• Title/Summary/Keyword: Linguistic Analysis

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A Study on the Effectiveness Measurement of TV Home Shopping Advertising Using think aloud and linguistic Analysis (사고발성법과 언어분석을 활용한 TV 홈쇼핑 광고의 효과측정 연구)

  • Ryu, Yeon-Jae
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.9 no.9
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    • pp.797-808
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    • 2019
  • The purpose of this study is to collect the psychological responses that occur while watching TV home shopping ads in verbal form, and explore the possibility of measuring the effectiveness of TV home shopping ads using linguistic analysis. The psychological responses during watching positive and negative ads of participants(40 housewives and female college students) were collected in a linguistic form using a think aloud and self-report measurement. It was analyzed by KLIWC, a Korean language analysis program. As a result of the analysis, there was a difference in psychosocial variables as well as linguistic variables between positive and negative evaluation ads. Also, various variables of KLIWC were correlated with the variables of advertising effectiveness (purchase stimulus, ad attitude, product attitude, purchase intention) and advertising response variables. This suggests the possibility of constructing a psychological response profile and measurement of advertising effectiveness using language analysis.

Meta-analysis of Correlation between Cognitive-linguistic Ability and Cognitive Reserve in Normal Aging (정상 노년층의 인지-언어 능력과 인지 보존능력 간 상관성에 관한 메타분석)

  • Lee, Mi-Sook
    • The Journal of the Korea Contents Association
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    • v.15 no.11
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    • pp.359-373
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    • 2015
  • Cognitive reserve(CR) is the ability to optimize or maximize performance through complementary brain networks. CR is relevant to normal aging in cognitive-linguistic abilities. There are few domestic systematic reviews or meta-analyses that analyze the relationships between multiple CR and cognitive-linguistic domains in healthy older people. This meta-analysis included 32 studies published since 2000. In result, education level topped the list, followed by the occupation, cognitively stimulating activities, and the multilingualism. Most studies were related to memory, global cognition, and language. CR had a modest positive association with cognitive-linguistic performance. Multiple domains including memory and language also showed the significant correlations across most measures of CR. This study provides evidence-based information to support cognitive-linguistic ability in normal aging.

A Comparison of Socio-linguistic Characteristics and Instructional Influences of Different Types of Informational Science Texts (정보적 과학 텍스트의 사회-언어학적 특징과 초등 과학 학습에 미치는 효과)

  • Lim, Hee-Jun;Kim, Hyun-Kyung
    • Journal of Korean Elementary Science Education
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    • v.30 no.2
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    • pp.232-241
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    • 2011
  • The purpose of this study was to compare socio-linguistic characteristics and instructional influences of two different types of texts, which were narrative and expository. Socio-linguistic characteristics of two different types of texts were analyzed in their content specialization, linguistic formality, and social-pedagogic relationships. Expository texts showed strong scientific classification, and medium level of linguistic formality, and low level of social-pedagogic relationships. Narrative texts showed different characteristics. The instructional effects were investigated with 91 fifth grade elementary students in three classes. Each class was randomly assigned into three groups: expository text group, narrative text group, control group. The results showed that the science achievement scores of the narrative text group was higher than those of other groups. The affective domain test scores of the expository text group were higher than other groups. The perception of students on informational science text were generally positive both types of texts.

A Study on Utilization of Wikipedia Contents for Automatic Construction of Linguistic Resources (언어자원 자동 구축을 위한 위키피디아 콘텐츠 활용 방안 연구)

  • Yoo, Cheol-Jung;Kim, Yong;Yun, Bo-Hyun
    • Journal of Digital Convergence
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    • v.13 no.5
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    • pp.187-194
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    • 2015
  • Various linguistic knowledge resources are required in order that machine can understand diverse variation in natural languages. This paper aims to devise an automatic construction method of linguistic resources by reflecting characteristics of online contents toward continuous expansion. Especially we focused to build NE(Named-Entity) dictionary because the applicability of NEs is very high in linguistic analysis processes. Based on the investigation on Korean Wikipedia, we suggested an efficient construction method of NE dictionary using the syntactic patterns and structural features such as metadatas.

Modern Linguistics: Theoretical Aspects of the Development of Cognitive Semantics

  • Nataliia Mushyrovska;Liudmyla Yursa;Oksana Neher;Iryna Pavliuk
    • International Journal of Computer Science & Network Security
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    • v.23 no.6
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    • pp.162-168
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    • 2023
  • This article presents an examination of the major cognitive-semantic theories in linguistics (Langacker, Lakoff, Fillmore, Croft). The CST's foundations are discussed concerning the educational policy changes, which are necessary to improve the linguistic disciplines in the changing context of higher education, as well as the empowerment and development of the industry. It is relevant in the light of the linguistic specialists' quality training and the development of effective methods of language learning. Consideration of the theories content, tools, and methods of language teaching, which are an important component of quality teaching and the formation of a set of knowledge and skills of students of linguistic specialties, remains crucial. This study aims to establish the main theoretical positions and directions of cognitive-semantic theory in linguistics, determine the usefulness of teaching the basics of cognitive linguistics, the feasibility of using methods of cognitive-semantic nature in the learning process. During the research, the methods of linguistic description and observation, analysis, and synthesis were applied. The result of the study is to establish the need to study basic linguistic theories, as well as general theoretical precepts of cognitive linguistics, which remains one of the effective directions in the postmodern mainstream. It also clarifies the place of the main cognitive-semantic theories in the teaching linguistics' practice of the XXI century.

