• 산경연구논집
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• 제1권1호
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• pp.5-12
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• 2010

The retail business of drugstore was introduced to Korea for the first time 10 years ago. Since Olive Young introduced a retail store in the name of drugstore in 1999 for the first time in Korea, new distribution channel combining drugstore, cosmetic products and dairy products, etc has been made. At initial stage, the new distribution channel grew up slowly because of low specialty and economic stagnation. However, the three big distribution channels, that is to say, Olive Young (CJ), Watsons (GS) and W Store (Kolon Well Care), etc, were established to produce new distribution system following large-scaled discount stores as well as convenience stores. The purpose of the study is to investigate ways making Korean style drugstore be new retail business in addition to traditional markets, department stores, E-Mart and other general super markets and to examine problems preventing the drugstore from being promoted and to find out solutions. The speciality retailers that is called a category killer attacking department stores as well as marts is expanding market quickly. New consumption trend that gives priority to wellbeing is being expanded in accordance with high level of standards of living life: The drugstore is thought to be new alternative of distribution because it keeps special products. Young ladies who are main customers of drugstores respond to the trend sensitively to have more buying power that is thought to be promising. And, consumers' desire has become concrete and special. This is because consumers want not only convenient shopping but also special shopping system that is current trend. These days, so called Multi-shop and Total shop and other special shops have been recently opened. Special multi-shop has been concentrated on fashion product and miscellaneous goods so far: Health total wellbeing shop shall be popular in accordance with wellbeing trends. Drugstores can play an important role. Drugstores were opened for the first time ten years ago. In particular, Olive Young succeeded in going into the black after making efforts for a long time by many persons. Drugstores could succeed in the business owing to many persons in the past as well as customers who liked drugstores. However, drugstores once lost ways and recorded poor business results. The three drugstores, that is to say, Olive Young, Watsons making efforts to go into the black and W-Store pursuing traditional drugstore shall compete each other and make effort to satisfy customers' desire. In that way, the three drugstores can be assured of present business as well as future business. The consumers' demand trend has become special at sub-division so that drugstores that can satisfy the demand can succeed in the business. Large businesses may be more interested in the 4th generation retail business to produce good income and to have bright future. Drugstore business and market are likely to expand and develop owing to large business' participation in drugstore business. Drugstores expanded shop at Seoul and Gyeonggi-do until middle of 2000. Drugstore business at station sphere in Seoul and Gyeonggi-do that have high ratio of temporary population has low customer loyalty to have limitation on continuous growth. Since 2009, drugstores have opened new shops at local towns: From the year of 2010, drugstores need to establish multiple shop strategy by accelerating business speed and to allow customers to drop in the shop anywhere in the nation and to enter consumers' life deeply, so that they can strengthen business base definitely. Drugstores need to have price competitiveness to have multiple shop opening strategy and to satisfy consumers and to supply high quality services that is future subject to solve. And, Olive Young and Watsons that are Korean style drugstore need to keep system in order and to strengthen substance as Korean style drugstore and to expand marketing, so that they can get business outcome within 5 years that was done 10 years before and they become the 4th generation retail business. The study had difficulties at collecting material from the three drugstore because of poor cooperation. And, the author had great difficulty at collecting statistical material that was made in disorder. Further effort is needed considering such problems.

• 한국유통학회지:유통연구
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• 제13권3호
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• pp.127-154
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• 2008

본 논문은 고급화된 대형마트 즉 '한국형 할인점'이라는 독특한 업태 컨셉에 보다 적합한 서비스 품질 측정 적도를 연구하는데 그 목적이 있다. 이를 위해 반복적 FGI와 대형 할인점 방문 소비자 604명을 대상으로 정량적 리서치를 실시하였다. 연구 결과 '한국형 할인점'의 서비스 품질은 본원적 혜택, 프로모션, 인적상호작용, 물리적 측면, 정책, 부가적 편의성의 총 6개 차원, 24개 항목으로 이루어진 측정모형이 도출되었다. 기존의 소매 서비스 품질의 대표적 측정 모형인 RSQS 측정모형과 비교해 보면 3가지 자원(인적상호작용, 물리적 측면, 정책)은 공통적이며, 나머지 차원에서 문제해결은 인적상호작용으로 통합되었으며, 신뢰성은 단일차원성이 결여되어 제거되었다. 특히 본원적 혜택은 할인점의 업태특성을 대표하는 성과품질로서 도출되었으며, 정책 자원은 '재방문 의도'에 가장 큰 영향을 미치는 중요한 서비스 품질 자원으로 확인되었다. 본 연구에서 수정, 보완된 측정도구는 한국형 할인점을 이용하는 고객의 최신 트랜드를 반영하여 업버전 하였다는 것이 그 특징이다. 그 결과 향후 소매 시장 포화상황에서 치열한 서비스 경쟁을 벌여야하는 한국의 대형마트와 기타 소매업체에 전략적 시사점을 주고 있다.

