• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.9
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• pp.928-939
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• 2012

This study evaluates wear comforts of water-vapor-permeable (WVP) garments through a measurement of various parameters such as skin and rectal temperatures, microclimate between skin and clothing, sweat rate, and subjective sensations (thermal, wet and comfort sensations) to correlate the physiological responses of the human body with its comfort feeling. Wear comfort during a specific exercise on a treadmill in a climatic chamber (temperature T = $20{\pm}0.5^{\circ}C$ and relative humidity H = $50{\pm}10%$) were studied using eight men wearing seven sportswear outfits (a long sleeve shirts and a long pants) made with seven different WVP fabrics. A comfort sensation was found to be highly correlated with skin T (p<.001), microclimate (T and H) between skin and clothing (p<.001) and sweat rate (p<.05). A regression model correlating comfort sensations and physiological responses obtained from wearer trials could be established: Y = 14.167 - 0.362 ${\times}$ X1 + 0.424 ${\times}$ X2 - 0.238 ${\times}$ X3 - 0.561 ${\times}$ X4 + 0.253 ${\times}$ X5 + 0.214 ${\times}$ X6 - 0.393 ${\times}$ X7 + 0.023 ${\times}$ X8 - 0.043 ${\times}$ X9. (Y = comfort sensation, X1 = forehead skin T, X2 = forearm skin T, X3 = hand skin T, X4 = thigh skin T, X5 = T of chest microclimate, X6 = T of thigh microclimate, X7 = chest sweat rate, X8 = H of back microclimate, X9 = H of thigh microclimate. The regression model obtained in this work can be used by manufacturers to objectively estimate the comfort sensation of sportswear before it is introduced to the consumer market. This study provides salient information to sportswear manufacturers and sportswear consumers.

• Fashion & Textile Research Journal
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• v.18 no.1
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• pp.48-62
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• 2016

Consumers have come to demand high quality, affordable prices, and innovative product designs of the outdoor wear market due to their well-being and leisure oriented lifestyle. A new system of business in outdoor wear has emerged in the process through which corporations have endeavored to satisfy such consumer needs. Outdoor wear brands have utilized social network services (SNS) such as Facebook and Twitter as means of marketing and have built close relations with consumers based on communication through these media. Recently, explosively escalating SNS data are referred to as social big data, and now that every consumer online is a commentator, reviewer, and publisher, the outdoor wear market and all of its brands have to stop talking and start listening to how they are perceived. Therefore, this study employs Social $Metrics^{TM}$, a social big data analysis solution by Daumsoft, Inc., to verify changes in the allusions related to outdoor wear market found on SNS. This study aims to identify changes in consumer perceptions of outdoor wear based on changes in outdoor wear search words and trends in positive and negative public opinion found in SNS social big data. In addition, products of interest, the major brands mentioned, the attributes taken into consideration during purchases of products, and consumers' psychology were categorized and analyzed by means of keywords related to outdoor wear brands found on SNS. The results of this study will provide fundamental resources for outdoor wear brands' market entry and brand strategy implementation in the future.

• Fashion & Textile Research Journal
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• v.15 no.2
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• pp.268-276
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• 2013

This study identifies how people use bicycle wear, complaints about bicycle wear, and functions required for bicycle riding. This survey was conducted with bicycle club members (men and women) in their twenties to sixties who ride bicycles on a regular basis. A total of 373 subjects responded to questionnaires and 326 responses were used for further data analysis. The data was analyzed by descriptive analysis, multiple response analysis, crosstabulation analysis, factor analysis, reliability analysis, and one-way ANOVA. The results are as follow: First, the people surveyed were primarily men, young adults and middle-aged people. They ride bicycles mainly to participate in club activities, to exercise, and to spend their spare time with a well-being trend that focuses on leisure and health. Second, they often utilize bicycle wear when they ride bicycles. They are aware of bicycle wear brands. In addition, a majority have purchased bicycle wear that shows a very high awareness of bicycle wear. Third, as for complaints about bicycle wear worn when riding bicycles, a majority of people answered that the waist part of the top pulls up and they feel sore with the bottom part of the pants when riding bicycles for a long time. They also answered that it is inconvenient to put belongings in both tops and pants. Fourth, there is a high demand for safety-related functions for bicycle riding in regards to the functions required for bicycle wear. In addition, a majority of the members showed a customer awareness of functional bicycle wear and intended to purchase bicycle wear equipped with smart functions.

