• Asia Marketing Journal
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• v.15 no.1
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• pp.169-188
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• 2013

Established in 2006 as the forward integration effort by Taesung Industry, the major cosmetic packaging company, TONYMOLY has phenomenally grown to one of the major cosmetic brand companies in the submarket called, 'one brand-shop' of cosmetic market since 2008, after overcoming the crisis of 'going out of business' in a couple of early years. Within a relatively short period of time, TONYMOLY's performances have dramatically improved in terms of metrics such as growth in sales revenue, the number of stores, the average sales per store, transaction value per customer, the number of monthly transactions, the number of membership-based customers, and overseas sales. In this case study, we have examined TONYMOLY's recent marketing activities which may explain the plausible reasons behind the substantial growth of a small but smart cosmetic company. Above all, the first key success factor of TONYMOLY would be found in its adherence to the clear philosophy of the customer value proposition and/or the differentiated position of TONYMOLY as a brand of providing value. Second, this brand concept of value was first penetrated and welcomed among the foothold customer target group of mid and late teens with appropriate products, while the target groups were later expanded into the age group of twenties along with expansion of relevant products. Third, its differentiation efforts have been concrete and meaningful by utilizing unique ingredients in its product development and marketing efforts, unique fun packaging, and continuously introducing new hit-selling products as well as managing steady-selling products. Fourth, TONYMOLY has been smart enough to use its limited marketing money efficiently and effectively in its marketing communication activities. Viral marketing, PPL, and concentrated media planning and execution turned out to produce effective and efficient market-based performances such as awareness, word-of-mouth, and sales. Lastly, the marketing leadership of CEO and top management, emphasizing communications and interactions, was confirmed in the relationship quality with and trust level of its franchisees and internal employees. These key success factors may explain the recent phenomenal market performances of TONYMOLY. Despite recent successes, the major issues are presented for TONYMOLY to consider for maintaining its sustainable advantages and growth. The first issue concerns TONYMOLY's choice of growth philosophy between product/brand-centric marketing and customer-centric marketing. The second challenging issue relates to how TONYMOLY can cope with 'growing pains' plausibly accompanied with the rapid growth.

• Korean Journal of Health Education and Promotion
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• v.27 no.5
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• pp.73-78
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• 2010

Background: Although collaboration for community health is emphasized, the concept and process of collaboration are rather unclear. International research has classified the types of collaboration and focused on the factors influencing successful collaboration. Greater attention is needed for collaboration practice and research domestically. Findings: By the level of intensity, the types of collaboration range from simpler networking to more formal and sophisticated collaboration. A 4-stage collaboration development consists of formation, implementation, maintenance, and institutionalization stages. Influential factors for collaboration development include: shared goals; operational structure and process; sufficient resources; member and leadership characteristics; environment and climate for collaboration; and information exchange and communication. Discussion: Most of collaboration research so far has dealt with partnerships and coalition building with community-based organizations, and much attention is given to private-public partnership for health. Contextual understanding and collaborative environment are the foremost tasks for us to enhance collaboration for community health in our centralized public health system.

• Strategy21
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• s.32
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• pp.160-191
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• 2013

This article is focused how the maritime strategy between continental powered country(the Soviet, the China) and maritime powered country(the U.S.) interact with attack and defense theory. We will know, what is the maritime strategy that the U.S. of military superiority has pursued with the point of view of attack, on the other hand, relatively what is the maritime strategy that the Soviet-Sino of military inferiority has pursued with the point of view of defense. In cold war, the Soviet has counteracted to 'blue belt defense' in active defense as to the U.S. 'sea strike' and in post cold war, the China counteract to 'A2/AD' as to the U.S. 'Air-Sea Battle'. The difference between the Soviet-Sino maritime strategy is that the China has emerged the second an economic power and their leadership has a strong's will to strengthen their navy's power. although the U.S. declare the pivot to Asia, the influence on Asia of the U.S. tend to decrease because of sequest. therefore, the China will seek to the more active defense beyond the first island chain. Meanwhile, the U.S. has reinforced of 'hub and spoke strategy' to solidify the U.S. formal allies to band together regional powers and to overcome the A2/AD challenge, the U.S. has been developed that the Air-Sea Battle concept meshes with Washington's 'rebalancing' policy toward the Asia-Pacific as its vital missions to safeguard core island or semi-island allies-namely, Korea and Japan-and crucial sea lanes of communication in the region are conducted mostly from or over the sea.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.446-452
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• 2009

This study on strategy and its function in debate offer the materials of education concrete and practical to be able to improve the expression ability and comprehension ability of the students, and can give lots of help to improve the ability of application that can answer quickly in trouble circumstances. The type of strategy in the course of set up the theory are (1) the form of concept definition, (2) the form of solution offer, (3) inductive form and deductive form, (4) the form of example offer. The type of strategy in the course of contradict are (1) the form of soliloquy, (2) the form of claim comparison, (3) the form of partial recognition. The type of strategy in the course of cross examination are (1) the form of question in return and contradict, (2) the form of partial consent contradict. We believe this study will improve the communication ability and negotiation ability and also make a great contribution to improve the leadership of 21-century type if this study will be used in the field of education.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.36-43
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• 2007

This study on strategy and its function in debate offer the materials of education concrete and practical to be able to improve the expression ability and comprehension ability of the students, and can give lots of help to improve the ability of application that can answer quickly in trouble circumstances. The type of strategy in the course of set up the theory are (1) the form of concept definition, (2) the form of solution offer, (3) inductive form and deductive form, (4) the form of example offer. The type of strategy in the course of contradict are (1) the form of soliloquy, (2) the form of claim comparison, (3) the form of partial recognition. The type of strategy in the course of cross examination are (1) the form of question in return and contradict, (2) the form of partial consent contradict. We believe this study will improve the communication ability and negotiation ability and also make a great contribution to improve the leadership of 21-century type if this study will be used in the field of education.

