• Title/Summary/Keyword: Korean Wave

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The Effect of the Korean Wave on Malaysian University Students' Perception

  • Lee, Sang-Hyeop;Lee, Kai-Sean;Kwak, Gong-Ho;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.23 no.1
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    • pp.79-83
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    • 2017
  • This paper attempted to understand the university students' perception on the Korean Wave in Malaysia. Six Malaysian students were involved in this study and three research questions guided the entire study. The first question explored Malaysian university students' perception about the Korean Wave in general; the second involved how the media influences the perception of the Korean Wave; and third question looked into the economic effects that would influence students' perception of the Korean Wave. Among the six students, all of them had positive perception of the Korean Wave and were heavily influenced through the media. Thus, it can be said that it brought positive feedback to the Korean Wave. The awareness of the Korean Wave was found to be increasingly popular due to media development. This study helped understand the Korean Wave from Malaysian students' perception.

Influence of characteristics, attachment and self congruity of Korean wave human brand on brand equity - Focused on Chinese female consumers - (한류 휴먼브랜드의 특성과 애착 및 자아일치성이 브랜드 자산에 미치는 영향 - 중국 여성 소비자를 대상으로 -)

  • Kim, Eunhye;Lee, Jin Hwa
    • The Research Journal of the Costume Culture
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    • v.27 no.5
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    • pp.479-495
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    • 2019
  • This study defines Korean wave stars as Korean wave human brands and examines the influence of the characteristics, attachment, and self-congruity of the Korean wave human brand on brand equity. For this, this study surveyed Chinese female consumers in their 20s and 30s who consume many Korean wave products from May 2018 to June 2018. First, human brand characteristics, attachment, self-congruity, Korean wave aspiration level, and brand equity according to demographic characteristics were identified. Second, characteristics, attachment, self-congruity, and the aspiration level of the Korean wave human brand showed correlations with brand equity. However, brand awareness, a sub-factor of brand equity, does not show correlations with self-congruity. Third, characteristics, attachment, self-congruity, and Korean wave aspiration level had a positively influenced brand equity. Fourth, when looking into the mediated effect of attachment on brand equity, both human brand characteristics and self-congruity showed a partially mediated effect. Fifth, when analyzing the adjustment effect in the Korean wave aspiration level, a group with higher Korean wave aspiration level showed more correlations with attachment and brand equity. This study found that attachment and self congruity are important elements in forming human brand and brand equity. This study is significant in that it verified the influence of Korean wave brand power that has been on the rise recently on brand equity and provided a theoretical basis that has allowed researchers to determine that the characteristics, attachment, and self-congruity of Korean wave human brand significantly influence brand equity.

Japanese and Chinese Journalists' Views on Anti-Korean Wave (일본과 중국 언론인들의 반한류 인식)

  • Kim, Eunjune;Kim, Sujeong
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.802-813
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    • 2016
  • This study examined the Japanese and Chinese journalist's views on anti-Korean wave, who are the public and authoritative discourse producers in Japan and China, respectively. In so doing, the study aims to understand the ways in which the phenomena of anti-Korean wave take place and are diffused. According to the findings, anti-Korean wave in north-east Asia is affected by anti-Korea sentiments that have been induced from historical and political relations as well as cultural conflicts. In specific, the anti-Korea sentiments found in both Japan and China are geopolitical particularity and historical relations function to frame their cultural receptions of Korean pop culture. In other words, the phenomena of anti-Korean wave in both countries do not stem directly from local audiences' either discontents or apathy on Korean pop contents. However, while Japanese anti-Korean wave seems to be mere expressions of anti-Korea sentiments, Chinese sentiments of anti-Korean wave are triggered and transferred by, or articulated with their anti-Korea sentiments.

