• Title/Summary/Keyword: Link Types

Search Result 430, Processing Time 0.027 seconds

Examining the Functions of Attributes of Mobile Applications to Build Brand Community

  • Yi, Kyonghwa;Ruddock, Mullykar;Kim, HJ Maria
    • Journal of Fashion Business
    • /
    • v.19 no.6
    • /
    • pp.82-100
    • /
    • 2015
  • Mobile fashion apps present much opportunity for marketers to engage consumers, however not all apps provide enough functions for their targeted audience. This study aims to determine how mobile fashion apps can be used to build brand community with consumer engagement. Qualitative data on fashion mobile apps were collected from the Apple app store and Android market during the spring and summer of 2015. A total of 110 fashion mobile apps were collected;, 50 apps were identified as apparel brands that either manufacture or sell apparel to consumers, which we categorized as "brand" fashion apps, and the remaining 60 were categorized as "non-brand" fashion apps. The result of the study can be summarized as below. The 60 non-brand fashion apps were grouped into 5 app types: shopping, searching, sharing, organizational, and informational. The main functions are for informational use and shopping needs, since at least half (31 apps) are used for either retrieving information or for shopping. However, in contrast, social networking and location were infrequent and not commonly utilized by these apps. The most common type of non-brand fashion apps available were shopping apps;, many shopping apps enable users to shop from several different websites and save their items into one universal shopping cart so that they only check out once. Most of these apps are informational and help consumers make more informed decisions on purchases;, in addition many offer location services to help consumers find these items in store. While these apps perform several functions, they do not link to social media. The 50 brand apps were grouped into 5 brand types: athletic, casual, fast fashion, luxury, and retailer. These apps were also checked for attributes to determine their functionality. The result shows that the main functions of brand fashion apps are for information (82% of the 50 apps) as well as location searching (72% of 50 apps). Conversely, these apps do not offer any photo sharing, and very few have organizational or community functions. Fashion mobile apps and m-marketing elements: To build brand community, mobile apps can be designed to motivate consumer's engagement with brands. The motivations of fashion mobile apps are useful in developing fashion mobile apps. Entertainment motives can be fulfilled with multimedia attributes, functionality motives are satisfied with organizational and location-based features, information motives with informational service, socialization with community and social network, learning and intellectual stimulation from informational attributes, and trend following through photo sharing. The 8 key attributes of mobile apps can correspond to the 4 m-marketing elements (i.e., Informative content, multimedia, interactions, and product promotions) that are further intertwined with m-branding elements. App Attributes and M-Marketing aim to Build Brand Community;, the eight key attributes can impact on 4 m-branding elements, which further contribute to building brand community by affecting consumers' perceptions of brands preference and advocacy, and their likelihood to be loyal.

Analysis of Parameters Effecting MOBILE WiMAX Connectivity (모바일 WiMAX의 연결성 매개변수 효율 분석)

  • Chowdhury, Olly Roy;Kaiser, Arif;Kabir, Ekramul;Aditya, Subrata Kumar;Park, Jang-Woo
    • Journal of Advanced Navigation Technology
    • /
    • v.18 no.1
    • /
    • pp.84-89
    • /
    • 2014
  • Worldwide Interoperability for Microwave Access (WiMAX) is an efficient technology for 20th century communication system. The technology provides broadband speed without the need for cables and is based on the IEEE 802.16 standard(also called Wireless MAN). Mobile WiMAX is defined as IEEE802.16e which is advanced and efficient technology for mobile telecommunication rather than GSM, CDMA technology. In this work link budget calculation for WiMAX have been done. Cell range have been calculated over digital modulations and they are BPSK, QPSK and QAM. Here different types of models like Cost 231 model have been used for different types of areas like open, rural and urban areas and Erceg-Greenstein model for sub-urban areas. Effect of various parameters like frequency, base station antenna height, transmission power and SNR over cell range have been studied. Analysis have done for both uplink and downlink.