• Journal of the military operations research society of Korea
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• v.35 no.1
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• pp.83-93
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• 2009

The future warfare is known as an effective centric paralysis warfare where military high technologies such as pinpoint strikes are applied. In this future warfare, for supporting military operation leadership and power of concentration in the combat, a new concept of logistic support is required and the focused logistic is proposed as an alternative. To implement this focused logistic, asset visibility should be assumed for every combat units in real time. However, current logistic information systems provide only limited information. In this study, a prototype information system for class 2 and 4 supplies is proposed for overcome limitations of current information system. The developed prototype zooms in on combat units providing business process integrations and logistic function synchronization. Also, asset visibility, the essential element of focused logistics, is presented and utilized to show the speedy and effective logistic support.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.4 no.1
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• pp.67-88
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• 2009

The purpose of this study IS to suggest the failure factors and the success factors of technology-based startups(TBS). This study surveyed 327 startup companys on the general obstacles of starting business and the entrepreneurship policy of the Government. The failure factors of TBS are 1) overconfidence of TBS in their technology, 2) lack of cost management, 3) lack of concentration on the sales revenue of their activies, 5) many unplanned challenges, and 5) lack of strategic decision. And the success factors of TBS are 1) CEO's leadership having a clear business concept, 2) development of innovative products and services, 3) flat and flexible organization structure, 4) leveraging outside business resources and networks, and 5) strengthening the human resources by the hybrid agent.

• Journal of Energy Engineering
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• v.25 no.4
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• pp.110-123
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• 2016

Since increase in energy consumption and environmental issues started to grab global attention, various countries have had their own supporting policy to promote supply of renewable energy which is a stable and eco-friendly energy source. This study analyses Korean Renewable Portfolio Standard by comparative analysis of current policies in major countries in respect of design components of a pragmatic industrial policy system, such as political leadership, policy coordination and consultative committee discussion, and policy enforcement with responsibility and transparency. This is to identify problems and to present political suggestions for successful management of the standard based on a fundamental concept of the pragmatism industrial policy. It is predicted that the strategic cooperation between a market and a government leads to industry development as the relationships of two parties are regarded not as antagonistic but as complementary.

• The Korean Journal of Emergency Medical Services
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• v.5 no.1
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• pp.133-145
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• 2001

The scale of disasters is very large, also the influence of disasters is irreversible. Korean people has continuously learned how to deal with disaster management law. However, as time goes by after the many disaster, the concern with the disaster management by the people seems to become old and banal topic which nobody has interest in. If so, can it be said that our society is safe from the disaster? This study start from critical mind of asking this question. This study puts an emphasis on the problems such as following; To realize whole concept of disaster management provided in the basic civil defense law, the combined disaster management should be required to be established, the combined law should play a integral part for prevention for the disaster and should be a concrete basis of various laws for disaster management. Establishing a consolidated organization for disaster managing and united response organization is necessary. This consolidated organization is not temporary one such as civil disaster control headquarter but permanent one such as Disaster Management Office which controls an over all aspects of disaster management. Temporary organization should not be divided into natural calamity and man-made calamity but integrated one as a single control tower for all sorts of disasters. The police and army under fire fighting system should be reconsidered. It is necessary to make leadership system on the disaster place more substantial centered around present fire fighting system. To do so, more clear division of duty is required. The working condition should be improved so that all public servants in this agency can play their roles with pride and worth. The resource owned the existing administrative organization must be used by an appointment system. And to manage a large scale of disaster, it is necessary to have interorganizational network system which many specialized organization including volunteer group are integrated. And the natural disaster happen, many professionals and volunteers are distributed to the spots of disaster in the right man in the right place. Finally, citizen's consciousness about safety supervision needs to be recover.

• The Journal of Korean Academic Society of Nursing Education
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• v.3
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• pp.46-58
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• 1997

This review article provides the trend of current nursing curriculum of todays in Korea and its perspectives. This article reviewed 5 aspects of the current nursing curriculum for the undergraduate program, those are the (1)educational philosophy and believes (2)the nursing concepts revealed in the current nursing curriculum (3)the educational goals and objectives (4)the framework of nursing curriculum (5)the syllabus and credit hours. The common nursing concepts in the current nursing curriculum are Nursing, Human being, Environment/society, Health, Nursing science. The examplary vertical concepts composing of the current nursing curriculum are nursing process, life styles and the horizontal concepts are client, health promotion /recovery /maintenance, leadership, and research. The common subjects composing of the nursing syllabus are the introductory subjects(nursing history, nursing professionalism, foundamental nursing), and the supportive subjects (communication, human relationship, human growth and development, health education, etc) and nursing research, the intrductory basic sciences (anatomy, physiology etc.), and the major nursing subjects (adult nursing, child nursing, maternity nursing, psychiatric nursng, community nursing, nursing administration.) In order to have more advanced nursing education, the suggestions were provided as follows : (1) It is necessary to have revision and evaluation of the process and the structure of the current nursing curriculum periodically. (2) The concept of health promotion for all human being should be integrated into the nursing curriculum. (3) The nursing education program should be unified into baccalauliate level to get one type of nurse-registration system. (4) The nursing courses will need to provide the necessary contemporary Informations to allow the nurses to fuction efficiently in this rapidly changing era. (5) The use of new technology in nursing education is necessary to expand nursing education more.