• Human Ecology Research
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• 제54권6호
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• pp.599-610
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• 2016

The purposes of this study are to identify the characteristics of limited edition fashion consumers, to analyze their purchase decision-making processes, and to examine negative factors of consumers' recognition toward limited edition fashion products. A qualitative investigation was conducted by doing in-depth interviews with 11 selected consumers in their twenties and thirties who have actively purchased and consumed limited edition fashion products. The results of this study can be summarized as follows. First, there are four sub-categories of appearance management activity, acceptance of fashion trend, information-seeking behavior, and hedonic shopping orientation for the limited edition fashion consumers' characteristics. Second, the purchase decision-making process of limited edition fashion consumers are identified as seven steps: need recognition, information search, evaluation of alternatives, planning and courtship, purchase, post-purchase evaluation, and post-purchase behavior. Courtship/attachment formation and post-purchase behavior are unique steps when compared to general purchase decision-making process. Third, this study identified negative factors of consumers' recognition toward limited edition this study in order to suggest several improvement plans for enterprises using limited marketing. Four sub-categories are examined: outrageous price, tricks of company, fatigue due to purchasing competition, and re-sellers. In conclusion, this study indicates that the purchase decision-making process of limited edition consumers, which involves two distinctive steps including courtship/attachment formation and post-purchase behavior, can be differentiated from general consumers. The results of this study provides preliminary data for further research for in-depth analysis of limited edition consumers.

• 한국가구학회지
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• 제23권1호
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• pp.38-46
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• 2012

This article aimed to identify the significance of 'Limited Edition' in 'Art Furniture' field, which is rather well known in fine art like printing and sculpture. The consumer never responded to 'Art furniture' positively for its artistic quality and authenticity before than these days. For this, Author featured out current tendencies of 'Art Furniture' in terms of 'Limited Edition' can be easily found in well-known designer or artist's work, suggests designers should aim for their design. This desire, as a result, gave an opportunity to designers to produce new products in various different ways. And at the same time, suggest a new method in furniture design. Furthermore, 'Limited Edition' became a channel and opens a new environment for designers to explore and come up with new experimental designs.

• 한국콘텐츠학회논문지
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• 제22권3호
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• pp.361-368
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• 2022

최근 각광을 받는 브랜드간 콜라보레이션이나 한정판 마케팅 등의 새로운 마케팅 기법에 대해서 학술적인 연구가 제한되어 있는 실정이다. 본 연구에서는 기존 대형 브랜드를 대상으로만 분석된 한정판매 마케팅 기법이 소규모 브랜드에 적용되었을 때, 어떤 효과를 가져오는지를 분석하는 것을 목표로 하였다. 실증 분석을 위해 연간 매출이 1,200만원 정도인 소규모 브랜드에서 한정판 제품을 출시하고, 일주일이라는 짧은 기간에 인스타그램을 통한 소셜 마케팅을 수행하였다. 그 결과 이 브랜드의 매출은 전년보다 10배의 매출 성장을 기록하였다. 이 연구를 통해 대형 브랜드뿐 아니라 소규모 브랜드에서도 한정판 마케팅이 브랜드 인지도와 매출 증대에 유의미한 영향을 가질 수 있음을 확인하였다.

• 한국프랜차이즈경영연구
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• 제15권1호
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• pp.1-10
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• 2024

Purpose: Despite the popularity of sales promotion as one of the key marketing tactics employed by many companies today, relatively little effort has been devoted to examining an interaction effect between promotion cues and promotion duration. Therefore, this study aims to examine how promotion cues and promotion duration will jointly affect consumers' attitudes toward promotions and purchase intentions. Research design, data, and methodology: The present study conducted an online experiment through the Qualtrics program in which a total of 141 participants were recruited from the Cloud panel members in the U.S. The experiment employed a 2(promotion cue: best-seller vs. limited edition) × 2(promotion duration: long vs. short) full factorial between-subjects design. Result: In the condition of best-selling sales promotion cue, a long promotion duration induced more positive promotion attitude and higher purchase intention, while in the condition of limited-edition sales promotion cue, the use of a short promotion duration contributed more positive promotion attitude and greater purchase intention. Conclusions: Marketers need to take the congruence between promotion cues and promotion duration into full consideration when designing effective sales promotion strategy.

