• 제목/요약/키워드: Leading Brand

검색결과 138건 처리시간 0.025초

국내 안경 디자인산업 현황에 관한 연구 (A Study on the Current Status of the Glasses Design Industry in Korea)

  • 윤을요
    • 한국의상디자인학회지
    • /
    • 제15권3호
    • /
    • pp.199-211
    • /
    • 2013
  • Glasses industry has great growth potential from the future-oriented perspective in Korea. In consideration of the fact that the ratio of aging population increases in this aging society, people have more and more interest in health. Also, their recognition on the cycle to change glasses is changing, and the utility of them as fashion items is increasing day by day, it is expected that the demand for glasses will be even more extended afterwards. Of course, presently it suffers from the gap between cheaper items and expensive ones provided by overseas prominent brands due to the bi-polarization of the market. However, they are pursuing the 2nd growth as export-leading items in the past through international glass exhibitions based on knowhow accumulated for a long time. Therefore, this study aims to examine the current status of glasses design industry in Korea reflecting the actual situations we have now and also understand the problems and limitations internalized in our glass design industry through the research process. As a result, the study has drawn the following conclusions. This paper intends to point out first, the phenomenon of bi-polarization of the glass market in Korea. Second, unequal distribution by region centering around Daegu. Third, the limitations of brand identity. Fourth, the limitations of information, planning, and marketing power. Fifth, passive conduction of international events and their insufficient effects. This study concludes that all these problems can be solved through 'planning and design, and marketing power'.

  • PDF

픽춰레스크(Picturesque)미학에 나타난 실내디자인 특성에 관한 연구 (A Study of Interior Design Characteristics from Picturesque Aesthetical Perspective)

  • 우창옥;박형진
    • 한국실내디자인학회논문집
    • /
    • 제22권3호
    • /
    • pp.81-90
    • /
    • 2013
  • There has been current trend running through each generation. All the leading areas in the fashion, art, architect industries etc. are absorbing the needs of the mass users and getting popular and high attentions from the society. One of recent trends are the interior design utilizing the aged style of materials such as bricks, antique and vintage objets. It is applied not only for the cafeteria, movie theater, museum but the cultural space. It reflects the brand-new and Utopian interpretation of design longings for the nostalgia and the old ages. This goes back to the picturesque aesthetics in the 1980s. The term "picturesque" means "picture-like". And it originated from the Utopian vision taken from the landscape paintings of English aristocrat's trip to Europe. it mainly reflects people's longing for the nostalgia and their the happy days in the past. In recent days of bad economies, it has been found in various areas from people's desire for the prosperity in the last days. The objective of this study is to examine the up-current trend of picturesque aesthetics and see its characteristics and how it can be applied to the interior design. And the feasibility study for the necessity of the picturesque aesthetics, any spatioperceptual elements and capable space for human beings to be made for an eclectic space in the desolate modern day life.

재활복지기기의 전망: 보조기기와 로봇장치를 중심으로 (Prospects of Rehabilitation Welfare Devices: Based on Assistive and Robotic Devices)

  • 송원경
    • 재활복지공학회논문지
    • /
    • 제9권1호
    • /
    • pp.1-9
    • /
    • 2015
  • 국외의 재활보조기기 추세를 분석하였다. 접어지는 기능이 강화되고, 기존의 동력이 없는 장치에 전동구동 보조모듈이 추가되고, 전반적인 보조기기의 완성도가 향상되고 있다. 특히, 접어지는 기능을 포함한 휴대 및 보관하기 용이한 이동 보조기기가 증가하고 있다. 동력 보조 휠 및 상지보조 모듈이 시장에 진입하고 있다. 상대적으로 성숙된 최신기술을 적용한 신개념의 휠체어가 시장이 나오고 있다. 최신 로봇기술을 응용한 하지 외골격 로봇이 경쟁체제에 돌입하였다. 기립형 휠체어, 경사로, 간단한 계단 이동보조장치가 보편화 되고 있다. 보조기기와 다양한 스마트기기가 결합되고 있다. 이외에도 멋진 디자인, 소재, 가공기술 등에 의한 완성도가 제고 되고 있다.

