• Journal of Fashion Business
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• v.9 no.5
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• pp.96-113
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• 2005

The purpose of this study was to examine acutely effective marketing strategies for bridge line imported handbag brands in order to succeed in launch and establishment in local market. Based on the successful bridge line imported handbag brands status in local market, this selected the brands, "LeSprotsac", "Longchamp", "Sequoia" that execute brand strategy including positioning strategies such as basic concept, prices, materials, promotion, distributions in order to succeed in local launching. For corroborate analysis, three staffs in each brands, consecutive in-person interviews and continuous telephone interviews, mail survey were used for this study. The results were as follows; First, differentiate brand positioning strategy that has considered accurate analysis of niche market and domestic market environment when brand launch effects on brand value enhancement. Second, marketing mix activity based on positioning strategy effects on establishing brand image and spreading brand awareness. Third, marketing activity based on positioning strategy should be executed based on consistent brand strategy.

• Journal of Information Processing Systems
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• v.13 no.5
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• pp.1168-1182
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• 2017

In the past decades, various image regularization methods have been introduced. Among them, total variation model has drawn much attention for the reason of its low computational complexity and well-understood mathematical behavior. However, regularization parameter estimation of total variation model is still an open problem. To deal with this problem, a novel adaptive regularization parameter selection scheme is proposed in this paper, by means of using the local spectral response, which has the capability of locally selecting the regularization parameters in a content-aware way and therefore adaptively adjusting the weights between the two terms of the total variation model. Experiment results on simulated and real noisy image show the good performance of our proposed method, in visual improvement and peak signal to noise ratio value.

• Proceedings of the Earthquake Engineering Society of Korea Conference
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• 2006.03a
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• pp.41-48
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• 2006

We have been conducting several studies on providing information to the public promptly as soon as earthquake occurs. Recently, JMA proposed a method for warning big earthquakes by observing the first 2 seconds after the first arrival. In this study, the envelope of the absolute value of the first 2 seconds after the first arrival is calculated, and then the relation of epicentral distance and slope of envelope, parameter B, is obtained. This result is applied to local magnitude equation of KMA, which then gives us a new magnitude equation from which can estimate the magnitude using maximum amplitude of P wave. We applied the method to two recent earthquakes; Uljin and Daegu. The results using only the vertical components show that the magnitudes are lower than those calculated by the local magnitude equation of KMA. However, when we apply the method to the 3 components of maximum displacements, the results corresponds with those obtained from the local magnitude equation.

• Asia-Pacific Journal of Business
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• v.11 no.1
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• pp.93-114
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• 2020

Purpose -The purpose of this study is to analyze how the accreditation system affect the selection of business strategies in social enterprises, which create social value rather than maximize profits. Design/methodology/approach - This study collected survey data from 40 accredited and 53 non-accredited social enterprises. This research employs a Fuzzy-set/qualitative comparative analysis to compare the combinations of factors that affect a social enterprise's performance Findings - The results show that for accredited enterprises organizational capabilities are significantly more important than networking capabilities, whereas for non-accredited enterprises internal communication, governance capacities and networking competencies are most important capabilities to improving their social performance. And also The accreditation systems for social enterprises would entice social enterprise away from business strategies based on with local society, which is differentiated with commonly accepted social enterprise model. Research implications or Originality - This research suggests that the accreditation system for social enterprises should be redesigned for enticing social enterprises in Korea to be more localized to meet local needs in terms of positive changes of local society.

• Proceedings of the National Institute of Ecology of the Republic of Korea
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• v.3 no.2
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• pp.122-128
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• 2022

To present the spatial variation of fish assemblages in the Geum River in Korea, the concept of beta diversity (β-diversity) estimates based on the variance of the community data table was applied. Fish communities and environmental variables were collected from 13 sampling sites along the in mid-low reaches of the River. We calculated the β-diversity and local contribution to beta diversity (LCBD) values at each site depending on the two types of data, 'occurrence' with Jaccard and Sørensen dissimilarity coefficients, and 'abundance' with Hellinger distance. Multivariate and correlation analyses were also performed to determine the relationships between LCBD and other variables, such as community indices and physicochemical and hydrological factors. The β-diversity values of fish communities in the River were estimated as 0.218 and 0.145 for occurrence data table with Jaccard and Sørensen respectively, and 0.268 for abundance data. Similar patterns of LCBD along the sampling sites were detected in two dissimilarity measurements of occurrence table, and LCBD values with abundance data were slightly different. The LCBD values are strongly correlated with community indices, and also suitable for indicating the uniqueness of fish assemblages. However, further research is needed to determine the LCBD value as an indicator of environmental variability.