• The Research Journal of the Costume Culture
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• v.5 no.2
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• pp.217-244
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• 1997

This study is about the Korean Jockey's uniform, etc. and horse riding costume as the traditional riding culture grows. I studied informations from the Korea Racing Association's equestrian park, equine museum and Seoul Racecourse Trainers & Jockey's Association. The international regulations of riding costume are compared with Korean regulations, and I consulted some reference books, materials of sports wear and catalogues of some brands regarding horse equipment. The contents includes ; 1. Analysis of informations about horse racing 2. Study of racing, for detail comparative analysis on the following aspects ; -Symbolism, riding costume of jockey, that is, color·pattern·and some formal designs. 3. Suggestion for reasonable and fashionable riding costumes. In the aspects of design, there have not been any historical records, and material adjustments about riding costume in Korea. Therefore we should make more efforts to do developing our traditional costume culture. The result o this study is as follows ; 1. Riding is the sport of etiquette and manners. 2. Most of riding wears are the casual wear centered foreign licenced brands. 3. Study and investment upon specialized material development and processing technology are in demand 4. The need of the consumers are to be satisfied by the quality improvement of the native products design. In addition, we perform to horse racing which is fine play and leisure sports in current society. The horse riding will be a popular sports such as golf, wind surfing, skiing, etc. with the period including lots of kinds of leisure.

• Journal of Fashion Business
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• v.22 no.5
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• pp.125-136
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• 2018

This study intended to develop a motorcycle safe vest that can be prepared against accidents by mounting a smart module (with built-in sensor) on the safe vest in order to emphasize safety among functional aspects of the motorcycle clothing. The research method investigated professional books, prior research, and Internet data to examine the characteristics of motorcycle wear and the theoretical examination of smart wear, and analyzed the functional characteristics of the design by reviewing smart jacket and vest design cases for motorcycles currently on the market. As a results of study an interface device sensor, which contains a sensor with IMU(Intertial Measurement Unit) and CPU(Central Processing Unit), was inserted into a motorcycle top in order to draw attention to the safety of motorcycle riders. The IMU sensor attached to the vest detected the tilting motion of the rider to either left or right side to obtain data on left or right direction, sudden stop, and so forth and displayed left or right turn signal and sudden stop sign on the backplate (back) through the LED module. As for charging the device to operate LEDs, a generator, which is designed to convert the heat energy in the exhaust into electric energy, was used to efficiently self-produce the power required to operate LEDs of the top while riding.

• The Research Journal of the Costume Culture
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• v.28 no.6
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• pp.771-786
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• 2020

This study aims to develop a life-friendly, wrap-one-piece style dance sports practice wear considering the physical characteristics of middle-aged, abdominally obese women. These types of practice wear allow people to enjoy exercise easily and to wear these garments as daily wear while meeting the requirements for dance sports wear. The three participants selected for this study were all women with five or more years of dance sports experience and were all average sized on Korea's abdominal obesity scale. In the first phase of the study, practice wear was created in a total of nine styles with three different styles of neckline depths for three different styles of dress skirt lengths. In the second phase of the study, the practice wear was created in 15 styles with five different styles of sleeve lengths for three different styles of waistline heights. After analyzing the design preferences of the participants, the fit preferences of the designs were evaluated and the final appearance was analyzed in order to suggest a pattern. The results of the subjects' first and second preference evaluations showed a preference for a 10 centimeter neckline depth, for high waistlines, and for elbow to wrist-length sleeves. The implementation of this research is expected to be extensive, as its results can be used as basic data for making lifestyle dance sports practice wear that covers the physical insecurities of middle-aged, abdominally obese women and enables them to enjoy their leisure time.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.9
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• pp.1470-1478
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• 2010