Analyzing Quotations in News Reporting from Western Foreign Press: Focusing on Evaluative Language

  • Ban, Hyun;Noh, Bokyung
    • International Journal of Advanced Culture Technology
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    • v.4 no.3
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    • pp.62-68
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    • 2016
  • This study explores evaluative linguistic expressions in news reporting about the 2016 general election outcome in Korean newspapers. In particular, we have examined the evaluative linguistic expressions quoted from the three Western news media -New York Times, Washington Post, and BBC, both quantitatively and qualitatively in Korean news stories in order to know how journalists frame the news stories to persuade news consumers to accept their ideologies. This is based on the assumption that quotation can be a tool in conveying ideologies to news consumers (van Dijk, 1988, Jullian, 2011). To achieve this purpose, we selected ten Korean newspapers which included quotations from the news stories of the three Western media and then analyzed the quoted expressions quantitatively and qualitatively. For a qualitative analysis, evaluative linguistic expressions were analyzed to examine the journalistic stances of the Western news stories, following Martin's (2003) appraisal theory. For a quantitative analysis, a word frequency analysis was conducted to figure out the ratio of quoted words to the whole news texts in Korean newspapers. As a result, it was found that the news stories of BBC and Washington Post were more frequently quoted than that of New York Times when journalists conveyed neutral or positive attitude to the election outcome, thus confirming that evaluative linguistic expressions were functionally employed to convey journalists' ideologies or stances to news readers.

A New Computational Approach for the Stability Analysis of the Linguistic Fuzzy Control Systems (컴퓨터연산을 통한 언어형 퍼지 제어 시스템의 새로운 안정도 해석)

  • Kim, Eun-Tai
    • Journal of the Institute of Electronics Engineers of Korea SC
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    • v.39 no.5
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    • pp.18-25
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    • 2002
  • In this paper, a novel computational approach for the stability analysis of the linguistic fuzzy system is proposed. The suggested analysis method is easily implemented by the recently spotlighted convex optimization techniques called Linear Matrix Inequalities (LMI). Compared with the previous works, the new method proposed herein is more relaxed and is applicable to not only the stabilization problem but also to the set-point regulation problem. Finally, the applicability of the suggested methodology is highlighted via computer simulations.

Manchu Shamanistic Prayers From Sergei Polevoi's Manuscript

  • VOVIN, ALEXANDER
    • Acta Via Serica
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    • v.5 no.1
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    • pp.87-120
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    • 2020
  • This article introduces the texts of Manchu shamanistic prayers recorded in a manuscript by Sergei A. Polevoi, a Russian and an American Sinologist from the first part of the twentieth century. The Manchu original text of these prayers (but not the Polevoi's variant) was recently published by Ye (2018), which, however lacks detailed linguistic analysis. Polevoi's texts are in the slightly outdated romanization of Manchu with no linguistic analysis, translation, and commentary that are provided below by the author. While this publication will be of minor interest to the specialists on Manchu shamanism, it would be important to linguists specializing in the Manchu and Tungusic languages and philology, as the text reflects in all probability the eighteenth century Manchu preserved in romanization, and, therefore priceless for the linguistic analysis.

A new computational approach to stability analysis of linguistic fuzzy control systems - Part 2: Stability Analysis (컴퓨터 연산을 통한 언어형 퍼지 제어 시스템의 새로운 안정도 해석: 2부 - 안정도 해석)

  • 김은태;박순형;박민용
    • Proceedings of the IEEK Conference
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    • 2001.06c
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    • pp.21-24
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    • 2001
  • In this paper, we Propose a new computational approach to stability analysis of the linguistic control system. The FLC is assumed to be modeled as a combination of affine system. Stability is tested via the LMI. Computer simulation result is given to illustrate the validity of the suggested methodology.

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A Computer-Aided Text Analysis to Explore Recruitment and Intellectual Polarization Strategies in ISIS Media

  • Khafaga, Ayman Farid
    • International Journal of Computer Science & Network Security
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    • v.22 no.8
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    • pp.87-96
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    • 2022
  • This paper employs a computer-aided text analysis (CATA) and a Critical Discourse Analysis (CDA) to explore the strategies of recruitment and intellectual polarization in ISIS (Islamic State in Iraq and Syria) media. The paper's main objective is to shed light on the efficacy of employing computer software in the linguistic analysis of texts, and the extent to which CATA software contribute to deciphering hidden meanings of texts as well as to arrive at concise and authentic results from these texts. More specifically, this paper attempts to demonstrate the contribution of CATA software represented in the two variables of Frequency Distribution Analysis (FDA) and Content Analysis (CA) in decoding the strategies of recruitment and intellectual polarization in one of ISIS 's digital publication: Rumiyah (a digital magazine published by ISIS). The analytical focus is on three strategies of recruitment and intellectual polarization: (i) lexicalization, (ii) intertextual religionisation, and (iii) justification. Two main findings are revealed in this study. First, the application of CATA software into the linguistic investigation of texts contributes effectively to the understanding of the thematic and ideological messages pertaining to the analyzed text. Second, the computational analysis guarantees concise, credible, authentic and ample results than is the case if the analysis is conducted without the work of computer software. The paper, therefore, recommends the integration of CATA software into the linguistic analysis of the various types of texts.