• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.5
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• pp.141-151
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• 2016

The purpose of this study is to analyze the effects of the international marketing program (hereunder refer to as 'program') among the programs to support export conducted by the Small and Medium Business Administration. Especially, this study aims to analyze the effects of the program to increase in export for small - medium enterprises of less than 7 years (base on Item 2 of Article 2 of Act on Support for Small and Medium Enterprise Establishment). In order to achieve the purpose above, export result for 1,690 companies which participated through Gyeonggi District Small and Medium Business Administration in 2014 and 2015 were selected among the 843 companies that applied to the program through 12 local small and medium business administration in Korea and quantitative analysis on export performance of 1,690 companies is conducted in this study. In this study, main variables were selected by investigating advanced researches related to export performance of company based on the existing studies. And also, samples have been collected from companies in Gyeonggi area for this research since the companies in Gyeonggi area have been ranked as the 1s annually and the companies in Gyeonggi area employ the highest number of people per industry. As a result of actual proof analysis, Firstly, it was suggested that the program influences positively on the export performance of small-medium enterprises. Secondly, the program shows that the program influenced positively on the export performance of companies with less than 7 years. Lastly, it suggested that the program influenced more positively on the small - medium enterprises with less than 7years than normal small - medium enterprises. By adding the export performances of companies in Ulsan area of which the scale of import and export is the 2nd largest and companies in Seoul area, that participated in the program during the same period, I would like to conduct follow- up research if the significant results are obtained or not.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.2
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• pp.201-219
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• 2014

The Republic of Korea in the real economy to a knowledge economy, and a center of creativity and imagination in the creative economy is changing the paradigm. As the core of creating economic, creative industries with the technology and information play an important role in the industry individuals. In order to solve the problem of the polarization of the economy and high youth unemployment rate of Korea, to recognize the role of the creative industries, as objection part, dimensions pan-national and one creative companies in industries of Mobile Apps various policies that support has been promoted. Support these policies to be able to contribute to the establishment of the success of mobile apps one-person creating company, we performed this study targeting one-person company that creates mobile apps area, we conducted a demonstration study of success factors, and thus more effective and efficient in an attempt to seek out support measures. In this study, we derive a research 4 hypothesis about the success factors of one creative enterprise through literature discussion, a study was made on the basis of empirical data of one-person company that creates mobile apps. The results of the analysis, first, if the development rate of the mobile application technology is fast and a new competition associated product is appeared, it was possible to find a tendency to be higher at the performance quantitative companies. Second, if the founder is a founding for the benefit and rewarding work and come to terms with the risk, it was possible to discover tends to be higher achievement quantitative. Third, if one-person company select a target market with capture intensively, it was possible to find a tendency for higher qualitative results. Fourth, it could be found that the reliability of the contact frequency of the network related performance business environment these characteristics enterprise management strategy and act as a significant modulatory effect. Provision of information relating to management and entrepreneurship education to be one creative enterprise is required, these results suggest that there is a provision continuing need for the opportunity to be able to meet and network and reliable variety have. In this study, to take advantage to promote the elimination measures that can increase the likelihood of success of the company of institutions to support one company that creates knowledge-based, such as in the field of mobile application.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.6
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• pp.111-122
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• 2016

Support and efforts are being strengthened at the national level for entrepreneurial activities that are expected to revitalize our economy. Generally, according to the previous studies, it is known that entrepreneurship positively affects economic growth and the reduction of unemployment rate through employment creation. The analysis of the impact of entrepreneurial activities on economic growth and job creation is mainly based on national comparative analysis. In this paper, however, the impact of start-up activities in the Busan metropolitan city on regional economic growth and employment improvement. In this study, the dummy variables were assigned to firms within three years, five years, and ten years after start-up according to the period since the start-up of the firm. As a result of the empirical analysis, the value of dummy variable of the start - up firms was found to be significant in the analysis of the sales growth rate as the dependent variable according to the preceding study by Evans(1987). Therefore, it can be seen that the growth rate of the start - up company is higher than that of the other companies and it is positive for the regional economic growth. In addition, the coefficient of the dummy variable decreases from the enterprise analysis to the latter within three years, five years, and ten years after the start-up, and confirms that the coefficient of the firm's start-up years has a negative value. I could see more clearly. On the other hand, in the analysis of the effect of start-up firms on unemployment rate reduction, the growth rate of regular workers was higher than that of other firms. This suggests that it positively affects the reduction of the unemployment rate in the region. In addition, in the dynamic analysis using the Almon estimation formula and the Koyck model, the effect of log-transformed net start-up firms on the growth rate of new workers is very significant. As a result of the above model, It is reaffirmed that start-up activity has a positive effect on employment growth.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.5
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• pp.193-203
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• 2014

