• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.179-192
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• 2005

The purpose of this study is to investigate into the practical cases of social marketing and to seek the practical strategy in fashion business. These practical cases were investigated through theses, professional books, fashion magazines, fashion newspapers, daily newspapers and web site, etc. The results of this study were as follows : 1. The social marketing by decision-making is able to practice and to set up a strategy in consumerism, humanism and environmentalism. 2. The social marketing by feedforward is able to practice and to set up a strategy in business strategy and product strategy. 3. The social marketing by administrative is able to practice and to set up a strategy in product development, price decision, distribution management and advertisement & promotion. 4. The social marketing by total system is able to practice and to set up a strategy in marketing planning and self-audits system.

• Journal of Korean Public Health Nursing
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• v.5 no.1
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• pp.23-34
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• 1991

This study was carried out to analyze the social interests and demands in health-concerned editorials and to help formulate the public opinions in proper ways. The analysis covered the editorials of five leading news papers such as Chosun Ilbo, Han Kook Ilbo. Han Kyu Re, Joongang Ilbo, Donga Ilbo for the past three years from. June 1, 1987 to May 31, 1990. The major findings are as follows. 1. The total number of health-concerned editorials in the five daily newspapers for the period was 414. occupying $4.6\%$, of the total editorials. 2. The main concerned areas of editorial topics was environmental pollution, which was followed by medical affairs, environmental sanitation, health behavior, social-welfare, demography and so on. 3. The $42.5\%$ of the total number of editorials were appeared in dealing with the outbreak of relevant events in social matters. The distribution of motives to dealing the editorials shows no significant difference by news papers and topics. 4. The $66.4\%$ of the total editorials were addressed toward the government policies. They criticized current governmental policies and gave warnings and $52.4\%$ of them ask for the government to increase governmental attention and will in health related matters.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2017.05a
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• pp.93-94
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• 2017

This study have derived the big issue of overseas construction through big data analysis. For identification of big issues on overseas construction, domestic online articles, 30 daily newspapers like the JoongAng Ilbo, 7 construction related articles including construction economy and 1,759 local newspapers and small media companies were analyzed from October 1st, 2015 to September 30th, 2016. 13,884 cases in total were used for big data analyses and big issue candidates were identified. The analysis result is as shown below. First, looking into major issues on overseas construction for a year, construction orders in the Middle East decreased because of the drop in oil prices. Accordingly, there were discussions on concerns and crises we may face as profitabilities worsened in overseas construction. Second, analyzing main concern based on 8 key words on overseas construction among construction issues for the last one year, it was found as following: Region (29.4%), Business environment (21.4%), Group (15.8%), Profitability (14.5%), Policy and Institution (7.8%), Market environment (4.2%), Business (project) (4.15%), and Education (3.2%). Third, among 30 issues on 8 key words, 10 key issues that are likely to spread and continue were identified. Then, a semantic network map among key words and centrality were analyzed.

• Journal of the Korean Society of Food Culture
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• v.30 no.5
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• pp.576-586
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• 2015

This study compared and analyzed the consumption and amount of red pepper used in Baechu Kimchi (cabbage Kimchi) especially the amounts used in Kimchi recipes with respect to the passage of time from the 1930s to the 2010s. In this analysis, 78 recipes for cabbage Kimchi were taken from books, daily newspapers and magazines from 1930 to 2014 and collected for comparison. The result of the study showed that the consumption and inclusion of dried red pepper powder in cabbage Kimchi increased. The average consumption of red pepper in the 1930s was 5.75 g, and the number went up to 8.83 g in the 1940s, to 13.8 g in the 1950s, and to 20.25 g in the 1960s. The amount dramatically increased from 1970 to 1980 (53.37 g) and kept rising until 2010 (71.26 g). The average consumption of red pepper in cabbage Kimchi in the 2010s is about 12 times that of the 1930s.

• Journal of the Korean Society for Library and Information Science
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• v.45 no.2
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• pp.325-344
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• 2011

The purpose of this study was to investigate the overall web information seeking behavior of news reporters and analyze its correlation with parameters that characterize information needs, preferred sources of information, information technology and internet use and satisfaction. For this purpose, a survey of205 news reporters working at domestic newspaper companies, including daily newspapers, magazines, and online newspapers was conducted. News reporters' primary purposes of seeking web information were to simply check facts and collect overall background information. Their information needs had close association with their position, media type, and familiarity with the internet, but with little association with gender, age, and reporting area.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.6
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• pp.1100-1115
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• 2016

This research investigated the relative influence of culture contents from Korea, China, and Japan published in the internet version of local newspapers for Malaysia, Mongolia, Uzbekistan, and Spain (from January 2010 to December 2014) and from Singapore (January 2012 to December 2014) using content analysis focused on the frequency distribution of newspaper content. 'Food' showed the highest appearance frequency of the 11 culture contents investigated in the study. Among the articles related to Korea, 'Pop Music' showed the highest frequency for Malaysia, Uzbekistan, and Spain and 'Star' showed the highest frequency for Singapore and Mongolia. Among the Hallyu related contents, 'Pop Music' showed the highest frequency followed by 'Star', 'Movie', and 'Drama'. Articles related to Korea showed a significantly higher frequency than articles related to China and Japan in 'Pop Music' and 'Star' categories. Spain showed articles related to Korea only in the 'Pop Music' category.

