• Title/Summary/Keyword: Literature research

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Distribution of Consumer Support for Underdog Brands: A Systematic Review of the Underdog Effect

  • HAN, Bangwool
    • 유통과학연구
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    • 제20권7호
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    • pp.119-127
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    • 2022
  • Purpose: The underdog effect refers to a positive attitude towards the underdog who lacks resources and opportunities but has passion and determination. Extensive research has been investigated how the underdog effect affects distributing consumer preference and purchase intention. The purpose of this study is to identify the theoretical basis on which the underdog effect is grounded by analysing the prior research in the underdog literature. Research design, data and methodology: This study organizes the literature on the underdog effect by analyzing a total of 33 journals published in the past 16 years. Constructs and variables were extracted from the selected articles through the content analysis on a systematic literature review. Results: This literature review reveals that identity theories served as an overarching theoretical lens when examining the underdog effect. Additionally, the underdog effect was rooted in theories of justice and equity to explain the relationship between underdog brand positioning and consumer preference. Conclusions: This paper paves the way for future research based on prior research and trend analysis of underdog brand positioning. This article also provides an insightful interpretation and synthesis of the theoretical underpinnings of the impact of underdog effects on consumers' overall brand evaluations.

Current Literature Analysis of Arts and Cultural Management

  • Woo-Jun JANG
    • 산경연구논집
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    • 제15권4호
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    • pp.27-33
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    • 2024
  • Purpose: Arts and cultural management are a field with unique meaning and significance. This study is uniquely based on the focus of arts and cultural management on social and cultural sustainability sets it apart from other related study fields. Through delving into arts and cultural management, one can quickly gain skills vis-à-vis creativity and innovation in traditional and emerging media platforms. Research design, data and methodology: The current researcher relied on the descriptive research design, arriving at and evaluating the findings. The descriptive research design was the most ideal because of the need to evaluate the various literature sources systematically and later describe them without undue influence. Results: This research's core finding of art and cultural management in the current literature may be split up four findings, such as (1) Art and Cultural Management is Fast Embracing Digital Innovations and Related Elements, (2) Data and Analytics in Art and Cultural Management, (3) Interdisciplinary Nature of Arts and Cultural Management Elements, and (4) Arts and Cultural Management Face Numerous Challenges that Define it and its Future. Conclusions: All in all, based on the literature findings, the present research concludes that It is incumbent upon the various stakeholders, such as the government, to prioritize the arts and cultural management field through adequate budgeting and allocation of money.

소셜 네트워크 서비스의 연구경향 분석: Twitter관련 연구 중심 (Analysis of Research Trends on Social Network Service: focusing on the Studies of Twitter)

  • 하일규
    • 한국콘텐츠학회논문지
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    • 제14권9호
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    • pp.567-581
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    • 2014
  • 최근 들어, 소셜 네트워크 서비스(Social Network Service)의 도입과 함께 이를 다양한 목적으로 활용하고자 하는 연구가 활발하게 진행되고 있다. 소셜 네트워크 서비스 활용을 위한 연구를 진행하기 위해서는 우선 관련 문헌을 검토하고 연구 경향을 파악하는 것이 필요하다. 하지만, 소셜 네트워크 서비스가 보편화된 2007년 이후부터 진행된 관련 연구는 그 양이 방대하여 많은 양의 관련 연구 문헌을 조사하는 것은 상당히 어려운 작업이다. 따라서 본 연구에서는 소셜 네트워크 서비스 중 트위터를 중심으로 관련 연구들을 체계적으로 분석하여 연구의 경향성을 밝힌다. 특히 체계적인 문헌 조사와 분석을 위해 SLR(Systematic Literature Review) 기법을 이용한다. 문헌 조사를 위해 5개의 잘 알려진 문헌 제공처를 선정하고, 128개의 문헌 조사 대상 연구를 선정하였다. 다양한 경향성을 파악하기 위하여 2007년 이후 연구들의 그룹과 2011년 이후 연구들의 그룹으로 나누어 조사를 실시하였다. 조사 결과 2007년 이후 트위터 관련 연구는 "Application", "User Content Analysis" 및 "User Activity" 주요 연구주제와 관련한 연구가 가장 많이 이루어지고 있었다. 이외에도 주요 연구주제별 세부 연구주제의 경향, 피인용수에 따른 연구 경향, 실험자료의 규모에 따른 연구경향 및 저자의 특성 등 다양한 관점에서 결과를 분석한다.

