• Title/Summary/Keyword: Korean clothing and textiles

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A Study of the Personal Ornaments and Make-up of Maroccan (모로코인(人)의 장신구(裝身具)와 화장(化粧)에 관(關)한 연구(硏究))

  • Lee, Soon-Hong
    • Journal of Fashion Business
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    • v.5 no.2
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    • pp.15-34
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    • 2001
  • Ornaments are accessories for the decoration of the body or dress. They aren't unavoidably required one, but serve to make one's dress perfect as decorative industrial art objects. In Morocco, ornaments were initially used as a sign of social position or the class or an incantatory symbol. In effect, they were originally employed to adjust one's dress, not just for decoration, and they were of use for household economy. Gold, silver and handcraft available for exchange were a means of increasing one's property and an indication of social standing and wealth. In particular, the dress and jewelry of a bride was a measure of her family's wealth, regarded as a symbol of her chastity and value. The ornaments symbolically back up people's faith in supernatural power, and their real value is based on implicit form or way of decoration, not the external shape. Specifically, there is a tendency to use the form of animal as a protector, not one to frighten people. In the artistic tradition of Morocco, fish pattern stands for water and rain, and eagle and bird are considered to be related to fate. Scorpion and lizard are depicted as an inquirer of sun, and snake is a symbol of abundance and sexual instinct, being viewed to have an ability to cure disease. Turtle pattern is a symbol of saint because it protects one from the evil. The ornaments are made of gold, silver, amber, clam, garnet, glass, nielle, enamel, glaze, coral or tree, and symbolic patterns are used, including hand(a symbol of five numerals), turtle, lizard, scorpion, eye, triangle, bird and eggs. They are very big and diverse, being categorized into ornaments for the head or the chest, neckless, fibula, earring, bracelet and ring. For Moroccans, make-up is a sort of instinctive behavior to meet aesthetic and sexual desire. They also wear make-up for practical purpose of protection, intentionally inflict a wound on the skin for ceremonial or religious purpose, paint the skin with pigment, or have the part of the body tattooed for incantatory purpose. All this actions are regarded as make-up. The raw material of cosmetics is aker, a vegetable dye. They get the lips or cheeks turn red and paint eyebrows with yellow saffran powder to have a bad devil lose its strength. Tattooing is mainly done by women and viewed as a sign of their value or social organization they belong to. Sometimes that is used to represent a woman's being old enough to marry or getting married already or the frequency of marriage. Besides, tattoo is believed to prevent or remedy loose bowels or cough, depending on its location or pattern, and they often change tattoo according to the change of beauty art.

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Examining the Functions of Attributes of Mobile Applications to Build Brand Community

  • Yi, Kyonghwa;Ruddock, Mullykar;Kim, HJ Maria
    • Journal of Fashion Business
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    • v.19 no.6
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    • pp.82-100
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    • 2015
  • Mobile fashion apps present much opportunity for marketers to engage consumers, however not all apps provide enough functions for their targeted audience. This study aims to determine how mobile fashion apps can be used to build brand community with consumer engagement. Qualitative data on fashion mobile apps were collected from the Apple app store and Android market during the spring and summer of 2015. A total of 110 fashion mobile apps were collected;, 50 apps were identified as apparel brands that either manufacture or sell apparel to consumers, which we categorized as "brand" fashion apps, and the remaining 60 were categorized as "non-brand" fashion apps. The result of the study can be summarized as below. The 60 non-brand fashion apps were grouped into 5 app types: shopping, searching, sharing, organizational, and informational. The main functions are for informational use and shopping needs, since at least half (31 apps) are used for either retrieving information or for shopping. However, in contrast, social networking and location were infrequent and not commonly utilized by these apps. The most common type of non-brand fashion apps available were shopping apps;, many shopping apps enable users to shop from several different websites and save their items into one universal shopping cart so that they only check out once. Most of these apps are informational and help consumers make more informed decisions on purchases;, in addition many offer location services to help consumers find these items in store. While these apps perform several functions, they do not link to social media. The 50 brand apps were grouped into 5 brand types: athletic, casual, fast fashion, luxury, and retailer. These apps were also checked for attributes to determine their functionality. The result shows that the main functions of brand fashion apps are for information (82% of the 50 apps) as well as location searching (72% of 50 apps). Conversely, these apps do not offer any photo sharing, and very few have organizational or community functions. Fashion mobile apps and m-marketing elements: To build brand community, mobile apps can be designed to motivate consumer's engagement with brands. The motivations of fashion mobile apps are useful in developing fashion mobile apps. Entertainment motives can be fulfilled with multimedia attributes, functionality motives are satisfied with organizational and location-based features, information motives with informational service, socialization with community and social network, learning and intellectual stimulation from informational attributes, and trend following through photo sharing. The 8 key attributes of mobile apps can correspond to the 4 m-marketing elements (i.e., Informative content, multimedia, interactions, and product promotions) that are further intertwined with m-branding elements. App Attributes and M-Marketing aim to Build Brand Community;, the eight key attributes can impact on 4 m-branding elements, which further contribute to building brand community by affecting consumers' perceptions of brands preference and advocacy, and their likelihood to be loyal.

