• Informatization Policy
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• v.29 no.1
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• pp.38-59
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• 2022

The development of IT technology and the spread of smartphones are having a great impact on businesses and consumers. Consumers have been able to acquire more diverse and larger amounts of information than in the past due to information provided through smartphones and information search on the internet, which has a significant influence on decision-making. Companies have also become sensitive to such changes in consumer behavior patterns, reflected in their marketing. In addition, among the various characteristics of smartphones, location-based technology has become an important factor in providing targeted marketing from a company's point of view. Such technological development and social change have led to the expansion of the mobile advertising market, which promotes products or services based on the location of consumers and provides benefits such as discount coupons. In this study, we have analyzed the influence of consumer characteristics on intention to use in mobile location-based advertising, which has become an important marketing method in the mobile advertising market. The effects of variables of personalization, engagement, coupon proneness, economic efficiency, and irritation on attitude and information privacy concerns were analyzed, and the effects of attitude and information privacy concerns on intention to use were analyzed. The results of this study are deemed to be able to suggest factors to consider when providing mobile location-based advertising to consumers in the future.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.6
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• pp.329-336
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• 2016

In the outdoor advertising and industrial sites, are trying to implement the LED electric bulletin board system that is based on image processing in order to express a variety of intention in real time. Recently, in various field, rather than simple text representation, the importance of intuitive communication using images is increasing. Thus, instead of outputting the simple input information for communication, a system that can output a real-time information being sought. Therefore, the system is directed to overcoming by converting the problem of mapping an image on a variety of conventional LED display that can not be output images, the possible image output formats. Using an LED of low power, it has developed to output the efficient messages and images within a limited resources. This paper provides a system capable of managing the LED display on the wireless network. Atmega2560, Wi-Fi module, using the server and Android applications client, rather than printing a text only, it is a system to reduce the load generated image output character output in to the conversion process as can be managed by the server.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.676-677
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• 2015

최근 사물인터넷(IoT)의 기반이 되는 아두이노 기술을 접목하여 다양한 스위치와 센서로 입력 값을 받아들여 LED, 모터와 같은 외부출력장치를 제어함으로써 상호 작용을 만들어 낼 수 있는 시스템개발이 유행이다. 본 논문에서는 아두이노를 이용하고 여러 가지 센서들을 활용하여 RC카 제작 및 거리제어 센서를 통한 DC모터 정지와 RFID를 통하여 LCD광고를 할 수 있는 자동차 시스템을 개발하였다. 개발한 시스템은 모터제어를 통하여 RC카의 전진과, 후진, 좌, 우 등 서브모터와, DC모터를 제어 하게 하였으며, 모터제어를 한 RC카에 블루투스 모듈을 장착하여 블루투스를 통하여 스마트폰으로 조종이 가능하도록 하였다. 안드로이드 어플을 사용하는 과정 중에 멈춤 오류로 인하여 S값을 한번만주는 형식의 안드로이드 어플을 이클립스로 제작하여 수정하였으며 전방에 거리감지센서를 장착하여 자동차의 20~150cm앞에 물체가 있을시 모터를 정지하게 하여 속도를 제어 하도록 하였다. 또한 RFID리더기를 사용하여 태그키가 RFID리더기에 태그 될시 LCD화면에 광고를 노출할 수 있게 하였다.

• Proceedings of the KIEE Conference
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• 2001.07d
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• pp.2048-2050
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• 2001

기존의 생산관리 현황반, 각종 산업용 판넬의 Faul Indicator, 각종 기계의 상태표시, 엘리베이터 정보출력장치, 주차타워 안내표시, 버스 행선지 안내표시, 병원, 은행 등 각종 광고용에서 사용되는 정보표시장치를 휘도와 안정성이 우수한 40mm 3 Color LED Dot Matrix Module을 이용한 Message 표시장치로서, 각종 Panel 및 기계 장치에 부착되거나 단독 설치되어 Parallel 또는 Serial Port로 입력을 받아 그 입력에 해당되는 Message를 출력 하며 User에 의해 제작되는 Graphic과 Text 형태가 있으며 외부입력에 의해 선택되는 Text Message와 출력 형태는 User에 의해 제작되는 Program에 의해 출력되는 방식으로 구현하여 영문, 숫자는 물론 한글 및 한자 표현도 가능 하도록 하여, 문자의 크기가 5${\times}$7 LED Dot Matrix에 비해 상대적으로 크고 미려하여 현장에서 상황의 인지도를 높이고 ASC-II 및 KS-5601의 Hex Code 입력방식보다 일반사용자가 Programming 하기 쉬우며 Message를 Graphic Symbol형태 및 문자로 작성하여 Message출력 형태를 선택할 수 있는 Mode Programming방식을 적용해 사용자의 용이이성이 배가 되도륵 하여 비교 검토한 결과 사용에 있어 편리성을 입증할 수 있었다.

