• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.138-153
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• 2018

In the recent years, coaching leadership has been in the spotlight as being an essential human resources management strategy for improving organizational effectiveness in addition to strengthening the capacity of organizational members. Therefore, this study empirical analyses the effect of sales coaching on motivation and organizational effectiveness and the moderating effect of achievement needs. As a result, First, sales manager coaching appeared to have positive effect on the motivation and organizational effectiveness (job satisfaction, organizational commitment, job performance). Second, motivation appeared to have positive effect on organizational effectiveness. Third, achievement need appeared to have moderating effect in the relationship between sales manager coaching and organizational commitment. According to the study results, sales managers' coaching has positive effects on improving salespeople's performance as well as their levels of motivation, job satisfaction, and organizational commitment. In addition, this study proves that depending on the level of salespeople's need for achievement, the purpose and approach of coaching styles must be different to maximize the positive effects. This empirical study contributes to the theoretical as well as practical improvements of leadership coaching by verifying the conditional attributes for implementing effective sales managers' coaching for improving organizational effectiveness.

• Korean Journal of Childcare and Education
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• v.10 no.1
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• pp.183-199
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• 2014

The objective of this study was to examine the effects of mother's perfectionism and parenting beliefs on her preschooler's social competence. The participants were 277 mothers residing in Daejeon, Korea. Basic descriptive statistics, Cronbach's ${\alpha}$, t-test, ANOVA, and multiple regression were used for statistical treatment. The results were as follows: First, a mother's perfectionism and parenting beliefs did not differ according to her educational level. One factor of perfectionism, 'holding high standards', alone showed significant difference between highschool graduates and graduate school graduates, the latter's scores being higher than the former's. There were no significant differences in preschooler's social competence by sex or age. However, a few sex and age differences were found in sub-factors of social competence. Girls scored higher than boys on 'showing affection', and 5 year olds scored lower on 'showing affection' and higher on 'leadership' than 3 years olds. Second, a mother's perfectionism and parenting beliefs were able to explain 22.8% of variance in preschooler's social competence, the former showing more predictive power than the latter. Each of the two factors of maternal perfectionism affected five factors of preschooler's social competence in a different manner. 'Holding high standards' of perfectionism positively influenced preschooler's social competence factors such as 'social capability', 'leadership', and 'showing affection', whereas maternal 'fear of failure' had a negative impact on 'showing affection', 'disturbing'(reversed), and 'instability'(reversed). These results were discussed in relation with changes in social atmosphere and value systems, changes in child-rearing behaviors, or the construct and concept of perfectionism itself, It was suggested that these results be utilized in developing parent education programs for preschoolers lacking social competence.

• Journal of the Korean Society for Library and Information Science
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• v.44 no.3
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• pp.199-218
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• 2010

This study evaluates YALSA's Competencies for Librarians Serving Youth: Young Adults Deserve the Best announced at the Young Adult Library Services Association(YALSA), a division of the American Library Association(ALA) on January 2010. For this study, we investigated fifth librarians working at the National Library of Korea to find out the requirements, effectiveness, and difficulties regarding seven areas and forth-eight detailed qualifications indicated by YALSA's Competencies for Librarians Serving Youth through survey. The results show that the more important areas required for youth services librarians were identified as knowledge of materials, administration, leadership and professionalism. Difficult areas of competencies are communication, marketing and outreach. Analysis of forty-eight detailed qualifications according to their importance and the level of difficulty shows that the more important areas are A4(encourage young adults to become lifelong library users by helping them to discover what libraries offer, how to use library resources, and how libraries can assist them in actualizing their overall growth and development) and A1(develop and demonstrate leadership skills in identifying the unique needs of young adults and advocating for service excellence, including equitable funding and staffing levels relative to those provided for adults and children), while the most difficult area of competencies is C4(Design, implement, and evaluate a strategic marketing plan for promoting young adult services in the library, schools, youth-serving agencies and the community at large).

