• 한국산학기술학회논문지
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• 제18권7호
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• pp.448-458
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• 2017

본 연구는 옴니채널과 관련된 기존의 연구를 검토하고, 브랜드 체험과 소비자-브랜드 관계에 대한 문헌고찰을 통해서 옴니채널 브랜드에 대한 체험인식이 소비자-브랜드 관계품질과의 구조적 관계를 도출하였다. 연구모형을 검증하기 위해 부산지역 대학생과 직장인을 대상으로 하여 SSG.닷컴 이용경험이 있는 소비자를 대상으로 전체 250부의 설문지를 배포하여, 최종 210부의 설문이 연구모형 검증을 위해 이용되었다. 연구모형을 토대로 SPSS18.0과 LISREL8.3을 이용하여 가설을 검증한 결과 2개의 가설(가설 2-3, 가설 2-4)을 제외하고 모든 가설이 채택되었다. 이러한 연구 결과는 첫째, 소비자의 옴니 브랜드 체험은 감각(sence)을 통한 체험요인들의 전이효과를 통해 형성된 소비자의 인지적, 감정적 반응이 소비자의 행동에 중요한 요인으로 작용하는 것을 알 수 있다. 둘째, 소비자와 옴니채널 브랜드의 관계형성은 옴니 채널 브랜드에 대한 체험과 신뢰를 통한 애착과 심리적 유대감형성이 중요한 요임임을 알 수 있다. 따라서 본 연구결과는 최근 유통채널의 새로운 트렌드인 옴니채널에 대한 전략적 체험모듈(SEMs)과 공간 환경(Spatial Environment)관리에 대한 전반적인 이해 및 소비자 경험 및 관계적 인식과 관련된 이론적 및 실무적인 시사점을 제공할 수 있다.

• 유통과학연구
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• 제9권2호
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• pp.61-72
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• 2011

본 연구의 목적은 중소공급업체의 공정성 지각의 선행요인과 결과요인의 규명을 통하여 대기업과 중소기업간의 상생을 위한 요인을 파악하고자 하였다. 중소공급업체 공정성 지각의 선행요인으로는 수직적 조정, 협력지원, 정보공유, 법계약적지배의 네가지 변수를, 결과요인으로는 공급체인의존성과 공급체인유연성으로 가정하여 분석을 시도하였다. 첫째, 대형구매업체의 수직적 조정은 중소공급업체의 분배공정성 지각과 절차공정성 지각에 정(正)의 영향을 미치는 것으로 나타났다. 둘째, 대형구매업체의 협력지원은 중소공급업체의 분배공정성 지각과 절차공정성 지각에 영향을 미치지 않는 것으로 나타났다. 이는 대형구매업체가 중소공급업체에 더 큰 요구를 하는 경우가 많기 때문에 이런 결과가 나온 것으로 추정된다. 셋째, 대형구매업체의 정보공유는 중소공급업체의 분배공정성 지각에는 정(正)의 영향을 미치고 절차공정성 지각에는 직접영향은 주지 않는 것으로 나타났다. 넷째, 대형구매업체의 법계약적지배는 중소공급업체의 분배공정성 지각에 부(負)의 영향을 미치는 것으로 나타나고, 절차공정성 지각에 부(負)의 영향의 방향성은 나타났다. 다섯째, 절차공정성은 공급체인의존성에 직접영향을 미치지 못하는 것으로 나타났지만 공정성은 공급체인 의존성 및 공급체인 유연성에 직접, 간접적으로 영향을 미치는 것으로 나타났다.

• 디지털융복합연구
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• 제9권5호
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• pp.235-251
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• 2011

