• 한국의류학회지
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• 제42권2호
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• pp.278-297
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• 2018

This study examines the concept and type of art marketing used by luxury fashion brands as well as to elucidate the productive outcome of art marketing based on art marketing case studies. The research methods adopted in this study were a literature review and case studies. The scope of the research focused on companies operating luxury fashion brands such as Louis Vuitton S.A., Kering Group, Prada S.p.A., $Herm{\grave{e}}s$ International S.A., Salvatore Ferragamo Group, Giorgio Armani S.p.A. and Compagnie $Financi{\grave{e}}re$ Richemont S.A.. The results showed that luxury brands using art marketing to enhance the competitiveness of the company by combining art and marketing mainly incorporate the following types of art marketing: art foundation and museum, art sponsorship, art collaboration, advertising campaign, exhibition promotion, and flagship stores. In terms of the outcome of art marking by luxury fashion brands, it was found that art marketing facilitates company activities help companies acquire a positive image from revitalizing culture and art, produces increased profits for the companies due to increased product sales as well as expands the marketability of respective companies through company PR and brand promotion, customer satisfaction by providing cultural space, artistic places and new experiences.

• 건축역사연구
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• 제15권5호
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• pp.7-18
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• 2006

A lot of relics were unearthed in the Shinchang-dong wetland site, which can help restore prehistoric life style, including construction tools such as wood doors, wood hammers, ax handgrips, sickle handgrips, wedges, awls, wood pillars and connection members, food vessels made of earth or wood and fish, shell fish, seeds and remains of weapons. In particular, a door was found in the site, which was measured at 110cm long and 37cm wide. If restored it will be 75cm wide. The door seems to date back as far as the 1st century B. C., which would be the oldest one ever discovered in Korea. This paper is intended to explore the implications of the door by investigating the environment of the Shinchang-dong wetland site bearing the relics intact, manufacturing techniques and times of manufacturing of the door as well as attributes of doors presented in the literature related to old time architecture such as Goguryeo tomb paintings and house-shaped vessels. It also intends to provide basic data for study of residential architecture in prehistoric times.

• International Journal of Costume and Fashion
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• 제16권2호
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• pp.67-79
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• 2016

The Oroqen (鄂伦春) traditional costume refers to what the nomadic Oroqen people used to wear before they settled into fixed communities. With very limited contact with the outside world and with limited resources, the clothing material was virtually entirely animal hide. With settlement, especially after 1996, animal hide clothing has declined among the Oroqen. As an important part of Oroqen tradition and culture, the Oroqen people keep endevoring to promote costume design through competition and exhibitions. Therefore, this paper seeks to present an insightful understanding of Oroqen culture and the formative features of their general clothing. We explored the formative features of Oroqen animal hide clothing based on an analysis of actual artifacts and literature. As a result, the characteristics of Oroqen hide clothing were found in five types - coats, trousers, hats, shoes, gloves. For the decoration, embroidery and applique were their way of decoration, and Mother Nature was their source of pattern design.

• Parasites, Hosts and Diseases
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• 제53권4호
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• pp.471-475
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• 2015

We describe here a rare case of traumatic myiasis occurred in August 2014, caused by an association of 2 Diptera species, Sarcophaga tibialis Macquart (Diptera: Sarcophagidae) and Lucilia sericata (Meigen) (Diptera: Calliphoridae), in a domestic cat in northern Italy. Species identification was based on adult male morphology. The present case is the first report of S. tibialis as an agent of myiasis in Italy, and also the first ever report of myiasis caused by an association of S. tibialis and L. sericata. The cat developed an extensive traumatic myiasis in a large wound on the rump, which was treated pharmacologically and surgically. The biology, ecology, and distribution of S. tibialis and L. sericata are also discussed. A literature review is provided on cases of myiasis caused by S. tibialis, and cases of myiasis by L. sericata involving cats worldwide and humans and animals in Italy.

• 한국의류학회지
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• 제20권3호
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• pp.527-537
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• 1996

This study tries to understand the characteristics of a man's clothes from the late 17th century to the early 18th century, held by the Ewha Womans University Museum. The author adopted the Assy CAD, an apparel CAD system developed by Assysit Company of Germany, in measuring clothes which is intended to solve the problems raised in the previous measurement of clothes, as well as in the making of patterns. The author used tracing paper to make copies of the curved parts, put them into the computer by digitiger, and made the patterns for more accurate restoration. Furthermore, the author compared Lee Hwang's with the contents of the related literature and excavated apparel from other tombs. As a result, Chopri among Lee Hwang's clothes, retained the typical characteristics of the mid-Chosun men's fashion in its ratio of bodice to skirt, form of sleeves, and size of breast- ties for fastening which appeared in the 17th century. Daechangeui and Jungchimak also were distinctive for Changot and the width of sleeves since the 17th century and were in wide use not only as the daily clothes but also as the shroud. These changes were brought about from the two wars which emphasized prestige and beauty of the clothes rather than their functions. As a result, Changeuis were used more widely, while Chopri which was used as the underwear of officials' uniform, was in decline.