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.6 s.165
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• pp.942-954
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• 2007

The purpose of this research is to examine the level of SCM activity, marketing capability, and firm performance for apparel firms, and to investigate the effect of SCM activities and marketing capabilities for firm performance improvement. This study surveyed domestic apparel manufacturing brands that distribute products nationwide. The data was collected through questionnaires sent to managers or executives in large and middle manufacturing corporations among Korea's listed and registered corporations. The data collection has been carried out from November 10 until December 11, 2006. The questionnaires were transmitted by individual visit, fax, and mail. A total of 98 completed responses were returned, three incomplete responses were discarded. The results were as follows: First, SCM activity was classified into 3 dimensions: structural, logistical, and technological factor. Three dimensions of marketing capability were identified with differentiation, cost-leadership, and operational factor. Firm performance was classified into three dimensions: financial, productivity, and customer satisfaction factor. Second, result of analyzing effects of SCM activities for firm performance improvement, it was found that the improvement of technological activities affected acquirement of financial, productivity, and customer satisfaction performs. Structural activities affected factor of productivity performs. Third, result of analyzing effects of marketing capabilities for firm performance improvement, improvement of differentiation capabilities affected acquirement of financial, customer satisfaction performs. And the improvement of operational capability affected acquirement of financial performs and improvement of cost-leadership capability affected factor of productivity performs.

• The Southeast Asian review
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• v.28 no.1
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• pp.83-120
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• 2018

For Singapore, 2017 was an uneasy year. The presidential election was fraught with controversy since the revised Presidential Election Act allowed only one candidate to be eligible for the election. The bitter feud between Prime Minister Lee Hsien Loong and his siblings shocked many Singaporeans. Succession planning for the next top leadership is still veiled in obscurity. The anti-globalization trend and the increasing pressure to raise the tax have become major challenges for Singapore's economy to overcome. China's continuous diplomatic pressure has called into the question Singapore's pragmatic foreign policy. Although its relations with China were back to normal, Singapore, the ASEAN chair in 2018, is still facing intractable problems in safeguarding ASEAN centrality in the growing US-China rivalry. In the meantime, Singapore has pursued its diversity and equality, heading toward a more matured multi-racial and multi-cultural society in 2017. The first female president, Halimah Yacob, served as a symbolic epitome of Singapore's emphasis on diversity and harmony among different ethnic groups and minorities. This great milestone, however, has largely been questioned by Singaporeans, as it seemed to be a political gesture that only utilized Halimah's double minority in the level of ideologies. The election of the Malay president has led Singaporeans to think about the real equity and equality among minorities, while strongly motivated to move toward a more inclusive society. In 2018, Singaporean leaders will try to resolve many challenging problems by reaffirming leadership succession planning, which is expected to lead Singapore to pursue a more integrated society.

• Journal of the Korea Society of Computer and Information
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• v.27 no.10
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• pp.255-265
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• 2022

We compared and analyzed the factors affecting the lecture evaluation of IT subjects, which are mandatory for all students of H University. The purpose of this study is to determine whether lecture satisfaction has a significant correlation with academic achievement, attendance rate, and categories of courses. In this study, we check whether the lecture satisfaction of IT liberal arts subjects that require a lot of computer-based practice differs from that of other liberal arts subjects. We used the 2,149 evaluation data of 12 lectures submitted by 2,322 students in the first and second semesters of year 2019 at University H. As for the lecture evaluation results, in addition to the evaluation scores of the multiple choice questions, the subjective questions were also quantified by classifying the statements submitted by the students into positive and negative types to make the results of the lecture evaluation objective. Our research results show that student group who have the higher attendance rates and academic achievements have higher level of lecture satisfaction and they also use more positive words than negative words in subjective evaluation questions. Students with the lower score use the more negative words, but the ratio between positive and negative words does not differ between groups. Higher attendance rates groups in the basic programming courses and software applications courses have higher lecture satisfaction ratio. But in the intermediate programming courses, the higher attendances rate and the lecture satisfaction do not have any significant relationship. Also students in the intermediate programming courses use more negative words than those in the basic programming courses.

• (The) Research of the performance art and culture
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• no.42
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• pp.321-359
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• 2021

This paper examines the unique features of Korean farmer's music-or nongak-in Hawaii by exploring three nongak groups from different decades beginning in the 1970s. The first community-based nongak group began in the 1970s, with the establishment of the Wahiawa Korean Seniors Club. In the 1980s, there was another group supported by the Kalihi-Palama Immigrant Service Center. And in the 1990s, the Hawaii Korean Farmer's Music Assoiation, which is still active, was founded. I ullustrate the overall changes made by the three nongak groups as follows. First, they show a shift from social groups playing music to a music group doing social activities. Second, from a group of people negotiating their music, through a group led by musical leadership, to a group with a leader who created his own musical leadership. Third, from a music group began out of a pseudo-shaman ritual, through a group purely playing music, to a group adding samulnori and further creating a new rhythmic pattern. These changes occurred because, while the members are all first-generation immigrants, their experience of nongak in the motherland was different because of their age differences. In addition, they emerged because the level of awareness and acceptance of samulnori-which has gained huge popularity in Korea-were different.