Color Sensibility Factors for Yellowish and Reddish Natural Dyed Fabrics by 40s Middle-Aged Consumers (황색과 적색계열 천연염색 직물에 대한 사십대 중년층 소비자의 색채감성요인)

  • Yi, Eun-Jou;Choi, Jong-Myoung
    • Science of Emotion and Sensibility
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    • v.12 no.1
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    • pp.109-120
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    • 2009
  • This study was carried out in order to investigate color sensation and sensibility for yellowish natural dye fabrics and reddish ones and to establish prediction models for color sensibility factors of them by color sensation and the related physical measurements focusing on 40s middle-aged people. Eight fabric stimuli which were dyed with a variety of yellowish or reddish natural dyes was subjectively evaluated in terms of color sensation and sensibility by 40s aged participants. As results, three color sensibility factors including 'Active', 'Characteristic', and 'Relax' were extracted and they were examined in respect of their relationships with color sensation and physical color properties. Color sensibility factor 'Active', the dominant factor for the naturally dyed fabrics was explained by $L^*$ and sensation 'Deep' in its predictive model and a yellowish fabric dyed with 300% solution of armur cork unmordanted was perceived the strongest in the factor. Factor 'Characteristic' was predicted by both $a^*$ and sensation 'Light' and reddish natural dye fabrics tended to be felt more strongly for it. Color sensation 'Strong' was the only predictor for factor 'Relax' in that naturally dyed fabrics with lower values for the sensation seemed to show higher 'Relax' factor and a reddish fabric dyed with safflower 125% was the highest for the color sensibility factor. These results could be utilized to design color-sensible natural dye fabrics for middle-aged people.

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Comparison and Analysis of Women Faces in 20s' and Women Faces in 60s Through Women faces's Measured value (여성 얼굴의 측정치를 통한 20대와 60대의 비교 분석)

  • Kim, Ae-Kyung;Lee, Kyung-Hee
    • Science of Emotion and Sensibility
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    • v.13 no.3
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    • pp.485-492
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    • 2010
  • This thesis analyzes the proportion and disproportion of faces through visual analysis and measured value for women faces in 20s and 60s.. The proportion of bizygion breadth and face height is 1 : 1.34 in 20s and 1 : 1.39 in 60s which shows face height is ling in 60s, and 0.85 : 1 : 1 for upper face length, middle face length and lower face length in 20s which shows the proportion of upper face length and lower face length are long while they are 0.84 : 1 : 1.06 in 60s which shows lower face length is long and upper face length is short. If the proportion of the face is more than $2^{\circ}$ which is severe imbalance, angle of eyes is 8% in 20s, 13% in 60s, and angle of nasal is 11% in 20s, 29% in 60s, angle of mouse is 11% in 20s and 40% in 60s, showing imbalance of 60s is severe. As above, It shows that face height is longer in 60s than in 20s and lower face is long among others because face's change due to aging. Also, We able to know that face's imbalance is severer in 60s than in 20s.

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Tactile Sensibility Factors of Traditional Silk Fabrics (전통 견직물의 촉각적 감성요인)

  • Yi, Eun-Jou
    • Science of Emotion and Sensibility
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    • v.10 no.1
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    • pp.99-111
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    • 2007
  • In order to identify tactile sensibility factors of traditional silk fabrics and to provide prediction models for the sensibility factors by mechanical properties, seventeen different traditional silk fabrics were evaluated in terms of both tactile sensation and sensibility by using a modified magnitude estimation line scale Gongdan and Newttong with lower values for surface roughness(SMD), bending rigidity(B), and compression resilience(RC) were rated as softer, smoother, fluffier, and more pliable in tactile sensation than any other traditional silk fabrics whereas Nobangju haying higher B, SMD, and tensile resilience(RT) was touched as crisper, more rustling, and springier. Three different tactile sensibility factors including 'Feminine', 'Natural', and 'Casual' were obtained significantly by grouping fifteen different tactile sensibility descriptors. In the prediction models sensibility 'Feminine' was explained positively by SMD, which was supported by the fact that both Gongdan and Newtton were perceived as more feminine. Sensibility 'Natural' that was felt stronger as for Myoungju and Sa was predicted negatively by both fabric thickness(T) and RT. Finally, RC, elongation at maximum load (EM), and T predicted sensibility 'Casual' negatively, which results in its higher factor scores for Myoungju and Shantung, respectively.

