• 제목/요약/키워드: Life-cycle stage

검색결과 704건 처리시간 0.024초

브랜드 수명주기에 따른 광고디자인 전략에 관한 연구 (Advertisement Design Strategy of According to The Brand Life Cycle)

  • 김은영;이진렬
    • 디자인학연구
    • /
    • 제18권3호
    • /
    • pp.139-148
    • /
    • 2005
  • 일반적으로 제품에 제품수명주기(product life cycle)가 있듯이 브랜드에도 브랜드수명주기(brand life cycle)가 있다. 도입기, 성장기, 성숙기, 쇠퇴기로 구분되는 이 수명주기는 제품에 적용될 때와는 다르게 브랜드에 적용될 때 약간의 차이가 발생하는데 그것은 브랜드의 수명주기가 제품의 수명주기와는 약간은 다른 Cycle를 가지고 있기 때문이다.. 브랜드를 소비자들에게 인지시키는 가장 효과적인 방법은 광고이며 따라서 광고디자인에 있어서도 그 브랜드의 수명주기상의 현재 위치를 파악하고 거기에 맞는 전략을 사용하는 것이 매우 중요하다 할 수 있다. 본 논문에서는 브랜드수명주기의 개념을 정리하고 각 단계별 광고디자인 전략을 제안하였다. 브랜드의 도입 기에는 그 브랜드 자체가 무엇인지를 알릴 수 있는 'What is it? strategy'가 사용되어져야 하고 성장기에는 많은 경쟁브랜드들이 존재하는 시기이기 때문에 경쟁 브랜드들 사이에서 차별적 우위를 드러낼 수 있는 포지셔닝을 강조하는 광고전략으로 'How does it differ from? strategy'를 제안하였으며 성숙기에는 그 브랜드를 사용함으로써 소비자들이 얻을 수 있는 가치의 전달에 중점을 두는 'What does it convey of? strategy' 쇠퇴기에는 브랜드 자체의 속성이나 효익을 강조하기보다는 그 브랜드가 가질 수 있는 상징적 의미의 창출에 중점을 두는 'What does it stand for? strategy'를 제안하였다. 이렇듯 광고디자인에도 브렌드 수명주기에 따른 적절한 전략의 변화가 요구되어지며 이를 통해 효과적인 브랜드관리가 이루어져야 할 것이다.

  • PDF

호텔레스토랑의 메뉴수명주기 (Menu Life Cycle)에 관한 연구 (A study for Menu Life Cycle of Hotel Restaurants)

  • 송청락
    • 한국조리학회지
    • /
    • 제2권
    • /
    • pp.59-87
    • /
    • 1996
  • This study has been done by giving the guide when development of menu or doing marketing strategy in Hotel Restaurant. All products and service has a regular course from induction in market to disappear, so it shall be come out Products Life Cycle theory. In eating business, under the tendency and existing cycle to change menu by taste of customers, liking variation, change of periodic status (environment), MLC(Menu Life Cycle) shall be advised by application PLC(Products Life Cycle) in the process of induction of some menu first and spreading the same business field and then deletion (disappearance) from menu because of no popular. In Emergence Stage, it shall be tried to inform new menu through Cooking Contest, presentation of new menu, free sampling party and others. In Growth Stage, it shall be changed package menu or set menu. In Maturity Stage, it shall be provided complimentary ticket, gift coupon or discount for the customers with some degree of selling record in order to increase using frequency and selling amount after insure new customers. In Decline Stage, it shall be groped for entry underdeveloped country or less advance nation, but there is no possibility to devote in enterprise, it shall be planned substitute menu development in order to withdraw. By inducting MLC concept, it shall be provided the available informations such as“how could some menu be circulate in some restaurant”“Accordingly do strengthen promotion activities or go to low developed area or overseas, or delete it from menuitems and so on”. In the time of decline some menu, it is judged to the time of plan(preparation) of new menu development. In the broad view, when consideration of the concept of menu life cycle, it shall be possible to know which menu is decayed and which menu is developed newly or grown-up, so it shall be provided the important information to estimate the tendency of changing menu and set-up a menu development plan.