Hypermedia, Multimedia and Hypertext: Definitions and Overview (하이퍼미디어.멀티미디어.하이퍼텍스트: 정의(定義)와 개관(槪觀))

  • Kim, Ji-Hee
    • Journal of Information Management
    • /
    • v.25 no.1
    • /
    • pp.24-46
    • /
    • 1994
  • In this paper I will discuss definitions of hypermedia, multimedia and hypertext. Hypertext is the grouping of relevant information in the form of nodes. These nodes are then connected together through links. In the case of hypertext the nodes contain text or graphics. Multimedia is the combining of different media types for example sound, animation, text, graphics and video for the presentation of information by making use of computers. Hypermedia can be viewed as an extension of hypertext and multimedia. It is based on the concept of hypertext that uses nodes and links in the structuring of information in the system. In this case the nodes consist of an the different data types that are mentioned in the multimedia definition above. The 'node-and-link' concept is used in organisation of the information in hypermedia systems. The 'book' metaphor is an example of the way these systems are implemented. This concept is explained and a few advantages and disadvantages of making use of hypermedia systems are discussed. A new approach for the development of hypermedia systems, namely the knowledge-based approach is now looked into. Joel Peing-Ling Loo proposed this approach because he thought that it is the most effective way for handling this kind of technology. A semantic-based hypermedia model is developed in this approach to formulate solutions for the restrictions in presenting information authoring, maintenance and retrieval. The knowledge-based presentation of information includes the use of conventional data structures. These data structures make use of frames(objects), slots and the inheritance theory that is also used in expert systems. Relations develop between the different objects as these objects are included in the database. Relations can also exist between frames by means of attributes that belong to the frames.

  • PDF

Occurrence of Nuclear Inclusions in Plant Cells (식물세포 내 핵 함유구조 발달 양상)

  • Kim, In-Sun
    • Applied Microscopy
    • /
    • v.41 no.4
    • /
    • pp.229-234
    • /
    • 2011
  • The occurrence of nuclear inclusions has been reported in various plant groups from primitive ferns to higher flowering plants. Their presence within a group seems to be randomly distributed without any phylogenetic relationships among species. According to the current survey, nuclear inclusions have been widely documented in more than several hundreds of species from various families of plants. The morphology and internal structures of nuclear inclusions are diverse and at least five types of inclusions develop within plant nuclei; amorphous, crystalline, fibrous, lamellar, and tubular form. Among these types, crystalline inclusions are the ones that are the most frequently reported. The inclusions are not bound by membranes and appear to be related to the nucleoli, either spatially by a close association or by an inverse relationship in size during development. The idea that nuclear inclusions are of a proteinaceous nature has been widely accepted. Further link to nucleolar activity as a protein storing site has also been suggested based on the association between the nucleolus and nuclear inclusions. Various investigations of nuclear inclusions have revealed more information about their structural features, but characterizing their precise function and subunit complexity employing molecular analysis and 3-D reconstruction remains to be elucidated. Tilting and tomography of serial sections with appropriate image processing can provide valuable information on their subunit(s). The present review summarizes discussion about different nuclear inclusions in plants from previous works, giving special attention to their fine, ultrastructural morphology, function, and origin.

The Study on the Analysis of High School Students' Misconception in the Learning of the Conic Sections (이차곡선 학습에서 고등학생들의 오개념 분석)

  • Hong, Seong-Kowan;Park, Cheol-Ho
    • School Mathematics
    • /
    • v.9 no.1
    • /
    • pp.119-139
    • /
    • 2007
  • The purpose of this study is to analyze students' misconception in the teaming of the conic sections with the cognitive and pedagogical point of view. The conics sections is very important concept in the high school geometry. High school students approach the conic sections only with algebraic perspective or analytic geometry perspective. So they have various misconception in the conic sections. To achieve the purpose of this study, the research on the following questions is conducted: First, what types of misconceptions do the students have in the loaming of conic sections? Second, what types of errors appear in the problem-solving process related to the conic sections? With the preliminary research, the testing worksheet and the student interviews, the cause of error and the misconception of conic sections were analyzed: First, students lacked the experience in the constructing and manipulating of the conic sections. Second, students didn't link the process of constructing and the application of conic sections with the equation of tangent line of the conic sections. The conclusion of this study ls: First, students should have the experience to manipulate and construct the conic sections to understand mathematical formula instead of rote memorization. Second, as the process of mathematising about the conic sections, students should use the dynamic geometry and the process of constructing in learning conic sections. And the process of constructing should be linked with the equation of tangent line of the conic sections. Third, the mathematical misconception is not the conception to be corrected but the basic conception to be developed toward the precise one.

