• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.5
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• pp.1019-1035
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• 2020

This study examines the millennial generation, who express themselves and share information on social media after experiencing constantly changing 'hot places' (places of interest) in contemporary cities, with the goal of analyzing space consumption behaviors. Data were collected via an Instagram crawler application developed with Python 3.4 administered to 19,262 posts using the term 'hot places' from November 1 and December 15, 2019. Issues were derived from a text mining technique using Textom 2.0; in addition, semantic network analysis using Ucinet6 and the NetDraw program were also conducted. The results are as follows. First, a frequency analysis of keywords for hot places indicated words frequently found in nouns were related to food, local names, SNS and timing. Words related to positive emotions felt in experience, and words related to behavior in hot places appeared in predicate. Based on importance, communication is the most important keyword and influenced all issues. Second, the results of visualization of semantic network analysis revealed four categories in the scope of the definition of "hot place": (1) culinary exploration, (2) atmosphere of cafés, (3) happy daily life of 'me' expressed in images, (4) emotional photos.

• Korean journal of communication and information
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• v.66
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• pp.5-27
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• 2014

The past, present, and future of online journalism in Korea are inextricably bound up with the portal site news services. In traditional journalism, finite news media took hold on news consumption completely because of performing news production and distribution simultaneously. Since then, in the age of multi-media and multi-channel, the audience selection has become more important because of greatly increasing news media and then exploding news production. In online journalism, the news distribution have emerged as the most important field because of the intensive consuming the portal site news services making use of various news easier, the characteristic of news consumption focusing on not news media brands but news media contents, etc. Therefore, the news present landscape of Korean journalism oriented news distribution has been completed by that the portal site news services became the symbol of online journalism. That the portal site news services performing only news distribution have more influence than the paper based online newspapers and Internet based online newspapers producing news means the change of media power. By this, a conflict between news media and portal site news services appears at all times.

• Journal of the Korean Home Economics Association
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• v.42 no.1
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• pp.81-97
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• 2004

The purpose of this study was to examine children's consumption level and related factors in an effort to lay the foundation for teaching children to lead rational consumer life and for improving consumer welfare, as it's assumed in this study that children's consumption problems would affect themselves throughout their lives. This study specifically intended to find out (1) child consumer problems, (2) how children's consumption problems were affected by their demographic variables, (3) whether consumer-education experience made any differences to their consumption problems at school, home and society, and (4) what types of demographic and consumer-education variables exercised influence on consumption problems. The findings of this study were as follows： First, children investigated were found to have middle level of consumption problems. Purchasing goods scored the lowest, and using goods scored the highest among consumption problems. Second, it turned out that boys suffered more consumption problems than girls. The reason seemed that as boys generally have lower experience in consumption attitude. Third, as to the correlation of the children's consumption problems to their consumer-education experience, money management was significantly associated with the presence or absence of experience to learn at school how to manage and save allowances. Also, the experience of consumer education by parents made a significant difference. The children's consumer consciousness and attitude varied with their experience to receive consumer education from mass media.

• Journal of Family Resource Management and Policy Review
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• v.2 no.1
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• pp.103-117
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• 1998

The purpose of this study were (1)to investigate the housewives’value orientation toward environmental effect, (2)to examine the effect of environments and value-orientation on housewives’green-consumption behavior and (3)to analyze the hypothesized causal direct or indirect explanation effect among the housewives’green-consumption behavior. The 310 subjects of this study were selected from housewives lived in Seoul. The data obtained were analyzed by Mean, Pearson’s correlation, and Stepwise Multiple Regression Analysis. The major results were as follows: 1) The mean score of housewives’value-orientation was 4.45 out of 5. The value-orientation of housewives was affected by the following variables in order to: environmental pollution and participation I community organization. 2) The mean score of housewives’green-consumption behavior was 3.62 out of 5. The housewives’green-consumption behavior was affected by the following variables in order : value orientation, environmental knowledge, participation in community organization, mass media and recycling system. 3) The most influential variables on the housewives’ green-consumption behavior were in the rank of the value orientation(R²=.39). mass meia(R²=.11). and environmental knowledge(R²=.07).

• Korean Journal of Organic Agriculture
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• v.30 no.1
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• pp.37-50
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• 2022

This study analyzes the impact of Import beer demand on Anti-Japanese sentiment. Recently anti-Japanese sentiment heightened by the media was found to be drastically reducing the consumption of Japanese beer in the domestic imported beer market. Thus, the study used the import demand function of imported beer to analyze the impact of the 'Priming Effect' on the consumption of imported beer by anti-national sentiment, indicating a significant drop in Japanese beer consumption in other countries. Therefore, this study used the imported beer import demand function by country to analyze the impact of the priming effect on imported beer consumption according to anti-national sentiment. As a result, in the case of imported beer consumption in other countries, it was estimated that indirect consumption substitution occurred considerably.