Developing the Korean Wave through Encouraging the Participation of YouTube users : The Case Study of the Korean Wave Youth Fans in Hong Kong (유투브(YouTube) 이용자들의 참여에 따른 한류의 확산: 홍콩의 10-20대 유투브(YouTube) 이용자조사를 중심으로)

  • Song, Jung Eun;Jang, Wonho
    • The Journal of the Korea Contents Association
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    • v.13 no.4
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    • pp.155-169
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    • 2013
  • This research aims to consider the participatory behaviors and the relationship building of the Hong Kong Korean Wave fans on YouTube and to explores the effect of the behaviors in order to spread the Korean Wave. Furthermore, this research seek ways of developing the Korean Wave contents based on fan participation on YouTube. The research conducted both Focus Group Interview and three rounds of email interviews with the Korean Wave fans in Hong Kong. They actively participated in expressing themselves, replying to other comments, and providing video contents as a fan. Also, the fans delivered the YouTube video contents to other Social Network Services(SNS), including facebook, and online fan pages in order to build ties with friends and other the Korean Wave global fans in daily lives. Their YouTube participation contributes to creating two-way communication between the Korean Wave and its global fans by spreading and re-creating the Korean Wave contents.

The Effects of Korean Wave on Korea's Exportation (한류가 우리나라 수출에 미치는 효과)

  • Choi, Mun-Seong
    • International Commerce and Information Review
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    • v.14 no.1
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    • pp.67-86
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    • 2012
  • In this paper, we explore the effects of Korean Wave (Hanryu) on the Korea's export by using the gravity model in which we use independent variables such as real GDP, population, distance between the two nation, and Korean Wave. Among these, the Korean Wave can be classified into 5 categories according to the progress stage of Korean Wave which was analysed by KOTRA(2011). The data set has covered 67 countries in 2010. The results show that the Korean Wave has the positive impact on Korea's export. Also, that impact is getting bigger to the Korea exportation as the stage of Korean Wave spreads to the world. These results implies that the Korean Wave plays an important role to promote the Korea's exportation. Therefore, the Koreans should do their best to continuously expand the Korean Wave for the purpose of increasing Korea exportation.

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A Studying Hallyu(Korean Wave) with Systems Thinking (한류문화정책에 대한 시스템사고의 적용)

  • Kim, Heorn-Sik
    • Korean System Dynamics Review
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    • v.7 no.1
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    • pp.173-212
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    • 2006
  • This paper attempts to provide a more complete acknowledging of Hallyu(Korean Wave), using systems thinking. The central concept is understanding how all the objects of Hallyu(Korean Wave) in a culture system interact with one another. What it attempts to do is understand the feedback loop of Hallyu(Korean Wave) with other country culture, and thus understand the behavior of mass culture agent it make produce. This works is for public management and policy in culture industry and leading culture itself. And alternative policies that alleviate the problem, and implements this solution at Hallyu(Korean Wave) continuance.

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Does the Rise of the Korean Wave Lead to Cosmetics Export?

  • Park, Young-Seaon
    • The Journal of Asian Finance, Economics and Business
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    • v.2 no.4
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    • pp.13-20
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    • 2015
  • The purpose of this research is to identify the relation between the Korean wave and Korean cosmetics export. Instead of using UN COMTRADE data as with other researches on the similar studies, this paper adopts Google Trends query index with keyword 'Korean drama'as a proxy variable for cultural trade. With controlling export determining factors such as GDPs of import and export countries, distance, R&D, and FTA, this paper examines whether the Korean wave represented by Google Trends contributes to the explosive increase of Korean cosmetics export in the recent years. Moreover, this study also investigates the possible effects of the Korean wave on export that could vary according to the different trade groups by classifying import countries into two groups: 74 countries worldwide and 9 ASEAN member countries. The results reveal that the Korean wave indeed leads to cosmetics export to ASEAN countries but show weak relation with cosmetics export to worldwide.