  • PDF

A Study on the relationship in spatial structure of senior Center in Seoul (서울시 노인종합복지관의 공간 구조적 연결 관계에 관한 연구)

  • Kim, Jin-A;Byun, Dae-Joong
    • Korean Institute of Interior Design Journal
    • /
    • v.21 no.3
    • /
    • pp.182-193
    • /
    • 2012
  • The percentage of senior citizens is increasing in Korea and it is expected to become an "aging society". Problems with the elderly are becoming a big concern, such as physical and mental illness, losing their jobs and having difficulties at home. But, the silver generation, as they are being known, has changed a lot these days. With the aid of medical developments, the elderly's lifespan has become longer, making them more independent and active. Senior Welfare Center's are places where the elderly can spend their golden years in comfort, meaningfully. Senior Welfare Center's these days provide many different programs, which naturally lead to an increase in elderly users. With the rise in welfare centers and users, research on the subject also grew. As this topic has only recently become an issue, there were not many spatial structure studies considering elderly movement. Therefore, there should be spatial structure research that considers older users space awareness and how it can be managed effectively. The goal of this study is to present basic resources for providing a comfortable senior welfare center for elders. This will be based on quantitative analysis derived from spatial structure research along with special construction characteristics based on the institution's general plan. As a research method, Senior Welfare Center's will be categorized into corridor type, hall type, and hybrid types which then be reproduced into a j-graph. Based on this, special structure characteristics and connection links will be comprehended. Then the connection link will be analyzed based on the space syntax result calculated from each type's integration, connectivity, control value, and intelligibility. The analysis result shows that Senior Welfare Center j-graph's average arrangement is hybrid>corridor>hall types. Those elders lacking awareness need easily perceivable spatial structure's and hall type's would be the best choice to increase their awareness as it has high articulation. However, hall type's would be difficult to construct with the size increase, so hybrid type would be the next logical solution. Space with relatively high articulation will need to be planned in hybrid type's where rest areas can be created within the halls in the Welfare Center in connection to its corridors.

  • PDF

A Case Study on Korean Living Labs for Local Problem-Solving (지역문제 해결을 위한 국내 리빙랩 사례 분석)

  • Seong, Ji Eun;Han, Kyu Young;Jeong, Seo Hwa
    • Journal of Science and Technology Studies
    • /
    • v.16 no.2
    • /
    • pp.65-98
    • /
    • 2016
  • Living Lab is being introduced and applied as an innovation model driven by social entities (residents, users, etc.) and as an innovation place based on local and field. This study analyzed three living lab cases of Bukchon IoT living lab, Seong-Daegol energy transition living lab, and Daejeon Geonneoyu project, which were designated as 'Living Lab' to solve local problems. We analyzed the local problem, the problem solving goal, the role of each participant and the subject, the living lab promotion system, the significance in each case. In addition, the types and characteristics of living labs were elucidated and future development plans were discussed. The result is as follow. First, each case has a tendency to link science technology and ICT with local problem solving though there is a difference between the technologies used. Second, local residents played a leading role in the whole living lab process from problem identification to technical experimentation, diffusion and application. Third, the role of the intermediaries commonly played an important role in the operation of the living lab. Last but not least, each case has different types of living lab. Bukchon IoT living lab being operated as a project by the government / municipality to create a living lab activity-base or to support actors' activities. On the other hand, the Seong-Daegol energy transition living lab and Daejeon Geonneoyu project were conducted by the civil society itself to define problems and explore technologies in order to solve local problems.

