• 한국의류산업학회지
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• 제11권3호
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• pp.417-426
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• 2009

This study is to examine the structural relationships among store choice attributes, consumption emotion, relationship quality, and loyalty of Outlet. The data were collected from customers who have purchased clothing at the fashion outlet stores, For data analysis and structural equation model were analyzed by using LISREL. The subjects were male/female consumer experienced in purchasing clothes at fashion outlet stores. The results of this study are as follows: First, product, advertising, and instore atmostphere had significantly positive effect on consumption emotion. Second, consumption emotion had significantly positive effect on relationship quality(consumer's satisfaction and trust) and loyalty. Third, relationship quality(consumer's satisfaction and trust) had significantly positive effect on loyalty.

• 유통과학연구
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• 제12권5호
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• pp.5-13
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• 2014

Purpose - We seek feasible strategies to draw customers into a state of attitudinal/behavioral loyalty through perceived quality and perceived risk in the experienced food industry. Research design, data, and methodology - We utilize the LISREL model to examine the cause and effect relationships between customer loyalty, perceived quality, perceived risk, and three marketing proposals (brand image, store image, and promotion). We employed the quota sampling method to conduct the survey questionnaires, collecting365 effective customer samples in coffee shops/stores in Taipei City. Results - We find that store image substantially benefits consumer loyalty through perceived quality. Marketing managers can enhance store environment and atmosphere to elicit both attitudinal and behavioral aspects of customer-perceived quality and loyalty. Conclusions - This is the first paper to investigate simultaneously customer loyalty across brand image, store image, and promotion/marketing proposals in the food industry. Managers can promote brand image and store image at the same time to enhance customer-perceived quality.

• 지식경영연구
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• 제8권1호
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• pp.29-47
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• 2007

Threat is one special type of communication whereby one conveys opinion, knowledge, or attitude to another with an intention to influence and modify the latter's opinion or behavior. This research aims at identifying the antecedents and the effectiveness of threats applied in the process of purchasing decision-making. The research model integrates constructs derived from the literature of diverse discipline. The framework suggested explains the relative effects of threats, is tested empirically to verify the impacts on the influenced target's opinions and behaviors in buying centers. Data are collected from CAPM's members in Taiwan, and 208 respondents served as targets in the interpersonal relationships. LISREL findings indicate that threats are effective in winning a target's compliance. Additionally, influencing source's characteristics affect the choice of threats more strongly than target characteristics do. The relative ability of dependence on the source to cause manifest influence is even more significant than that of threats. Overall, the results of this study appear consistent with behavioral theories and research.

• 대한가정학회지
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• 제30권3호
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• pp.271-283
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• 1992

본 연구의 목적은 가족스트레스 이론과 선행연구를 바탕으로 하여 제안된 이론적 모델의 검증을 통하여 일과 가정생활의 두 역할을 병행하는 데서 기인하는 역할긴장이 매개변수인 가족자원과 대처방안에 의해 어떻게 중재되어 삶의 질에 영향을 미치는가를 규명하는데 있다. 다단계 추출법으로 미국 로스엔젤레스에 거주하는 한인교포 중 맞벌이부부를 연구대상으로 선정하여 질문지를 통해 남편과 아내의 자료를 표집하였지만 본 연구에서는 117명의 남편의 자료만을 결과 분석하였다. 분석방법은 이론적 검증에 유용한 LISREL Ⅶ 프로그램이 사용되었다. 처음에 제안된 이론적 모델의 검증에는 문제를 보였지만 PSI Matrix를 고정하고 가정생활의 역할 stressor와 가족자원의 경로를 첨가하여 수정된 모델은 자료에 의해 충분히 검증되었다. 그러나 남편의 이론적 모델은 가족스트레스 이론을 일반화시키지 못했기 때문에 일과 가정생활의 두 역할을 병행하는 데서 기인하는 남편의 역할긴장을 가족스트레스 이론으로 설명하는데는 문제가 있는 것으로 나타났다. 연구결과를 바탕으로 본 연구에서 제안된 이론적 모델의 의미와 제한점 등을 살펴본 후 미래연구가를 위한 방안이 제시되었다.