• Asia Marketing Journal
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• 제14권2호
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• pp.209-237
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• 2012

오늘날의 소비자들은 가격, 제품의 품질 등 실용적 가치 보다 쇼핑의 즐거움, 라이프스타일의 구현, 매력적인 점포쇼핑환경, 브랜드 애착심 등의 정서적 가치를 더 중요하게 생각하고 있다. 이처럼 소비자들은 단순히 상품만을 구매하기보다는 다양한 가치를 얻기 위해 쇼핑을 한다는 사실은 여러 연구에서 제안되었다(안광호와 이하늘 2011; Mathwick 등 2001). 이렇듯 소매점포 선택과 관련한 소비자행동차원의 쇼핑경험가치와 브랜드자산에 대한 중요성과 관심이 높아지고 있지만 관련 연구는 미미한 실정이며 이와 관련한 비교문화적 연구는 매우 미비한 실정이다(황순호 2010). 본 연구는 한국과 중국의 소비자들의 소매점포 선택과 관련한 소비자행동연구의 필요에 의해 시작되었다. 또한 소비자행동분야에서 소비자 경험이 중시되면서 소매점내 쇼핑경험가치에 초점을 맞추었다. 본 연구는 정치, 경제, 사회, 문화적으로 서로 다른 한국과 중국의 소비자들을 대상으로 대형할인점 소매점포에서 고객들이 지각하는 쇼핑 경험가치와 브랜드자산과의 관계를 밝혀내고 이를 통해 점포 충성도와의 관계를 찾아내어 소매점의 쇼핑 경험가치와 관련된 시사점을 찾아내기 위한 국가 간 비교 연구를 시도하였다. 본 연구는 이론적 배경으로 쇼핑가치와 유통브랜드 자산, 그리고 점포 충성도에 대한 이론적 배경을 소개하였으며, 가설 검증을 위한 자료 수집을 위하여 한국과 중국의 대형할인점 고객들을 대상으로 한국과 중국의 대도시 (서울 과 북경) 소비자들을 표본프레임으로 설정하고, 대면 설문조사를 실시하였다. 연구의 결과 한중간 소비성향 차이 비교에 대한 결과를 요약하면 다음과 같다. 첫째, 한국소비자와 중국 소비자 간의 소비성향차이를 검정한 결과 중국 소비자들은 심미적 소비성향과 상징적 소비성향의 평균값이 한국 소비자들에 비해 높게 나타났으며 한국 소비자들은 쾌락적 소비성향이 중국소비자들에 비해 상대적으로 높은 것으로 나타났다. 둘째, 대형할인점에 대한 한국과 중국의 브랜드 자산 지각에 대한 연구결과 중국에 비해 한국 소비자들이 브랜드 인지와 브랜드 이미지를 모두 높게 지각하는 것으로 나타났다. 셋째, 한국과 중국에서 편의점과 할인점 이용 고객들이 지각하는 소매점에서의 쇼핑경험에 대한 탐색적 요인분석결과 각각의 국가에 따라 각기 다른 쇼핑경험가치가 나타났다. 한국의 할인점에서는 소비자이익 가치, 심미성가치, 유희성 가치가 중요한 쇼핑가치로 도출되었다. 또한 중국의 할인점에서는 유희성 가치, 심미성 가치, 소비자이익 가치, 서비스우수 가치가 중요한 쇼핑경험가치로 도출되었다. 이러한 연구의 목적에 대한 실증적 분석을 바탕으로 한국과 중국의 대형할인점 소비자들의 쇼핑경험가치과 브랜드자산을 바탕으로 한국의 대형할인점에 있어서 경험가치의 이론적 중요성에 관한 새로운 통찰력을 제공하여 주며 충성도 제고에 있어서 브랜드관리의 중요성에 대한 이론적 시사점을 제공하여 준다. 이와 더불어 유통의 국제화 시대에 있어서 대형할인점의 국제화에 요구되는 한국과 중국 간의 고객 가치의 차이점에 대한 비교문화적 관점에서 중요한 실무적 시사점을 제시한다. 즉, 해외유통전략을 실행하는데 있어서 쇼핑가치에 기반한 현지화 전략의 중요성에 대한 시사점을 제시하여 주며 국가차원에서의 차별적 유통전략의 개발 필요성을 제안하여 준다.