This study investigates the suitability of outdoor wear among female trekkers in their twenties or thirties and provides data for developing outdoor wear more suitable for young females. Recently climbing has gained popularity as a leisure activity to enjoy the beauty of nature that increases physical and mental stamina. A survey was conducted on 304 female consumers in their twenties and thirties who enjoyed climbing in order to investigate the suitability of outdoor wear among young female consumers. The questionnaire covered the subjects' demographic information, duration and goal of climbing, purchase and suitability of outdoor wear, and preferred design for outdoor wear. As for the yearly situations, when they utilized outdoor wear, the biggest number of respondents chose "autumn" as the season for climbing. Most of the respondents were non-professional trekkers who enjoyed climbing as a hobby or for health. As for the size, the upper garment was 90 and 85 in the order, and the lower garment was 70 and 67 in the order. The pants were the most common item they owned, followed by round T-shirts, windbreaker jackets, zipup T-shirts, and waterproof jackets. They mentioned moisture absorption and dry fabric breathability as the basic functions required of outdoor wear. The subjects displayed a preference for partial details under the design category. They most preferred the hood-type jacket with a detachable stand collar, the sleeve hem with a partial rubber band and velcro strap, a T-shirt with a stand color and zipper, the waist fit with proper room, pants with a partial rubber band waist, and straight silhouette pants.

• Journal of the Korean Applied Science and Technology
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• v.39 no.6
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• pp.824-830
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• 2022

This study attempted to provide basic data on the golf wear brand strategy plan by verifying the structural model between golf wear brand authenticity, brand attachment, and loyalty. Therefore, subjects with experience in purchasing golf wear over the past 12 months were selected as samples, and 292 copies of data were used for final analysis. As for the data processing method, frequency analysis, internal consistency of reliability, confirmatory factor analysis of validity, correlation analysis and structural equation model analysis were conducted. The program utilized SPSS (ver. 21.0) and AMOS (ver. 20.0). As a result of the study, first, it was found that the brand authenticity of golf wear had significant effect on brand attachment. Second, brand attachment of golf wear had significant influence on loyalty. Third, brand authenticity of golf wear had significant influence on loyalty. Lastly, brand attachment between golf wear brand authenticity and loyalty showed partial mediated effect.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.8
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• pp.1392-1402
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• 2010

This research studied the development of high functional wear that reflects the various needs of an aged population. A survey of the life style, body functions and body changes, cognition, and preference of high functional wear with a subject group of 342 women aged 50's-60's was conducted. The results show that these women showed a high interest in clothing, challenged to new tasks, and enjoyed social meetings. Women aged 50's and 60's showed a relatively vibrant and active tendency, with no difference between them. They had the most interest in health and diet. The development of various clothing items and designs for women in their fifties and sixties are required because exercise was the most favored leisure activity. Meanwhile, they showed indisposition according to body type changes and the decrease in body functions. There was also some discomfort due to changes in visual power and trouble in controlling the body temperature. Therefore, the need to develop high quality smart wear that can help improve these problems was raised. Women aged 50's to 60's did not fully understand smart clothing; however, they showed some interest in high quality smart wear designed to improve health conditions after they heard detailed explanations about the clothing. They perceived the matter of laundry or managing he clothing more important than the price or rejection to mechanical device in regards to smart wear.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.1
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• pp.1-13
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• 2023

This study examines the effects of Chinese consumers' lifestyles on pursuing the benefits and purchase intentions for athleisure wear. Chinese female consumers aged 20 to 40 in Shanghai and Chengdu, who have purchased athleisure wear were selected for a survey, and 510 questionnaires were collected. Data was analyzed using SPSS 26.0 software. Factor analysis, reliability verification, regression analysis, and discrete analysis were performed. As a result, Chinese consumers' lifestyles were classified into three categories: 'personality orientation', 'show-off orientation', and 'health orientation'. There were four benefits: 'situation pursuit', 'practicality pursuit', 'fashion style pursuit', and 'appearance pursuit' for athleisure wear. Among the lifestyle types of Chinese consumers, "individuality-oriented" showed a positive effect on "pursuit of practicality", "pursuit of situation", "pursuit of fashion style", and "pursuit of appearance" among the benefits of pursuing athleisure wear. Next, among lifestyle types, 'show-off orientation' showed a positive effect on 'individuality' and 'appearance pursuit'. Finally, among lifestyle types, 'health-oriented' showed a positive effect on 'pursuit of practicality' and 'pursuit of appearance'. On the other hand, Chinese consumers' lifestyle types of "show-off," "health-oriented," and "individuality-oriented" all exhibited a significant impact on their purchase intention for athleisure wear. According to age groups and location, there is no significant difference in terms of 'lifestyle', 'athleisure wear pursuit benefits' and 'purchase intention'. Compared married women and unmarried women, it was found that unmarried women value their health and leisure, while those with a lower their educational background, considered the lifestyle of "individuality-oriented" and "show-off-oriented", as well as "situation-pursuit", "practicality", and "fashion style pursuit".