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Effects of Purchasing Motives on Information Seeking m Beauty Services (미용서비스에서 소비자의 구매동기가 정보탐색에 미치는 영향)

  • Chang, Young-Yong;Park, Eun-Joo
    • Journal of Global Scholars of Marketing Science
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    • v.15 no.1
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    • pp.41-60
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    • 2005
  • The purposes of this study were 1)to examine the conceptual structure of purchasing motives and information seeking of beauty service, 2)to find out the effects of purchasing motives on information seeking, and 3)to investigate the differences of purchasing motives and information seeking according to the demographic variables. The questionnaire was developed based on pretest and previous studies, and completed by 331 female consumers living in Seoul and Busan. Data were analyzed by factor analysis, Cronbach's a, regression analysis, Pearson's correlation, ANOVA, and Duncan test. The results are as follows; First, factor analysis showed that the purchasing motives of beauty services consisted of five factors, such as Fashionableness, Impulse purchase, Special event, Mood & Recreation, and Practical purchasing needs. And the information seeking for beauty services consisted of four factors, such as Mass media, Opinions of neighbors, Experience & Observation, and Sales hook. Second, mass media was effected by fashionableness, impulse purchase, special event, and mood & recreation. Experience & Observation was effected by fashionableness, special event, and mood & recreation. Sales hook was effected by fashionableness, and impulse purchase. Third, the dimensions of purchasing motives and information seeking of beauty service were significantly different according to age, marriage or unmarried, and duties.

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Distribution of Microorganisms in Domestic Museum Environments (국내 박물과 환경에 분포하는 미생물의 분리)

  • Lee Sang-Joon;Lee Jae-Dong;Cha Mi-Sun;Lee Na-Eun;Yoon Soo-Jeong;Cho Hyun-Hok;Kwon Young-Suk
    • Journal of Environmental Science International
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    • v.14 no.8
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    • pp.793-800
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    • 2005
  • We isolated and identified microorganisms from the aerial environment of domestic museums. The fungi, Penicillium spp., Alternaria spp., and Cladosporium spp. were isolated in many museums. It seems that these fungi are related to biological degradation of textile remains. A total of 14 kinds of bacterial strains were isolated: Acinetobacter spp., Pseudomonas spp., Neisseria spp., Alcaligenes spp., Shigella spp., Klebsiella spp., Corynebacterium spp., Aerococcus spp., Bacillus spp., Micrococcus spp., Citrobacter spp., Erwinia spp., Salmonella spp., and Providencia spp. Acinetobacter spp., Pseudomonas spp., Neisseria spp., and Alcaligenes spp. were the predominate bacteria found in samples with a variety of bacteria. This suggests that there is a relationship between bacteria and the damage of textile remains. In the museum, we isolated Alternaria spp, Geotrichum spp., Penicillium spp. Acinetobacter spp., Pseudomonas spp., Alcaligenes spp. from the entrance, exhibit hall and storage, but they were found in smaller number and species in the exhibit cases and paulownia cases. We concluded that paulownia cases were not influenced by the microorganisms because of quality of care provided by the museum staff. Corynebacterium spp., and Bacillus spp. were not detected at the entrance and exhibit hall but were detected in paulownia cases. It is presumed that those bacteria did not flow in from outside, but resulted from contaminants in paulownia cases. In the distribution of microorganisms associated with textile remains, more fungi were detected than bacteria. Acinetobacter spp., Pseudomonas spp., and Neisseria spp., were isolated from silk items. Penicillium spp. and Cladosporium spp. were isolated in the silk and hump items. Aspergillus spp. and Penicillium spp. were isolated from the cotton items. On the other hands, there were no fungi strains in the wool items. Most of the isolated strains from textile remains were aerial microorganisms from the museum environment. These results suggest that textile remains were apt to contaminated by contact with the air.

A Study on Traditional Costume of the Miaos, one of China's Minorities (중국(中國) 소수민족(少數民族)인 묘족(苗族)의 민족복식(民族服飾)에 관(關)한 연구(硏究))

