• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2012년도 춘계학술대회
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• pp.146-148
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• 2012

오늘날 P2P 라이브 스트리밍 서비스에 대한 연구가 활발히 이뤄지고 있다. 라이브 스트리밍 서비스는 실시간성에 따라 시간적절성을 보장할 수 있어야 한다. 본 논문에서는 P2P 라이브 스트리밍 서비스에 참여하는 노드의 ISP정보와 지역정보를 활용하여, 부모노드탐색의 비용을 줄이면서 부모노드와의 지연시간을 측정할 수 있는 기법을 제안한다.

• 한국정보시스템학회지:정보시스템연구
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• 제32권1호
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• pp.23-51
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• 2023

Purpose: Live commerce is a new type of electronic commerce in combination with live streaming services. It is expected to increase virtual presence in the context of online shopping by overcoming a lack of social interactions between sellers and buyers which have been raised as a limitation in electronic commerce. Drawing on the studies of communication media, this study examines how live commerce contributes to the increase of virtual presence which consists of telepresence and social presence. Telepresence refers to a buyer's perception that he or she is present at the physical shopping mall during live shopping streaming whereas social presence refers to a buyer's perception of social interaction with a seller which is human warm, social, sensitive, and personal. In this study, we verify key determinants of virtual presence and its consequences. More specifically, this study proposes virtual presence contributes to the increase of buyers' trust in products and further purchase intentions. Furthermore, we verify influential factors of virtual presence from the technical and influencer perspectives of live commerce. Design/methodology/approach: To test the proposed hypotheses, the partial least squares (PLS) analysis is conducted with a total of 250 data collected on users with experience in the TaoBao live streaming shopping platform. Findings: The results show that first, telepresence and social presence are increased by visibility, media richness and attractiveness in the context of live shopping streaming. Second, buyers' trust in product trust and purchase intentions are positively influenced by telepresence and social presence. Finally, buyers' trust in product has a direct, positve effect on their purchase intentions. Overall, the findings offer new insights into the studies of electronic commerce by introducting the concepts of virtual presence and media richness from the literature of communication media in the field of live commerce.

• 조명전기설비학회논문지
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• 제28권9호
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• pp.99-104
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• 2014

This paper presents a unified live-streaming method based on Hypertext Mark-up Language 5(HTML5) for an IP camera which is independent of browsers of clients and is implemented with open-source libraries. Currently, conventional security systems based on analog CCTV cameras are being modified to newer surveillance systems utilizing IP cameras. These cameras offer remote surveillance and monitoring regardless of the device being used at any time, from any location. However, this approach needs live-streaming protocols to be implemented in order to verify real-time video streams and surveillance is possible after installation of separate plug-ins or special software. Recently, live streaming is being conducted through HTML5 using two different standard protocols: HLS and DASH, that works with Apple and Android products respectively. This paper proposes a live-streaming approach that is linked on either of the two protocols which makes the system independent with the browser or OS. The client is possible to monitor real-time video streams without the need of any additional plug-ins. Moreover, by implementing open source libraries, development costs and time were economized. We verified usefulness of the proposed approach through mobile devices and extendability to other various applications of the system.

• Journal of Information Science Theory and Practice
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• 제4권2호
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• pp.6-20
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• 2016

In the last few years, a new type of synchronous social networking services (SNSs) has emerged—social live streaming services (SLSSs). Studying SLSSs is a new and exciting research field in information science. What information behaviors do users of live streaming platforms exhibit? In our empirical study we analyzed information production behavior (i.e., broadcasting) as well as information reception behavior (watching streams and commenting on them). We conducted two quantitative investigations, namely an online survey with YouNow users (N = 123) and observations of live streams on YouNow (N = 434). YouNow is a service with video streams mostly made by adolescents for adolescents. YouNow users like to watch streams, to chat while watching, and to reward performers by using emoticons. While broadcasting, there is no anonymity (as in nearly all other WWW services). Synchronous SNSs remind us of the film The Truman Show, as anyone has the chance to consciously broadcast his or her own life real-time.

• 정보과학회 컴퓨팅의 실제 논문지
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• 제22권7호
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• pp.310-314
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• 2016

DASH(Dynamic Adaptive Streaming over HTTP) 기반 라이브 스트리밍 서비스의 품질을 향상시키기 위한 연구가 활발히 진행되고 있다. 그러나 기존 DASH 기반 스트리밍 기술들은 낮은 버퍼링 지연을 유지하면서 끊김 없는 재생을 제공하지 못하여, 라이브 스트리밍 서비스의 QoE(Quality of Experience)가 저하되는 문제점이 있다. 본 논문에서는 이러한 문제점을 해결하기 위해 QoE 기반의 세그먼트 스케줄링 기법을 제안한다. 제안하는 기법은 세그먼트 수신 시간과 변화량을 기반으로 세그먼트 요청시간을 적응적으로 스케줄링 한다. 시뮬레이션 결과를 통해 제안한 기법이 낮은 버퍼링 지연을 보장하고 버퍼 언더플로우를 적게 발생시켜 라이브 스트리밍 서비스의 QoE 향상을 확인하였다.

