• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.8
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• pp.1119-1130
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• 1999

The purpose of this was to investigate the differences in recognition of brand and advertisement image according to the life style segments of adolescents. The subjects selected for the final analysis were 613 female high school students whoe were residents in Seoul Pusan and Taejeon. The statistics used for data analysis were factor analysis one-way ANOVA Duncan's multiple range test paired t-test frequency distribution and percentage by the SPSS program The results of this study were as follows : 1. The life style of adolescents wee classified into five groups : Sports Uninterest group Friend Preference/Fashion Uninterest group Sports Preference/Home Oriented group Fashion Interest group and Confidence group. 2, The brand image and advertisement image recognition didn's correspond in general 3. The brand image and advertisement image recognition were significantly different among five groups of life style. The Confidence group and Friend Preference/ Fashion Uninterest group recognized brand image and advertisement image lower than the other groups.

• Journal of Fashion Business
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• v.6 no.2
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• pp.93-109
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• 2002

This study measured the accompanying rating, recall, and recognition of advertisements, which were run with different methods of spacing in the magazines. To achieve this objective the study chose a qualitative research and performed a reliable test. After the survey was completed, the advertisement recall test was performed. In addition, two days later, the recognition test was performed to the survey respondents and data on the memory of respondents on the advertisements was collected. As a result, rating, recall and recognition of the advertisement's were significantly different by the various forms of advertisements in the magazines. In the advertisement rating and recall by the advertisement printing forms, rather than the regular printing form of running the target advertisement for two pages in a role and the irregular printing form, the continuous printing form was confirmed to be more effective. In addition to that, in the form of running continuous target advertisements for six pages in a role, the effects of the advertisements recall and the recognition were increased. A continuous printing form had higher outcomes on the rating, recall and recognition of advertisements. Therefore, conclusively, it gave more effects in increasing the memory of the advertisement for the consumers. The conclusion of the study provided suggestions on the forms of advertisement to stimulate the memory of consumers in the magazine advertisement.

• Science of Emotion and Sensibility
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• v.4 no.2
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• pp.15-24
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• 2001

This study is designed to examine on the effectiveness of emotional advertisement, including analysis of the physiological response of customers’ feelings for effective development of advertisement, and to provide a base for emotional advertisement production by presenting the methods of linguistic and non-linguistic response. It provides a framework for symbolic analysis about costumers’ emotions along with a general review of emotional advertisement. Based on the results, it will analyze aspects of linguistic and non-linguistic utterance of costumers’ physiological response for emotional advertisement. The results will present a frame of effective emotional advertisement that appeals to the emotion of costumers

• Journal of Fashion Business
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• v.16 no.2
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• pp.62-73
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• 2012

This study is intended to analyze the effect of fashion consumer's information search on satisfaction with advertisement and the intent to reuse depending on type of advertisement. The survey of the men and women in their 20s and 30s living in Seoul and metropolitan area was conducted for data collection, beginning in 17th through 24th, October 2011. Total 355 copies of questionnaire were used for final data analysis and reliability analysis, factorial analysis and multiple regression analysis were carried out using SPSS 16.0. The results were as follows. First, for banner, e-mail and search advertisement, constant information search had influence on convenience for use and satisfaction with information, and for e-mail advertisement, information search appeared to have had effect on satisfaction with information. Second, constant information search by type of advertisement had effect on intent to reuse. Third, convenience for use, information and satisfaction with the interest by Internet user had influence on the intent to reuse, while for the user of search advertisement, convenience for use and satisfaction with information had effect on the intent to reuse.

• Archives of design research
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• v.20 no.1 s.69
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• pp.219-228
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• 2007

Printing advertisement is aggregate of commercial information communication text consisted of image sign and language sign. This means that verbal tabor through visual stimulation and character is mixed and passes information through picture. Typography is process that visualize verbal appeal in printing advertisement. Therefore study about typography is very important for a visual expression element in printing advertisement. Typography expression of Korean printing advertisement accomplished fast qualitative growth after 2000 flowing the 1990s. This study makes that typography expression propensity of Korean printing advertisement after 2000 of changed of expression structure, changed of expression rule, changed of expression method etc. Accordingly, extracted each three analysis bases. And this study presented expansive direction of typography expression of printing advertising in case studies.