• Journal of Korea Trade
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• v.25 no.2
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• pp.134-151
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• 2021

Purpose - This study empirically analyzes the impact of the internal and external network embeddedness of foreign subsidiaries and local market characteristics of the host country on the CEO selection whether or not to appoint an expatriate as the CEO of a foreign subsidiary. Design/methodology - To conduct an empirical analysis, we obtained a list of the headquarters of Korean MNCs from the Korea Chamber of Commerce and Industry. Based on the list of HQs, we identified a final list of overseas subsidiaries of Korean MNCs that have entered the world from KOTRA (Trade-Investment Promotion Agency for Korea). Then we conducted an empirical analysis based on the results of 391 questionnaires by employing logistic regression analysis. Findings - The results of empirical analysis are as follows. First, the higher the subsidiary's internal network embeddedness, the higher the tendency appoint an expatriate as the CEO. Second, the higher the volatility of the local market, the higher the tendency to appoint an expatriate as the CEO. Third, the stronger the competition in the local market, the lower the tendency to appoint a PCN. Originality/value - This study has significant theoretical implications in that it examines the link between the internal and external embeddedness of overseas subsidiaries and the appointment of parent country nationals (PCNs) as the CEO that prior research has not examined.

• Journal of Distribution Science
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• v.21 no.2
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• pp.65-76
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• 2023

Purpose: This study examines the opportunities and challenges of sharia-based regional development bank spin-offs in supporting economic growth and income distribution through a board of commissioner's approach. Research design, data, and methodology: The research design is qualitative research with the main data collection technique through in-depth interviews. Results: The results of the study show that Bank Nagari can support the performance of the West Sumatra government, especially in regional finance. The positive influence is shown in the benefit aspect of 31% and the opportunity of 28% which is the priority value. The challenges that must be faced are technology services, improving the quality of human resources, socialization, and application of local wisdom which is by the philosophical values of the people of West Sumatra Adat Basandi Syara' Syara' Basandi Kitabullah. Conclusions: It can be concluded that the local government of West Sumatra has an essential contribution to the conversion of Bank Nagari to RDB Syariah as a whole. The expected implication is that the local government and shareholders cooperate well in supporting the transformation to realize West Sumatra Mandani through the populist economy of the people of West Sumatra.

• Nuclear Engineering and Technology
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• v.55 no.5
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• pp.1527-1532
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• 2023

The noise reduction algorithm using the non-local means (NLM) approach is very efficient in nuclear medicine imaging. In this study, the applicability of the NLM noise reduction algorithm in single-photon emission computed tomography (SPECT) images with a brain phantom and the optimization of the NLM algorithm by changing the smoothing factors according to various reconstruction methods are investigated. Brain phantom images were reconstructed using filtered back projection (FBP) and ordered subset expectation maximization (OSEM). The smoothing factor of the NLM noise reduction algorithm determined the optimal coefficient of variation (COV) and contrast-to-noise ratio (CNR) results at a value of 0.020 in the FBP and OSEM reconstruction methods. We confirmed that the FBP- and OSEM-based SPECT images using the algorithm applied with the optimal smoothing factor improved the COV and CNR by 66.94% and 8.00% on average, respectively, compared to those of the original image. In conclusion, an optimized smoothing factor was derived from the NLM approach-based algorithm in brain SPECT images and may be applicable to various nuclear medicine imaging techniques in the future.

• The Journal of Economics, Marketing and Management
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• v.2 no.2
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• pp.1-9
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• 2014

This study investigated solutions of not only weak organization but also poor communication with customers from point of view of SNS such as Naver blog, Naver band, Kakao Talk and Facebook to promote local business market. The study gave strategies: First, SNS marketing strategy shall be used to do public relations and communicate in accordance with features of each SNS. Naver Blog that is opened SNS shall be used to do public relations and to invite new customers, and Kakao Talk that is closed SNS shall be used to increase customers having high loyalty, and Facebook that has both properties of SNS, that is to say, openness and closure, shall be used to raise effects of word-of-mouth to make use of new sales window. The communication can find out customers' needs to provide customers with customized services. Second, Naver Band and/or cafe shall be opened to increase link and friendliness and to have community consciousness realizing common goal and to destroy merchants' helplessness and individualism and to make change of the market for the place of community. Changes among the merchants may get better ideas to do events continuously and to get more SNS marketing effects and synergy. Third, the merchants shall make change not momentarily but continuously by making efforts steadily. Good communication in and out of the market may create inherent brand value to differ from super chain and/or SSM and to increase sales as well as traditional market image and to attain customers' loyalty.

• Journal of the Korean Society of Food Culture
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• v.24 no.6
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• pp.692-701
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• 2009

Green tourism has recently focused on an alternative plan for activating a rural economy and coping with an income inequality between urban and rural areas. The Rural Development Administration has supported farm restaurants with the aim of increasing the income of farmers, determined unique native local foods and developed programs based on the experience rural life since 2007. Farm restaurants, which are the new type of local food restaurants, have unique food and various experiencing programs that reflect their own regional characteristics. We would like to understand how the farm restaurants have been developed and what types of characteristics they have based on the currently operating farm restaurants. The management situations and value of farm restaurants as tourist attractions were investigated as well in the tools for rural development.