• Electrical & Electronic Materials
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• v.21 no.1
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• pp.11-20
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• 2008

EL (Electro-Luminescence)란 전계발광소자로서 반도체, 주로 형광체에 전계를 인가할 때 아무런 열 발생 없이 발광하는 현상을 말한다. EL 발광현상은 형광물질에 고전기 장이 인가되었을 때, 고전기장에 의해 전자를 가속되고 가속된 전자가 발광중심이라 불리는 Light-emitting Center의 전자를 충돌 여기 시키고 이렇게 여기 된 전자가 다시 바닥상태로 완화될 때, 빛이 발생하는 현상을 일컫는다. 이러한 효과를 이용하여 여러 가지 디바이스에 응용이 되고 있고, 특히 TN, STN LCD의 백라이트로서 각광을 받았으나, 휴대폰 LCD의 컬러화로 인해 그 수요가 급격히 감소하였으나, 현재는 휴대폰의 키패드의 백 라이트로서 LED와 경쟁을 하고 있다. EL만이 가지는 여러 가지 장점으로 인해 광고용 등에 특히 많이 응용이 되고 있다. 또한 캐나다의 iFire사(社)와 같은 회사에서는 무기 EL을 이용하여 디스플레이로서도 활용을 하고 있어 그 응용 가능성이 매우 크다.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.207-215
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• 2020

The purpose of this study is to examine the effectiveness of PBL in a college AD/PR class. This class was run under the theme of 'Sinchon Regeneration Project' in the 'Seodaemun-gu & University Collaborative Project Program'. As a result of the pre-post surveys, the authors found a significant increase in the place attachment to Sinchon, which was considered as a critical variable in this program. This research is an important study with high practicality in the area of cultural content production education PBL. The PBL teaching method can contribute to enhancing the class satisfaction and strengthening the competitiveness of students in cultural content related majors.

• Convergence Security Journal
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• v.23 no.2
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• pp.47-54
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• 2023

The global popularity of K-content(Korean Wave) has led to a continuous increase in copyright infringement cases involving domestic works, not only within the country but also overseas. In response to this trend, there is active research on technologies for detecting illegal distribution sites of domestic copyrighted materials, with recent studies utilizing the characteristics of domestic illegal distribution sites that often include a significant number of advertising banners. However, the application of detection techniques similar to those used domestically is limited for overseas illegal distribution sites. These sites may not include advertising banners or may have significantly fewer ads compared to domestic sites, making the application of detection technologies used domestically challenging. In this study, we propose a detection technique based on the similarity comparison of links and text trees, leveraging the characteristic of including illegal sharing posts and images of copyrighted materials in a similar hierarchical structure. Additionally, to accurately compare the similarity of large-scale trees composed of a massive number of links, we utilize Graph Neural Network (GNN). The experiments conducted in this study demonstrated a high accuracy rate of over 95% in classifying regular sites and sites involved in the illegal distribution of copyrighted materials. Applying this algorithm to automate the detection of illegal distribution sites is expected to enable swift responses to copyright infringements.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2002.11a
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• pp.560-565
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• 2002

In this paper, we implemented the sign board system that displays user's image, user's sentence, the information from DARC an[1 information based position by GPS module for vehicle. The existing sign board is displaying only user's image and sentence. Or other existing sign board is displaying the information via CDMA network. However, our system is also able to display the user's message like other system and gain the information more cheap by DARC. This system consists of 6 parts. The DARC control part classes the DARC information - news, weather, stock and time. The GPS control part gains moment and item to display with calculating the information of global position, direction, speed and satellite. The LED control part has two buffers to store and handle the image. The buffers help the system display various effected images on LED board. An external memory card includes the location based data, the option file and the displayed data files. The data files are stored by FAT 16 with the folder structure on external memory card. The USB controls the communication with PC. PC programs can control and monitor this system. This system is using G72l voice file format, for casting the information. This system was established at the vehicle and we monitored this system. The system displayed the DARC data , user's data and the location based data on the LED board, successfully.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.6 no.8
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• pp.1169-1174
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• 2002

In this paper, we implemented the sign board system that displays user's image, user's sentence, the information from DARC. The existing sign board is displaying only user's image and sentence. Or other existing sign board is displaying the information via CDMA network. However, our system is also able to display the user's message like other system and gain the information more cheap by DARC. This system includes the main processor, the program memory, the external memory, the DARC module and the LED display module. The external memory stores the user's message files and the order file that decides the displaying order of user's file and the DARC information The DARC module extracts the DARC information from FM signal. From the experiment, we could confirm that this system display the DARC information and the user's message by the order file.

• Journal of the Korean Data and Information Science Society
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• v.23 no.4
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• pp.777-785
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• 2012

Recently, the rapid development of internet and information technology has led to rapid changes in many industries. One of the most rapidly developing industries is the call centers. Almost all public institutions, financial institutions including insurance companies, and shopping malls, many call center staffs are proceeding with the consultation. However, lack of call center staffs is leading to a lot of customers complaints. The function of outbound call centers such as promotion and sale of products is also arising some problems due to insufficient number of consulting staffs. In this study, we propose the call center model for maximizing the rate of call connection time and suggest the best way of call centers model to be the channel distributions using the data mining techniques.