• 패션비즈니스
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• 제16권2호
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• pp.163-179
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• 2012

Among diverse cultural types which can be shown in movie, 'Subculture' is young culture that resist to major culture. It shows its belief and identity via its own style. Their 'Subcultural Style' became popular with mass media and has been affected to major cultures. Therefore, in this research, with times background as postmodernism in end of 20th century and mainly with movie which is about sexual minorities, I analyzed categories of costumes in the movie. Hedwig's rock costume shows combined fashion with hippie, punk, glam, kitsch, goth styles from the impact of postmodernism in mid 20th century. Tommy, showed his relief and defiant intention against old generations with grunge casual and graffiti styles. After he realized Hedwig's identity and showed defiant goth rock style as a famous rocker. The band, "Angry Inch", showed dissatisfaction and cynical attitude against the American society through subculture styles. Through this research, the fact that movie costume used a tool to show human's identity and value. Also, I can see that movie costume shows times and cultural phenomenon in the end of 20th century and through this, it was confirmed that this contributes to crease new fashion style through them.

• 농업과학연구
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• 제49권1호
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• pp.51-60
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• 2022

Cruciferous vegetables are rich in biologically active compounds such as glucosinolates and have various health benefits. Among these vegetables, Kimchi cabbage (Brassica rapa L. ssp. Pekinensis) is one of the most popular leafy vegetables due to the presence of the highest amounts of numerous vital phytonutrients, minerals, vitamins, and antioxidants. This study aims to investigate the effects of six cultivars (Chundong 102, Asia No Rang Mini, Hwimori Gold, Asia Seoul, Wol Dong Chun Chae, and Asia Bbu Ri) on hairy root induction and glucosinolate biosynthesis in the hairy root cultures of Kimchi cabbage. Seven different glucosinolates, in this case sinigrin, gluconapin, glucoerucin, glucobrassicin, 4-methoxyglucobrassicin, gluconasturtiin, and neoglucobrassicin, were detected in the hairy root cultures of Kimchi cabbage. Among the different cultivars, Asia No Rang Mini was the most promising candidate for hairy root stimulation, as it achieved the highest values for the growth rate, root number, root length, transformation efficiency, and total glucosinolate content. Overall, the Asia No Rang Mini cultivar of Kimchi cabbage performed best as a promising cultivar hairy root culture for glucosinolate production.

• 복식문화연구
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• 제31권5호
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• pp.607-626
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• 2023

This study analyzes consumer fashion purchase patterns from a big data perspective. Transaction data from 1 million transactions at two Korean fashion brands were collected. To analyze the data, R, Python, the SPADE algorithm, and network analysis were used. Various consumer purchase patterns, including overall purchase patterns, seasonal purchase patterns, and age-specific purchase patterns, were analyzed. Overall pattern analysis found that a continuous purchase pattern was formed around the brands' popular items such as t-shirts and blouses. Network analysis also showed that t-shirts and blouses were highly centralized items. This suggests that there are items that make consumers loyal to a brand rather than the cachet of the brand name itself. These results help us better understand the process of brand equity construction. Additionally, buying patterns varied by season, and more items were purchased in a single shopping trip during the spring season compared to other seasons. Consumer age also affected purchase patterns; findings showed an increase in purchasing the same item repeatedly as age increased. This likely reflects the difference in purchasing power according to age, and it suggests that the decision-making process for pur- chasing products simplifies as age increases. These findings offer insight for fashion companies' establishment of item-specific marketing strategies.

• 패션비즈니스
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• 제28권1호
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• pp.51-67
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• 2024

Recently, as the "Kidult" culture has become the culture of life, the vintage fashion doll market is rapidly emerging. This change, coupled with a tendency to cherish childhood memories among adults, shows a phenomenon that vintage dolls are gaining popularity. This study explored the possibility of creative fashion doll clothing design, aiming to satisfy consumers' more diverse and unique emotional needs and provide new perspectives and inspiration to the doll fashion industry and the fashion doll industry. Therefore, this study attempted to propose a fashion doll costume design using the Y2K fashion style that is currently popular. Based on publications and prior research considerations, the Y2K fashion style could be categorized into four main styles: 'Future Technology', 'The Matrix', 'Millennium Spice Girl', and 'Harajuku'. Based on characteristics of these four styles, this study designed and produced eight stylish doll costumes incorporating the Y2K style under themes of 'Ex Machina', 'Digital Warrior', 'Rebelious Sugar', and 'Harajuku Dopamine'. This can inspire fashion doll costume design and production based on trendy styles. This study can be a useful foundation for presenting more diverse directions for fashion doll costume design.