21세기 기업경영에서 기업 내 IT(Information Technology: 정보기술)의 중요성과 복잡성이 급속히 증가되었고, 기업에서 필요로 하는 IT의 역할이 성공적으로 수행되기 위해서는 높은 수준의 IT 거버넌스와 효과적인 관리가 선행되어야 함에도 불구하고, IT 거버넌스의 확립 정도는 기업에 따라 큰 차이가 있다. 또한 IT 거버넌스 활동과 관리에 대한 실증적 연구 역시 충분하지 않다. 이에 본 연구는 거버넌스 이론을 근거로 하여 IT 거버넌스 활동과 성과, 그리고 기업성과간의 관계를 파악하는 연구모형과 가설을 도출하고 실증적으로 검증하였다. 본 연구는 비즈니스 전략과 IT 전략간의 연계성, IT 계획, 전사적 아키텍쳐, 프로젝트 관리 조직, 서비스 수준 관리, IT 컴플라이언스, 장애관리, 정보시스템 효과성, 가시성, 기업성과 등, 구성개념 간의 가설을 검증하기 위해 LISREL을 활용한 구조 방정식 모형을 개발하였고, 108개의 기업과 기관에 대한 설문 조사를 수행하였다. 연구 결과, 비즈니스 전략과 IT 전략간의 연계성은 IT 거버넌스 활동 중, IT 위원회와 IT 계획에 긍정적인 영향을 미치는 것으로 나타났다. IT 거버넌스 활동 중, IT 거버넌스 위원회, IT 계획, 서비스 수준 관리, 장애 관리는 IT 거버넌스 성과로서의 정보시스템 효과성에 긍정적인 영향을 미치는 것으로 나타난 데 반하여, IT 컴플라이언스는 정보시스템 효과성에 부정적인 영향을 미치는 것으로 나타났다. 또한 IT 계획, 전사적 아키텍쳐, 서비스 수준관리, IT 컴플라이언스는 IT 거버넌스 성과인 정보시스템 가시성에 긍정적인 영향을 마치지 않는 것으로 나타났다. 마지막으로 정보시스템 효과성과 가시성은 기업 성과에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구는 IT 거버넌스에 대한 근거 이론들을 논리적으로 정리하여 IT 거버넌스의 이론적 배경을 체계적으로 확립하고 IT 거버넌스 활동 및 IT 거버넌스 성과, 비즈니스 성과를 포함하는 이차원적 성과를 제시함으로써 학계와 실무 측면에 공헌하고자 하였다.

• 한국산학기술학회논문지
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• 제12권11호
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• pp.4778-4787
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• 2011

본 연구의 목적은 서비스산업에서 서비스품질 평가에 자주 사용되었던 KS-SQI모형을 적용하여 IT아웃소싱 서비스품질 평가도구를 개발하는 것이다. 독립변수로 본원적 서비스, 예상외 서비스, 신뢰성, 친절성, 적극지원성, 접근용이성, 물리적 환경을 선정하였고, 이들이 IT아웃소싱 서비스품질 평가도구로서 적합한지를 검증하기 위해 IT아웃소싱 만족도에 영향을 주는지를 분석하고, IT아웃소싱 만족도는 재계약의도에 영향을 주는지를 조사하였다. 가설검증을 위해 LISREL을 활용하여 변수들 간의 경로분석을 실시한 결과, 본원적 서비스, 신뢰성, 친절성, 적극지원성, 접근용이성, 물리적 환경은 IT아웃소싱 만족도에 유의적인 영향을 주었고, 예상외 서비스는 유의적인 영향이 없는 것으로 나타났다. 그리고 IT아웃소싱 만족도는 재계약의도에 유의적인 영향을 주는 것으로 나타났다. 도출된 6개의 측정도구는 IT아웃소싱 서비스품질 평가도구로서 적합함이 입증되었다. 본 연구의 의의는 IT아웃소싱 서비스품질 평가에 KS-SQI모형을 적용한 측정도구를 개발함으로서 이론적인 확장을 이루었고, 실무적인 측면에서는 IT아웃소싱 제공업체와의 재계약을 위한 IT아웃소싱 서비스품질을 평가하는 도구로 활용될 수 있다.

• 한국정보시스템학회지:정보시스템연구
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• 제13권2호
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• pp.22-48
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• 2004

Information systems that are not used cannot be useful. In order to increase user acceptance, it is necessary to understand why people accept or reject information systems. Technology Acceptance Model(TAM) is one of the most influential research models for studying determinants how users accept information systems. Recently, Knowledge Management Systems(KMS) have become important components of corporate systems as the foundation of industrialized economics has shifted from natural resources to knowledge assets. This paper applies TAM to investigate users' acceptance of KMS in public administration institutions. It sampled 182 users who had experience in using KMS. Many empirical researches have suggested that TAM can be integrated with other organizational theories to improve its predictive and explanatory ower. We extended the basic TAM by the integration of appraisal and reward satisfaction theory. There are many external variables that influence the perception and the belief of system users. We introduced two external variables(job characteristics, IT self-efficacy) and one additional perception variable, perceived appraisal and reward(PAR) in the basic TAM model. The LISREL model analysis is used for finding out the causality among variables and testing the model fitness. As result, The IT self-efficacy influences to the perceived ease of use(PEOU) and the PAR, and the PEOU influences directly to the perceived usefulness(PU), the PAR, and the attitude toward KMS. The KMS participation intention(PI) was influenced by the PAR and the attitude directly,andbythePEOUindirectly. Finally, this paper suggests some guidelines for the adoption of KMS in public sectors on the basis of the study results.

