• Journal of KIISE:Information Networking
• /
• v.33 no.5
• /
• pp.343-354
• /
• 2006

There has been much research efforts trying to integrate mobile IP that has been proposed to guarantee the mobility of mobile nodes on MANET (Mobile Ad Hoc Networks) and wired integrated networks. To support the mobility service of nodes in MIPMANET, this paper proposes MAAM(Mobility Agent Advertisement Mechanism) and AMAAM protocols. In MAAM, the mobility agent of the mobile IP can maintain the information of ad hoc networks by broadcasting advertisement messages periodically. AMAAM(Aggregation based Mobility Agent Advertisement Mechanism) is an enhancement of MAAM for reducing the number of transmission of advertisement messages by aggregating them. The proposed schemes are applied in MIPMANET for agent advertisement mechanism. For the performance evaluation of both protocols, we simulated them by NS2. We evaluate the protocols by ns2 with such performance metrics as packet delivery ratio, transmission throughput, and energy consumption.

• The Korean Journal of Franchise Management
• /
• v.9 no.1
• /
• pp.17-25
• /
• 2018

Purpose - This study was to investigate the effect of advertising attributes on advertising attitude, brand equity, and advertising effect of TV commercials of chicken franchise brand, which is one of the most popular food service brand in recent years. Research design, data, and methodology - This study aims to see the effect of advertising attributes on advertising effectiveness and the mediating effects of advertising attitude and brand equity. A total of 200 questionaire was collected, 15 respondents were discarded due to missing information. Therefore, a total of 185 respondents were used for this study. The data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, three-step mediation regression analysis, and path analysis with SPSS 24.0 and AMOS 24.0 statistical program. Result - The results of the study are as follows. First, the effect of brand attitude on brand attitude and brand equity, brand equity and advertising effect on brand attitude, and brand equity on advertising effect were statistically significant. As a result of the mediating effect test, it was confirmed that the attitude of the ad and the brand equity mediates partly between the ad property and the advertisement effect. Conclusions - As a result of the study, it is suggested that the informativeness and notableness affect the consumers among the advertisement attributes, so that it is necessary to be able to convey the accurate information more clearly to the consumers when composing the contents of the advertisement. In other words, in the case of the advertisement of the chicken franchise brand corporation, it will be an effective advertisement campaign if it continuously transmits the correct advertisement message to the consumers in association with the brand.

• Proceedings of the KIEE Conference
• /
• 2004.11c
• /
• pp.15-18
• /
• 2004

In this paper, it is implemented the monitoring system for TV advertisement using video watermark. The functions of an advertisement monitoring system are automatically monitoring for the time, length, and index of the on-air advertisement, saving the log data, and reporting the monitoring result. The performance of the video watermark used in this paper is tested for TV advertisement monitoring. This test includes LAB test and field test. LAB test is done in laboratory environment and field test in actually broadcasting environment. LAB test includes PSNR, distortion measure in image, and the watermark detection rate in the various attack environment such as AD/DA(analog to digital and digital to analog) conversion, noise addition, and MPEG compression The result of LAB test is good for the TV advertisement monitoring. KOBACO and SBS are participated in the field test. The watermark detection rate is 100% in both the real-time processing and the saved file processing. The average deviation of the watermark detection time is 0.2 second, which is good because the permissible average error is 0.5 second.

• Journal of Fashion Business
• /
• v.20 no.1
• /
• pp.53-68
• /
• 2016

The purpose of this research was to evaluate the possibility of sustainable development of online advertisements conducted by fashion companies. Factors composed of sustainable development indexes of online advertisement that had been developed in previous studies were identified, and then the relevance between purchase intention and advertisement experience was evaluated. An online survey of 573 persons in the 20 to 40 age range who own mobile phone and have experienced online advertisements of a fashion brand or a fashion company was conducted. The data collected from the survey and the results are as follows. First, the validity and reliability from confirmatory factor analysis of six factors (namely, personal information protection, web use infringement, advertisement expression harmfulness, advertisement expression objectivity, emotional responsibility, and environment-friendly) and 21 questions was confirmed. Second, it confirmed that consumers gave low points to the evaluation of sustainable development indexes of online advertisement of fashion companies. In particular, that consumers gave low points with regard to both environmental friendliness and web use infringement. Third, it was identified that personal indexes such as personal information protection, web use infringement, and indexes relating to advertisement expressions do not directly influence the consumer's purchase intention. However, social indexes like emotional responsibility and environmental friendliness do have an influence on the consumer's positive action intention.

• Cartoon and Animation Studies
• /
• s.10
• /
• pp.149-157
• /
• 2006

With the expansion of the Internet population, the online market is achieving a rapid growth and the size of the Internet advertisement market is increasing at a high rate. Different from passive types of information transmission, online media allows active two way communication thanks to communication and network technologies, so they can ascertain the effects of advertisement and users' response immediately. Rich media refer to such new advertisement techniques on the Internet, and are expected to lead the future Internet advertisement market. Thus, the present study purposed to analyze the visual expression elements of rich media advertisements in order to understand and enhance the effects of rich media advertisements with higher interactivity than existing Internet advertisements, and to propose guidelines for applying unique designs for the promotion of businesses and organizations and the provision of effective information to users.