  • PDF

우리나라 MICE 뷰로의 글로벌 활성화 방안 연구 (A study on Global facilitation of the Korea's MICE bureau)

  • 최병춘
    • 통상정보연구
    • /
    • 제12권4호
    • /
    • pp.479-508
    • /
    • 2010
  • Korea is leading in G20 summit beginning in 2011 and the 19th United Nations World Tourism Organization(UNWTO) to attract international conferences and meetings. The interests on MICE have been increasing. The MICE, from the mid-l990s, was launched in Singapore in terms of the convention industry leader in Asia, stands for corporate a generic term of Meeting, tourism award Incentive, Convention, and Exhibition. The MICE has been showing many good results as a golden industry such that no pollution has occurred and the effect is very large invisible value can be created because most of the participants in international conference are opinion leaders in each country and they can be Korea brand promoters in their home country after attending the conference and returning to. Korea has been ranked at the world's 11th most-popular destination for international business meetings, confirming its world-class reputation for business events. Korea cities also featured highly on the list. Seoul was ranked seventh globally, while Busan jumped to sixth in Asia and Jeju came in at number eight. Changwon, Daegu, Daejeon, Gyeongju and Gwangju also made their debuts on the Asian list. Consequently, the economic & political effects of MICE industry were investigated and accordingly the revitalization of the global MICE bureau was discussed.

  • PDF

A Study on Spending Patterns and Buying Motives of Indian Gold Consumers

  • Potluri, Rajasekhara Mouly;Ansari, Rizwana;Challagundla, Srilakshmi
    • 유통과학연구
    • /
    • 제11권7호
    • /
    • pp.31-37
    • /
    • 2013
  • Purpose - The objective of this research is to be acquainted with the spending patterns and buying motives of Indian gold consumers along with the opinions of gold traders. Research design, data, and methodology - The study administers a structured questionnaire survey with 450 consumers and conducts personal interviews with 60 gold businesspersons in the Indian state of Andhra Pradesh, a leading gold consuming state in the entire country. Using Analysis of Variance, the collected data was analyzed and the hypotheses were tested. Results - Results indicate that 85 percent of Indian gold consumers are purchasing gold in the form of ornaments and jewellery as against 10 percent invested in gold coins/bars. Another 5 percent consumers is investing in gold by choosing either gold traded mutual funds or gold schemes introduced by corporate gold traders. Conclusions - Majority of the Indian gold consumers are considering occasions and festivities while buying gold and then giving preference to price as against least preference to recommendations of brand ambassadors.

시선 추적을 활용한 패션 디자인 인지에 관한 연구 (A Study on Fashion Design Cognition Using Eye Tracking)

  • 이신영
    • 한국의류산업학회지
    • /
    • 제23권3호
    • /
    • pp.323-336
    • /
    • 2021
  • This study investigated the cognitive process of fashion design images through eye activity tracking. Differences in the cognitive process and gaze activity according to image elements were confirmed. The results of the study are as follows. First, a difference was found between groups in the gaze time for each section according to the model and design. Although model diversity is an important factor leading the interest of observers, the simplicity of the model was deemed more effective for observing the design. Second, the examination of the differences by segments regarding the gaze weight of the image area showed differences for each group. When a similar type of model is repeated, the proportion of face recognition decreases, and the proportion of design recognition time increases. Conversely, when the model diversity is high, the same amount of time is devoted to recognizing the model's face in all the processes. Additionally, there was a difference in the gaze activity in recognizing the same design according to the type of model. These results enabled the confirmation of the importance of the model as an image recognition factor in fashion design. In the fashion industry, it is important to find a cognitive factor that attracts and retains consumers' attention. If the design recognition effect is further maximized by finding service points to be utilized, the brand's sustainability is expected to be enhanced even in the rapidly changing fashion industry.

러시아인들의 한국에 대한 이미지 연구 - 인터넷 블로그 분석 및 설문조사를 중심으로 (National Image of South Korea Held by Russian Netizen: Focusing on Internet Blogs and Survey analysis)

  • 강수경
    • 비교문화연구
    • /
    • 제26권
    • /
    • pp.379-404
    • /
    • 2012
  • This study aims to investigate national image of South Korea held by russians. Surveys(based on Free-association Image) and discussion were conducted on LiveJournal (internet blog) with russian netizen. A national image is influenced by a subjective perspective rather than an objective one. Therefore, an image can differ substantially from reality. Futhermore, it takes a long time to change an established image, particularly to a positive image. According to the results, the image of South Korea were dominated by unstable political situations, especially factors related to North Korea. In addition, based on Free-association image, thinking about Korea or Korean, most russians recognize Korea(South) with North Korea. Above all Russians recognize Korea, basing their images on factor of the past or their neighbors-russian korean- or famous Korean brand like Samsung, LG, Hyndai, "Dosirak". Russian netizen did not recognize South Korea as one of leading countries in Asia, paying little attention to South Korea compared to China or Japan. We belive that it is necessary to consider these situations in future efforts to enhance the national image of South Korea.