• 문화기술의 융합
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• 제9권4호
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• pp.61-66
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• 2023

과거, 희소성 있는 제품을 구매하는 것은 고가의 명품을 구매하는 것에 지나지 않았다. 그러나, 현재 한정판 제품을 구매하기 위해서는 지불 능력보다 해당 제품을 구매하기 위한 정보력과 부지런함이 중요 요인이 되었다. 이에 본 연구에서는 Z 세대의 새로운 소비문화의 형태로 자리 잡고 있는 1) 한정판 제품 구매 동기를 심층적으로 알아보고, 더 나아가 2) 한정판 제품 구매 동기가 소비자의 경험(가격, 향후 구매의향)에 미치는 영향을 탐색적으로 알아보았다. 그 결과, 5가지 주요 구매 동기(유행동조, 관심사 충족, 희소성 추구, 재테크, 인정 욕구)를 추출하였고, 이 중 관심사 충족은 제품 구매 가격에 정적인 영향을 미쳤으며, 유행 동조는 제품 구매 가격에 부적인 영향을 미쳤다. 다음으로, 관심사 충족과 희소성 추구 동기는 향후 구매 의향에 정적으로 유의미한 영향을 미치는 것을 밝혔다. 본 연구를 통해, 현재 새로운 소비문화의 주 연령층으로 떠오르는 20대들의 구매 경험에 영향을 미치는 동기를 밝힐 수 있었으며, 이러한 구매 동기들이 구매 물건을 되파는 리셀(resell)마켓과 같은 새로운 소비 시장에 적극적으로 활용될 것이라 기대한다.

• 한국문헌정보학회지
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• 제15권
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• pp.267-280
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• 1988

After the Koryo government moved to Kanghwado Island to escape the invading Mongols, Ch'oe I who was the government irstman ordered in 1239 the recarving of Nanmingchuan Huoshangsung Chengtao-ko (남명천화상송증도가) widely used by an adherent of Son Buddhism to gain a greater understanding of Son principles. Ch'oe I's postscript indicate that the original edition printed with metal type was no longer available and woodblocks were carved to produce facsimiles of that edition. It is assumed that the copies of the original edition were limited in number due to the primitiveness of printing skills and had either not been taken to Kanghwado Island in the flurry of evacuation or were almost all used up. Demand for the book seemed to have surged sharply due to need for spiritual solace during the period of invasion. It is believed that the original edition of Chengtao-ko was published with metal type in Kaegyong(개경), the capitial, before the government took refuge on Kanghwado Island. Two copies of the recarved woodblocks were recently found in the collectiion of Kim Chong-gyu(김종규). and Park Tong-sop (박동섭). It is presumed that one of the copies was recarved again the other one some time, But the carving of the woodblocks were very sophisticated and faithfully reproduced the characteristics of the original metal type edition; first, there were many slanted characters; second, the lines of the main text were not straight but wavy; third, no bottom stroke of any character overlaps the upper stroke of the following character; and fourth, the characters are relatively uniform in size and shape. The printing techniques reflected in the woodblock reproduction were much better than that at the end of the Koryo dynasty and the beginning of the Yi dynasty. It can be assumed that printing with official type had reached a high level of skill before the transfer to Kanghwado Island.

• 한국도서관정보학회지
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• 제52권3호
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• pp.217-238
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• 2021