• 한국데이터정보과학회:학술대회논문집
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• 한국데이터정보과학회 2005년도 추계학술대회
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• pp.177-188
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• 2005

Association rule mining searches for interesting relationships among items in a given large data set. Association rules are frequently used by retail stores to assist in marketing, advertising, floor placement, and inventory control. There are three primary threshold measures in association rule; support and confidence and lift. In the case of appling real world to association rules, we have some difficulties in data interpretation because we obtain many rules. In this paper, we develop the model of association rules using latent variables for environmental survey data.

• Journal of the Korean Data and Information Science Society
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• 제17권1호
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• pp.149-160
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• 2006

Association rule mining searches for interesting relationships among items in a given large data set. Association rules are frequently used by retail stores to assist in marketing, advertising, floor placement, and inventory control. There are three primary threshold measures in association rule; support and confidence and lift. In the case of appling real world to association rules, we have some difficulties in data interpretation because we obtain many rules. In this paper, we develop the model of association rules using latent variables for environmental survey data.

• 유통과학연구
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• 제18권2호
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• pp.69-77
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• 2020

Purpose - This paper is aimed to analyze the effects of the mandatory closing regulation targeting large retailers, which has been implemented since 2012 to protect small retailers. We examine the changes in consumers' choice of retailers and their purchasing patterns of agri-food following the implementation of such regulation. Research design, data, and methodology - Household spending patterns were identified through the historical data of household food purchase, consumer panel provided by the Rural Development Administration. Clustering was employed to determine the household spending patterns. Moreover, the different household spending patterns before and after the regulation were comparatively studied. The patterns of consumers' choice of retail stores and shopping baskets by the type of retailers, derived from the respective datasets before and after the regulation, were compared to analyze the effects of the regulation. Results -After the regulation, some consumers who used to shop at large retailers before the regulation changed their shopping places to small retailers. However, the product categories that consumers had mainly purchased before the regulation were rarely changed even after the regulation. Conclusions - Although the regulation helped migrate some of the consumers to small retailers, the regulation seemed to have failed to stimulate consumers to purchase the goods, normally bought at large retailers, from traditional markets. In other words, traditional markets are not effective substitutes for regulation-affected retailers.

• 한국의류학회지
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• 제29권3_4호
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• pp.511-522
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• 2005

The purpose of this study is to analyze the organization of trading area and fashion trend in Gumi based on the observation of fashion brand stores which had been undertaken on a regular basis from July 2001 through July 2004. Gumi has over 1,000 stores located in main trading streets, about $25\%$ of which was fashion retail stores. In July 2004, $64.6\%$ of them was selling branded products, and the number of unisex casual wear stores was the greatest, followed by women's casual wear stores, sportswear stores, and children's wear stores. On the main streets of Gumi, casual attires as well as casual wear stores can be easily observed because the population of eumi is young compared to that of other regions. Among casual wear brands, especially sensory, or trendy casual wear brands such like BNX, A6, Coax, Koolhaas, EXR, and Smex came into Gumi area in large numbers since fall of 2002. From the observation data, dynamic and systemic effects of economic state, population, seasonal elements, product characteristics, etc. on the organizations of trading area were identified.