• Asia Marketing Journal
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• v.15 no.1
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• pp.169-188
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• 2013

Established in 2006 as the forward integration effort by Taesung Industry, the major cosmetic packaging company, TONYMOLY has phenomenally grown to one of the major cosmetic brand companies in the submarket called, 'one brand-shop' of cosmetic market since 2008, after overcoming the crisis of 'going out of business' in a couple of early years. Within a relatively short period of time, TONYMOLY's performances have dramatically improved in terms of metrics such as growth in sales revenue, the number of stores, the average sales per store, transaction value per customer, the number of monthly transactions, the number of membership-based customers, and overseas sales. In this case study, we have examined TONYMOLY's recent marketing activities which may explain the plausible reasons behind the substantial growth of a small but smart cosmetic company. Above all, the first key success factor of TONYMOLY would be found in its adherence to the clear philosophy of the customer value proposition and/or the differentiated position of TONYMOLY as a brand of providing value. Second, this brand concept of value was first penetrated and welcomed among the foothold customer target group of mid and late teens with appropriate products, while the target groups were later expanded into the age group of twenties along with expansion of relevant products. Third, its differentiation efforts have been concrete and meaningful by utilizing unique ingredients in its product development and marketing efforts, unique fun packaging, and continuously introducing new hit-selling products as well as managing steady-selling products. Fourth, TONYMOLY has been smart enough to use its limited marketing money efficiently and effectively in its marketing communication activities. Viral marketing, PPL, and concentrated media planning and execution turned out to produce effective and efficient market-based performances such as awareness, word-of-mouth, and sales. Lastly, the marketing leadership of CEO and top management, emphasizing communications and interactions, was confirmed in the relationship quality with and trust level of its franchisees and internal employees. These key success factors may explain the recent phenomenal market performances of TONYMOLY. Despite recent successes, the major issues are presented for TONYMOLY to consider for maintaining its sustainable advantages and growth. The first issue concerns TONYMOLY's choice of growth philosophy between product/brand-centric marketing and customer-centric marketing. The second challenging issue relates to how TONYMOLY can cope with 'growing pains' plausibly accompanied with the rapid growth.

• The Journal of the Convergence on Culture Technology
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• v.6 no.1
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• pp.43-53
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• 2020

The purpose of this study is to reduce the anxiety factors of fires by following evacuation tips in case of fire in an apartment household. This study analyzed the moderating effects of the control offices' competence in control on safety awareness and fire response. The study results were as follows. First, the residents and control staff's safety awareness had a positive effect on the fire response performance. This indicates that the higher the residents and control staff's safety awareness level, the higher the fire responsive performance. Second, the higher the control offices' control competence level, the better the apartment residents and control staff's safety awareness had a positive effect on the fire response performance. These results indicate that the higher the control office heads' leadership, the higher the apartment residents' housing satisfaction and that the more communicative the control office heads' attitude toward the residents, the better their attitude had a positive effect on the fire response performance. Lastly, the control offices' control competence was analyzed to have a moderating effects on the effect of the apartment residents and control staff's safety awareness level on the fire response performance. These results showed that the change in the model's R² value showed an increasing trend in stages as the value increased more in the stage 2 than the stage 1 and even more in the stage 3 with the interaction terms of the moderating variables added. For this reason, the control offices' control competence which was a moderating variable was analyzed to have a moderating effect on the effect of residents and control staff's safety awareness level on the fire response performance.

• The Korean Journal of Archival Studies
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• no.65
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• pp.397-457
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• 2020

The purpose of this study is to assist in the overall understanding through detailed analysis of the ISO 30301:2019 standard, and to discuss the implications of the standard. To this end, this study first looked at the background of the revision of the ISO 30301 standard, and specifically outlined the process of establishing and revising the management systems for records family of standards by time. This study also looked at the HLS(High Level Structure) of the management system standard applied in the revised edition and the main revisions to the ISO 15489:2016 standard, as well as the emerging concept of 'Records requirements'. This study then compared revisions to the ISO 30301:2019 standard with the HLS of the management system standard and the ISO 30301:2011 standard. In addition, the main features of the revised edition of this standard were identified by analyzing new, enhanced, and changed requirements in the revised edition of ISO 30301. Based on this analysis, the amendments to this standard divided into four categories: expanding the records processes and realizing systematic record management, strengthening leadership and efficient management of the management systems for records, integrating and utilizing full-fledged other management system standards, and realizing flexible records management governance at the business process level.