A Suggestion for Surface Reflectance ARD Building of High-Resolution Satellite Images and Its Application (고해상도 위성 정보의 지표 반사도 Analysis-Ready Data (ARD) 구축과 응용을 위한 제언)

  • Lee, Kiwon;Kim, Kwangseob
    • Korean Journal of Remote Sensing
    • /
    • v.37 no.5_1
    • /
    • pp.1215-1227
    • /
    • 2021
  • Surface reflectance, as a product of the absolute atmospheric correction process of low-orbit satellite imagery, is the basic data required for accurate vegetation analysis. The Commission on Earth Observation Satellite (CEOS) has conducted research and guidance to produce analysis-ready data (ARD) on surface reflectance products for immediate use by users. However, this trend is still in the early stages of research dealing with ARD for high-resolution multispectral images such as KOMPSAT-3A and CAS-500, as it targets medium- to low-resolution satellite images. This study first summarizes the types of distribution of ARD data according to existing cases. The link between Open Data Cube (ODC), the cloud-based satellite image application platforms, and ARD data was also explained. As a result, we present practical ARD deployment steps for high-resolution satellite images and several types of application models in the conceptual level for high-resolution satellite images deployed in ODC and cloud environments. In addition, data pricing policies, accuracy quality issue, platform applicability, cloud environment issues, and international cooperation regarding the proposed implementation and application model were discussed. International organizations related to Earth observation satellites, such as Group on Earth Observations (GEO) and Committee on Earth Observation Satellites (CEOS), are continuing to develop system technologies and standards for the spread of ARD and ODC, and these achievements are expanding to the private sector. Therefore, a satellite-holder country looking for worldwide markets for satellite images must develop a strategy to respond to this international trend.

A Study on Content Analysis and Types of Forest Education According to the 2015 Revised Curriculum (2015 개정 초등교육과정 내 산림교육 내용분석 및 유형화 연구)

  • Choi, Seon Hye;Ha, Si Yeon
    • Journal of Korean Society of Forest Science
    • /
    • v.110 no.4
    • /
    • pp.689-710
    • /
    • 2021
  • The purpose of this study was to analyze contents of the elementary school textbooks on 'Forest Education' based on the 2015 revised curriculum. This study is designed to determine the status of forest educationrelated content in the curriculum. Thetypesofforesteducationintextbooksweredividedintoanalysis. In addition, the standards of achievement of the curriculum were analyzed into the areas of forest education curriculum to determine the similarities between the curriculum and the achievement of forest education. This study shows that, first, the field of knowledge in forest education was included in all subjects and grades except mathematics. It noted that the curriculum includes areas of knowledge that directly convey knowledge related to forest education. This showed that the forest education knowledge area is linked to various courses. Second, the types of forest education included in the curriculum appeared differently depending on age. In the lower grades, there was the most information on the tools and sensibilities of forest education, and in the higher grades, the more knowledge and value-related areas were addressed. As the school year increases, so do forest education levels. Third, when analyzing the achievement criteria in the curriculum, the curriculum achievement criteria included key points in forest education. Thus, this study confirmed the link between the curriculum and forest education.

Image Retrieval: Access and Use in Information Overload (이미지 검색: 정보과다 환경에서의 접근과 이용)

  • Park, Minsoo
    • The Journal of the Convergence on Culture Technology
    • /
    • v.8 no.6
    • /
    • pp.703-708
    • /
    • 2022
  • Tables and figures in academic literature contain important and valuable information. Tables and figures represent the essence of the refined study, which is the closest to the raw dataset. If so, can researchers easily access and utilize these image data through the search system? In this study, we try to identify user perceptions and needs for image data through user and case studies. Through this study we also explore expected effects and utilizations of image search systems. It was found that the majority of researchers prefer a system that combines table and figure indexing functions with traditional search functions. They valued the provision of an advanced search function that would allow them to limit their searches to specific object types (pictures and tables). Overall, researchers discovered many potential uses of the system for indexing tables and figures. It has been shown to be helpful in finding special types of information for teaching, presentation, research and learning. It should be also noticed that the usefulness of these systems is highest when features are integrated into existing systems, seamlessly link to fulltexts, and include high-quality images with full captions. Expected effects and utilizations for user-centered image search systems are also discussed.