This study was to highlight the importance of elements of flower fair to organizer who organize flower fair in local community, to increase of participancy in flower fair exhibition with informing experience element and finally to increase incomes of flower farmhouse. To investigate degrees of interest of visitors on experience marketing of exhibition factors in flower fair, survey was conducted for 278 target audiences and data was analyzed to find the effect of experience marketing of exhibition factors in flower fair on the interest of purchasing. To population statistics, female took majority, 61.9% in sex, twenties, 34.5% in ages, married, 50.7% in marriage and students, 36.7% in job. University graduation occupied 58.3% in education, one million something, 48.6% in average income, seoul showed 38.1% in resident cities and 1st time visit was 79.9% in flower fair visit. For statistical categories, technology statistics analysis and reliability analysis were conducted. To check validity, factor analysis was conducted, and to see interrelationship of factors, using regression analysis, fluence among factors was analyzed. Results showed that exhibition environment of flower fair was effected by cultural elements, exhibition quality and exhibition service were effected by event and cultural element, exhibition marketing was effected by cultural and image element and purchasing interest was effected by image element.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.1
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• pp.107-118
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• 2014

enterprise to strengthen growth and technological competitiveness through close cooperation with universities and research institutions. The Purpose of this study is to present how to seek more participation in industry-university cooperation from Industry, University, Research Institute, and Government (I-U-R-G) using success factor analysis of "Excellent Industry-University Cooperation Coordinator". The findings can be summarized as follows. First, it is indicated that Coordinator' business aggressiveness positively affect the volume of business and technology DB excavation. Second, it is indicated that the number of agency staff positively affect the volume of business, the number of Project derived by Coordinator and new professors participation rate. Third, it is indicated that the Fellowship of the Enterprises positively affect the volume of business, technology DB excavation and new professors participation rate. Lastly, it is indicated that organization maintains, center chapter leadership, and local government'commitment don't have positive effect on the performance of I-U Cooperation of SMEs.. Therefore, in order to improve the performance of cooperation technology development projects that affect the technological competitiveness of SMEs, I-U cooperation coordinator needs more continuous attention and support from Industry, University, Research institution, and Government.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.2
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• pp.59-67
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• 2015

This studying is on the degree of reuse that runs from Seoul Palace Y elderly welfare and general social demographic is to the welfare service factors of the path Restaurant (hygiene, workers, convenience, food, accessibility, environmental, and social relationships), and influence, the process of was to effect on determining on to the mediating effect on the satisfaction with the meals ages overrun 65 years using the path restaurant was applied to the final total of 310 valid samples were subjects. We take advantage of SPSS 19.0, the first study showed that rental housing other all the factors affecting the satisfaction of catering service factor analysis of the demographic characteristics. Showed Secondly, characteristics and service factors, one of the demographic characteristics education, service factors that affect all of the factors identified in the reuse of reclaimed relationship satisfaction and feed results. Third, there are the demographic characteristics and service factors and the relationship of re-verifying the mediating effect of feeding satisfaction results, effects a positive the degree of reuse factor and the employees of the catering service satisfaction. Therefore, continued and investment is outer required the efforts of local governments for quality of service and satisfaction path restaurant you will be looking improving them for ways towards attention improve the multilateral environmental Furthermore Feed.