• 패션비즈니스
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• 제11권6호
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• pp.75-86
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• 2007

This study investigated the differences of consumers' perception toward immoral shopping behavior when they shop in apparel retail stores by consumer characteristics such as ethical ideology and gender. Forsyth's(1980) ethical ideology measuring idealism and relativism was used. Three hundred twenty-five college students enrolled at a large university located in a metropolitan area participated in the study. These students were divided into four groups on the basis of their ethical ideology: situationist, subjectivist, exceptionist, or absolutist. A series of factor analyses revealed three factors of immoral shopping behaviors: shoplifting, active immoral shopping behaviors, and passive immoral shopping behaviors. The four groups significantly differed in regard to their perceptions toward active immoral shopping behaviors and passive immoral shopping behaviors. T-tests revealed that females tended to perceive shoplifting and passive immoral shopping behavior factor worse than males. The results of this study would be used for developing consumer educational programs and retail training programs.

• 유통과학연구
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• 제12권3호
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• pp.43-53
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• 2014

Purpose - This study suggested a practical model for super supermarkets (SSMs) and small- and medium-sized stores to grow together. Super centers expanded their business. However, after the retail distribution law was revised in 2009, mutual cooperation between large and small enterprises resulted in social issues and people raised the issue of profitability. Research design, data, and methodology - This study investigated cases of regulation over distribution in Japan, France, and other countries to reveal implications and recommendations. Results - This study demonstrated how SSM and middle and small supermarkets could grow together by franchising and using cooperative society law. Franchising was a mutual growth model whereby the franchiser provided franchisees with large enterprise systems and utilities while franchisees could provide the franchiser with local information. They could thus build trust in each other to facilitate a mutual growth model. Further, the voluntary franchise system's model facilitated the mutual growth model. Conclusions - This study demonstrates that the franchise system and cooperative society could constitute an ideal model whereby large enterprises and middle and small stores could rely upon each other and grow together.

• 유통과학연구
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• 제12권2호
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• pp.73-79
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• 2014

Purpose - The Korean government has revised the distribution industry development law to regulate large-scale retailer operations to protecting medium- and small-scale retailers and traditional markets. According to the revised law, large-scale retailers must follow regulations on operating hours and compulsory store closures two days per month. Based on the revised distribution industry development law, most local governments regulate operation hours and they have adopted compulsory closure programs for large-scale retail stores. However, it is argued that fresh food producers suffer from a decrease in sales based on the compulsory closure of stores operated by large-scale retailers. Large-scale retailers reduce their fresh food orders from agricultural and fishery producers because of the compulsory store closures. Fresh food producers also suffer from a decrease in prices because reduced orders lead to a decrease in auction prices based on the availability of excess goods in wholesale markets. This paper investigates the effects of operation regulations for large-scale retailers on agricultural producers by surveying agricultural and fishery producer organizations. Research design, data, methodology - A survey was conducted on 117 producer organizations of fruits and vegetables, cereals, fisheries, and livestock products from September 10 to October 4, 2012. Survey items are annual sales, shares of sales accounted for by large-scale retailers, reduction of orders and prices from large-scale retailers, methods to deal with the sales reduction, unfair trade practices of large-scale retailers, opinion of the large-scale retailer regulations, and so on. The average sales of the sampled producer organizations are 13.7 billion won and the average share of sales accounted for by large-scale retailers is 35.4%. Results - Survey results show that the sample producer organizations' sales decreased 10.1% because of the compulsory closures of stores operated by large-scale retailers. It is estimated that the total sales of producer organizations decreased 371.2 billion won because of the regulations on the operation of large-scale retailers. In addition to the direct effect of a sales decrease due to order reduction, agricultural and fishery producer organizations suffered from the secondary effect of price reduction in wholesale markets. When orders from large-scale retailers decreased, most agricultural and fishery producer organizations shipped redundant products to wholesale markets, decreasing auction prices. It was estimated that the price received decreased 21.9% when sold in other marketing channels. As producer organization sales decreased, it was reported that the labor force employed by producer organizations also decreased by 15.1%. Therefore, we can conclude that the regulations for large-scale retailer operations resulted in negative impacts on agricultural producers. Conclusions - Although the sales reduction due to the regulations for large-scale retailer operations are not great, the cumulative effects due to the continued compulsory closure of stores operated by large-scale retailers could be great. This paper suggests governmental programs that could help agricultural producer organizations to find new and effective marketing channels such as direct marketing, farmers' markets, exports, Internet shopping, and so on.