Online Visual Merchandising: an Impression Formation Perspective

  • Kwon, Wi-Suk
    • International Journal of Costume and Fashion
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    • 제9권2호
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    • pp.19-34
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    • 2009
  • The purpose of this paper was to provide an overview of the existing literature on online visual merchandising and to propose an alternative theoretical framework in which online visual merchandising research can be conducted. Two streams of research including the e-tail service quality literature and the store environment literature from environmental psychology perspectives were reviewed in the context of online visual merchandising. An impression formation paradigm from social psychology was adopted to establish the alternative framework to supplement the existing online visual merchandising research and generate deeper insights into the online visual merchandising phenomenon.

Role of Social Media in Online Radicalization: Literature Review and Research Agenda

  • Tanu Shree;Sumeet Gupta
    • Asia pacific journal of information systems
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    • 제29권2호
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    • pp.268-282
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    • 2019
  • This study attempts to synthesize the literature on radicalization and examine the role of social media in promoting radicalization. The study is based on the review of prominent studies on radicalization in both offline and online settings. The study builds upon the literature in offline settings on radicalisation and presents a research agenda for radicalization in online settings. The study also presents a model of radicalization delineating the role of social media.

문헌조사법의 내용구조에 관한 고찰 (A study on content structure of literature search methodology)

  • 김정소;박준식
    • 한국도서관정보학회지
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    • 제10권
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    • pp.27-58
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    • 1983
  • The purpose of this study is to clarify the educational literature search methodology objectives and the content structure of a course in bibliography. The content of this study can be summarized as follows: 1. The concept and domain of literature search methodology, which has traditionally gone by the name of a guide to use of literature and library, are described. 2. The need of incorporating the methodology into regular college curriculum was investigated in view of the ideology of college education. 3. The background, process, and current status of offering a course in the methodology as a part of regular college curriculum were examined. 4. The educational objective of a course in the methodology was set at the successful activities in self study, life-long-education, and special topic research. 5. Considering the fact that technical knowledge and propositional knowledge should be realized simultaneously, that educational experience should go hand in hand with materials and library, and that knowledge should be constructed systematically and logically, the content structure of the methodology were divided into the following six categories: a) the significance of the methodology of literature search b) the college library and the activities of literature search c) types and characteristics of materials d) literature search by catalog e) explanation of basic bibliography f) research and literature search

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An Integrative Literature Review about Sports Participation and Perceived Benefits

  • JEONG, Bong Kyu;YOON, Sang Hoon;SEO, Won Jae
    • Journal of Sport and Applied Science
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    • 제5권2호
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    • pp.55-61
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    • 2021
  • Purpose: This study aims to obtain basic data for conceptual establishment of sports participation and perceived benefits by considering prior research on the effects of sports participation to derive variables for perceived benefits of sports participants. Research design, data, and methodology: This study used an integrated literature review. A conceptual model is designed with reference to a prior study by adopting a guiding theory. Based on the key words. The literature collection was conducted online, and the reference period for the literature collection was for studies published between 2015 and 2020. Results: First, a total of seven related variables were derived from the literature analysis related to sports participation and physical benefits. Second, a total of six variables were derived from the literature analysis related to sports participation and mental benefits. Third, a total of four related variables were derived through a literature analysis related to sports participation and social benefits. Conclusions: Health fitness, objectified body consciousness, and social body shape anxiety, including body composition, approach physical benefits among perceived benefits through sports participation, and physical self-efficacy and physical self-concepts are related to physical benefits but are also shown to be related to mental benefits. And successful aging is seen to be close to social benefits and related to some mental benefits. Mental and social benefits can be seen as the variables derived from the results being related to the benefits, and more in-depth exploration of perceived benefits is needed.