• 아동학회지
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• 제15권1호
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• pp.71-90
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• 1994

This study investigated sex differences in children's self-efficacy and causal relationships between children's self-efficacy and home environment. The home environment factors included mother's efficacy, marital satisfaction, child rearing attitudes, and socio-economic status. The subjects were 491 fifth and sixth grade children and their mothers. The data were analyzed by t-test using the SAS $PC^+$ program and covariance structural analysis using the PC-LISREL VI. The results showed that there were no sex differences in children's global self-efficacy level, but there were sex differences in some subfactors. Furthermore, we found that the same causal model appears for both sexs in the relationship between home environment and children's self-efficacy. That is, socio-economic status of the home and mother's psychological factors influenced mother's attitudes for child rearing which had a direct impact on children's self-efficacy.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2005년도 추계학술대회
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• pp.447-463
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• 2005

The purposes of this study is to investigate the factor structure of web-site characteristics and antecedents factors affected to trust, satisfaction and behavioral intention of web-site. Refined data were consisted of 4 internet shopping mall survey and estimated the perception to visiting web site. Statistical methods are adapted Frequency, Factor Analysis and CFA(Confirmatory Factor Analysis) of LISREL. 8 program. Research findings are as follows. The factors of web characteristics indicated to product information/buying procedure clarification, stability and function of system, usability of web site, security and protection of individual information, design, clarification of enterpriser information, various payment methods and customer service. In regression analysis, dependent variables were trust, satisfaction and behavioral intention. reputation of site were significantly effected variables. External variables consisted of the 4 characteristics of web-site and reputation and trust, satisfaction and behavioral intention were internal factor.

• 디지털산업정보학회논문지
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• 제5권4호
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• pp.199-211
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• 2009

The purpose of this study is to elicit influential factors on accepting IPTV services and define the casual relationship between the factors, and "user satisfaction", "re-use intention", "stranger recommendation intention", in an attempt to provide useful guidelines to IPTV carriers, contents providers and equipment makers for their forming IPTV service models and marketing strategies. For this end, the theoretical background of this study has been brought from relevant literature, and theoretical study models have been established by logical reasoning of the interrelation among diverse components. Then, the established models have been analyzed by using statistical packages "SPSS(12.0), LISREL(8.72)". Finally theoretical and practical significance and future study direction have been suggested. To make sure of effective validity of IPTV service adoption models above, empirical studies should be made continuously. And then vertical and horizontal studies at a specific point would show ever-changing causal relationship, helping to promote financial outcome of relevant companies and organizations.

• 아동학회지
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• 제26권4호
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• pp.157-171
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• 2005

Causal relationships between school maladjustment and related variables were examined in 371 5th grade elementary school students. School maladjustment was ascertained by revised the School Adjustment Test(Lim, 1993; Song, 1999). After analysis of differences in internal locus of control, academic stress, and academic achievement between the school maladjusted and adjusted groups, the study built a structural equation model of school maladjustment-related variables goodness of fit was tested with LISREL 8 for Windows. Significant differences were found in internal locus of control, academic stress, and academic achievement by level of school maladjustment. Internal locus of control, academic stress, and academic achievement both directly and/or indirectly influenced school maladjustment. These variables explained 64% of the variances in school maladjustment.

• 대한가정학회지
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• 제41권7호
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• pp.39-58
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• 2003

The Purpose of this study explored how sexual and marital satisfaction were influenced by various sexual variables such as sexual communication, sexual function of wives and husbands, sexual compatibility, attitude toward sex, knowledge of sex, times of sexual relation, duration of a sexual intercourse and frequency of orgasm. Subject of this study was 221 married women aged between 20 and 49 years old. And, SPSSWIN and LISREL(Linear Structural Relationship) Ⅷ program was applied to analyze data. The proposed theoretical model was supported by the data and fitted adequately. As the result, there was a statistically effect of sexual communication, sexual compatibility and times of sexual relations, intermediated by sexual satisfaction, on marital satisfaction.

• 한국의류학회지
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• 제31권1호
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• pp.85-94
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• 2007

This study analysed the structural relationship of customer satisfaction and behavioral intentions for service quality. Service quality factors were defined as tangibles, reliability, responsiveness, assurance, and empathy. Behavioral intentions were defined as loyalty and brand switch. A LISREL model was used to develop dimensions of service quality and to investigate the structural relationship between overall service quality, customer satisfaction and behavioral intentions on department stores. The results and implications are that there is a significant relationship between service quality and overall satisfaction. Furthermore, a significant relationship exists between overall satisfaction and behavioral intentions. This study also shows that overall service quality affects customer satisfaction and behavioral intention.