• 한국의상디자인학회지
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• 제11권3호
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• pp.87-99
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• 2009

The purpose of this study was to find out criteria for classifying fashion brand from the consumer point of view. This was compared with the viewpoint of fashion business practice in order to develop strategy of fashion brands and to manage brand effectively and systematically, and to suggest theoretical frame for application of these criteria. This study was researched as the succeeding study of a model of criteria for classifying fashion brands from the viewpoint of fashion business practice. Survey was used as a research method. The subjects were 422 women who were 20-30 years old and living in and near Seoul. Questionnaires were developed based on 37 fashion brands' classification criteria by means of pre-survey, and SPSS package and LISREL program were used to analyze the data. As a result of factor analysis considering 37 classification criteria, 8 factors were identified as classification criteria. They were as follows; the level of brand form, the level of product concept, the level of management item, the level of brand sales ability, the level of customer management, the level of brand advertising and awareness, the level of brand value, and the level of product lead ability. All of criteria were correlated to each other. The effective method to classify fashion brands was proposed by establishing the model of the relationship of the values of 7 criteria and by proving it with the structure equation model analysis. The model of criteria for classifying fashion brands that was suggested on this study was proved by the structure equation model analysis. In this study, from a consumer's point of view we suggested a theoretical framework describing which criteria would be selected to classify and utilize fashion brand market. This model can be used to select the most efficient classification criteria and classify them hierarchically instead of selecting only one among some factors that complex and interactional and classifying.

• 대한간호학회지
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• 제24권4호
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• pp.666-677
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• 1994

In comparison with the long and continuous his-tory of research in the general area of stress and coping, theoretical and clinical interest in family stress and adaptation is a recent phenomenon. To understand the phenomena of family behavior, a comprehensive theoretical framework is needed to us provide an adequate background to for research. This study was designed to develop and test a hypothetical model for family stress and adaptation in families with handicapped children. A hypothetical model was constructed on the basis of the family stress theory developed by McCubbin etc. The model included six paths. For the purpose of model testing, empirical data was collected from May to August, 1992. The subjects of the study were 190 parents of chidren in five special schools and one private institute in Seoul and Choong Nam. An SPSS P $C^{+}$ and PC-LISREL 7.13 computer programs were used for descriptive and covariance structure analysis. The results of the study are as follows. (1) Family Stress(${\gamma}$$_{3l}$=-.288, T=-4.942) had a direct effect on Family Adaptation. (2) Family Functioning ($\beta$$_{21}$=-.373, T=5.595) had a direct effect on Situational Definition. (3) Family Functioning ($\beta$$_{31}$ =.334, T=5.375) had a direct effect on Family Adaptation. (4) Situational Definition( a2=.270, T=4.285) had a direct effect on Family Adaptation The model was supported by the empirical data. Thus it is suggested that the model could be adequately applied to family nursing care of families with a mentally handicapped child. In particular, the nursing interventions that enhance family functioning and the situational definition would improve family adaptation in families with mentally handicapped children.n.n.

• 대한간호학회지
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• 제30권1호
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• pp.160-170
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• 2000

The purpose of this study was to develop an explanatory model to predict factors related to continuous participation in the Pap smear screening among Korean women. A hypothetical model was constructed on the basis of Health Belief Model and extensive review of literature on the Pap smear screening. Exogeneous variables included in this model were knowledge, perceived sensitivity, perceived severity, negative and positive emotional responses and professional support from physicians and nurses. Endogeneous variables were threat to cervical cancer, perceived benefit of the Pap smear screening, perceived barrier, and the final outcome variable was continuous participation in the Pap smear screening. The hypothetical model was tested with an empirical study. The data was collected from 623 married women whose age range was 24 - 83 using a self-reported survey questionnaire which was developed by the researcher. It's Cronbach's alpha score ranged from .6478 to .9118. Data was collected at different locations in Seoul; a university hospital, a local health center, and apartment complexes. Data analysis was done using SPSS 7.5 WIN Program for descriptive statistics and LISREL 8.12a WIN Program for covariance structural analysis. In conclusion, threat, perceived benefit, perceived barrier, positive emotion and professional support had a significant direct effect on continuous participation in the Pap smear screening among Korean women. The results of this study also showed that perceived barrier had the most significant direct effect on continuous participation in the Pap smear screening while negative emotional response had the most significant direct effect on perceived barrier. It can be suggested that decreasing perceived barrier by reducing negative emotional responses may be the most effective strategies for increasing continuous participation in the Pap smear screening among married Korean women.

