• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.4
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• pp.529-538
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• 1993

This study was intended to identify the hierarchy of clothing images, which is expected to be helpful in style classification and product positioning. A questionnaire consisted of 110 words expressing clothing images was developed, and eight clothing photographs were selected as stimuli. 289 female subjects aged between 22 to 37 responded to two of the eight photographs during September, 1991. 110 words were reduced to 62 words based on their independence before conducting factor analysis to identify the constructing factors of clothing images. Nine words with negative connotations were eliminated, because they are not sought in product development. To explain the hierarchy of clothing images, cluster analysis was applied. To observe the association of 53 words, dendrogram was introduced, and to interpret the result, eleven sub clusters were determined. This 11 clusters were continuously combined according to their similarities, until they integrated into one 'clothing image'. Two major division of image clusters were 'graceful and feminine image', and 'mannish and simple image'.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.6
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• pp.641-652
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• 2012

This study took the conceptual framework of acculturation styles into the empirical investigation of international students in Korea. This research identifies the differences in acculturation styles, the characteristics of each segment, the effect of acculturation styles on clothing involvement (clothing involvement and risk probability), and the effect of cultural orientation values (individualism and collectivism) as covariates. The participants were international students attending a university located in Seoul. Data from 153 international students were used for statistical analysis. Respondents were grouped into four acculturation styles (integration, assimilation, separation, and marginalization). The assimilation group had the highest mean score of clothing interest. Cultural orientation values showed a significant covariate effect. With individualism as covariates, the main effect of acculturation styles on clothing interest was significant. In clothing product evaluation criteria, the integration group regarded design, fit and trend as most important. The marginalization group showed a mean score that was significantly lower in brand preference and satisfaction; however, the assimilation group had a mean score that was significantly higher.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.2
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• pp.219-231
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• 1993

According to the literatures of marketing, psychology, and other related areas, the situational influences on consumers' decision-making process have been significant, thus increased explanatory power of consume behavior when introduced in a research as one of the independent variables. Considering the characteristics of clothing as a consumer goods, situational influences on clothing purchase behavior were expected to be significant. As the theoretical backgrounds of situational influences on clothing purchase behavior, this study was to propose the definition of sitution in Clothing & Textiles department, and to suggest the types of situational variables affecting clothing purchase process in consideration of the results of consumer behavior research and the research related to clothing. The results of this study suggested that the definition of situation, subjective situation or objective situation, should be adjusted to the purpose of research, and that the types of situations affecting clothing purchase process might be defined into three types; wearing situation, communication situation, and purchasing situation. It was also suggested that the empirical studies would be necessary to verify the results, and the conceptual framework for the types of situations and the personality characteristics related to the clothing purchase situation should be identified.

• Fashion Information and Technology
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• v.2
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• pp.59-69
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• 2005

• Fashion Information and Technology
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• v.6
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• pp.63-69
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• 2009

• Proceedings of KHEA Conference
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• 1997.07a
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• pp.72-72
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• 1997

• Fashion Information and Technology
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• v.5
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• pp.41-53
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• 2008

• Journal of the Korean Society of Clothing and Textiles
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• v.7 no.2
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• pp.27-35
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• 1983

The main purposes of the study were to explore the relationships among the feelings of clothing deprivation, dressing for self, dressing for others, and self-acceptance, and to deter-mine the differences. of the variables by age and socioeconomic status. The results were as follows: 1. There were significant relationships between feelings of clothing deprivation and dressing for self. Positive significant relationships were found between feelings of clothing deprivation and dressing for others, and between dressing for self and dressing for others. 2. There was a negative significant relationship between self-acceptance and feelings of clothing deprivation, while a positive significant relationship was found between self-acceptance and dressing for self.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.5
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• pp.605-619
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• 2019

This study investigates the effects of fashion consumers' individualism collectivism propensity, social capital and Instagram usage propensity on evaluations for fashion influencer's attributes on Instagram. This study conducted a questionnaire survey of 20 to 30 year old male and female Instagram users. A total of 483 replies were submitted and 467 of the replies were used in the final analysis. The quantitative data collected through questionnaires were analyzed using reliability analysis using SPSS 18.0 while AMOS 18.0 was used to test the model fit and a structural equation modeling between the variables. The results indicated that vertical collectivism and vertical individualism were found to be related to relationship seeking propensity; only vertical individualism was found to be related to information seeking propensity. Furthermore, relationship seeking propensity and information seeking propensity were both related to the fashion influencer's attributes of professionalism, intimacy and attractiveness.

• Journal of the Korean Society of Clothing and Textiles
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• v.14 no.3 s.35
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• pp.222-228
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• 1990

The purposes of the study are to investigate the emotional dimensions toward clothing and to examine the role of these emotional reactions in mediating the effects of clothing cues on an attitude toward the purchase of clothing. The results are as follows: 1. The emotional dimensions to clothing are pleasure and arousal. 2. The model demonstrates an important role of emotion (pleasure) as mediators in forming an attitude toward the purchase of clothing.