• Smart Media Journal
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• v.8 no.4
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• pp.72-79
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• 2019

The automated demand response (DR) program encourages consumers to participate in grid operation by reducing power consumption or deferring electricity usage at peak time automatically. However, successful deployment of the automated DR program sphere needs careful assessment of appliances load profile (ALP). To this end, the recent method estimates frequency, consistency, and peak time consumption parameters of the daily ALP to compute their potential score to be involved in the DR event. Nonetheless, as the daily ALP is subject to varying with respect to the DR time ALP, the existing method could lead to an inappropriate estimation; in such a case, inappropriate appliances would be selected at the automated DR operation that effected a consumer comfort level. To address this challenge, we propose a more proper method, in which all the three parameters are calculated using ALP that overlaps with DR time, not the total daily profile. Furthermore, evaluation of our method using two public residential electricity consumption data sets, i.e., REDD and REFIT, shows that our energy management systems (EMS) could properly match a DR target. A more optimal selection of appliances for the DR event achieves a power consumption decreasing target with minimum comfort level reduction. We believe that our approach could prevent the loss of both utility and consumers. It helps the successful automated DR deployment by maintaining the consumers' willingness to participate in the program.

• Journal of Families and Better Life
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• v.27 no.3
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• pp.79-91
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• 2009

The purpose of this study is to understand the reduction of energy consumption and demand level for education relating to the reduction of energy consumption by middle school students. First, the perception of the reduction of energy consumption had a significant relationship with sex and grade. Second, the demand level for education relating to the reduction of energy consumption showed a significant relationship with only sex. Third, regression analysis on the influence of perception of the reduction of energy consumption showed a correlation between theperception of a reduction of energy consumption and the demand level for education relating to a reduction of energy consumption. The research suggests that students want an education that reduces energy consumption at school implemented during experience-centered and activity-centered discretionary activities, rather than duringtheory-centered curricular activities. It also suggests that overcoming limitations of space, that is, implementation of such education at various places besides school, and the application of teaching and teaming methods which use the internet and image media are more effective for education for the reduction of energy consumption.

• Smart Media Journal
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• v.12 no.11
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• pp.18-26
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• 2023

The building energy management system (BEMS), a system designed to efficiently manage energy production and consumption, aims to address the variable nature of power consumption within buildings due to their physical characteristics, necessitating stable power supply. In this context, accurate prediction of building energy consumption becomes crucial for ensuring reliable power delivery. Recent research has explored various approaches, including time series analysis, statistical analysis, and artificial intelligence, to predict power consumption. This paper analyzes the strengths and weaknesses of the Prophet model, choosing to utilize its advantages such as growth, seasonality, and holiday patterns, while also addressing its limitations related to data complexity and external variables like climatic data. To overcome these challenges, the paper proposes an algorithm that combines the Prophet model's strengths with the gated recurrent unit (GRU) to forecast short-term (2 days) and medium-term (7 days, 15 days, 30 days) building energy consumption. Experimental results demonstrate the superior performance of the proposed approach compared to conventional GRU and Prophet models.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.6
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• pp.3023-3036
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• 2019

This study investigated the television (TV) content viewers' behavior influenced by online communication at the choice of new TV series on a terrestrial streaming platform. For exploring the impact of the anchoring effect on the TV content consumption, this study analyzed the correlation between the first episode's TV ratings and the data of online comments or reactions. These data were potential audiences' communication, which were generated on the online article three weeks before the first broadcasting began. To avoid the crucial influence by external factors, such as season and social issue, the test was done with eight (8) TV series which have same genre (drama), similar core audience targeting (20-49's women), similar broadcasting period (Jun-Oct 2016), same scheduling (10.00 to 11.00 pm, weekdays) and aired on terrestrial TV platforms. This research found that not only the amount of comments and reactions, but also the attitude about the comments created before broadcasting, positively influence the audiences' decision-making behavior for new TV content choices. This investigation contributes to the literature on media economics and management by exploring the media content users' consuming behavior with behavioral economics perspectives (anchoring effect) and making a first step for finding a new effect on the media content consumption.

• Korean Journal of Human Ecology
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• v.14 no.2
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• pp.277-292
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• 2005

The objectives of this study are to examine the degree of propensity for symbolic consumption among adolescents and its factors, and to investigate the effects of demographic variables - sex, grade, father's education, mother's education, father's job, mother's job, monthly allowance, monthly household income - self-esteem, and socialization agents variables - parents, friends, mass media - on the propensity. In this study, the propensity for symbolic consumption is defined as the propensity to consume products through their affective, subjective, and symbolic value rather than through their practical and utility value. The data used in this study were collected from 509 adolescents who are in the 2nd grade of middle or high schools in Pusan. The research results can be summarized as follows: 1. The propensity for symbolic consumption were found to have significant differences according to sex, father's education, mother's education, mother's job, and monthly allowance. 2. It differs significantly according to adolescents' self-esteem. That is, the lower self-esteem adolescents have, the higher propensity for symbolic consumption they show. 3. It also differs significantly according to the degree of communication with parents, the degree of accepting friends' view, the degree of communication with friends, the degree of informative influence from friends, and the degree of taking in mass media.