• 한국의류학회지
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• 제45권4호
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• pp.630-647
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• 2021

As generations Y and Z gain influence, luxury fashion brands are interacting with younger digital consumers through fashion film, seeking to offer them a differentiated brand experience. Using a literature review addressing characteristics of fashion films as a communication medium and luxury fashion brands' heritage in the digital era, this study examines how brands express their heritage through fashion film, categorizing those expressions in terms of implicit meaning. The case study analyzed films from Louis Vuitton, Chanel, Dior, and Burberry uploaded to YouTube between 2018 and 2020. First, to retain their status as luxury, brands emphasize historical legitimacy. Specifically, they highlight their iconic historical image, their succession of creative directors, valuable historic locations, and diversity of consumer's brand experiences. Second, by stressing craftsmanship, integrating contemporary art and local culture, and utilizing a museum aura, they use brand heritage to acquire luxury status. Third, they attempt to mythify the founders by creating the persona of the fashion designer and the artist. The results show that the heritage depicted in fashion films is a key way in which luxury fashion brands resolve the tension between accessibility and exclusivity that they encounter and to get consumers emotionally engaged with brands.

• 한국의상디자인학회지
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• 제24권3호
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• pp.159-168
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• 2022

With the recent proliferation of Hallyu content, national interest in Korea and the demand for designs with traditional Korean patterns as a motif is on the rise. In addition, as customers' design requirements tend to value more and more detailed and differentiated handcrafted designs, research on the motifs used in nail experts' original nail design development and nail design is continuously needed. Therefore, the purpose of this study is to expand the scope of nail design motifs with high practical value by producing nail design works applying plant patterns of Wadang, used during the Unified Silla Period, and to diversify nail art expression techniques. The research reviewed domestic and foreign literature related to Wadang during the Unified Silla Period, analyzed the collection at the National Museum of Korea, and categorized the motifs based on the characteristics of plant patterns and Wadang during the Unified Silla Period. The tangible motifs are intended to be presented as a fusion of nail art design works that utilizes both flat and stereoscopic art techniques. Through this study, it was confirmed that the plant pattern of Wadang from the Unified Silla Period is an attractive motif that can be expressed in various nail designs expressing Korean emotions and traditional beauty, and furthermore, it can be used as basic data for the idea of various beauty design areas.

• Acta Via Serica
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• 제7권2호
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• pp.89-108
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• 2022

Since the most ancient times, lapis lazuli had been used for luxury goods such as jewelry and seals, to embellish sculptures and weapons or the precious objects of tombs, such as the golden mask of Tutankhamon or the famous "Standard" of the royal cemetery of Ur. Much more recent seems to be its frequent use as a pigment in wall paintings or polychrome stucco. In this article, the question of the sources for this extremely rare mineral is briefly discussed and the places proposed by ancient scholars as deposits of the mineral are presented and examined. The information provided in the medieval Arabic and Persian scientific literature has been considered and compared with the data of our modern geological knowledge. A list of sites in Central Asia, the Middle East, and India with lapis lazuli occurrence on wall paintings illustrate its wide use in different artistic cultures and periods between the 2nd and 10th centuries C.E. These cultures are in fact different in ethnic and linguistic origin and in the religious, economic, and social sphere, but closely interconnected by common pan-regional artistic traditions in style, materials, and techniques employed. A case study investigated by the authors in the Friday Mosque of Iṣfahān gives an example of the use of lapis lazuli pigment in Islamic wall paintings and stuccoes.

• 산경연구논집
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• 제14권8호
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• pp.9-17
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• 2023

Purpose: This study is to examine how modern art museums might develop into resilient, proactive, and adaptive enterprises. That implies that this study seeks to spur meaningful change by analyzing and comprehending the numerous facets of this issue, paving the path for a long-term future for contemporary art institutions worldwide. Research design, data and methodology: To achieve the purpose of this study, the current author has reviewed numerous relevant prior studies systemically. The technique used in this study was meticulously designed to guarantee accurate data collection and analysis, providing a thorough comprehension of the subject. An organized strategy was used, including finding, reviewing, and synthesizing earlier studies. Results: Based on the investigation of the current literature analysis, this study figured out four workable business models that might increase the prosperity of modern art museums. They result from a thorough examination of previous studies and these initiatives center on improving digital presence, enhancing community participation, diversifying revenue streams, and forming powerful alliances and partnerships. Conclusions: In sum, this study concludes that the use and integration of digital technology enable museums to reach a larger audience and open up opportunities for developing cutting-edge, interactive exhibitions that reflect modern patterns of participation and communication.

• 패션비즈니스
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• 제26권2호
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• pp.110-128
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• 2022

The purpose of this study was to analyze the expressive characteristics of Chinese shadow puppetry costumes. Literature study and case analysis were conducted using books, research papers, and materials from the Xi'an shadow puppetry museum. Based on the Chinese traditional costumes, the shape characteristics are utilized with the intaglio and embossing techniques, and the complex and unnecessary details are omitted to express the costume image in a characteristic and simple manner. Second, colour was used according to the traditional Chinese symbolic colour concept, and the brighter the colour, the higher the role's status. The colour was also used to express identity and character. In addition, relatively vivid and highly saturated colours were used for the transparent effect of the shadow puppetry. Third, a role's status is indicated by the density and completeness of the patterns; the higher the role's status, the more complex and sophisticated the patterns, and the lower the status, the simpler the patterns or no patterns are used. Fourth, the faith for blessing expressed in the shadow puppetry is a representative folk auspicious culture. The repertoire of the shadow puppetry and the patterns on the costumes worn by the puppets, express the culture in an implicit way to symbolize the meaning of auspicious things.