해외 회색문헌의 국내 유통 활성화에 관한 연구 (A Study on the Active Flow of Foreign Grey Literature in Korea)

  • 남영준;조현양
    • 한국문헌정보학회지
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    • 제40권3호
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    • pp.369-389
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    • 2006
  • 회색문헌은 공개를 목적으로 발간하지 않고. 비영리를 목적으로 정해진 범위내의 이용자만을 위한 내부용 자료이다. 대표적인 회색문헌으로는 기술보고서와 프로시딩, 학위논문이 있으며, 이는 속보성이라는 특성 때문에 연구개발을 위한 핵심자료 가운데 하나이다. 회색문헌의 학술적 가치를 조사한 결과, 회색문헌은 학술논문을 제외하고 단행본보다 그 활용도가 높은 것으로 조사되었다 한편, 해외 회색문헌을 실제적으로 이용하고 관리하는 연구기관의 이용자와 정보센터의 사서를 대상으로 해외 회색문헌의 이용행태도 조사하였다. 그 결과 연구원의 90% 이상이 해외 회색문헌에 대한 원문 이용을 요구하고 있었다. 또한 사서들은 '입수소요시간에 따른 문제'와 '발행정보의 부족'을 해외 회색문헌 활용의 저해요인으로 지적하였다. 회색문헌의 집중 관리에 대해서는 많은 기관들이 필요성은 인정하고 있었으며, 집중관리센터의 주체는 참여 도서관이 동등한 권한과 책임을 갖는 얼라이언스(alliance) 형태를 선호하고 있었다.

시조를 통한 문학치료 연구 (A Study on the Literature Therapy Using Sijo)

  • 박인과
    • 문화기술의 융합
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    • 제1권1호
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    • pp.37-64
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    • 2015
  • 본 연구는 시조의 정격의 틀에 존재하는 문학치료적 의미구조를 추출하고 시조의 문학치료 효과를 규명하기 위한 서술적 조사연구이다. 본 연구는 문학 혹은 문장의 문학치료적 기제가 인체생리학적으로 인체의 신경계에 어떻게 대입되어 치료를 시행하는 지에 대해 분석하면서 이루어졌다. 그래서 그러한 인체생리학적 기전과 문학치료적 기제들이 어떻게 상호작용을 하며 치료적 효과를 산출하는지 알아보기 위해 문학 및 의학적인 서적들의 내용을 오프라인의 활동과 온라인 페이스북 그룹활동인 '시조야 놀자' 프로그램에 활용하며 각종 공모전 등을 시행하며 분석했다. 본 연구를 위하여 3 년 간 프로그램을 시행했는데 빠른 기간 안에 488명 중에서 27명이 신춘문예에 당선되었다. 그리고 각종 공모전 등을 통해 전문 시인들이 탄생되었다. (사)한국시조사랑시인협회에는 19명이 회원으로 가입하여 시조의 세계화에 뜻을 두고 활동하게 되었다. 그들의 적극적인 활동은 문학치료적 효과로 삶의 질이 한층 향상되었음을 보여주는 근거가 되었다. 문학치료 효과는 트라우마가 많은 창작자들, 특히 나이가 많을수록 높게 나타났다. 본 연구를 통해 시조는 문학치료 효과를 가장 신속적으로 진행시키며 삶의 질을 상승시키게 되는 문학 형태로 판단되었다. 그래서 날로 상승되는 우울증 및 정서적 고립감과 각종 병증 등의 상황을 개선하기 위해서, 시조의 창작 등 시조를 통한 문학치료 프로그램이 활성화되어야 하며 상시적인 문학치료적 접근의 전문화가 요구된다.

선행연구 내용 분석을 통한 한국 음식사(飮食史) 연구의 범주 및 방법론 고찰 (Content Analysis of Previous Research to Examine Categorization and Methodology of Korean Food History Studies)

  • 박채린
    • 한국식생활문화학회지
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    • 제38권2호
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    • pp.83-98
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    • 2023
  • This study summarizes the research methods, subjects, research processes, and achievements of major researchers by analyzing previous research results on Korean food history. The goal of the current study aimed to seek the methodology and direction of 'food history research'. Literature data from 1945 to 2022 were examined. Results of excavation research on ancient food literature were divided into the following stages: the 1980s, when the foundation for 'cataloging' was laid, and the 2000s, when 'digitization' was achieved. Achievements of each period were collected, and the achievements and limitations were analyzed. Next, the research results were classified into 'Food technology history', 'Recipe change history', and 'Food culture and dietary history'. We observed that around the 2000s, anthropology and folklore research perspectives were reflected, and the research on 'history of diet' reached a turning point. Our results indicate the possibility that food history can develop as a special historical area. This could be achieved by establishing an exchange system with other disciplines and creating a systematic curriculum.