  • PDF

건축물 생애과정에서의 이산화탄소 배출량 계산 프로세스에 관한 연구 (A Study on the Calculation Process of Carbon Dioxide Emission for Buildings with Life Cycle Assessment)

  • 정영선;허정호
    • 한국태양에너지학회 논문집
    • /
    • 제31권1호
    • /
    • pp.23-30
    • /
    • 2011
  • International cooperation to reduce greenhouse gas emissions is expected to provide a big crisis and a great opportunity at the same time for our industry that heavily consumes energy. To cope actively with the international environmental regulation, such as the Framework Convention on Climate Change, quantitative measurement of the volume of greenhouse gases emitted by various industries and quantitative prediction of the greenhouse gas emissions of the future are becoming more important than anything else at the national level. This study aims to propose the calculation process of carbon dioxide($CO_2$) emission for building in life cycle. This paper describes and compares 9 different tool for environmental load estimation with LCA. This study proposed the calculation process for quantitatively predicting and assessing $CO_2$ emissions during the life cycle of buildings based on the life cycle assessment(LCA). The life cycle steps of buildings were divided into the design/supervision, new construction, repair, renovation, use of operating energy in buildings, maintenance, and reconstruction stage in the life cycle inventory analysis and the method of assessing the environmental load in each stage was proposed.

가정생활 주기에 따른 가계변동에 관한 연구 (A Study on the Change of household-Economy incidental to the Family Life Cycle.)

  • 서병숙;임혜경
    • 가정과삶의질연구
    • /
    • 제2권1호
    • /
    • pp.35-55
    • /
    • 1984
  • This study aims to present basic data for a reasonable home management through investigating the change of home economy conditions incidental to the family life cycle, also through analyzing the effect of socio-anthropological variables on the family-life cycle. The data investigation using the questionnaires method was conducted on housewives in Seoul as the central census tract. Housewives as the subject of investigation were chosen by the method of the purpose-sampling in consideration of the regional differences and the socio-economical strata. Nine hundred and forty questionnaires were distributed to housewives but seven hundred questionnaires were collected. Only five hundred and ten questionnaires of them were analyzed in this study. The frequency and the percentage of collected data, first of all, were founded in order to grasp the general characteristics of the subject of investigation. To classify the stage of family life cycle, the correlations of the classifying factors among each group were examined x2 Test and One-Way ANOVA were applied to explore the differences among each stage of the change of household-economy. And the effect of socio-anthropological variables on the change of household- economy was analyzed by Two-way ANOVA. the conclusions derived from the results of this study are as follows; 1) The marriage-period and the educational conditions of the first child were selected as the classifying factors through analyzing correlation among the age, the marriage-period and the educational conditions of their children. As a result of this analysis, the family life cycle were classified into seven stages: Stage 1; Establishment Stage 2; Preschool family Stage 3; Elementary school family stage 6; Adult period family Stage7; Marriage period family . 2) The change of household economy incidental to the progress of family life cycle has a significant differences in all of variables (except the other member of family's income) Stage 1; Though the husband's income and the income from property are on a low level, the total income is on a high level due to the housewife's income. Stage 2; The total income is on a low level owing to the decrease of house wife's income, though the husband's income keep growing. Stage 3; Owing to the increase of husband's income, the cost of living as well as the total income keeps growing but the savings are on the decrease. Stage 4; Compared with Stage 3, the total income tends to be on a low level but the living expenses are on the increase. Stage 5; The husband's income is on the highest level in the stages of family life cycle. The total income and the living expenses are on a high level. Stage 6; The income of husband and housewife are on the remarkable decrease but the children's income is on the increase. Stage 7; Owing to the increase of the children's income and the income from property, the total income is on the highest level in the stages of family life cycle. 3) Considering the effect of socio-anthropological variables on the conditions of household-economy, family system has an significant effect on children's income. the husband's occupation exerts a significant effect upon the housewife's and children's income. The husband's schooling exercises an effect upon the children's income. S.E.S has a important effect on the income of husband, housewife and children. From the above results, it is found that the change of household-economy conditions is incidental to the progress of family life cycle. Therefore, a suitable measure to cope with the desire of family and the conditions of household-economy should be prepared, in order to carry on a reasonable home management.