• 패션비즈니스
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• 제28권3호
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• pp.48-68
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• 2024

In recent years, with the international spread of traditional Chinese culture, traditional auspicious patterns have been used idely in modern textile design. In particular, a bat pattern has the same pronunciation as 'fu' in Chinese. It symbolizes good luck and longevity. It has auspicious meanings such as happiness, prosperity, wealth, longevity, and good luck. This study aimed to explore how cultural elements could be utilized in modern textile design by incorporating the traditional Chinese bat pattern into scarf design. Through literature research and case analysis, we aimed to understand the historical background and design characteristics of the bat pattern and develop it into a textile design suitable for modern scarf design to promote modern reinterpretation of traditional culture and cultural integration. From a design perspective, the shape of the bat pattern was analyzed to derive five main shapes and characteristics (symmetry, verticality, repetition, totality, and relativity). Based on this, 10 patterns were created by combining them with popular styles of modern scarf patterns. In addition, five product designs were completed considering 23/24 Pantone trend colors, 24spring/summer fashion trend colors, and silk scarf pattern characteristics.

• International Journal of Advanced Culture Technology
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• 제12권3호
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• pp.303-308
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• 2024

There is no standardized concept of "at-risk youth," but from an overall perspective, they are youth exposed to various crises. "At-risk youth" are categorized into personal, familial, educational, and social crisis areas, encompassing factors such as family background, educational difficulties, and mental health issues. There is a dance piece that addresses these "at-risk youth. Matthew Bourne created a dance piece that addresses "at-risk youth" in <Romeo + Juliet>. Currently, Matthew Bourne is a popular choreographer from England who reflects certain social phenomena and does not differentiate between classic art and public art. In 2019, Matthew Bourne collaborated with young creators to reinterpret <Romeo + Juliet> as a narrative centered around youth. In this dance work, youth is both the subject and the expression of the story. In <Romeo + Juliet>, "at-risk youth" are depicted in various forms. The work explores mental health issues including homosexuality, trauma, and depression among teenagers, as well as societal issues such as violence and weapons. The stage depicted how teenagers perceive themselves and how they navigate the challenges faced by "at-risk youth". We would like to interpret the work in relation to the types of "at-risk youth" and the expression methods of the performance. Of course, there may be differences when examining performance cases in other countries compared to youth in Korean society. However, It has meaning in itself to analyze Matthew Bourne's <Romeo + Juliet> in various ways in relation to "at-risk youth" and to examine social phenomena from a broader perspective through this.

• 공연문화연구
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• 제38호
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• pp.297-347
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• 2019

『절절호음(節節好音)』은 청나라 궁정 연극이 가장 흥성했던 건륭(乾隆) 연간 내부(內府)에서 편찬한 월령승응희(月令承應戱) 극본집이다. 그 속에 원단(元旦), 상원(上元), 연력(燕九), 상설(賞雪), 사조(祀竈), 제석(除夕) 총 6개 명절의 86개 절희(節戱) 작품이 수록되어 있는데, 이를 통해 건륭 연간 송구영신(送舊迎新) 연극의 면모를 살펴볼 수 있다. 특히, 절절호음에서는 단지 곤강(崑腔)과 익강(弋腔)으로만 희곡 공연을 이어가는 것이 아니라 중간에 다양한 가무, 가면극, 인형극, 강창 공연들이 첨가되어 화려한 볼거리를 제공하고 있다. 주로 각종 신선들이 등장하여 명절을 맞아 천하가 태평함을 노래하고 명절의 상서로움을 드러내는 내용 속에, 삽연(揷演)의 방법으로 해학적인 내용의 짤막한 이야기나 다양한 연희 장르를 적극 활용하여 다채로운 무대 변화를 꾀하고 있다. 또 당시 연경(燕京)(오늘날의 북경(北京)) 지역 연구절 백운관(白雲觀)의 묘회(廟會), 상원절의 등시(燈市), 제석의 가시(街市)(요시(鬧市))에서 펼쳐지는 다양한 민속 활동의 모습을 다각도로 묘사하고 있다. 특히 그 속에 등장하는 다양한 백희(百戲) 자료들을 통해 청 초 북경을 중심으로 유행한 다양한 민간 연희 종목의 공연 양상을 엿볼 수 있다. 이를 통해 건륭 연간 북경 일대에 유행한 연희 종목 및 청 궁정에서 민간의 연희를 적극 수용하고, 발전·활용한 사례를 확인할 수 있어 매우 유용한 자료이다.