The New Definition of Creative Leadership in the Communication Design Industry - Focused on the 4th Industrial Revolution

  • Kim, Kyung-won
    • International Journal of Contents
    • /
    • 제15권2호
    • /
    • pp.53-58
    • /
    • 2019
  • The aim of this paper is to discuss how designers lead and direct 'technology-driven society' using their creative communication skill. To this end, it is required for communication designers to take conscious steps to recognize the future direction of their profession. Despite the advancement in technology, there is a human being at the center of all design activities. From a certain point of view, contemporary communication design takes an open-ended exploration of the subject matter, rather than a finished output. The notion of creative leadership may potentially expand more in terms of improving the methodology of today's visual culture. The paper will examine creative leadership that could be proposed by the challenge of discourse upon the upcoming industrial revolution. Today, communication designers are confronted by new leadership opportunities and challenges. Some leading designers seem to focus on brand new media technologies to prepare the 4th industrial revolutions. However, communication design cannot be discussed in the medium but can be understood as a process. Top-down and bottom-up process is always a concerned about the relationship since the focus of leadership has changed. In the top-down process, the leadership has existed between 'designer and client' because designers have played their role as a problem solver. On the other hand, there is a different model of leadership between 'design and technology' based on bottom-up process, which stem from the design authorship. In this regard, the new definition of creative leadership in the $4^{th}$ industrial revolution proposes a designer as a problem-finder based on the relationship between the 'designer and the public'.

'아귀찜'의 등장과 확산 (Appearance and Diffusion of Aguijjim (아귀찜))

  • 이규진
    • 한국식생활문화학회지
    • /
    • 제34권1호
    • /
    • pp.1-13
    • /
    • 2019
  • This study was conducted to track the appearance of Aguijjim and its popularity on the national level. Furthermore, changes in the monkfish recipe and how they impacted the consumption of monkfish were investigated. It is assumed that monkfish was consumed by Japanese in Korea during the Japanese colonial era. After liberation, people cooked the fish as soup. In the 1960s, Aguijjim was invented in Masan. There is great controversy regarding how the dish was born. It has been asserted that it was created by one specific person, that refugees with insufficient food developed, and that it is just an advancement of Bugeojjim. Aguijjim restaurants began to appear in Seoul in the 1970s, and in the 1990s streets full of Aguijjim restaurants formed. Moreover, popular music and literature referenced Aguijjim in the late 1990s. As Aguijjim has developed and the formation of Aguijjim street have combined, the consumption of monkfish has increased drastically, leading to its import. As cooking methods have transformed, the fish with the unpleasant look which was thrown out in the past, have dramatically gained public interest. 'Masan Aguijjim' became an independent brand that represents a local food that has also been nationalized in a short amount of time.

한국 커피 산업 발전사 (History of coffee industry in Korea)

  • 송만호
    • 식품과학과 산업
    • /
    • 제53권4호
    • /
    • pp.397-409
    • /
    • 2020
  • Coffee, which has spread from Ethiopia to Arabia, Europe and then to Korea, has become the most beloved beverage among today's Korean people. After liberation, instant coffee was first introduced to Korea through the U.S. military, and coffee became popular in earnest. In the 1970s, Dongsuh Foods led localization of coffee by mass-producing instant and regular coffee, and in the 1990s, coffee shops replaced teahouses. After the 1997 financial crisis, office workers made coffee on their own as companies downsized on secretarial staff, leading to a further growth in instant coffee mix market. In 1999, the first foreign brand Starbucks was introduced to Korea and the culture of takeout espresso coffee took off. As consumers' preferences of coffee constantly evolve, the demand for high-quality specialty coffee has emerged, individual roasters have grown in order to meet the demand, and a viral marketing through SNS has been used as a growth engine. In 2020, the spread of coronavirus(COVID-19) is affecting the global coffee market. As many offices, coffee shops, and restaurants practice social distancing, out-of-home sales such as coffee shops have decreased, whereas sales for a takeout coffee and home-café products have increased.