• Title/Summary/Keyword: Latent factor

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Effects of Online Game Service Quality on Customer Satisfaction and Loyalty (온라인 게임 서비스품질이 고객만족도와 충성도에 미치는 영향분석)

  • Kim, Hyun-Jong;Lee, Choong-Soo
    • Journal of Digital Convergence
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    • v.7 no.3
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    • pp.123-135
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    • 2009
  • The considerable progress of IT industry has changed the industrial structure and lifestyle of our society. One of the remarkable fields of IT industry is online game industry. It showed rapid growth for the past decade. But in recent years online game industry faced with the limit of its growth for a number of reasons. To overcome such situation, online game companies should improve functions of game and analyze their customer's needs for sustainable growth through increasing customer satisfaction and loyalty. The purpose of the study is to investigate and evaluate the factors of online game service quality and the relation of customer satisfaction and loyalty. SPSS 14.0 and AMOS 7.0 are used for experimental research. Through reliability and validity test, service quality factors influencing the customer satisfaction are appeared to be 5 latent variables(reliability, responsiveness, assurance, empathy, tangibles). In addition, by structural equation model and covariance structural model, the result showed that empathy is the most influenced factor to customer satisfaction and customer satisfaction has positive effect on customer loyalty. The results of this research have important implications for explaining an mechanism for service quality of online game, customer satisfaction and loyalty and they might provide operational guidelines to the online game service company.

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A Study on the Function of Personality as a Human-ware in Management (기업경영에 있어서 인성기능의 휴먼웨어적 접근)

  • 이철우
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.22 no.51
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    • pp.11-19
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    • 1999
  • This study intends to define $\ulcorner$personality$\lrcorner$ as $\ulcorner$Human-ware$\lrcorner$ based on $\ulcorner$Gene-ware$\lrcorner$ in business management. The sides of personality in management are important source of manifestation of ‘Synergy’, because the importance of personality, that is, $\ulcorner$attitude$\lrcorner$ in individuals is increasing compared with the traditional techniques, $\ulcorner$craft$\lrcorner$. In this work it is considered that Human-ware activates interchange in reciprocal relation between Gene-ware and Hard-ware and performs balancing, intermediating (catalyzing) functions in relative that things(Geneware $\leftrightarrow$ Humanware $\leftrightarrow$ Hardware). $\ulcorner$Gene-ware$\lrcorner$ represents factor and phenomena of life in evolutionary information as human instincts, system of Gene-duum(Gene+Residuum(in phenomenology) ), Synchronization(in structuralism). In this view, this paper defines the concepts and effects of personality in management as the results of creative and stational functions of Human-ware. And this paper intends to identify the strata of psycho in human as three vertical aspects of $\ulcorner$Manifest$\lrcorner$, $\ulcorner$Latent$\lrcorner$, and $\ulcorner$Found$\lrcorner$, in this respects, function of Human-ware have analogy to that of Manifest in psychological behaviors. Finally, reviewing the Ford system based on Fordism and Taylor's system in Industrial Engineering, pursues the meaning and importance of personality, that is Humanware in management.

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A Study on the Factors Affecting Sharing of Research Data of Science and Technology Researchers (과학기술분야 연구자의 연구데이터 공유의 영향요인에 대한 연구)

  • Kim, Moonjeong;Kim, Seonghee
    • Journal of the Korean Society for Library and Information Science
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    • v.49 no.2
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    • pp.313-334
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    • 2015
  • The purpose of this study was to investigate factors affecting the sharing of research data of science and technology researchers. Data was collected through a survey of 198 science and technology researchers. Independent variables in this study included perception, openness in communication, collaboration, and trust. Latent variable was selected as reward system and dependent variable was research data sharing. The results of analysis of structural equation modeling showed that perception were found to have a positive impact on reward system for data sharing for research. Other factors such as trust, openness in communication and collaboration were not statistically significant in their affect on reward system for data sharing. Finally, reward system was identified as the influential factor on research data sharing.