• 식품과학과 산업
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• 제53권2호
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• pp.225-234
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• 2020

During the Japanese colonial period, Japanese brewing companies established 2 breweries in Korea, and brought in malting barley seeds, began trial cultivation in near Daejeon area and Jeju Island, and cultivated hops in Hyesan, Hamgyeong-do. In 1933, Chosun Brewery Co. Ltd. and Showa-Kirin Brewery Co. were established in Yeongdeungpo by Japan and these 2 breweries became the birthplace of today's Hite Brewery and Oriental Brewery. Oriental Brewery tried to cultivate hops and malting barley in Korea, and once self-sufficient but now hops depend on imports, and production of domestic malting barley is about 5% of demand. Beer was only about 5% of domestic alcohol consumption in the early 1970s, but now occupies more than 50% and became the most popular alcoholic drink in Korea. Recently various beers are imported from the world, and many craft breweries serving variety of beers to consumers, thus Korean enjoy heyday of the beer culture.

• Asia Marketing Journal
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• 제20권1호
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• pp.69-87
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• 2018

This study examines the linkage between Korean wave, corporate image and country image, perceived quality of products made in the country. To close a gap lacking empirical studies on impacts of corporate image to country image and to further understand impacts of Korean wave, this study conducts survey over Chinese consumers to test the effects of corporate image, Korean wave to the country image, and verify on its effects to perceived quality of the products made in the country. The results show that both corporate image and Korean wave influences to form positive country image of Korea, and perceived quality of Korean made products. The size of effects varies upon products type and stimuli. This study could provide policy makers insights how to promote country image as well as support SMEs for developing overseas markets. Also, it could give marketers valuable implications to develop effective global marketing strategies using cultural assets, country image and salient corporate image.

• 한국과학교육학회지
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• 제44권3호
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• pp.273-299
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• 2024

이 연구는 국립해양생물자원관에서 운영하는 가족교육프로그램에 참여한 세 가족에 대하여 과학문화에 초점을 맞추어 가족팬덤 형성과정을 문화기술지방법론으로 수행한 질적연구다. 이는 서로 다른 환경의 세 가족이 가족교육을 통해 과학 활동을 일상적 문화실천 행동으로 나타난 향유-해독-변용의 과정을 거쳐 자생적 과학문화실천 형성 과정으로 가족팬덤 완성에 대하여 분석⋅요약된다. 이 연구의 주요 결과는 다음과 같다. 첫째, 가족과 함께 한 과학 활동이 유기적인 상호작용을 통해 유대감 강화와 과학문화에 대한 공감대가 확대된다. 둘째, 부모와 자녀는 일상생활에서 과학 관련 경험을 공유하며 과학적 소양인이 될 수 있는 독특하고 자신들만의 문화적 생활 속 문화공유형태로 실천했다는 것으로 나타났다. 이 연구는 완성형 자체로서의 과학문화 가족팬덤의 의미가 아닌, 완성형을 향해 가는 과정으로 종합적으로 밝혀보고자 했으며, 가족활동의 의미생산이 과학문화로 발전시킬 수 있는 사회문화적 함의를 갖는다.