• 한국간호교육학회지
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• 제8권1호
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• pp.61-71
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• 2002

purpose : The purpose of this study was to find out the influencing factors of smoking-cessation behavior of patients with coronary heart disease and to suggest the model of smoking-cessation behavior which was based on the relationship between influencing factors and then to test its fitness empirically. method : This study was based on the Theory of Reasoned Action and a hypothetical model was constructed with fifteen paths in consideration of main predictive factors of smoking-cessation behavior such as biological factor, disease-related characteristics, self-efficacy, supportive factor, environmental factor, disease-related perception factor, intention-to-quit, and psychological factor. The validity of a smoking- cessation model was tested to 264 patients with coronary heart disease by using SPSS 8.0 and Window LISREL 8.12a. results : 1. Seven of the 15 paths of smoking-cessation behavior proved to be significant. 2. The final model excluded three paths in the hypothetical model was demonstrated to be improved by $x^2$=44.31 (df=38, p=.22), Goodness of Fit Index (GFI)=.98, Adjusted Goodness of Fit Index (AGFI)=.96, Non-Normed Fit Index(NNFI)=1.00, Normed Fit Index(NFI)=1.00, and Root Mean Square Residual(RMR)=.24. 3.The smoking-cessation behavior was influenced directly by biological factor, self-efficacy, supportive factor, environmental factor, intention-to-quit, and psychological factor. The smoking-cessation behavior was accounted for 82% of variance by these factors. conclusion : although the adolescents' smoking behavior can be predicted by only smoking intention, it is hard to predict the adults' smoking-cessation behavior by only this factor. Therefore, intention-to-quit, self-efficacy, supportive factor should be improved because these are promotive factors for smoking-cessation behavior. Biological factor, environmental factor, and psychological factor are inhibitive factors, so nicotine replacement therapy is helpful to the high nicotine-dependents, and ex-smokers avoid other smokers in their environment and also patients should learn and practice the stress coping-skills.

• 대한간호학회지
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• 제29권6호
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• pp.1192-1207
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• 1999

The purpose of this study was to clarify the dynamic relationships among risk factors of arteriosclerosis and to develop and examine a model which could explain this relationship clearly. Data were collected from medical records of 400 male clients who visited a university hospital located in Inchon for physical examinations, from May 1996 to December 1996. Data were analyzed using the LISREL (Linear Structural Relationship) 8 program. To test the fitness of the hypothesized model, chi-square, RMSR (root mean square residual), GFI (goodness of fit index), CN (critical number) and Q-plot were used. Most of the fitness measurements, except the chi-square showed that the hypothesized model complimented the real data. According to the results, there were trends that obesity and hyperlipidemia were prevalent in heavier smokers, higher alcohol intakers, and groups who excercised less. Also, hypertension was more prevalent in older age, higher alcohol intaker, and higher serum lipid level groups. In contrast to the hypothesis, alcohol intake did not significantly affect serum lipid levels. This might be due to the serum lipid measurements (total cholesterol and trigryceride) used in this study to estimate hyperlipidemia. The direct effect of smoking on hypertension was not significant. However, the total effect of smoking on the hypertension was significant since indirect effects of smoking on hypertension, such as obesity and hyperlipidemia, were significant. The total effect of obesity on hypertension was significant since the indirect effect of obesity on hypertension via hyperlipidemia was significant, although the direct effect of smoking on hypertension was not significant. The degree of explaining hyperlipidemia with smoking, exercise, and obesity was high (60%), however, the degree of explaining obesity with age, smoking, alcohol intake, and exercise was very low (7%). On the basis of these results, high risk factors of arteriosclerosis such as hypertension, hyperlipidemia, or obesity are either directly or indirectly correlated each other. Therefore, it is difficult to predict outcomes for increasing or decreasing the risk factors by simply modulating a factor. Smoking, alcohol, and exercise both directly and indirectly affected major risk factors of arteriosclerosis. Therefore, correcting these variables is required to decrease risk factors. Finally, the relationship among other risk factors which have been known to be related with arteriosclerosis (diet, stress or hereditary) should be clarified in further studies.