  • PDF

생산시스템의 설계/제조에서의 생애비용(LCC)에 관한 연구 (A Life Cycle Cost Analysis in Design and Manufacturing of Production System)

  • 함효준
    • 산업경영시스템학회지
    • /
    • 제18권34호
    • /
    • pp.173-183
    • /
    • 1995
  • Life cycle cost has been one of the key criteria in design or purchasing of systems, particularly in the flying weapon system. Unexpected cost increase or system breakdown during the system life can be reduced by controlling maintenance cost A system should be designed for maintainability in early stage of product life cycle. The design should be insensitive to its environmental, organizational, and human factors in the stage of customer's utilization. This paper presents LCC as a controllable variable and also suggests a new control model for LCC analysis. The estimation of maintenance cost based upon maintenance scenario, design of maintainability followed by minimizing maintainability loss function in the beginning stage of design, and increase of useful life of systems are among the factors to control LCC.

  • PDF

생애 위험도기반 건축물의 설계단계 생애주기비용 분석 방법 (Life Cycle Cost Analysis for Design of Buildings based on the Lifetime Risk)

  • 백병훈;조중연
    • 한국건설관리학회논문집
    • /
    • 제15권3호
    • /
    • pp.113-119
    • /
    • 2014
  • LCC 분석은 건축물의 설계단계 뿐만 아니라 유지관리 단계에서의 보수 보강 또는 교체에 대한 최적 의사결정의 도구로서 이론적으로나 실무적으로 각광을 받고 있는 분석 방법이다. 이는 초기 투자비용의 효율성을 극대화 하고 유지관리를 통한 구조물 사용성의 효율적 증대를 극대화하는 노력의 일환으로 최근 건축물의 설계 및 유지관리 시 LCC 분석효과의 실질적인 적용이 요구되어 지고 있다. 따라서 본 논문은 일반적인 분석기법에 그치고 있는 기존 LCC 연구를 생애위험도를 고려한 LCC분석을 통해 설계단계 최적 의사결정을 위한 새로운 분석 방법론을 도출하였다.

환경전과정평가에 기반한 UV-LED 를 사용한 복합식 가습기에 관한 연구 (Study on Compound Humidifier Employing UV-LED using Environmental Life Cycle Assessment)

  • 최원식;박시현;이시왕;정영미;이화조
    • 한국정밀공학회지
    • /
    • 제29권9호
    • /
    • pp.931-937
    • /
    • 2012
  • In this study, we assessed environmental impacts of compound humidifiers using environmental life cycle assessment and presented the ways to improvements in energy consumption of them. We found eco-design parameters and $CO_2$-eq emissions in each stage of raw material acquisition, manufacturing, transportation, use and disuse in life cycle of the compound humidifiers. The highest $CO_2$ emission is found to be in the stage of use among all stages of life cycle, which is mainly due to power consumption in thermal heating of heating coil for sterilization during humidification. The power consumption and $CO_2$ emission in the stage of use can be reduced to 1/4 and 1/3 at the highest estimate through improvement of sterilization method, respectively. We suggested the replacement of conventional thermal heating coil by ultra violet light-emitting diodes (UV-LED) for sterilization and then presented the experimental results on the sterilization effects of UV-LEDs.