Effect Relationship among Korean Wave Involvement, National and Tourist Destination Image and Visit Intention (한류관여도와 국가 및 관광지 이미지 그리고 방문의도와의 영향관계)

  • Lee, Jong-Joo
    • The Journal of the Korea Contents Association
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    • v.16 no.10
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    • pp.454-466
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    • 2016
  • The Korean wave refers to the spread of Korean popular culture from China to all over the world. The Korean wave has been improving the national image and creating a new brand value for Korea as a symbolic soft power. Its spread has been operating as a kind of energy that is fueling national competition. The Korean wave creates a new type of tour and increases tourists' intention to visit special places revealed indirectly through mass media. People can vary highly in terms of awareness, attitude and behavioral pattern according to the degree of care for and interest in something. This is called involvement. Three hypotheses were established to study the effect of the Korean wave in terms of involvement. First of all, it confirms whether the Korean wave involvement affects national image and image as a tourist destination. Second, it confirms whether national image affects Korea's image as a tourist destination. Third, it confirms whether the Korean wave involvement affects intention to visit Korea. The certification results of these hypotheses confirm that the Korean wave affects national image, Korea's image as a tourist destination, and intention to visit Korea. The national image also partly affects its image as a tourist destination.

A study on Korean fashion style expressed in YouTube content (유튜브 콘텐츠에 표현된 한국적 패션 스타일)

  • Gwak, Ga Bin;Kim, Sejin
    • The Research Journal of the Costume Culture
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    • v.29 no.2
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    • pp.289-306
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    • 2021
  • The study aims to define the Korean Wave as global attention to Korea's unique culture and consider the specificity of traditional Korean fashion images in Korean Wave content. The research method of this study is a case study through literature research. In order to collect Korean Wave content on YouTube, 24 channels with the highest number of views were selected from among content uploaded from 2018 to the present through keyword search, and up to two channels with high views showing traditional Korean fashion images. As a result of selecting the analysis target, 41 Korean Wave videos and 368 costumes were selected and analyzed based on fashion style elements, including item, color, detail, motif, styling, silhouette, and accessory. As a result of the study, music, broadcast, fashion, and other content were found in the Korean Wave content fields in which Korean fashion style appeared, and the characteristics of each field were derived. Music content was characterized by fashion style excluding stereotypes about traditional Korean costume, broadcast and fashion content was characterized by fashion style inherited from traditional costume, and other content was characterized by symbolic fashion style of traditional culture. This study is meaningful in revealing the formative characteristics of traditional Korean design elements recently shared online through the study of Korean traditional fashion images in Korean Wave content.

A Study on the Development of Children's Clothing Design as a Cultural Korean Wave Product -Focusing on the Production Work (한류 문화상품으로써의 아동복 디자인 개발에 관한 연구 -작품 제작을 중심으로)

  • Byun, Mi-Yeon;Baek, Min-Sook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.11
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    • pp.7485-7493
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    • 2015
  • With the popularity of Korean Wave, making cultural goods specific for Hallyu tourists is getting more important. However, there are mainly daily life goods using celebrity character-based ones. Remarkably, there are only a few cultural goods especially in practicality-based clothing category. In particular, few cultural goods related to children's wear have been developed. Therefore, if children's wear is developed as Korean Wave cultural goods considering Chinese consumers' pattern and Korean Wave cultural goods, it will be helpful for revitalizing the Korean Wave and Korea's fashion market. In this regard, the purpose of this study is to develop children's wear design as Korean Wave cultural goods, thereby presenting empirical research results and fulfilling its following objectives: First, it is to identify the concept of Korean Wave cultural goods, to analyze the current status to finally establish data to develop Korean Wave cultural goods needed at this time. Second, it is to make real-life size works through development of designs to provide the empirical data for Korean Wave cultural goods market. For the research method and contents the review of the previous research, in-depth interview for qualitative research, and empirical research using market research and development of work were performed. Through the final research outcomes, Korean Wave cultural goods, the children's wear that can meet the consumer's needs were presented as empirical data. The study can be used as basic data for domestic fashion market and cultural product market and it is meaningful as a reference for the analysis on the Chinese consumers' needs.