• Animal cells and systems
• /
• v.2 no.4
• /
• pp.463-469
• /
• 1998

Hyla japonica males were observed to produce two distinctively different types of mating calls: advertisement call to attract conspecific females and encounter call to keep off potential competitor males. Whereas advertisement calls were organized in bouts of calls or notes, encounter calls were usually produced as separate calls. Encounter calls were much longer and had more pulses per call than advertisement calls. However dominant frequencies or pitches of the two calls did not differ significantly. Hyla Japonica males exhibited considerable plasticity in their calling behavior. They altered both qualitative and quantitative properties of their calls in response to other calling males. Sometimes, they even switched from producing advertisement calls to encounter calls. Advertisement calls produced by chorusing males were shorter in duration and thus move calls per bout than those produced by lone males. Males also produced much lower-pitched calls when calling together with other males. Considering that low pitch calls are often Highly correlated with body size, it is possible that H. japonica males may try to generate deceptive calls to indicate the size greater than the actual.

• Quality Improvement in Health Care
• /
• v.12 no.1
• /
• pp.52-61
• /
• 2006

Background : The promotion and advertisement of pharmaceuticals should be based on evidence from clinical trials. We conducted this study to assess whether the pharmaceutical advertisement claims in Korean medical journals had relevant references, and whether the claims were supported by the references. Methods : We reviewed pharmaceutical advertisements in five Korean medical journals issued during the first half of 1999 and during the first half of 2004. Three investigators independently reviewed the advertisements to see whether the studies quoted to endorse the advertising messages supported the corresponding claims. Using multiple logistic regression analyses, we investigated which factors were associated with the quality of the advertisement claims. Results : From the 550 advertisements in the five journals, we identified 157 different advertisements and 475 different promotional claims. Only 149 claims had at least one reference, and 105 claims had references of published article. We could find supporting evidences in the 90 claims. The factors which were associated with the quality of advertisement claims were category of drugs, category of claims, and the manufacturer characteristics. Claims for cardiovascular and endocrine drugs, and claims on efficacy, and claims of multinational company were more evidence-based. Conclusion : Majority of the pharmaceutical advertisement claims in Korea did not have appropriate references. Drug category, claim category, and the manufacturer characteristics were associated with the quality of advertisement claims, and the manufacturer characteristics was the most important determinants.

• Journal of the Korean Graphic Arts Communication Society
• /
• v.31 no.1
• /
• pp.15-37
• /
• 2013

Split digital printing into interior and outdoors on present advertisement. When is printing machine for interior mainly, use ink of water-based type. Equipment of this type embodies high resolution, but ink special quality light stability is weak. Also, when is printing machine for outdoors, printing machines of solvent or UV type are used because of water resistance and light stability. This printing machines hard to embody ink special quality high resolution mainly. And because outside is far visibility range, is uncommon in case high resolution requires embodiment. Therefore, high resolution of inside is water-based type considering this item and outside printing machine of low resolution solvent type mainly announce. Also, divide into eco-friendly latex ink type that is announced to water-based, solvent, UV according to ink type and the latest market using in occasion of digital printing machine used as advertisement industry. Color management that is been consistent of original image has a lot of difficulties by using substrate that is also various to digital printing machine for such various advertisement. But, consumers is rising realization about color or desire about quality improvement of color gradually in interior outside advertisement market. So, require solution method. Therefore, in this paper, eco-friendly ink use applied device calibration through linearization in done latex digital printing machine to basis. And studied right color management plan of digital printing for interior outside advertisement through three steps such as G7 calibration application and ICC profile application.

• Korean Journal of Cognitive Science
• /
• v.25 no.1
• /
• pp.25-49
• /
• 2014

Advertisement for one type of product competes against another type using different advertising strategies. It is important to know which factors influence people's perception of the message within the advertisement and their formation of attitudes towards the advertisement. Using multidimensional scaling, this study investigated what main factors were important when people perceive beverage advertisements on TV. A positioning map was constructed based on similarity ratings of 14 drink advertisements. We examined the meaning of the three dimensions of the positioning map by asking a different group of participants to rate on components of attention, attitudes toward advertisements and products, and intention to purchase the product in each advertisement. It was found that three dimensions in the map was attention to content, color, and motion respectively. More importantly, the attentional component to content was related to the attitude of affection and action toward a beverage introduced in advertisement. These results suggest that content-based attention in advertisements induces a positive attitude toward the advertisements.

• Archives of design research
• /
• v.18 no.2 s.60
• /
• pp.27-36
• /
• 2005

Illustrations in advertisement uses various social and cultural codes to stimulate the desire to buy in consumers in the first place, since this is an economic phenomenon orchestrated to sell a product. Hence, factors outside the product per se, such as tradition, social issues and class consciousness are introduced. Especially, in modern advertisement a strategy is adopted to differentiate standard products produced by mass production. In order to do so, such factors as mentioned above become as important as physical characteristics of the product per se and its usage value. As a result, phrases or images used for advertisement can have independent influences on the society irrespective of the sales effects on the product. In this respect, it is fair to state that advertisement reflects the phases and consciousness of a given period as a cultural phenomenon. Therefore, based on the premise of characteristics and roles attributed to the advertisement, this thesis proposes to make a comparative study on the images of women in commercial advertisement in Korea during Japanese Imperialism and China during Cultural Colonial period dating from 1900 to 1945. The starting point of this research will cover the period of foreign trade and Japanese Imperialism in Korea and interference of Western Power in China. It will also investigate on the birth of Korean advertisement by Japanese Imperialists and Chinese modern advertisement along with the modernization of Shanghai. Then, I propose to present the illustrations of women in advertisements based on comparative study of their characteristics and expressions as observed in several case studies both in Korea and China. Connotative meanings in such advertisement will be investigated in the context of political, economic and cultural dominance.