국내 관광지의 수명주기 분석 연구 (A Study on the Life Cycle Analysis of Domestic Tourist Areas)

  • 김중재;이경진
    • 한국조경학회지
    • /
    • 제43권6호
    • /
    • pp.25-40
    • /
    • 2015
  • 우리나라 관광지는 관광진흥법에 따라 지정 관리되고 있으며, 1969년 태종대 관광지가 지정된 이후 현재까지 총 230개소의 관광지가 지정, 조성, 운영되고 있다. 최초 관광지가 지정된 이후 46년이라는 시간이 흘렀으며, 이는 Butler가 주장한 관광지 수명주기 이론에 따라 영고성쇠와 같은 수명주기의 흐름을 보이고 있을 것으로 추정된다. 이에, 본 연구에서는 Butler의 관광지 수명주기 이론을 적용하여 국내 관광지의 수명주기 단계를 분석하고, 향후 관광지가 변화 발전되어야 할 방향성을 제시하는데 기초자료로 활용하고자 연구를 진행하였다. 연구방법은 대상 관광지별 연간방문객수 데이터를 기반으로 변화추이곡선을 도출하였으며, 방문객수 변화율을 기준으로 관광지 수명주기 단계를 구분하였다. 분석 결과, 국내 관광지의 3분의 1 이상이 정체 쇠퇴 단계에 도달하고 있는 것으로 분석되었으며, 특히 온천, 해안/해수욕장 자원유형 관광지가 정체 쇠퇴단계 비율이 높은 것으로 분석되었다. 정체 쇠퇴단계에 도달해 있는 관광지는 쇠퇴의 원인 분석과 해결방안 모색, 새로운 혁신요소 도입의 필요성이 대두되었다. 본 연구의 결과가 국내 관광지의 수명주기 단계를 결정하는 절대적인 기준이 되기에는 부족한 점이 있으나, 우리나라 관광지의 수명주기 단계를 현상학적으로 파악하기에는 적절한 것으로 사료되며, 본 연구를 바탕으로 정체 쇠퇴단계에 도달한 관광지들의 원인을 규명하고, 이를 토대로 새로운 혁신 도입을 통해 관광지의 재활성화 방안 마련의 기초 연구로 활용될 수 있을 것으로 생각된다.

주거생활주기 모형 설정을 위한 이론적 접근 (A Theoretical Approach for Modeling of Housing Life Cycle)

  • 김대년
    • 한국주거학회논문집
    • /
    • 제1권1호
    • /
    • pp.37-48
    • /
    • 1990
  • The objective of this study is to suggest a housing life cycle of Korean families which adds to the establishment of reasonable housing standards and to the prediction of fufure-oriented family housing behavior by reviewing published papers. Following model is suggested as a housing life cycle suitable to assess the family housing behavior in Korea. 1st stage : period of house searching 2nd stage : period of house changing 3rd stage : period of house stabilizing \circled1 size enlargement phase \circled2 quality improvement phase \circled3 stable settlement phase 4th siage : period of house contracting 5th stage : period of house depending Since the proposed model is hypothetical, it must be tested and modified by the extensive social survey research on the real housing event history.

  • PDF

기업수명주기에 따른 발생액의 산정방법에 관한 연구 (The Study of the accural according to Corporate Life Cycle)

  • 박성종;진언백;한경일
    • 디지털융복합연구
    • /
    • 제10권7호
    • /
    • pp.77-83
    • /
    • 2012
  • 본 연구의 목적은 기업의 수명주기의 제단계에 따라 발생액이 어떻게 영향을 받는지를 검증하고자 하는 것이다. 연구목적을 달성하기 위하여 금융업을 제외하고 2010년 말 현재 증권시장에 상장된 기업을 대상으로 2001년부터 2010년까지의 재무자료를 한국신용평가(주)의 New Kis Value에서 수집하였다. 연구결과를 보면 발생액은 진입기기업, 성장기 기업이 성숙기 기업에 비해 유의하게 크며, 도태기 기업과 쇠퇴기 기업이 성숙기 기업보다 유의하게 작다는 사실을 발견하였다.