Thermal-flow Analysis of the Cooling System in the Medicated Water Electrolysis Apparatus (냉이온수기 냉각시스템에 관한 열유동 해석)

  • Jeon, Seong-Oh;Lee, Sang-Jun;Lee, Jong-Chul;Kim, Youn-Jea
    • The KSFM Journal of Fluid Machinery
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    • v.14 no.3
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    • pp.33-38
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    • 2011
  • Medicated water electrolysis apparatus, which electrolyzes water into acidic water and alkaline water, was in the spotlight as becoming known the effect of alkaline water. It is known as good for health as removing active oxygen in the human's body and promoting digestion. But, the customers could not get that desired water temperature because these apparatuses are directly connected with a water pipe. So, the cooling system was developed for controlling the temperature of the alkaline water. One of the typical way is to store water in water tank and control the temperature. But, in this way, storing water can be polluted impurities coming from outside. For protecting this pollution, the cooling system based on indirect heat exchange method through phase change between water and ice was developed. In this study, we have calculated efficiency of the cooling system with phase change by experiment and commercial CFD(Computational Fluid Dynamics) code, ANSYS CFX. To consider the effect of latent heat that is generated by melting ice, we have simulated two phase numerical analyses used enthalpy method and found the temperature, velocity, and ice mass distribution for calculating the efficiency of cooling. From the results of numerical analysis, we have obtained the relationship between the cooling efficiency and each design factor.

PCM/Nylon6 복합사 염착특성

  • Lee, Jun-Hee;Kim, Hyung-Joo;Yim, Sang-Hyun;Im, Jung-Nam;Son, Young-A
    • Proceedings of the Korean Society of Dyers and Finishers Conference
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    • 2011.11a
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    • pp.35-35
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    • 2011
  • Phase change material(PCM) has thermal energy storage and been attracted attention. Latent heat of the organic PCM can keep maintaining temperature when the change of outside energy conditions influence to PCM. Thus, many researchers have interested to thermal energy storage ability and investigated to applications such as thermal storage of solar energy, bioclimatic building, icebank, medical application, clothing industry and so on. Among the many applications, investigation of the PCM in clothing industry is also important because the people has interest functional factor called health-care in the clothing. In addition, PCM can give them mild environment condition such suitable temperature control or humidity. To fabrics, the PCM has various methods such as microcapsule, padding and modified cross-section formation(Sheath/core). Sheath core PCM fabric has a better benefit of durability than other method. However, PCM sheath/core spinning is difficult. In addition, dyeing property is important to use clothing industry due to visual images. In this study, we investigated dyeing properties of Nylon/PCM sheath/core fabrics. Especially, we observed the relation between dyeing property and PCM including ratio. Various temperature and pH conditions were also studied to optimize dyeing properties as acid dye.

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Visual Tactile Attributes in Online Product Presentations for Improving Purchase Intention

  • Suh, YouHyun;Kim, Songmi;Kim, Wonjoon
    • International Journal of Contents
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    • v.14 no.2
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    • pp.7-15
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    • 2018
  • Online shopping is increasing worldwide. Providing customers actual feeling of the product is essential in online shopping. Various technological aids can be used to support visual feeling. When delivering visual tangibility, it is important to study which attributes are significant in product presentations that best portray the actual tactileness. In this perspective, we suggest 'visual tactility' (VT) as a parameter for delivering tangibility in visual presentation. By measuring visual tactility in different product types, latent factors of visual tactility were identified and their influence on purchase intention was determined in this study. We defined material properties of touch such as surface texture, hardness, temperature, and weight as Visual Tactility (VT), the influential factor of tactility. We investigated the influence of VT on product purchase intention and analyzed tactileness within four online product presentations: single static picture, multi static pictures, zoom, and video. Our purpose was to investigate underlying effects of visual tactile attributes on touch and determine their influences according to online product presentation formats. Our results showed that visual tactility positively affected purchase intention and that each attribute differed in importance according to product type. Moreover, this study revealed a strong relation between online product presentation and VT attributes. These results provide a guide when selecting which presentation is optimal for delivering a product's tactility in online shopping situation.

The Effects of Product Innovation, Process Innovation and Government Policy on SMEs Performance: Evidence from Indonesia

  • ISMANU, Sidik;KUSMINTARTI, Anik;RIWAJANTI, Nur Indah
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.12
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    • pp.305-311
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    • 2021
  • The purpose of this study is to examine and analyze product innovation and process innovation as an indicator of innovation that affects the performance of small and medium enterprises (SMEs). Government policy as a moderator of the effect of innovation on performance. This research was conducted during the COVID-19 pandemic. The population in this study are SMEs that produce clothes and t-shirts in Indonesia. Data collection is done through questionnaires and direct interviews. Online questionnaires were given to the managers and business owners. The sampling technique used is purposive sampling based on certain conditions of the research object, and in this study 100 business units were selected. The result of loading factor correlation between indicator and latent construct is significant. Hypothesis which explored the linear relationship between the construct variables was tested. Structural Equation Modeling (SEM) was used. The results of this study indicate that there is a positive relationship between innovation and business performance, and government policies have an important role as a full moderator in this relationship. The study findings concluded that the government policies are an important instrument in supporting the development of SMEs by innovating product and process innovation.