• Journal of Fashion Business
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• v.22 no.6
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• pp.25-38
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• 2018

Recently, issues on the environment, which have become key bottlenecks relative to sustainable economic development, have generated common concern. However, relatively scant research has been devoted to consideration of relations between consumers' environmental concern, green fashion advertisement value, and green consumption. In this study, using structural equation modeling (SEM), effects of environmental concern, perceived green fashion advertisement value, and attitude towards green fashion advertisements, on ecological purchases and their interrelationships are investigated. A model is constructed to link aforementioned constructs. Data, was collected through a questionnaire-based online survey (www.sojump.com) of 260 Korean consumers and 260 Chinese consumers. Findings suggest that environmental concern can improve their perception of green advertisement value. One of the findings showed strong positive relationship among green advertisement value, positive attitude, and purchase intention towards green fashion advertisement, while environmental concern negatively influenced their attitude towards green fashion advertisements. It suggests that if companies adopt green advertising strategies, environmentally-conscious consumers are willing to pay more, to purchase green fashion goods in to satisfy their needs. We should put more effort in educating consumers about environmental issues, to raise the level of environmental awareness and satisfy their concerns relative to green fashion goods. Conversely, there is significant positive relationship with the moderating effect of consumers' nationality in all paths, so results above would make significant contributions to green literature, and would also contribute to advertisement strategy implications as well. Especially fashion marketers, an use accurate and fair environmental claims in their advertisements to increase sale and profits.

• Science of Emotion and Sensibility
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• v.18 no.3
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• pp.25-34
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• 2015

This paper investigates effective locations for two products in printed media advertisement (in which one is the relatively higher price product and the other is the relatively lower price product), and provides some insights on the effective locations of multiple products in printed media advertisements. For the research purpose, this paper develops 4 different versions of printed media advertisement and conducts an experiment study to compare consumers' responses on the different versions: Type A(the higher price product is located at the left side of advertisement, and the lower price product is located at the right side of advertisement), Type B(the higher price product is located at the right side of advertisement, and the lower price product is located at the left side of advertisement), Type C(the higher price product is located at the top side of advertisement, and the lower price product is located at the bottom side of advertisement), Type D(the higher price product is located at the bottom side of advertisement, and the lower price product is located at the top side of advertisement). The results of the experiment show that marketers can increase consumers' choices on the both products when they locate the higher price product at the left side or the top of advertisement and do the lower price product at the right or the bottom of advertisement.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.56 no.1
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• pp.206-213
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• 2007

In this paper, The monitoring system for TV advertisement is implemented using video watermark. The functions of the advertisement monitoring system are monitoring the time, length, and index of the on-air advertisement, saving the log data, and reporting the monitoring result. The performance of the video watermark used in this paper is tested for TV advertisement monitoring. This test includes LAB test and field test. LAB test is done in laboratory environment and field test in actually broadcasting environment. LAB test includes PSNR, distortion measure in image, and the watermark detection rate in the various attack environment such as AD/DA(analog to digital and digital to analog) conversion, noise addition, and MPEG compression. The result of LAB test is good for the TV advertisement monitoring. KOBACO and SBS are participated in the field test. The watermark detection rate is 100% in both the real-time processing and the saved the processing. The average deviation of the watermark detection time is 0.2 second, which is good because the permissible average error is 0.5 second.

• Korean Journal of Health Education and Promotion
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• v.31 no.1
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• pp.1-11
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• 2014

Objectives: In this study, the most executed social norm and advertisement about health consequences status were examined. The direction of effective anti-smoking advertisement is suggested in this study by figuring out the primary factors which affect smoking attitudes. Methods: The survey period of this study was from Nov $5^{th}$ to Nov $16^{th}$, 2012. 423 complete questionnaires were used for final analysis. The collected data were analyzed by SPSS Ver. 14.0, and reliability analysis, factor analysis, frequency analysis, F/t qualification, t-test, and multiple regression analysis, were performed. Results: This study is worth as a diagnosis of current status by using advertisement about social norm(51.4%) and health result(34.3%), which covers total of 85% in appeal types of anti-smoking advertisement that has been practically used in Korea. As a result, the health result type showed better result on belief and attitude. Conclusions: When establishing message strategy for anti-smoking advertisement, this study can help future direction for effective anti-smoking advertisement by figuring out effect of factors on smoking attitude.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.67 no.6
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• pp.759-766
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• 2018

Although the Act on the Prevention of Light Pollution Due to Artificial Lighting has been enforced since 2013, the area of advertisement lighting has made slow progress in solving the problems of light pollution. This paper first investigated institutional problems by analyzing domestic laws and regulations relating to the light pollution of advertisement lighting, and investigated and analyzed methods for reducing light pollution that were applied in overseas countries. Then, problems of light pollution were analyzed by conducting a research on the actual status of advertisement lightings installed in South Korea and applying various methods for reducing light pollution, and advertisement lighting using LED was recommended. As a method for reducing light pollution that can be applied to the process of manufacturing channel letter-type advertisement lights, power consumption per unit area ($W/m^2$) was proposed, and $100W/m^2$ was recommended as a value currently suitable for South Korea.