• 경영정보학연구
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• 제25권1호
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• pp.213-231
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• 2023

라이브 스트리밍의 급속한 발전과 더불어 온라인 호스트가 중요한 정보원으로서 라이브 스트리밍 커머스 성과에 영향을 미치는 데 중요한 역할을 한다. 하지만 제품 유형이 호스트의 특징과 라이브 스트리밍 커머스 성과 사이의 관계에 대한 연구는 많이 이루어지지 않고 있다. 본 연구는 정교화 가능성 모델(Elaboration Likelihood Model)과 정보원 이론(Information Source Theory)을 기반으로 라이브 스트리밍 커머스의 매출에 영향을 미치는 요인과 이들 간의 관계에 대한 제품 유형의 조절 역할을 실증적으로 연구하는 것을 목적으로 한다. 2021년 10월 10일부터 2022년 2월 10일까지 수집된 11,422건의 라이브 스트리밍 커머스 데이터를 분석한 결과, 다중채널 네트워크(Multi-Channel Network)와 팔로워수는 라이브 스트리밍 커머스의 판매량에 긍정적인 영향을 미치는 반면, 평판 점수는 매출에 부정적인 영향을 미치는 것으로 나타났다. 또한 저관여 제품의 비율이 이 관계들에 미치는 조절 효과도 확인되었다. 이번 연구 결과는 라이브 스트리밍 커머스 성과에 대한 문헌을 풍부하게 하고, 시사점뿐만 아니라 연구의 한계점과 향후 연구 방향에 대해서도 논의하였다.

• International journal of advanced smart convergence
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• 제11권1호
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• pp.76-86
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• 2022

The purpose of this study is to provide insights into live streaming consumer purchase intention by drawing on congruence between consumer and influencer factors and live shopping contents factors during the spread of COVID-19. We surveyed 348 individuals who have watched Fresh Hema's live streaming. SPSS and AMOS were used for data analysis. We determined that only actual congruity between influencer and consumer significantly influenced the consumer social experience. On the other hand, both the informativeness and entertainment value of live shopping contents positively impacted the consumer social experience. Additionally, social experience was significantly related to consumer co-experience and purchase intention. Moreover, the significant mediation effect of social experience was found amongst congruence between consumer and influencers, live shopping contents, co-experience, and purchase intention.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권3호
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• pp.1035-1056
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• 2015

The efficiency of live Peer-to-Peer (P2P) streaming protocols depends on the appropriateness and the management abilities of their underlying overlay multicast. While a tree overlay structure confines transmission delays efficiently by maintaining deterministic delivery paths, an overlay mesh structure provides adequate resiliency to peers dynamics and easy maintenance. On the other hand, content freshness, playback fluidity and streaming continuity are still challenging issues that require viable solutions. In this paper, we propose a Hybrid Live P2P Streaming Protocol (HLPSP) based on a hybrid overlay multicast that integrates the efficiency of both the tree and mesh structures. Extensive simulations using OMNET++ are conducted to investigate the efficiency of HLPSP in terms of relevant performance metrics, and position HLPSP with respect to DenaCast the enhanced version of the well-known CoolStreaming protocol. Simulation results show that HLPSP outperforms DenaCast in terms of startup delay, end-to-end delay, play-back delay and data loss.

• 전기학회논문지P
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• 제63권3호
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• pp.206-211
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• 2014

In this Paper, We proposed the HLS(Http Live Streaming) transmitter which is operated easily and cheap in all networks and client environments compared to the exist video live streaming transmitter. We analyzed the HLS protocol and then implemented for making the HLS transmitter cheaper and portable. After designing the HLS transmitter hardware using the RISC processor of Arm11 core, we ported the Linux Operating System and implemented the HLS protocol using the open source FFmpeg and Segmenter. For the performance evaluation of the developed HLS transmitter, we made the testing environment which is including the notebook, iPhone, and aroid Phone. In this testing environment, we analysed the received video data at the client displayer. As a results of the performance evaluation, we could certify that the proposed HLS transmitter has a higher performance than the Apple company's HLS.

• 융합경영연구
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• 제11권3호
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• pp.67-79
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• 2023

Purpose: This study examines the relationship between content characteristics and customer viewing and purchase intention in live-streaming commerce. Research design, data, and methodology: For this purpose, seven independent factors such as entertainment, artistry, storytelling, informativity, interactivity, reliability, and technicality are extracted based on previous literature. The viewing intention and purchase intention are adopted as dependent factors. The role of 'immersion' is investigated as a mediating factor between the independent and dependent factors. Results: The results showed that entertainment, artistry, technicality, and reliability significantly affected immersion, and immersion affected viewing intention and purchase intention. Immersion was found to play a mediating role between content characteristics and consumer viewing and purchase intention. Conclusions: The results indicate that the content characteristics not only attract customers but also affect their immersion, viewing intention, and purchase intention directly or indirectly in the live-streaming commerce sector.