Factors Affecting Entrepreneurial Intention: A Case Study of University Students in Vietnam

  • PHAN TAN, Luc
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.12
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    • pp.203-210
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    • 2021
  • This paper explores the direct relationships between perceived support, attitude toward entrepreneurship, institutional environment, entrepreneurship education, risk-taking, and entrepreneurial intention. A survey of 1,000 students in Vietnam was conducted through face-to-face structured interviews. The confirmatory factor analysis and technique of structural equation modeling were used to explore relationships among latent constructs. The results show that entrepreneurship education, attitude, and social norms positively affect entrepreneurial intention. The findings of this study suggest that attitude has the strongest effect on entrepreneurial intention. More specifically, when students have an attitude toward entrepreneurship, they are more likely to start their own businesses. Research also showed that students are more likely to start a business when they find support from those around them and the knowledge and skills from the university. In contrast, the remaining factors, including perceived support, institutional environment, and risk-taking, do not affect entrepreneurial intention. The reasons for this result are that students cannot accurately assess risks due to lack of entrepreneurial knowledge, and start-up policies in Vietnam are currently focusing on financial support, but not on many other aspects, so that it may lead to start-up policies not being appreciated. The results provide implications for policymakers and educators for entrepreneurship development.

The impacts of teacher education on students' academic achievement and satisfaction in mathematics lessons

  • Suh, Heejoo;Bae, Yunhee;Lee, Ji Su;Han, Sunyoung
    • The Mathematical Education
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    • v.57 no.4
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    • pp.393-412
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    • 2018
  • Teacher quality is a key factor that determines quality of education. Being aware of this, the Korean government and teachers have been striving to improve teachers' professionalism. Research about the impacts of efforts to enhance teacher professionalism on students' academic achievement and course satisfaction, however, is extremely limited. This study sought to advance our understanding of the relationship between these factors by analyzing what teacher characteristics impact students' achievement and satisfaction. To this end, the study drew on the middle and high school data from 3rd to 6th year survey of the Seoul Educational Longitudinal Study. Structural equational modeling were used as the main approach. Latent profile analysis, a kind of mixture modeling analysis, were used as needed. This study found that teachers' participation in instruction enhancement activity and professional development impact students' attitude toward mathematics lessons and their perception on class atmosphere, and ultimately impact their academic achievement as well as their overall satisfaction in the course. In addition, teachers' use of EBS textbooks and videos impact 3rd grade high schoolers' academic achievement. These findings suggest that effort to improve teacher professionalism positively impact students' academic achievement and course satisfaction, although there is a difference according to the year grade. This study provides implications for education policy makers and teacher educators.

Work Motive Distribution of Public Universities Lecturers in Hanoi

  • PHAM, Ngoc Thach;BUI, Van Huyen;HA, Dieu Linh;LE, Thi Lan Huong
    • Journal of Distribution Science
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    • v.20 no.11
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    • pp.71-78
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    • 2022
  • Purpose: The study aims to investigate the impact of factors affecting the work motive distribution of public universities lecturers in Hanoi. Research design, data and methodology: The questionnaire survey method is applied in this research to analyze the relationship between the variables and verify the hypothesis based on the collected 306 valid questionnaires. The partial least square method structural equation model (PLS-SEM) is used to carry out structural equation modeling to study the relationship between latent variables with reliable tools (SmartPLS 3.0 software). Results: The research results show that the intrisic motivation of the lecturers, the extrisic motivation of the lecturers and the job characteristics of the lecturers all have a positive impact on the motivation of public universities lecturers in Hanoi. In which, intrinsic motivation has the greatest influence on the work motive distribution of lecturers. In addition, the research results also prove that job characteristics affect the work motive distribution of lecturers. This is a new factor in the factors affecting the work motive distribution of public universities lecturers. Conclusion: Based on the research results, the authors propose some recommendations to increase the work motive distribution of public universities lecturers in Hanoi through improving the factors affecting their work motive distribution.