  • Boo, Ae-Jin
    • Journal of Fashion Business
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    • v.2 no.1
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    • pp.71-75
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    • 1998
  • The Miaos who is the minority people mainly living in the southwestern part of China, expressed their indicator and solidarity through the costume in order to maintain their racial character while experiencing numerous adversities over thousands of years, where the costume has served as a source of cohesion as well as a primitive religious thought, and also showed their faith, desire, longing and aspiration. This study examined the Miao's traditional costume by classifying it into the following; hair style, headdress, upper and lower garments, and other costume. And the silver ornaments used for attire and their symbolic meaning were examined. The result of the study is summarized as follows. 1. The reason that types of the costume has been diversified is because there was promise of ancestors who intended to differently express the type of a kind as symbol of the racial branch that is the Miao's special type of society. Thus, the costume type could tell where a tribe live. Another reason is because only marriage between families with different surname but the same type of costume was accepted. 2. As women made and wore the costume themselves, it also served as a means of being proud of their skill or wealth, they tried to make it more beautiful and it was also used as a token of marriage or love between relatively enlightened men and women. 3. The design used on the costume was expressed as a symbolic meaning of indicator to strengthen the racial solidarity because it connoted worship to ancestors who had experienced lots of adversities. 4. The hair style was expressed in various styles by using Kache such as Chukye, Byunbal and Kokye. It is likely that ornaments used on the head of women in the form of cow's horn or silver crown were used as one of the methods to stress the valuableness of the cattle that were essential to agricultural life. In addition, various styles of turbans were used to indicate the respective regions. 5. Cock's feather ornaments or silver ornaments in the form of pheasant's feather on the edge of women's skirts, peasant's feathers that men wore on their head, or Baekjoui and men wore resulted from the Miaos' thought of adoration for birds, which implied a primitive religious meaning. 6. As the region where the Miaos live yields much silver, the silver ornaments were mostly used to be proud of wealth, which symbolized light and pureness.

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An Ethnographic Study on CosPlay Group in Korea II - Analysis on CosPlay Culture in Korea and Japan - (한국 코스프레 집단의 문화기술지적 연구 II - 한국과 일본의 코스프레 문화에 대한 비교 분석 -)

  • Koh, Ae-Ran;Shin, Mi-Ran
    • The Research Journal of the Costume Culture
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    • v.14 no.1
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    • pp.1-15
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    • 2006
  • This study examines the social meaning of the CosPlay, the growth potential of CosPlay culture and its effect on the related industry through the perspectives and language of the youths who enjoy CosPlay, based on the ethnographic research. Also, this study presents a comparative description of Korea and Japan CosPlay culture by the ethnographic methodology whose purpose is to define relationship of cause and effect with phenomenon. For further step, this study plans to emphasize the need to link culture, clothes and related industry in order to create a cultural environment where diversity co-exists. CosPlay is the mania culture of Japan that emulated the Halloween party of the West and that developed the party into a unique form. In Korea, this practice was accepted for the first time among a handful of youths, starting from the 1990s, after which, it was introduced to the masses while holding CosPlay related events. While CosPlay is succeeded as an industry in Japan, CosPlay in Korea is considered childish play due to the Korean culture of considering cartoon as a childish and low class genre which is enjoyed by youths. CosPlay in Korea faces the following changes: aging of the members who comprised the CosPlay culture at the initial stage; population increase, centered on middle and high school students; interest of the government and the businesses that wish to produce economic wealth by organizing CosPlay events into events for youths; and changes in the environment that comprised the surrounding of the CosPlay culture. CosPlay is an honest play that demonstrates one's effort on the stage through performance. Moreover, most of the middle and high school students who comprise the CosPlay culture demonstrate similar characteristics as mania type of people when it came to the reason that they enjoy CosPlay. However, they did not consider CosPlay culture as an important aspect of their lives. Instead, most of them said that they participate to relieve stress. Thus, they have the potential to move onto another form of youth culture that may appear more attractive to them. To them, it is not the CosPlay culture that is important, but the fact that CosPlay provides a forum where they can freely engage in play.

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Colorimetric Properties and Color Sensibility Factors for Naturally Dyed Fabrics by Microbial Prodiginine Colorant (미생물 유래 Prodiginine 색소로 천연염색한 직물의 색채특성 및 색채감성요인)

  • Choi, Jong--Myoung;Kim, Yong-Sook;Yi, Eun-Jou
    • Science of Emotion and Sensibility
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    • v.13 no.4
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    • pp.693-702
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    • 2010
  • This study was carried out in order to investigate the colorimetric values, the color sensation and sensibility for naturally dyed fabrics with microbial prodiginine colorant and to find out the relationship among color sensation, color sensibility factors and colorimetric properties of them. Color sensation and sensibility of four different fabric stimuli coloring red purple by a microbial prodiginine colorant produced from Zooshikella sp. were subjectively evaluated by university students. The color sensibility for the naturally dyed fabrics was classified into four factors: 'pleasantness', 'gracefulness', 'characteristic' and 'relax'. Color sensibility factor 'pleasantness' was the dominant factor for the naturally dyed fabrics with microbial prodiginine colorant. All color sensibility factors showed a significant correlations with the color sensation and colorimetric properties of the dyed fabrics with prodiginine. There were showed significant relationships between the color sensibility factors and lightness $L^{\ast}$, color saturation $C^{\ast}$, $a^{\ast}$ and $b^{\ast}$. Also, color preference of the dyed fabrics with prodiginine was found to be influenced mainly by color sensibility factors.

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