• 한국게임학회 논문지
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• 제18권1호
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• pp.83-94
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• 2018

본 연구는 인터넷 개인방송의 이용동기와 수용자특성(초기수용자, 후기수용자)에 따른 만족도의 차이를 분석하였다. 이를 위해 아프리카TV(AfreecaTV)를 이용하는 10~30대 283명을 대상으로 설문을 실시하였으며, 다음과 같은 결과를 도출하였다. 분석결과 사용자의 하루 평균 사용시간은 이용 동기에 긍정적인 영향을 미쳤으며, 수용자특성에 따른 인구통계학적 특성차이에서는 학력에서만 차이가 있는 것으로 나타났다. 또한 만족도는 초기수용자의 경우 여가습관, 커뮤니케이션, 오락성, 접근성이 후기수용자는 접근성, 신뢰성, 여가습관, 최신성이 유의미한 요인으로 나타났다.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2008년 추계학술발표대회 논문집
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• pp.332-337
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• 2008

The supply of digital homes has been increasing but digital home services which meet consumer needs under the various conditions have not identified. The purpose of the study was to investigate the residents' characteristics living in digital apartments with comparison of their innovativeness toward technology. Residents who lived in two apartment complexes equipped with fundamental digital home services(Level 1 service) were selected to conduct the survey. A total of 500 responses were used for data analyses. Responses were classified into three groups based on their innovativeness toward technology for data analyses. The results of the study showed that residents' socio-demographic and housing related characteristics differed according to their acceptance trait of new technology. Early adopters and early majority were younger, higher income, and more educated than late adopters. Also, they were more likely to be renters and consider installation of digital home services before they moved in. Respondents who had higher innovativeness tended to experience more positive life changes after using digital home services and possessed more and many digital appliances. Remote control and remote meter reading service were the most preferable features among digital home services without no differences in three groups.

• 한국주거학회논문집
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• 제20권2호
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• pp.1-10
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• 2009

The supply of digital homes has been increasing but digital home services which meet consumer needs under the various conditions have not identified. The purpose of the study was to investigate the residents' personal characteristics living in digital apartments with comparison of their trait of innovativeness toward technology. Residents who lived in two apartment complexes equipped with fundamental digital home services (Level 1 service) were selected to conduct the survey. A total of 500 responses were used for data analyses. Responses were classified into three groups based on their innovativeness toward technology for data analyses. The results of the study showed that residents' sociodemographic and housing related characteristics differed according to their acceptance trait of new technology. Early adopters and early majority were younger, higher income, and more educated than late adopters. Also, they were more likely to be renters and consider installation of digital home services before they moved in. Respondents who had higher innovativeness tended to experience more positive life changes after using digital home services and possessed more and many digital appliances. Remote control and remote meter reading service were the most preferable features among digital home services without no differences in three groups.

• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2003년도 Proceeding
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• pp.163-167
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• 2003

This paper investigates the lifestyles in Korean market. We will classify the groups using cluster analysis, and exploit the characteristics of innovators. These groups can be verified by multiple comparisons. This research is accomplished by sample survey between June 92003 and June 27 2003. Korean market for innovation can be classified into four groups such as innovators, early adopters, late majority, and laggards, which are similar to Rodger's classification. The ratios of four groups are 11%, 24.4%, 48.9%, 15.7% respectively. innovators, and late majority are heavy groups in that early adopter group is omitted on the contrary. Whereas innovators have a tendency to adopt the innovation quickly, rest groups have resistance for innovations and adopt slowly. The brief demographic characteristics of innovators are that the ratio of students is 44.44%, the ratio of single is 69.44%, the age between 15 and 25 is 56.95%, and the salary is relatively low compared with other cluster. The summary of lifestyle of innovators is that they are active, want to do worldwide business, want to have good relationship with high society, want to know the information of innovations, etc.

• 자원ㆍ환경경제연구
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• 제27권1호
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• pp.1-28
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• 2018

본 연구는 비용조건이 다른 오염배출기업이 가격경쟁을 할 때 환경에 대한 사회적 책임(ECSR)의 정도가 시장균형과 환경오염, 그리고 사회후생에 미치는 영향을 분석한다. 주요한 분석결과는 다음과 같다. 첫째, 순차적 ECSR은 상호보완성을 지니고 있으며 비용조건에 상관없이 후발 기업이 항상 더 높은 이윤을 얻게 된다. 둘째, ECSR의 선택시기를 내생화하는 경우 순차게임이 항상 균형이 되고, 비용 비대칭성이 유의하면 효율적인 기업이 ECSR을 선도하는 것이 보수우위균형이 된다. 마지막으로, 순차적 ECSR이 환경오염과 사회후생에 미치는 효과는 오염의 사회적 한계비용에 의해 영향을 받는다. 사회적 비용이 충분히 크다면 효율적인 기업이 ECSR을 선도하는 균형이 사회적으로 바람직하지만, 비효율적인 기업이 ECSR을 선도하는 균형에서는 사회적 비용의 크기에 상관없이 항상 환경오염이 더 심각해질 뿐만 아니라 시장규모가 작아서 비용 비대칭성이 유의하다면 사회후생은 더 낮아진다.