Study on the Development Activation Plan of Housing Cultural Center as Local Complex Community Center)

  • 신해철;박경난;김문덕
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2008년도 춘계학술발표대회 논문집
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    • pp.116-122
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    • 2008
  • As a model house has attempted a role change from a conceptual perspective as a housing cultural center starting from the 90ties, it began to direct the change into a high end building. In particular, large construction companies have recently invested on an unimagined scale, unlike in the past, in building a model house and pursued the construction of new attractions of cities as well as the upgrade of a brand image by hiring and implementing the designs of celebrity architects or designers. In addition, they have been in pursuit of a change by enhancing the satisfaction and pride of residents by offering spaces and programs for various cultural arts for apartment residents or potential customers and having them participate in those programs. This study aims to expound on the possibility of the utilization of a housing cultural center as a local complex community center by analyzing the spatial organization and the operational program of a housing cultural center appearing since the 90ties. With this aim, the study analyzed the cases of a complex community center and the program and the operational method of a housing cultural center within the case study in order to propose the possibilities for the utilization of a local complex community center. The elevation of the cultural and economic level of citizens and a rapid social change are shown as various demands for welfare, and the subsequent social physical change has led to the expansion of a space as a complex community. A housing cultural center is also directed to grow as a complex community center from the perspective of diverse demands and participations of consumers, and prepares a field for a broad spectrum of communications from the perspective of housing and cities.

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지역 문화자원과 융합한 캐릭터 문화상품 개발 (Development of character culture products that are fused with local culture resources)

  • 박선경;장석주
    • 융합정보논문지
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    • 제9권4호
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    • pp.8-13
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    • 2019
  • 본 논문은 지역의 문화콘텐츠의 제작기술과 인프라를 기반으로 스토리텔링 중심의 캐릭터 브랜드 상품의 부재로 인하여 지역 문화자원의 재구성 및 상품화가 필요하다고 판단되어 전통적 문화소재인 캐릭터를 발굴하여 문화산업 기념품으로 개발하였다. 스토리텔링 기반의 캐릭터 상품 개발에 대한 차별화 전략을 통해 발전된 사업기반을 확립할 수 있는 토대가 되어, 다양한 콘텐츠 제작의 밑거름과 더불어 발전된 도예 상품들의 공급 확대에 기여할 것으로 보여 진다. 또한, 수작업 기반의 제작으로 인해 소량 생산만 가능하고 제작기간이 길어지는 반면 3D 프로그램 및 3D 프린팅을 통한 목업 제작으로 석고 틀 제작 기간이 단축되었으며, 대량생산의 발판이 마련되어 기존의 전통적인 도자기 인형에서 벗어나 다양하고 풍부한 도자기 제품 개발에 효과가 있었다.

"Standard Model" approach to building projects in the UK and potential role of project team to mitigate any local difference~from international developer's perspective

  • Tanaka, Koji
    • 국제학술발표논문집
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    • The 8th International Conference on Construction Engineering and Project Management
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    • pp.425-432
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    • 2020
  • In order to improve the sustainability and smart construction, it is discussed arguably that developing and applying consistent "standard model" to plan business, design, construct and operate a building is considered to be one of the effective and efficient approach. The scope of this article is to examine, from the international developer's perspective, the "standard model" approach of a hotel brand to building projects in the UK, and also to explore potential role of project team to mitigate any local difference at the project level. These projects are developed by the same developer adopting the same business plan, design and operation to each project. In order to clarify the actual and likely difference in construction results, reference is also made to those building projects located in other geographical markets including Japan, Germany and USA, and focus is given on the analysis of its programme and cost. Principle findings are that there exists geographical difference especially in environmental and planning system, and that major local difference is found at least in the programme at the design stage. In contrast, the difference in the building cost itself may not be necessarily considered major if currency exchange rate being taken into account appropriately. It is also observed that there were cases where any difference in the programme was mitigated by taking different approach to procuring and defining roles of management and professional team at the project level. In conclusion, from the international developer's perspective, the geographical difference of the "construction system" surrounding building projects can typically lead to major prolongation of programme, however, these different construction results could be mitigated at least to a certain extent by introducing appropriate changes to the role of project team.

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상황과 소비자 특성의 지각된 위험, 상점속성의 중요도 및 상점선택행동에 대한 영향 (Interactive Effects of Situation and Personal Characteristics on Perceived Risk, Importance of Store Attributes and Store-Type Choice)

  • 홍희숙
    • 한국의류학회지
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    • 제20권5호
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    • pp.877-892
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    • 1996
  • The purpose of this was to test the interactive effects of usage situation and personal characteristics on perceived risk, importance of store attributes and store-type choice. The data were collected via a questionnaire from 601 housewives of ages 20's∼ 50's living in Seoul, Korea, and analyzed by factor analysis and repeated measure two-way ANOVA. The results of this study were as follows: First, the interactive effect of age and situation on economic risk was significant. Second, the significant infraction of age and situation on importance of product price/variety was found, and there were significant intractions of education and situation on importance of service/convenience, discount policy and product information sources/promotion. Third, the interactive effects of situation and personal characteristics (age, income, education or job) on store-type choice (brand chain store, discount store, department store, designer boutique, local store or a wholesale market) were significant.

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지역축제와 문화콘텐츠 (Local Festival and Culture Contents)

  • 김경숙
    • 한국융합학회논문지
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    • 제8권7호
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    • pp.183-189
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    • 2017
  • 본 논문은 문화 콘텐츠 산업의 성공적인 사례로 여겨지는 프랑스의 지방 축제 문화 콘텐츠에 대해 조사하고 우리나라의 적용 가능성 및 관련 문제에 대해 진단하고자 한다. 또한 본 연구에서는 스토리텔링의 구조와 감성적 요인을 의사소통 및 역사적, 문화적 자원의 도구로서 문화 기호학 측면에서 분석한다. 연구 결과는 다음과 같다: 첫째, 전통과 역사, 문화, 예술, 양조장 체험을 기반으로 한 패키지 관광 상품같이 역사적 자원과 문화적 자원을 연결하는 전략이 요구된다. 둘째, 스토리텔링 전략이 요구된다. 보르도 와인의 위상은 오랜 역사적 배경과 자연의 혜택에서 시작된 유수한 이야기를 담고 있다. 셋째, 소통과 경험을 지향하는 전략에 관한 것이다. 넷째, 재미와 환상을 유도하는 전략이다. 축제는 놀이의 한 형태이며 놀이는 문화 그 자체이다. 가장 개인적인 행복 지수의 증가를 허용하는 지역축제의 활성화는 가장 중요한 가치와 중요성을 가진 것으로 평가된다. 마지막으로 유럽 축제의 사례는 과거 역사에서 채택된 재미있는 이야기를 만들어서 콘텐츠를 창출한다는 점에서 여러 영역에서 벤치마킹 할 가치가 있는 것으로 고려된다.