• Journal of the Korean Society for information Management
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• v.28 no.4
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• pp.221-242
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• 2011

The changes of university entrance system which is affecting public library management and services, and current situation of private education market were analyzed for this study. It was revealed that we have several competitive forces that determine library service justification in Korean service environment(market) which has not experienced in the developed countries. The elements of private education may drive competition in the book reading service industry. Such elements effectuate serious problems and discourage library service marketing to the user. For a sustainable competitive advantage, English language collection and reading program model was developed for library marketing strategies(as applying leverage).

• Journal of Korean Library and Information Science Society
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• v.44 no.1
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• pp.279-303
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• 2013

The purpose of this study is to suggest public library service positioning strategies for the segmented markets according to public library service users' loyalty. To achieve the study purpose, this study conducted interview with public library users. Qualitative method was utilized to analyze the data. The following public library service positioning strategies for the both segmented groups were suggested: 1) expanding of bookmobile service and utilization of shuttle bus, 2) regular and systematic user study, 3) diversification of public library service promotion methods, 4) user survey, 5) internal marketing, 6) increasing environmental quality of public library services, and 7) provision of reading programs for preschoolers, students, and their parents.

• Journal of the Korean Society for information Management
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• v.28 no.3
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• pp.179-195
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• 2011

The purpose of this study is to investigate the implications that GIS(Geographic Information Systems) can have in public library collection selection and service development from a marketing perspective. GIS is a computer system capable of assembling, storing, manipulating, and displaying geographically referenced information. Through the understanding and utilization of GIS, we can collect geographical, transportation, political, legal, demographic, economic, social, cultural, educational, and recreational information of the community. Public libraries can utilize GIS for market research, including customer analysis to select library collection and develop library service based on library users' needs. As a result, public libraries can find a way to make a lasting relationship with users which is the final goal of marketing activities.

• Journal of Korean Library and Information Science Society
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• v.38 no.3
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• pp.321-334
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• 2007

Marketing techniques developed for private organizations are being widely used in libraries. The primary focus in marketing has shifted to maximizing user perceived value from the perspective of library users. This paper examines library as an industry as a way to establish the basis for library's overall value, applies the R-I-R model and its taxonomy of value in using library and information services, and proposes market orientation approach to systematically plan and coordinate academic library marketing activities.

• Journal of the Korean Society for Library and Information Science
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• v.42 no.1
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• pp.313-333
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• 2008

Based on that the purpose of professionalization in librarianship is to achieve social recognition of its specialty, we discuss about theoretical background for the professionalization in librarianship in Korea. Some characteristics from the previous discussions are identified, such as functionalism, altruism in service, and individualism. Also, we identify organization-centered characteristic as an inherent one in librarianship. Based on the characteristics identified, we discuss about some supportive concepts, such as advanced or complex knowledge, service, organization-centered characteristic, and market, and their interrelationships. We hope such concepts would encourage further discussions on this topic for the professionalization.

• Journal of Digital Convergence
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• v.15 no.3
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• pp.301-306
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• 2017

With the popularization of smart-phone, a variety of application service user is a rising trend now. In contrast, studies concerning library application service that cast a long shadow over the life of students and citizens still lacking in many ways. This study evaluates user experience of Young-in Si public library application service, and investigates user requirements. I searched the real user reviews about Young-in Si library application both App store and Android market. As the final outcome, I found inconveniences and improvements of this service. The application is intuitive, but requires consistent design, strong identity and customizing main page. It will be suggested specific guidelines for the public library mobile services in other areas.

• International Journal of Knowledge Content Development & Technology
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• v.11 no.1
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• pp.85-111
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• 2021

This study aims to analyze users' assessment of electronic libraries in the mobile app market and promote service improvement based on this. To this end, the basic background and purpose of the research, research method, and research scope were first set, and the relevant literature and empirical prior studies were analyzed. Next, users' evaluations of electronic libraries were collected and analyzed from Google Play Store. Based on the results analyzed, measures to improve the quality of electronic libraries were discussed. Based on the results of the study, the following improvement measures are proposed. Need for systemic improvement and stabilization. Provision of applications suitable for multi-device environments. Resumption of services after systematic inspection after updating. Simplification of sign up, log in, and authentication procedures. User support through real-time chat. Introduction of a detailed assessment of reviews. Provision of guidance and user manual for electronic libraries. Improvements to expand user convenience, and Securing differentiation from other similar services.

• Journal of Korean Library and Information Science Society
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• v.37 no.3
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• pp.33-57
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• 2006

Upon the growing popularity of knowledge information and paid digital content, the Internet knowledge exchange market had emerged. A Internet knowledge exchange market consists of general characteristics of a market where a wide variety of knowledge is exchanged at market-appropriate prices, the Internet knowledge exchange market is recently gaining momentum with specialized knowledge items such as design, program source, patent information, consulting service, multimedia, or resumes, as it seeks to secure competitive advantage over its peer markets. Considering the immense influence that these Internet markets will exert on the existing system of knowledge circulation including libraries and information centers, this study aims to contribute to a better understanding of Korea's knowledge circulation structure by analyzing the current standing of the Internet knowledge exchange market.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.23 no.4
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• pp.71-91
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• 2012

As the smartphone market has expanded and university students in their twenties account for the largest portion of the market, university libraries need to provide mobile library services to keep up with students' growing demand in mobile services. The purpose of this study is to analyze the status and trends of mobile services in Korean university libraries. This study investigated mobile services of 434 university libraries in Korea and 114 ones which are members of ARL during the months of September and November in 2012. As a result, this study found that university libraries in Korea were offering 55 mobile Web and 29 mobile application services with 11.2 and 10.7 contents respectively. In addition, on the basis of the identified current problems, this study suggested further steps for developing and improving mobile services in Korean university libraries.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.22 no.3
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• pp.109-127
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• 2011

The purposes of this study are to investigate the perception and satisfaction of parents about e-books and to suggest ways to improve library e-book services. A user survey of one hundred twenty parents is carried for library use, computer use, and e-book user / non user behavior, library e-book service evaluation, selection of children's e-books and so on. Based upon the results, proactive library e-book service promotion such as public relations and e-book user education, easy access to e-book collections, recognition of e-book services at libraries, positions for e-book librarians and their professional continuing education, and self-evaluation of library e-book services.