Discovery of Association Rules Using Latent Variables

Association rule mining searches for interesting relationships among items in a given large data set. Association rules are frequently used by retail stores to assist in marketing, advertising, floor placement, and inventory control. There are three primary threshold measures in association rule; support and confidence and lift. In the case of appling real world to association rules, we have some difficulties in data interpretation because we obtain many rules. In this paper, we develop the model of association rules using latent variables for environmental survey data.