• Journal of Families and Better Life
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• v.19 no.2
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• pp.67-82
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• 2001

This paper serves to analyze discourses on concubine at the beginning of the modernization era or during the enlightenment period of Korea. For this analysis, the estimated time frame of the enlightenment period will be from 1860 through the time when Korea was annexed into Japan, which was in 1910. The discourses appeared in newspapers and Shinsoseol which are the text of this study have been analyzed with the qualitative research technique. The major conclusions that are derived from the study are as follows: First, intellectuals during enlightenment period of Korea, criticizing concubinage, tired to establish the monogamous relationship and they argued that it should be the prior condition for Korea to enter into the civilized society. Second, the concubinage was criticized in the point of the newly established view. The criticism was on double sex ethics, applying different ethical standards to men and women and the prohibition of wifes jealousy of concubine. Third, intellectuals during enlightenment period of Korea were tried to do away with concubinage by enforcing the discrimination between wife and concubine. But the efforts resulted in making concubinage personal problems. Also consciousness based confucian ethics including female virtues was forced to be followed in ordinary affairs while concubinage was criticized in the point of the view of western ethics based consciousness. The huge differences between two ethics consciousness resulted in serious conflicts in family.

• Journal of the Korea Convergence Society
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• v.12 no.5
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• pp.121-126
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• 2021

Based on network agenda-setting theory, this study attempted to analyze media reports about suicide from 2000 to 2020 in order to find solutions for suicide problem in the Korean society. Results showed that top 10 key words in media were suicide, death leap, death, attempt, supposition, discovery, men, pessimism. Those key words were appeared similarly and contunually in the media. In addition, both newspapers and broadcastings had similar reports trend, so it is plausible to consider inter-media agenda setting relations between newspapers and broadcasings.

• Korean Journal of Comparative Education
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• v.28 no.2
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• pp.53-75
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• 2018

This study explores and compares how rural teachers and Chinese newspapers representing the dominant ideology of the state and the local government construct left behind children's problems and solutions. I draw on teacher interviews in two rural schools and the reports of three major Chinese newspapers (2011 to 2015). Teacher and media narratives largely agreed that parental absence and negative mental health consequences were the biggest source of the problem, placing the blame largely on families. However, the narratives diverged when discussing solutions as teachers largely sought institutional structural solutions while the media emphasized the individual role that volunteers could play. School-based activities and teachers' contributions extensively discussed in teacher interviews were muted from newspaper reports that emphasized contributions from government officials and local representatives.

• Korean journal of communication and information
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• v.35
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• pp.329-361
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• 2006

This study focuses those periods of Kim Young-Sam and Kim Dae-Jung administration. This study tries to analyze any change in terms of ideological tendency and report attitude on the assessment of the government policy in the Korean newspapers from Kim Young-Sam to Kim Dae-Jung administration. Although these two civilian regimes were born after long periods of military dictatorship, there are many distinguished differences dividing these two. Kim Young-Sam could succeed through joining with the establishment of the power, while Kim Dae-Jung was elected as President through the horizontal shift of the power, opposition party becoming ruling party. Their power base was different. Another big difference is their North Korea policy. Kim Young-Sam administration's policy was conservative, while Kim Dae-Jung administration's policy was liberal. This study selected four Korean newspapers that represent each aspect of ideological spectrum in Korean media, and focused on the editorials of each paper as major analysis base. The four papers are Dong-a Ilbo, Chosun Ilbo, JoongAng Ilbo, and Hankyoreh. The study concludes that in terms of the report attitude on the assessment of the government policy, Dong-a, Chosun, JoongAng were more critical under Kim Dae-Jung administration than Kim Young-Sam administration. And Hankyoreh became more supportive of Kim Dae-Jung policy. In terms of the ideological tendency, four newspapers altogether did not change their ideological color regardless of the change in the administration. However conservative color became thinner( Dong-a, Chosun, JoongAng) and liberal color became thicker(Hankyoreh) a little under Kim Dae-Jung administration than Kim Young-Sam administration. Each newspaper tried to show their ideological tendency clearly in order to influence on government policy.