• 한국벤처창업학회:학술대회논문집
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• 2009.08a
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• pp.67-88
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• 2009

A firm's competitive capabilities become greater when the firm has a specific knowledge. There are many studies have been examined how to accumulate the firm specific knowledge and to get the competitive capability on the various perspectives. This study suggest that the conceptual framework on the absorptive capability through reviews on the knowledge management theory. And it also suggests that the proposition about the technological capability building process through the in depth case study on a small and medium sized company in a LCD industry. This study found the following major characteristics about the absorptive capability building and knowledge creating process. First, it is required to building an absorptive capability rapidly that the harmony of local capabilities, integrative capabilities, and intensity of effort. And the most important factor is the intensity of effort in a small and medium sized firm with a weak knowledge base. Second, it is required to develop an innovative new product that the utilization of expeditious learning mechanism based on the exploration and exploitation process. Finally, complementary assets are needed to proactive exploration and exploitation. Based on the findings, the theoretical and managerial implications are derives and the further research directions are proposed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.6
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• pp.79-89
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• 2014

The purpose of this study is to draw the implication for building domestic housing-related co-operatives by understanding activities of housing-related co-operatives from case study and by suggesting the start-up typology for possible domestic housing-related co-operatives and requisites for building them. According to their activities housing-related co-operatives are categorized into three types which are housing supply and operation type, maintain and improve the existing housing type, and design and performance improvement type. National housing policy should be connected to housing co-operatives indirectly. That is, the policy direction ought to be not toward controlling housing co-operatives, letting them supply more houses directly, but toward supporting voluntary co-operatives, showing them the overall housing policy blueprint. Co-operatives cannot be a panacea. Too much protection or support for co-operatives could lead to a reverse discrimination against private companies, and the co-operatives might overuse this kind of prominent position. We need to focus on the possibility of the role of co-operatives as a facilitator for local economy rather than a perfect substitute for the existing economy system.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.2
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• pp.228-237
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• 2018

The purpose of this study is to develop an index to measure regional creativity factors from previous research, as well as to empirically analyze the relationship between regional creativity and regional growth. We conduct panel analysis on the balanced panel data of regional creativity in fifteen Korean cities and provinces during 2008-2012. The result of hypothesis testing are as follows: First, amongst factors of regional creativity, sub-factors such as creative personnel and intangible asset (of the basic asset factor), creative enterprise (of the economic agent factor), and convergence and creative industries (of the core industry factor) showed significant influential relationships with GRDP (Gross Regional Domestic Product) as positive. Concerning the systemization factor, all sub-factors showed no significant relationship with GRDP. Second, amongst the factors, creative personnel (of the basic asset factor), start-up and entrepreneurship (of the systemization factor), creative enterprise (of the economic agent factor), the regional space factor, and convergence industry (of the core industry factor) showed significant positive relationships with employment rate. However, tangible and intangible creative asset (of the basic asset factor), convergence management and administration (of the systemization factor), Large/middle/small enterprises and central government/municipalities (of the economic agent factor), and creative industry (of the core industry factor) showed no significant relationship with employment rate. The results of this study will provide insight into the current situation for regional creativity, and review the process and short and long term performance. In addition, it will be a basic means to lead the central government's policy of strengthening local autonomy and decentralization.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.2
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• pp.157-165
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• 2012

The specific gravity is heavily focused on the service industry in the economic development of domestic and overseas in these days. This will be predicted to increase persistently in the future society. Therefore the franchise system has been diffused as one of a management methods for these service industry. The franchise system is an advanced country's circulation system which has been populated in an advanced country. After the opening of circulation market, rapid growing trend has been showing on foreign country's popular brands in the local domestic market. So the franchise system has been largely focused on among the domestic manufacturing and the circulation companies. This study is to review how the management characteristics(headquarters' supports, communication, menu development, compensation) will affect the fairness perception of franchisee owner. The results of my study are as follows; It appeared that communication, menu development and compensation affected all the distribution fairness and the procedure fairness affirmatively.