이 연구는 현행의 목록규칙에서 판과 쇄차표시, 발행년 표시 등의 서지요소를 기술하는 문제점을 파악해보고, 한국목록규칙과 한국문헌자동화목록형식의 개선안을 제시하는 것이 목적이다. 도서관에서 정보기술 환경의 변화에 따라, 이용자에게 제공할 수 있는 목록의 수준과 범위를 조정해야 할 것이다. 자료가 다양해지고, 메타데이터의 기술방식이 발전함에 따라 서지요소의 개발과 기술방식의 변경이 기존 표준화의 틀을 바꾸고 있다. 연구방법으로 판과 쇄의 용어 개념을 살펴보고, 우리나라의 기존 목록규칙을 대상으로 이 표기에 대한 변천과정을 살펴보며, KCR4를 중심으로 목록 예시를 통해 추가하거나 수정해야할 서지기술 방법을 제시하고, 이를 KORMARC 작성에 반영하는 형식을 살펴보고자 한다. 여기에서는 단행본 도서의 기술형식으로만 한정하고자 한다. 도서관목록의 서지기술요소는 기술대상자료의 서지요소와 완전히 일치해야 한다. 이에 목록규칙의 개선(안)은 먼저, 목록규칙의 판사항에 판표시와 쇄차표시를 기술하도록 한다. 그리고 발행년의 기술은 해당 판의 최초발행년 기술이 아니라 최신발행년을 기술하게 한다. 발행년의 기술범위는 발행월까지 확대한다. 둘째, KORMARC형식에서 판사항에서 쇄차표시는 250필드 식별기호에 부여하며, 쇄차표시는 2쇄부터 숫자로 기술한다. 발행년월의 표시는 260필드의 한 식별기호에는 발행년을 적고 다른 식별기호에는 발행월을 기술한다. 발행년월은 해당출판물의 표제면과 판권기에 실려있는 최신년월이 기술된다.

• Journal of the Korean Institute of Landscape Architecture International Edition
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• 제1호
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• pp.33-36
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• 2001

Only do we have an earth! It is crucially important to improve our living environment and keep the sustained development of a city in the limited space. Some concrete examples will be analysized in the paper, elaborating upon how to make full use of roof space and various plants to create a better green-space. To create different activity space with unique characteristics for people, various plants, roof-space, water and buildings in the style of garden should be use when local conditions and design requirement should be considered.

• 복식문화연구
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• 제31권3호
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• pp.296-309
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• 2023

This study gathered basic information on the development of Jiu-Jitsu uniforms suitable for players in Korea. Detailed data were collected between December 20^th and December 30^th, 2022 on 21 selected brands sold in online shopping malls. For each, information was recorded on the production country, product type, price, colors, material, and sizing system. A total of 612 datasets were analyzed using frequency analysis, cross-tabulation, and Chi-square tests. Jiu-Jitsu uniforms were classified as either standard or limited edition. Limited edition uniforms were more expensive than regular uniforms. International brands had a higher price range than domestic brands. The most commonly used colors for Jiu-Jitsu uniforms were the regulation colors associated with the sport: white, black, and blue. Domestic brands were more likely to use non-regulation colors than international brands. The material used for the top half of the uniform was predominantly pearl weave, while the bottom half was usually ripstop. International brands used a more diverse range of materials than domestic brands. The Jiu-Jitsu uniform sizing system incorporated a range of sizes between A00 and A6. While sizing designations differed according to the established sizing systems of different countries, the sizes remained the same, as did the range of sizes available. Where size guides were provided, height and weight were used to help the customer determine the appropriate size. The dimensions of each size varied between brands. Overall, we found that international brands offer a more diverse range of Jiu-Jitsu uniform designs than domestic brands.

• 복식문화연구
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• 제28권1호
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• pp.76-95
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• 2020

Consumers want to express their original unique personality, and even are willing to endure high expenses in order to do this. One noticeable strategy in the market, used by companies to suit for this consumer sentiment, is that of employing limited edition marketing and limited free gifts. This study investigated the effects of limited free gifts on consumer response. Specifically, the present study examined how the need for uniqueness moderated the effects of limited free gifts on brand commitment and attitudes. The online survey method was used to gather the data and a total of 224 data were used to analyze data. The results of the research were as follows. The findings revealed four dimensions of limited free gifts: scarcity/specialty, not for sale, complementarity, and risk. Complementarity positively affected brand commitment, while all four dimensions of limited free gifts positively influenced brand attitude. In addition, the need for uniqueness was proven to be the strongest variable which positively influenced brand commitment and attitudes. Also, when the need for uniqueness was applied as a moderating variable, depending on the levels of the need for uniqueness, the effects of riskiness on the consumer's response were shown to be different. The findings of this study infer various academic and practical applications.